Ralph Lauren
*family is who you love

april 019

Ralph Lauren debuts a new global advertising campaign entitled “Family is who you love,” an inspiring celebration of togetherness and unity. Eight diverse and multicultural groups are featured and represent a broad spectrum of family—from multigenerational families to same-sex couples to chosen families—all united by the notion of family is who you love.

Buzzy Kerbox, Kody Kerbox, Kasey Kerbox & Kyler Kerbox   Father & Three Sons

Buzzy Kerbox, Kody Kerbox, Kasey Kerbox & Kyler Kerbox
Father & Three Sons

“Raising kids is an
unimaginable task
to take on.
But being around
them means more
than anything to me.
Family is the center
of my world.”
—Buzzy Kerbox

Ralph’s vision has always been built upon clear values, and the idea of family has been central to what we stand for—in our brands and in our business. ‘Family is who you love’ is a celebration of the fact that family means different things to each of us—we live in a world where the meaning of family is bigger, broader, and more personal than it has ever been before. We believe that family is one of the most positive forces and powerful unifiers for all of us today. This campaign is a fresh expression of that idea, one that was central to our 50th Anniversary Show and is apparent in our work culture, and we believe it will resonate strongly with consumers around the world,” says Jonathan Bottomley, chief marketing officer.

Continuing the generational theme from Ralph Lauren’s 50th Anniversary Show and exemplifying the brand’s past, present, and future, the eclectic group is composed of iconic Ralph Lauren models from the early years and current models and friends of the brand alongside their families.