*TMALL hits major collaboration with CFDA NYFW China Day* 

written Jessah Amarante

march 018

As a 5 year joint partnership among Alibaba's Tmall, a luxury e-commerce company, the Council of Fashion Designers of America (CFDA) and Suntchi, China's leading fashion company, China Day aimed to boost worldwide recognition of Chinese design, and ultimately, promote global opportunities for the brands debuting this season. NYFW: Men’s China Day was officially part of the menswear schedule this season, next season it will switch to women’s as they take center stage.


 Li Ning, Peacebird, Chen Peng and CLOT by Edison Chen & Kevin Poon were the designers amongst this season debuting at the Skylight Modern. Following the shows, the collections are available to shop on Alibaba’s millions active users on a see-now-buy-now basis by Tmall, and the organizers expect that the glamorizing of NYFW will further interest the brand's reputations not only back in China but globally. 

Li-Ning an already established label that launched in 1989, his legacy started as an Olympic gymnast. His sportswear brand that featured track pants, dad sneakers, and hoodies emblazoned with Chinese characters and throwback images of its eponymous founder in his days as an Olympic gymnast. His runway theme was “past, future, man, and nature.” The brand had some similarities upon other designers in the market, in the footwear area as Li-Ning is known for, the sock shoe as seen in Balenciaga Triple S as well the chunky dad shoe as seen in Yeezy wave runners. The sporty ensemble included blocked colors in some of the designs, especially a bright red that really popped.

Peacebird a super young and fresh designer just 20 years old with thousands of stores across the country and billions in annual revenue, however, he is unknown to abroad shoppers. On the runway was presented an homage to the 80's-90's pop culture and bringing the Coca-Cola logos into the designs. To simplify the Chinese student attire, school uniforms, tracksuits, dungarees and ultra-boxy tailored clothing and the mom jeans that we are seeing day to day.

Chen Peng has already won the hearts of Rihanna and Lady Gaga with his one size fits all puffer jackets and mini bulldog purses. Launching his career in 2015 with his intensive beauty and fashion background from London and working at Christian Dior. Chen’s visionary designs challenge conventional beauty ideals and explore size, gender, and personality. His fascination with individuality paired with a sharp talent in pattern making sets the foundation for Chen’s signature “one-sized” designs: a diverse line of garments that can be adjusted to fit bodies of any size. Most what was on the runway had a vinyl shiny finish material with a very futuristic feeling, playful accents, and bold colors. Chen's was the only brand on the schedule with existing US stockists like Opening Ceremony, Dover Street Market, and Farfetch.

Brand CLOT was established in 2003 by founders Edison Chen and Kevin Poon. Their runway philosophy on "East Meets West" had much American inspiration from hoodies, Chicago Bull Jerseys to pajama pants and skater-hip hop vibes. CLOT is proud to share a common vision with the partners of the event as Paul Fang, CEO of Suntchi states, “We also carry a mission to bridge the Chinese designers and brands to the American fashion community.”