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Ralph Lauren debuts “FAMILY IS WHO YOU LOVE” campaign


Ralph Lauren debuts “FAMILY IS WHO YOU LOVE” campaign


 

 

Ralph Lauren
*family is who you love


april 019

Ralph Lauren debuts a new global advertising campaign entitled “Family is who you love,” an inspiring celebration of togetherness and unity. Eight diverse and multicultural groups are featured and represent a broad spectrum of family—from multigenerational families to same-sex couples to chosen families—all united by the notion of family is who you love.

Buzzy Kerbox, Kody Kerbox, Kasey Kerbox & Kyler Kerbox   Father & Three Sons

Buzzy Kerbox, Kody Kerbox, Kasey Kerbox & Kyler Kerbox
Father & Three Sons

“Raising kids is an
unimaginable task
to take on.
But being around
them means more
than anything to me.
Family is the center
of my world.”
—Buzzy Kerbox

Ralph’s vision has always been built upon clear values, and the idea of family has been central to what we stand for—in our brands and in our business. ‘Family is who you love’ is a celebration of the fact that family means different things to each of us—we live in a world where the meaning of family is bigger, broader, and more personal than it has ever been before. We believe that family is one of the most positive forces and powerful unifiers for all of us today. This campaign is a fresh expression of that idea, one that was central to our 50th Anniversary Show and is apparent in our work culture, and we believe it will resonate strongly with consumers around the world,” says Jonathan Bottomley, chief marketing officer.

Continuing the generational theme from Ralph Lauren’s 50th Anniversary Show and exemplifying the brand’s past, present, and future, the eclectic group is composed of iconic Ralph Lauren models from the early years and current models and friends of the brand alongside their families.


https://www.ralphlauren.com


le mile magazine Stella-Tennant-photographed-by-Colin-Dodgson-for-Burberry-c-Courtesy-of-Burberry-_-Colin-Dodgson-alongside-`Still-Water'-by-artist-Nic-Fiddian-Green-photographed-by-Peter-Langer-for-Burberry-c-Courtesy-of-Burberry-_-Peter-Langer.jpg

Burberry reveals Riccardo Tisci´s first ad campaign - A new collection, a new aesthetic, a new era


Burberry reveals Riccardo Tisci´s first ad campaign - A new collection, a new aesthetic, a new era


 

 

BURBERRY
*new collection, new aesthetic, new era


january 019

Recently, Burberry has revealed Riccardo Tisci´s debut ad campaign for the British house. For his first campaign, Riccardo has assembled a multigenerational cast of photographers and models, from the most experienced to the emerging.

Sora Choi, Natalia Vodianova + Rianne van Rompaey seen by Nick Knigh (c) Burberry, Nick Knight

Sora Choi, Natalia Vodianova + Rianne van Rompaey
seen by Nick Knigh
(c) Burberry, Nick Knight

“The thing that excites me the most about Burberry is how inclusive it is - it appeals to everyone no matter their age, their social standing, their race, their gender. So when I was thinking about my first campaign here, I knew I wanted to work with a collection of collaborators to help interpret the breadth of what this incredible heritage house represents to so many different people - from the millennial to the mature, to the British and to the international.

I pulled together 6 photographers, all with a very different energy, experience and point of view of the world - including British masters of photography and the next generation who have something new to say - to interpret this new Burberry era and the multigenerational men and women we speak to, all through their own unique eyes.

They are images that have the confidence to stand on their own, but it’s when they are assembled together that they truly bring the diversity, the eclecticism, the inclusivity and the beauty of Burberry to life.”


Riccardo Tisci, Burberry Chief Creative Officer

Fran Summers + Irina Shayk seen by Danko Steiner (c) Burberry, Danko-Steiner

Fran Summers + Irina Shayk
seen by Danko Steiner
(c) Burberry, Danko-Steiner

Creating a collection of contrasting imagery, the six creatives (incl. Nick Knight, Danko Steiner, Hugo Comte, Colin Dodgson, Peter Langer + Letty Schmiterlow) portray Riccardo’s diverse and inclusive vision, whilst translating the new cues and codes for Burberry in their own inimitable style. The multicultural stars of the campaign include Rianne van Rompaey, Natalia Vodianova, Irina Shayk, Sora Choi, Stella Tennant, Fran Summers, Claudia Lavender, Anok Yai, Darani, Matteo Ferri + Joe Plunkett.

https://www.burberry.com


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Drag and Drop was born in Odessa in the South of Ukraine, on the Black Sea coast.


Drag and Drop was born in Odessa in the South of Ukraine, on the Black Sea coast.


 

 

DRAG&DROP
*belle de jour


january 019

For the s+s 019 season, the upbeat and jovial Kiev-Paris based fashion label Drag+Drop comes in strong with pop sensations and viscous silhouettes. Drag+Drop proposes a collection where the design team found its inspirations in the dramatic sexiness of French movies heroins such as Isabella Adjani’s in “L’été meurtrier”, the scandalous Catherine Deneuve playing out the most erotic fantasies in “Belle de Jour” or the limitless sexiness of Jane Fonda as a space pop Venus.

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From there, Drag+Drop is taking its ongoing exploration of unconventional beauty and aesthetics to the next level by smartly fusing this input with the meticulous study of the exemplary style of 2000s social starlets and LA vibe.
The Drag+Drop heroine is a complex creature, she is «the boys» best crazy friend, a fatal seducer and a skilled lover.

The style of 2000s MTV celebrities and IT-girls inspired slouchy micro top sand sleek Matrix coats in shiny vinyl to tight t-shirts emblazoned with a bold Drag+Drop logo in sparkling Rhine stones. Shiny hardware is all the rage too as seen on silk slip dresses with metal harnesses and on tank tops with silver hooks. Adding a bit of transgression captured in the s+s019 lookbook by the photographer Boris Camaca. Or at least look good when attempting to do so.


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New global campaign showcases the stories of a group of millennial men and women.


New global campaign showcases the stories of a group of millennial men and women.


 

 

ABERCROMBIE + FITCH
*new campaign redefines iconic fierce


february 019

The new global campaign showcases the stories of a group of millennial men and women, and how they ‘face their fierce’, and find their strength in the face of adversity. The new‘Faces of Fierce’ include athletes, LGBTQ+ activists, mental health advocates, and a group of Malibu surfers who, as volunteer firefighters, bravely fought the recent fires.

Romelu Lukaku and Keiynan Lonsdale for Abercrombie&Fitch Fierce

Romelu Lukaku and Keiynan Lonsdale for Abercrombie&Fitch Fierce

The fragrance, which is unchanged, with its notes of marine breeze, sandalwood, sensual musk and sage, has a newly imagined bottle, in stores this weekend, featuring the un- retouched torso of Judo fighter Julian Schneider.

Fierce has ranked in the top four highest selling men’s fragrances in the United States for the past seven years, and remains a top performing item for the brand. Now redefined, a new generation of individuals bring to life the essence of the Fierce evolved positioning; an exploration of the unexpected and emotional aspects of inner strength. The heart being the strongest muscle in the body, the campaign and stories are grounded in the idea of strength as compassion, vulnerability and humility.

The campaign is featured across the brand’s platforms, with in-store experiences and asocial call to action for customers to share how they ‘Face Their Fierce’. The brand will also have a round-up campaign in stores to raise funds for the families affected by the California wildfires.

Napoleon Jinnies for Abercrombie & Fitch Fierce

Napoleon Jinnies for Abercrombie & Fitch Fierce

Napoleon Jinnies made history this weekend when he and team-mate Quinton Perron, were the first male cheerleaders to perform at the Superbowl. They are also the first male cheerleaders in the NFL. Abercrombie & Fitch is proud to announce Napoleon as one of the new Faces of Fierce. The campaign, which explores the modern notion of what it means to be fierce through a sensitive, diverse and inclusive lens, considers aspects of inner and epic strength, through the stories of 20 men and women. 

credits_
campaign was shot in LA by photographers Jack Pierson, Sean Thomas and Devyn Galindo

https://www.abercrombie.com/


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‘Blue Monday’ marks the soft launch of our very own SCHUELLER DE WAAL SHOP.


‘Blue Monday’ marks the soft launch of our very own SCHUELLER DE WAAL SHOP.


 

 

SCHUELLER DE WAAL
*blue monday


january 019

Is your concentration gone ‘blu(e)rry’ ?
It is only natural as today is 21st of January, ‘Blue Monday’, officially the most depressing day of the year.

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Depression is a natural state, blue is a beautiful colour, so the Amsterdam based design studio SCHUELLER DE WAAL [SDW] decided to do something with that instead of hiding underneath their desks. ‘Blue Monday’ marks the soft launch of their now launched SCHUELLER DE WAAL online shop. 

They’re kicking off with the SDW "Blue Monday” Capsule. A collection of shirts inspired by ‘Monday Blues Office Realness’. Referencing and re-interpreting the classic shirt the Shirt Capsule Collection offers a diverse range of fits in various high quality shirting fabrics. Playing with the proportions of classic shirt details serves for a quirky vision of corporate wear and offers you a look and feel in which you can bite Monday in the ass. 

Or at least look
good attempting
to do so.

credits_

art direction SDW
seen Lonneke van der Palen 
models Nadie Borggreve + Elisa van Joolen + Nathalie Haelermans + Ingeborg Meier + Benjamin Aerts 
hair + make up Bas Cornelis 

https://shop.schuellerdewaal.com


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Henrik Vibskov presents THE RADISH ARM CHARM Fall Winter 2019 at Copenhagen Fashion Week 2019


Henrik Vibskov presents THE RADISH ARM CHARM Fall Winter 2019 at Copenhagen Fashion Week 2019


 

 

HENRIK VIBSKOV
*the radish arm charm


january 019

The environment + how we humans act around it, is an unquestionable issue nowadays, which leads to questions about our awareness on reaching a more sustainable approach towards nature and agriculture. Farming inspired this fall+winter 019 collection. Reflections about how various ways of growing the food we eat every day, whether it’s in the city or in the countryside affect our life and the planet, encourages us to rethink and develop new methods.

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This collection reflects both the romantic idea about nature + how we interact with it, and the more extreme technology, making it possible to increase and speed up natural processes, like indoor, vertical- and sky farming, green rooftops and urban gardening. The clash between wanting to maintain nature pure as it is and the need to interfere with it, is intriguing and terrifying at the same time.

The idea of farming, nature and technology was the inspiration for the development of the collection. Voluminous silhouettes with details of binding layers together and prints and embroidery which remind of flowers, fruit, vegetables, endless fields, and the long human arms in the agriculture. Humor with a slight touch of melancholy and a reminder of the importance of environmental awareness is present.

A long kinetic installation is slowly moving in waves, while performers dressed like gardeners are walking inside of it. They are carrying ceramic water cans, taking care of the radishes growing inside of it. The radishes are grown in the Henrik Vibskov Studio in Copenhagen and are placed in recycled beer kegs as a part of the urban farming experiment, hence the name of the collection. The installation is a take on the idea of an intriguing future-farming lab.


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PASKAL Spring/Summer 2019 collection is a playful experiment.


PASKAL Spring/Summer 2019 collection is a playful experiment.


 

 

PASKAL
*s/s 019


january 019

PASKAL is renowned for delicate silhouettes, minimalistic shapes and precision that is reminiscent of innovative architecture and modern cultural processes. Beauty is derivedfrom the garments’ core components and construction. The main element of the brand’sDNA is the lassercut technique with the result being a sensitive design with strong personality.

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2013 marks the year Julie Paskal launched her brand: PASKAL. With a background in Architecture and Engineering the designers collections are fluent in shapes, lines and structures. She is one of the first Ukrainian designers to export her collections to all major markets. In 2014 PASKAL was a participant of Guest Nation at Pitti W in Florence, Italy. That same year Julie was shortlisted for the LVMH Prize.

PASKAL Spring-Summer 2019 collection is a playful experiment. Designer explores different folding puzzles and conundrums. To implement this idea, Paskal uses signature laser-cutting technique to develop three-dimensional floral appliques of different shapes.


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Band of Outsiders’ Creative Director Angelo Van Mol looked at the moon landing as a pioneering event


Band of Outsiders’ Creative Director Angelo Van Mol looked at the moon landing as a pioneering event


 

 

BAND OF OUTSIDERS
*a/w 019 men´s + women´s collection


january 019

For Autumn Winter 2019, Band of Outsiders’ Creative Director Angelo Van Mol looked at the moon landing as a pioneering event. One source of inspiration was Damien Chazelle’s recent movie First Man, starring Ryan Gosling. But instead of focusing on the moon landing itself, Angelo turned to the people experiencing it while watching this happen in front of their living room’s TVs. The collection is very much about the feel of the end of the 60’s and beginning of the 70’s. The choice of colours and fabric embodies this: warm hues including spice orange, burgundy and olive brown are balanced with camel, navy and black.

That era was also one of protest, empowerment and challenging ideologies which led to a more open-minded society. People wanted to break barriers in every way, especially style , and explore new territories with the moon being the most unreachable and fascinating one.

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The brand is also taking an important step forward this season by introducing womenswear for the first time under Van Mol’s creative direction. The collection comprises approximately 8 key looks that are distinctly influenced by the era’s aesthetic: pony skin and heritage check wools come together to give life to blazer and mini skirt co-ords. Corduroy suits and placement print chiffon dresses sit alongside denim (classic blue and brown) as well as cotton shirting (plain, stripes and printed). Angelo Van Mol felt like it was the right time to expand the label’s offering: “I am very excited to extend our universe of humour and inclusivity to women”.


MORE ARCHIEVE fashion


MORE ARCHIEVE fashion