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*JEROBOAM PARIS


may 019


In the beginning there was ORIGINO. Invented by the independent perfumer Vanina Muracciole, ORIGINO is a base composed of a cocktail of musks. This “ball of musks”, concentrated into a perfume extract, marks nothing less than a new beginning.

Jeroboam Paris  Perfume BOAH

Jeroboam Paris
Perfume BOAH


PERFUME IS A
WEAPON FOR
THOSE WHO KNOW
HOW TO USE IT.

For François Hénin, the founder of Jovoy perfumes and boutiques, it is the origin for creating a new olfactory universe: “What was nothing more than a creative olfactory exploration, a game between Vanina and me, led to the genesis of a completely new brand.” Very quickly, the pieces of the puzzle fell into place; at first it was similar to a word game, in the form of advertising slogans.

For François Hénin, the decision to offer perfume in its purest expression came naturally. There is something noble about an extract: it is tailor-made to leave a memorable impression in its wake. This makes it the ideal concentration for those possessed of a flirtatious, provocative nature and strong character, for they understand that perfume is a weapon.

Jeroboam-Perfume-Campaign-presented-by-LE-MILE-Magazine-published-by-le-mile-studios-.jpg