PRADA frames Fashion Advertising as an Object through Anne Collier’s Spring Summer 2026 Campaign
written LE MILE
The Spring Summer 2026 Prada campaign marks a new collaboration between Prada, its creative directors Miuccia Prada and Raf Simons, and the American artist Anne Collier. Released for the Spring Summer 2026 season, the campaign examines the form and function of fashion advertising at a time when images circulate primarily through digital systems.
Collier’s work since the early 2000s has focused on re-photographed and appropriated imagery from magazines, record sleeves, and advertising, consistently questioning how images are handled, consumed, and recontextualised. Her work has been shown at institutions including the Museum of Modern Art in New York, Tate Modern in London, and LACMA. Prada’s commission places this practice directly inside a global fashion campaign, extending Collier’s long-standing inquiry into a commercial context without shifting its focus.
The campaign consists of still-life images in which physical photographs of the Prada collection are held by visible hands. These inner photographs, shot by Oliver Hadlee Pearch, depict Prada looks worn by a cast that includes Levon Hawke, Nicholas Hoult, Damson Idris, Carey Mulligan, Hunter Schafer, John Glacier, and Liu Wen. Collier’s outer image reframes these photographs as objects, introducing a second level of observation that foregrounds the act of looking itself.
This structure shifts attention away from immediacy and consumption toward materiality. The photograph appears as something held, examined, and mediated by another presence. The hands function as a proxy for the viewer, situating the audience alongside the image, so advertising becomes visible as a mechanism.
Within Prada’s wider cultural programme, the campaign aligns with the brand’s sustained engagement with contemporary art through exhibitions, commissions, and long-term collaborations. It also enters a broader industry moment shaped by image saturation, renewed interest in print, and questions around authorship and attention. By insisting on the photograph as a physical object, the campaign introduces friction into a system built on speed and circulation.
The Prada Spring Summer 2026 campaign is released globally across Prada’s platforms. Credits list creative direction by Ferdinando Verderi, photography by Anne Collier with images by Oliver Hadlee Pearch, and the named cast. The project positions advertising as a site of reflection, placing visual authorship and material presence at the centre of Prada’s seasonal communication.
PRADA SPRING SUMMER 2026 Campaign
campaign conceived by MIUCCIA PRADA and RAF SIMONS / photography ANNE COLLIER with images by OLIVER HADLEE PEARCH / campaign creative direction FERDINANDO VERDERI / talents JOHN GLACIER, LEVON HAWKE, NICHOLAS HOULT, DAMSON IDRIS, CAREY MULLIGAN, HUNTER SCHAFER, LIU WEN
(c) all images PRADA Press
