.BRAND DNA
*Louis Vuitton's S/S 2024 Pre-Collection
A Bonfire of Style and Vision

written Dora James

 

Lighting the fashion landscape with the warmth of community, Louis Vuitton's S/S 2024 Pre-Collection strikes a new flame.

 

In an era where style knows no boundaries, where diversity in design and ethos forms the beating heart of the fashion universe, Louis Vuitton Studio Prêt-à-Porter Homme’s Spring-Summer 2024 Pre-Collection blazes a new path, drawing on the universal symbol of the bonfire. This fiery motif, a beacon of unity and illumination, casts a warm, welcoming glow over the Maison's new dawn.

 
 
 
LOUIS VUITTON MEN COLLECTION PRE SPRING SUMMER 2024 LOOKBOOK LE MILE Magazine lemilestudios production men model suit and bag
 
 
 
 

The bonfire-inspired collection is a kaleidoscope of earthy and elemental colours, each piece weaving together the hues of a mesmerising night-time spectacle: blazing oranges and smouldering reds, cool woodland greens and blues, and the raw browns of the earth. Boldly stepping beyond the conventional, this new collection spins the globe, splashing its canvas with an intricate world map pattern that serves as a chic camouflage.

Yet, the play of fire isn't limited to symbolism alone. The collection dances with vivid depictions of smoke, visually manifesting in an oxidised, flocked denim Monogram cargo suit, and a Damier pattern, reminiscent of both bonfire smoke and the veins of Epi leather. A smoke-streaked charcoal adds depth to a collared denim jacket, while a sustainable puffer—made of recycled nylon and ecodown—adorns a rich, earthy khaki.

 
 
 
 
 

The second phase of the collection is an ode to the ethereal beauty of the aurora borealis. The enchanting dance of the northern lights is imprinted on a flocked nylon bomber jacket and a spray-painted, faded denim jacket. Unraveling new graphics in pyjama sets patched from flyers and slogans spelled out in pearl embroideries, the collection paints a captivating story of forest nights under the vibrant northern lights.

 
LOUIS VUITTON MEN COLLECTION PRE SPRING SUMMER 2024 LOOKBOOK LE MILE Magazine lemilestudios production orange jacket and black pants
 
 
 
 
LOUIS VUITTON MEN COLLECTION PRE SPRING SUMMER 2024 LOOKBOOK LE MILE Magazine lemilestudios production suit leather blue
 
 

The bags, too, radiate the bonfire theme of the collection. Canvas textured with midnight blue abstract fire motifs feature across iconic pieces like the Sac Horizon, the Discovery backpack, the Christopher backpack, and various Keepalls. The smoky air motif of the Epi Rush print finds its way onto the Montsouris backpack and a series of small, limited-edition Keepalls, flaunting motorcycle-inspired and studded Damier patterns.

The collection's footwear offerings draw inspiration from the great outdoors. The LV Discovery sneaker reimagined in beige or blue suede with trekking laces, a waterproof hiking edition in black or navy, a glazed leather derby, and a metallic midnight blue evening variant capture the spirit of exploration and adventure. The line also introduces the super-magnified LV Trainer Maxi in all-over black crystal with micro pearl logo details and giant pearl lace charms, echoing the charm necklaces, bracelets, shells, and beads in kaleidoscopic finishes.

Topping off the ensemble, baseball caps and beanie hats knit the collection together. The Epi Rush motif shines again here, while a new swirly logo and slogans lend a touch of mischief to the designs.

 
 

credits
all images (c) Louis Vuitton, 2023