a new movement has taken form

may 018

LIP stands for Live in the Present: A philosophy at the core of all existence, one we know and feel. Merging the now with art and design, a constant reminder to experience every moment as if it is your last. 


Constructed with an edge, yet rooted in subtlety. LIP design for those who are inspired by existence, “Being present-minded takes away some of that self-evaluation and getting lost in your mind—and in the mind is where we make the evaluations that beat us up [...] When people are mindful, they’re more likely to experience themselves as part of humanity, as part of a greater universe.

LIP stands for contemporary sneakers dressed in premium Italian leather. The clean lines and neutral colors promise wearing an extra touch of luxury and comfort with each step you take.