s+s 018 

may 2018

The New Originals makes performance clothing for creatives. Striving for enduring and vigor clothing, that contributes to an individual. The brand believes that everyone is able to maximize their creativity regardless of their background, by thinking out of the box. Thinking out of the box means to The New Originals thinking divergent and free of boundaries.


Their s+s018 collection Devoon reffers to the era of new fertile ground after repetitive processes of achieving a steady base of recognizable The New Originals styles. The brand is showing an extended version of their house styles earth-tones and edgy colors lay the base, and illustrations with their collections The New Originals interject classical styles, e-worked sport- and leisure styles from the 70’s era and reinterpreted them in a the new originals aesthetic.