COS a+w_018/019
*campaign by Viviane Sassen 

august 018

COS is pleased to present its Autumn Winter 2018 campaign by renowned art photographer Viviane Sassen. The campaign exhibits a modular and innovative collection, featured on models Karen Elson and Fernando Cabral, styled by Hannes Hetta. The shoot takes inspiration from juxtapositions in the environment, engineered elements and processes which refine the raw.


The Kivik Art Centre in Österlen, Sweden, was a considered location. The centre is in synergy with the key directions that underpin the season:

sculptured forms and textural contrast.

Where natural horizons meet concrete creations, the fibrous natural cottons meet reproportioned garments in technical fabrics. The works Viewfinder and Photobox, designed by Snøhetta as permanent pavilions at the Kivik Art Centre, seem in dialogue with the themes that resonate throughout the Autumn Winter 2018 collection.

Viviane Sassen’s background in art photography offers a reimagined lens in which to capture the collection.

Her stylistic abstraction of bodies illuminates the synergy between both body and the collection, as well as nature and textural movement. A technically-constructed thermoreactive jacket in titanium grey is set against organic surroundings, whilst a vibrant sulphur alpaca wool jumper is contrasted with a concrete expanse.

*about COS

Throughout the last decade London-based COS has remained true to its philosophy; to offer high-quality fashion collections comprised of wardrobe staples as well as reinvented classics, in keeping with the brand ethos of modern, timeless, functional and tactile design. COS uses traditional methods and new techniques to form understated collections made to last. Committed to both timeless design and innovation, COS has supported the arts since the launch of the brand through collaborations with established and emerging artists, galleries and creative studios. COS has enjoyed working on projects with The Serpentine Galleries, Salone del Mobile, The Guggenheim New York, Frieze London and New York, Design Miami/, Opening Ceremony and Mr Porter and with artists such as Snarkitecture, Sou Fujimoto, Studio Swine, The Donald Judd Foundation and AFSO / ANDRÉ FU.