DSSLR
*Christoph A. Dassler Returns to the Court
written MONICA DE LUNA
There is a quiet intensity to the way Christoph A. Dassler speaks about design. A sense of continuity runs through his words — a rhythm that connects history with vision, precision with pulse. From Herzogenaurach, the cradle of German sportswear, Dassler steps forward with a new name: DSSLR. It reads like an abbreviation of legacy itself — clean, concise, timeless.
Launched in August 2025, DSSLR by Christoph A. Dassler arrives as a sport and lifestyle brand defined by clarity and conviction. It enters the world with a tennis collection built for the demands of movement, elegance, and responsibility. Each piece aligns with the spirit of today — a moment where performance, sustainability, and creative design form one continuous gesture.
DSSLR On Court Women / off white
DSSLR On Court Women + Men
“We are convinced that high standards and low environmental impact can go hand in hand,” says Christoph A. Dassler. The statement carries a sense of commitment, a belief shaped through decades of family innovation and a personal return to his origins. “For me, it was a goal matured over decades to return to the world of sports and fashion,” he adds. DSSLR becomes the realization of that journey — a modern system of values, woven through fabric, form, and philosophy.
At the core lies a dedication to materials. Up to 95 percent of each garment consists of recycled fibers and organic cotton sourced from Portugal. The fabrics move with the body, cooling, protecting, breathing, and maintaining a sense of purity through construction. The On-Court line expresses design intelligence that frames athletic performance as aesthetic experience. UV protection, odor control, and targeted sweat-zone ventilation define a new level of refinement.
The silhouettes are architectural in their intent — cut to mirror the lines of play, engineered for the body’s dynamic rhythm. Each detail is the result of collaboration between Dassler and a team of designers who have shaped collections for global sport houses. Together, they sculpt pieces that feel disciplined yet effortless, merging function, design, and sustainability into a single visual and tactile language.
Beyond the court, the Off-Court line extends the same integrity into daily life. The designs reveal an understanding of form that feels both global and individual — defined by material quality, surface clarity, and details that speak through structure rather than decoration. Every seam, every tonal shift carries intention. It is fashion that continues the movement.
DSSLR Founder / Christoph A. Dassler
“We are convinced that high standards and low environmental impact can go hand in hand.”
Christoph A. Dassler
Within the structure of DSSLR lies a deeper narrative, the brand builds an ecosystem where creativity, economy, and collaboration coexist within a framework of values. Dassler describes it as a culture — one that honors craftsmanship while inviting new ideas to thrive. It is an inclusive vision shaped by heritage yet oriented toward the future of sport and design.
As CEO and founder, Christoph A. Dassler channels the spirit of his lineage without nostalgia. His grandfather Rudolf Dassler once defined an era of innovation; Sassler continues that momentum by transforming the definition of quality itself. In DSSLR, quality becomes moral, aesthetic, and material all at once. It speaks to a generation seeking transparency in how things are made and what they stand for.
Every element of production follows this logic. The brand’s partners and suppliers hold environmental certifications; every collaboration aligns with the brand’s sustainability standards. “Behind every product stands a partnership with an industry-leading design and production team,” Dassler explains. His tone suggests pride and precision — an awareness that true innovation exists within the details.
The launch of DSSLR feels contemporary and timeless, it celebrates a discipline where sportswear meets couture precision and where sustainability becomes a natural constant. It arrives from a place where heritage fuels creativity — where each garment becomes a tool of movement, a symbol of modern responsibility.
DSSLR On Court Women / sky captain blue
DSSLR On Court Men / off white
Through DSSLR, Christoph A. Dassler has built a language that speaks to the new era of sport-fashion — one defined by excellence, integrity, and clarity of purpose. The collection carries an understated strength — a balance of performance and presence. It represents a future where clothing is created with awareness, where every fiber participates in a larger dialogue between body, design, and the world around it.
discover more www.dsslr.de
all visuals (c) DSSLR