Back in the 90s, digital designers and brothers Markus + Daniel Freitag were looking for a functional, water-resistent and robust backpack to hold their graphic works. By seeing the heavy multicolored trucks that rumbled infront of their apartment, they got inspired and created a bag from used truck tarpaulins, discarded bicycle inner tubes, and car seat belts.
R516 Freitag >> Travel Bags >> HILTEN
The Freitag backpacks were born, taking their shape in the living room of their apartment in Zurich.
Each one recycled their unique Freitag bag. The idea grew and became a great success. Nowadays, the products of Freitag are available in twelve F-Stores as well as at hundreds of resellers around the globe. Also, customers can order one of the over 5000 unique products from the online store presenting an extensive selection of colors, models, and texture. Markus + Daniel still conceive and oversee each new model through the series production by being the Creative Directors of Freitag.
Recent years have seen a myriad of creative outputs pay homage to the early club scene, a force that took hold of youth culture during political upheaval across Europe, most notably in Germany after the fall of the Berlin Wall in 1989.
BASTIAN Gallery curates six pivotal sculptures documenting Joseph Beuys early artistic agenda, with accompanying documentary photographs garnering a context to an artist shrouded within his own mythic foretelling. These formative works highlight how one of the most influential artists of the 20th Century came to be.
EGONlab is a french emerging brand whose visual eye is deeply inspired by artistic movements and which have greatly influenced todays modern society. Merging fashion, music, motion design, and mixed media art; EGONlab is a one of a kind brand and a movement in itself, one who offers a fully immersive and completely unique experience to its consumers.
What is fashionable and what does it convey about ourselves? How do we adorn ourselves? How do we use fashion to show who we are, who we think we are, or who we want to be? The exhibition Adorned – The Fashionable Show presents intriguing and challenging fashion related photography projects created by a new generation of visual artists.