may 2018


As the name suggests, &tradition believes firmly in the talent and vision of past designers. The studio also believes in the celebration of new designers who are forging their own paths to become the avant-garde designers of the future. 

rug_ The Moor, AP5–AP8 by All The Way To Paris

rug_ The Moor, AP5–AP8 by All The Way To Paris


This Danish studio has curated a collection of work that spans an incredible timeline of talented designers. One of the masters &tradition boasts is the Moor rug by design studio All the way to Paris. Inspired by the vast, heather-covered hills in the countryside of their native Scandinavia, The Moor rugs capture the ambience of the landscape. “This collection of rugs focuses on texture, shape and depth of colour – not patterns,” explains Founders and Partners Tanja Vibe and Petra Olsson Gendt. “Our intention with the rugs is to gather a room together both emotionally and aesthetically. To create a feeling of closeness and to somehow ‘ground’ the room.”  

Located on the castle grounds of Copenhagen's Kastellet overlooking the waterfront promenade that is home to the Little Mermaid, The Langelinie Pavilion stands with a resilient spirit. The first Pavilion chair was built in 1885. The second was built in 1902 for the Royal Danish Yacht Club but was sadly destroyed during World War II. The current Pavilion was built 1958 by architect couple Eva and Niels Koppel in homage to modernism. Echoing its own ability to endure is the Pavilion chair by Norwegian design firm Andersen & Voll, established black in 2009 by Torbjørn Anderssen and Espen Voll.  "Anderssen & Voll succeeded in embracing the technology of modernism without being limited to its often rigid functional doctrine. By making both the veneer seat and back curved, they pushed technology to the limit. Available with or without armrests in a choice of wood veneer with versions in textile or leather, the look remains light. It's a chair you wouldn't expect to be this elegant designed to stand the test of time." says Martin Kornbek Hansen, founder of &tradition.  

The FlowerPot Lamps became synonymous with the Flower Power movement from the late 60´. Reecting a break from convention to embrace a more open, modern mentality that promoted peace and harmony. Such was the mindset of their designer, Verner Panton. One of the most forward-thinking talents of his time. The lamp’s simple design consisting of two semi-circle spheres facing each other is not only an icon of that era, the FlowerPot Lamps remain equally as appealing to new generations. Especially in the new series of colours launched by &tradition. 

The Fly Series by Space Copenhagen is a lounge collection made up of two sofas, an armchair, two tables and a pouf. Pushing the idea of lounging to its fullest, Fly is a series that allows the user to sit, lie, rest, and relax. Unlike many of the sofas and easy chairs in Scandinavian design history, Fly does not impose any particular posture onto the sitter. The seat itself is optimised for comfort, with loose cushions for the back that can be arranged according to the user’s own needs. 

The products prove their timelessness and worth, being both desirable and stylish all these years later; true legacies.

chair_ Pavilion by Anderssen & Voll
lighting_ Flowerpot by Verner Panton
sofa_ Fly Sofa with side tables by Space Copenhagen

credits_ all illustrations done by savignacillustrations 
Benjamin Savignac