.aesthetic talk
GAB BOIS
*Endless Playground
written + interview TAGEN DONOVAN
Gab Bois possesses a rare and almost alchemical ability to take the mundane and twist it into something extraordinary, something that lingers in the mind long after you’ve looked away. Bois’s work doesn’t just sit quietly in the background—it demands attention, not through loudness, but through its quiet valour.
By taking the everyday, the objects we barely glance at, and reimagining them into striking, surreal creations that challenge not just our ideas of design and functionality, but our very perception of reality itself. A pair of boots crafted from old keyboards, earrings fashioned from I-phone cameras—these are not just whimsical ideas; they are provocations, invitations to see the world differently.
What makes Bois’ work so compelling is not just the cleverness of her visual puns or the precision of craftsmanship, though both are undeniable. It’s an innate ability to weave together humour, intrigue, and a deep sense of aesthetic playfulness. Each piece exists in a space where the familiar becomes strange, and the strange becomes oddly familiar. It’s a space that feels both futuristic and nostalgic, as if she’s tapping into a collective memory of childhood make-believe while simultaneously pushing us toward a new way of seeing. Each image doesn’t just ask, “What if?”—it insists, “Look again.”
Gab Bois
seen by Joseph Davies
(c) Gab Bois
Bois’ artistic journey is one deeply rooted in curiosity, a trait that pulses through each visual story she creates. Growing up in a creatively rich environment, Bois was exposed early to the power of visual storytelling. Her father, a painter, introduced her to the language of imagery, a language she now speaks fluently, though in her own distinct dialect. Through this creative trajectory, Bois has etched out her own niche of visual expression, a vast terrain where possibilities stretch into eternity, folding worlds within worlds. Within these spaces, Bois orchestrates a new vocabulary, whereby a cocktail dress made of Scrabble tiles isn’t just a playful costume—it’s a commentary on language, identity, and the ways we construct meaning.
Her visual style is a melting pot of influences—design, fashion, pop culture, and advertising—yet it feels entirely her own. Growing up in the age of selfies and self-representation, Bois has a keen understanding of how images function in our digital age. Extending an open conversation with the viewer, lending itself to an intimate exchange that bridges the gap between artist and audience. There’s a sense of shared understanding, as if to say, “You’ve seen this before, but have you really looked at it?” Through this connection, Bois invites us into her world, a world where the ordinary is anything but.
At the heart of Bois’ practice is a fascination with paradox. A practice that exists in the liminal space between reality and simulation. She plays with these tensions, creating pieces that feel both timeless and of-the-moment. In a world dominated by endless scrolling and fleeting attention spans, we are invited to pause and engage, even to reconsider the forms we encounter every day but rarely truly see.
“It feels like my playground is constantly getting bigger, giving me the opportunity and privilege to work with whatever materials my concepts call for.”
Gab Bois speaks with Tagen Donovan
for LE MILE Ephemeral Edition - SS 2025 Nr. 38
(c) Gab Bois
(c) Gab Bois
(c) Gab Bois
Tagen Donovan
Let’s start at the beginning. How did your early artistic influences shape your creative perspective, and in what ways has this visual language guided your approach to storytelling?
Gab Bois
My creative practice has always been deeply rooted in the sense of wonder I felt as a kid, my wonder of objects and curious perspective of the world. I’ve tried to construct a visual language that blends elements from my childhood play and my teenage Tumblr days, in which I continue to tell a story.
The idea of working with what you have in front of you is a recurring theme in your art. Do you see this as a direct extension of your childhood experiences, or has it evolved into something more conceptual as your practice developed?
I’d say it’s a product of both. My creative practice has always been shaped by my surroundings—a continuation of childhood days spent playing outside and collecting objects. Over time, though, my career has given me access to more resources. It feels like my playground is constantly getting bigger, giving me the opportunity and privilege to work with whatever materials my concepts call for. The spirit of my practice is still the same: playful and rooted in my environment. But the process has definitely evolved, especially when working with briefs and as part of a team.
Your work often features a blend of humor, discomfort and beauty found within the mundane. How do you select objects for your pieces? Is it a meditative process or something more instinctive?
It’s definitely an instinctive exercise—I’m drawn to objects that catch my eye aesthetically. Since my practice is grounded in time and place, I usually gravitate toward objects or themes that feel current, whether they’re seasonal or flooding my explore page.
Blending elements of conceptual art, sculpture, and fashion with a playful and thought-provoking edge creates the tapestry of your practice. If you were to describe the genre or identity of your art, how would you define it? Or is there an element of transcending labels and boundaries?
I don’t usually try to describe my work, but I love when people who know art history connect it to other movements or genres. I don’t really have the knowledge—or the urge—to place myself within the larger art landscape, though I’m not opposed to it. I’d say my work is conceptual, and my practice is more about a general vision than sticking to a specific medium. I see it more as a special sauce that I can adapt to any dish.
In the age of the infinite scroll, your work creates moments of reflection, inviting viewers to pause and view the ordinary through a different lens. All while tapping into our innate sense of curiosity amidst the rapid consumption of content. How intentional is this aspect of your work?
Thank you for framing my work this way—that is very kind. Creating work that calls for a moment of reflection or pause is definitely something I aim for. I think everyone has a personal gallery of images that stick with them—or at least I do. If my work becomes part of someone else’s mental gallery, that is awesome. But if people keep scrolling past it, that won’t stop me from making more. I’m well aware that most of us are overwhelmed by images daily, and I can’t control if my image will cut through this. What I can control—and what I think has been a strength of my practice—is building a distinctive visual universe.
Captions evolve into titles for each piece, while the comment section transforms into a dynamic space for recontextualisation and community dialogue. What is it like to witness, in real time, how your work sparks conversations and invites fresh interpretations from your audience on social media? Have you ever been surprised by how it's interpreted?
It’s funny you say that because I feel like this was especially true when I first started sharing my work online. People were very engaged and the comment section was very dynamic, so many people shared strong feelings, positive or critical. The Instagram landscape has changed a lot in the past few years, and I’ve noticed people interact much more with reels than with still images now. My comment section feels a lot calmer now. It’s mostly a mix of love, clever puns, or references of work that people are reminded of, which I enjoy learning about.
You’ve previously mentioned your father’s ability to“talk with images”,which resonates with your own approach to creating art. Do you see your work as a continuation of this legacy, or have you reinterpreted it in your own way?
Great question. I see it as both. Having a child is merging your essence with someone else’s, creating something entirely new, never just recreating yourself. In that sense, I owe a lot of my creative practice, passion for art, and craft to my dad. That said, our artistic processes and inspirations are quite different, though there is most likely overlap in the way we both approach art on an internal level.
The theme of this issue is EPHEMERAL—the fleeting, raw brilliance of the present. How does the concept of impermanence manifest in your work, especially in a world where images and ideas are so quickly consumed?
I like to think of my work as surreal time capsules, each piece captures my inspirations from a specific time and place. I also draw a distinction between the physical object and the photo or video of it, seeing the act of capturing the object as the time capsule itself.
I am very inspired by the Tibetan Buddhist practice of creating sand mandalas. I like to be as invested in the process as in the final tableau, but not so much in the outcome once the work leaves my hands. I don’t mind spending hours on something that might be shared and then forgotten. In my experience, something doesn’t have to be framed or looked at every day to be real or valuable.
In your "Canapés" collection, you transformed everyday food items into wearable art. What challenges did you face in translating your photographic concepts into physical fashion pieces?
When creating Canapés, my intention was to explore both the design and production processes of wearable accessories, while considering functionality alongside aesthetics. One of the biggest challenges I faced was the balance between form and function. In my creative practice, I’ve always prioritized form, but I quickly realized that to make these pieces wearable and functional, I’d have to make certain compromises. I learned that when something is comfortable and practical, it enhances its overall appeal and becomes more beloved. In the end, the compromise doesn’t end up being a compromise at all.
Follow @gab_bois
What’s perhaps most striking about Bois is her ability to move fluidly across disciplines—without losing the thread of her conceptual vision. Entirely self-taught, a fact that underscores the raw, instinctual nature of her creativity. Bois’s work feels alive, as if it’s constantly evolving, driven by an insatiable curiosity and a passion for bringing ideas to life. This evolution is evident in her recent projects, which expand her practice into new territories. While experimenting with interactive elements, designing wearable objects, and exploring new media to push her artistic vision beyond the confines of the screen.
Le Mile’s EPHEMERAL issue explores themes of impermanence and raw creativity, Bois’ work feels particularly resonant. It’s a celebration of the fleeting brilliance of the present, a reminder that even the most ordinary objects can become extraordinary if we’re willing to see them in a new light. In this exploration of her practice, we delve into the inspirations that fuel her creativity, the evolving relationship between physical and digital creation, and how she navigates the impermanence of contemporary visual culture. But perhaps more importantly, we consider what her work asks of us. It’s not just about appreciating her art; it’s about questioning our own perceptions, about finding the surreal in the everyday, and about embracing the playful, curious spirit that drives her practice. Gab Bois doesn’t just create art—she creates moments of wonder, and in doing so, she reminds us that the world is far stranger and more beautiful than we often allow ourselves to see.
(c) Gab Bois
(c) Gab Bois
In 2020, you released a book with Anteism, and you’re now preparing to launch a new project with Baron Books. Both editions embrace a sense of play, from simulated phone cameras in your first book, inviting readers to take selfies within the gaze of the book itself, to the interactive sticker cover art in your upcoming release, directed by Max Siedentopf, which encourages direct participation with the artworks. How do you approach the design of these interactive elements, and what role does the concept of play hold in shaping your broader artistic vision and practice?
Play is truly at the heart of my practice and my studio’s vision. There’s always an element of surprise, because we’re creating things that don’t yet exist, and we can never fully predict how a work will be experienced in the real world. It is so exciting to see our vision come to life, fully formed by each decision made and each source of inspiration gathered along the way.
I see our studio as a playground, where we have the freedom to experiment and explore. We are so lucky that we don’t have to get bogged down by many constraints in our personal projects. We might still get hurt on the playground by making bad decisions, but we always learn and hop back into the swing of things.
When creating, do you think more about how your work will exist in its immediate context or how it might be archived and remembered in the Future?
Again, both. I’m always aware of how my work will exist in the present moment, but I’m also curious and excited about how it might be perceived, archived, and repurposed in the future.The future informs how I capture and display my works in the present: photographing an object in its best light, preserving it as a high quality image and as a physical object when possible. A photo can withstand time, even if the physical object deteriorates.
What's next for you? What are you excited to explore in 2025?
On a personal level, I’m really excited to dive deeper into creating video works and exploring storytelling as a vehicle for my ideas. For my studio, my team and I love experimenting with different mediums and forms of work, and our goal is to keep raising the bar for what we can achieve and what terrains we can move into. This year, we aim to continue pushing towards constructing a tangible presence of our work and vision, and we have lots of exciting products and projects rolling out this year that reflect this ambition.
“We might still get hurt on the playground by making bad decisions, but we always learn and hop back into the swing of things.”
Gab Bois speaks with Tagen Donovan
for LE MILE Ephemeral Edition - SS 2025 Nr. 38
