.BRAND COLLABORATION
TOUR DE FORCE
* MARCELL VON BERLIN RUNWAY Collection
written Abigail Hart
edited Hannah Rose Prendergast
Known for its powerful silhouettes and unique statement prints, MARCELL VON BERLIN is a match made in heaven for lemilestudios. In their latest collaboration, sharply tailored suits juxtapose deconstructed urban landscapes, and Old Hollywood glamour creates glitz within utilitarian architecture.
Creative director Marcell Pustul shows off his defiantly modern designs in three seasonless collections–Runway, Classic, and Suits, creating a tour de force of bold patterns and colors, crisp tailoring, and luxe finishes.
“I want my designs not only to merge but to evolve. I want to really get into it and create something timeless that people can buy and have for years,”says Pustul. That perennial quality is essential to the designer, highlighting the consciousness of quality craftsmanship in the fashion industry post-Covid.
Quote: Marcell Pustul, Creative Director
Each piece builds on itself, culminating in an excitingly bold body of work. From refreshing West Coast vibes to the electric Berlin underground, the creative strength of each choice fashions a unifying look that passes from city to city. The Runway Collection is particularly insp-ired by the glamorous and powerful city mixed with the earthy desert landscape of Palm Springs, California.
The contrast takes the brand’s easy, impeccable silhouettes to new heights with mesmerizing colors and luxe touches. In these collections, Pustul’s pieces embody the easy confidence of a strong woman who knows what she wants and isn’t afraid to have fun along the way.
To capture the global inspiration of MARCELL VON BERLIN’s latest collections, lemilestudios created a lookbook shot in Madrid and a campaign produced in Berlin, utilizing both studio sets and found spaces. With their expertise in image and film production for the fashion industry, lemilestudios builds a world of dichotomies that epitomize the MARCELL VON BERLIN aesthetic. Each combination captures the aspirational creativity of the designer brand with the ease of wearing a perfectly tailored fit. Inspired by the electric, underground charm of Berlin, juxtaposed by the sublime and refreshing West Coast spirit, MARCELL VON BERLIN is the product of an inimitable artistic, transatlantic aesthetic.
MARCELL VON BERLIN’s Collections are available on their website and in their flagship stores.
For the lookbook, set designer Eduardo Boillos created a desert setting, which blended with a stark, minimalist backdrop to fabricate a show-stopping moment for each look.
The desert textures complement the luxurious, complex features of the collections, like glossy snake print accessories and voluminous feathered sleeves. In the accompanying campaign, lemilestudios created a glamorous trip through rough, urban, and post-modern spaces in Berlin and Potsdam.
The cosmopolitan location and diverse group of models are reflected in the ubiquity of the clothes. Sina Braetz, the Fashion Director of Numero Berlin Magazine, styled the Berlin shoot, seamlessly taking each look from runway to streetwear.
credits_
all images (c) MARCELL VON BERLIN
produced by lemilestudios, 2022credits_Campaign productionphotographer and director Daniel Rochédirector of photography Franz Beckerstyling Sina Braetz producer Alban E. Smajli creative coordination Tim Jahn fashion director Ginevra Valenteproduction lemilestudios digital operator Alex Craddock gaffer Arne Vossfeldt make up Kenny Campbell hair Konsuke Ikeuchi models Gwen Lu Viva ModelsStacia Roz Izaio ModelsJacek Kaluta Unocver Models credits_Lookbook productionphotographer Luis Cruzadodirector of photography Sergio Gonzálezstyling Abraham Gutiérrez producer Alban E. Smajli creative coordination Tim Jahn fashion director Ginevra Valenteproduction lemilestudios gaffer Q17 Studios set designer Eduardo Boillos make up Gino Mateus casting director Fernando Merinomodels Joan Kadiri, Fifth ModelsMaría Peña Asensio, Uno Models Souleymane Bah, Uno ModelsMei Ruiz, Uno ModelsNayeli Cueto, View ManagementEsperanza López Gallego, View ManagementNikeisha Navarro, View Management