Polène Paris - Numéro Neuf East-West

Holiday Edit
Polène’s Numéro Neuf East-West

written AMANDA MORTENSON

Polène entered the industry in 2016 with an unusual clarity of purpose. The three founding siblings, Elsa, Mathieu, and Antoine Mothay, built the brand around a conviction that design, craftsmanship, and material should form a single conversation.

They wanted a house that felt contemporary in its rhythm yet grounded in the discipline of artisanship. Within a few years, that direction resonated globally. Polène opened spaces in Paris, New York, Tokyo, Seoul, London, Copenhagen, and Hamburg, each reflecting their attitude toward calm precision and intuitive form. The growth felt fast, but inside the brand the focus stayed steady: refine, edit, and let the work speak. What shaped Polène’s rise is their close connection with Ubrique, the leather-making region in southern Spain. More than 2,200 craftspeople bring the designs to life, giving the brand a direct link to a long-standing tradition. The Paris design studio develops the visual language; the artisans translate it into structure, weight, and tactility. This exchange has defined Polène’s identity—clean silhouettes, sculpted leather, organic lines shaped by hand. Their collections show a consistency that comes from respect for the material and for the people who work it.

Polène also thinks in systems. Circularity became part of their process early on. They introduced the Plèi collection, where leftover leather from bag production becomes macramé surfaces, bead work, objects, and collaborative pieces with guest artisans. The intention is simple: use material fully and treat every offcut as something with potential. In 2023, the brand expanded into jewelry, produced by Italian specialists and plated with 24-carat gold. The pieces follow the same design instincts—shaping, folding, and texturing the metal with the same attention given to leather.

Among all lines, the Numéro Neuf collection has become a signature. First introduced in 2020, it reflects the house’s interest in structure softened by movement. Full-grain calfskin is molded, draped, stitched, and shaped until it carries volume and gentleness. It is one of the clearest expressions of Polène’s vision and a marker of how the brand approaches form.

Polène Paris
Numéro Neuf East West bag Camel

Polène Paris
Numéro Neuf East West bag Ebony

This season, the Numéro Neuf East-West marks a new chapter. The design extends the original silhouette into a long, horizontal format and introduces a shoulder-bag version for the first time. It reads as confident and composed, with a contemporary zip closure and an elongated profile that gives the piece a distinct attitude. Available in Black, Camel, Taupe, Chalk, Ebony, Black Cherry, and Sand, the model is crafted in Ubrique using the same meticulous process as the rest of the collection. Every detail shows intention, from the shaping of the leather to the precise seams that hold the draping in place.

Polène Paris
Numéro Neuf East West bag Taupe

Polène Paris
www.polene-paris.com

based in Paris, France and creating handcrafted leather goods produced by skilled artisans in Ubrique, Spain

Polène Paris Numéro Neuf East-West price: 440 €

LE MILE selected the Numéro Neuf East-West for this year’s holiday season recommendations because it represents exactly what we look for: a design with clarity, a strong sense of identity, and craftsmanship that feels immediate when you hold the piece. It aligns with Polène’s broader story of thoughtful growth and with our interest in objects that carry aesthetic strength and quiet emotional presence. As the season approaches, this bag stands as one of the most grounded and assured releases of the year—an example of how contemporary leather goods can be relevant, refined, and deeply considered.

Polène Paris
Numéro Neuf East West bag Chalke

Polène Paris
Numéro Neuf East West bag Chalke

Polène Paris
Numéro Neuf East West bag Taupe

GOT BAG Moon Bag Ruffle

GOATS GOT BAG Campaign
*A Herd Becomes a Headline

written AMANDA MORTENSON

Some campaigns arrive through strategy decks. But others fall from the sky. GOT BAG’s latest story started with a shepherd in Albania who typed four letters into Google. G-O-A-T B-A-G. A delivery went out, a herd received its new gear, and soon an email returned with photos of goats on the beach. Each animal carried a GOT BAG as if this was the natural order of things. The team packed cameras and went to see it firsthand. Their result is the brands new campaign called “GOATS GOT BAG.”

watch Film

The images feel like postcards from an unexpected runway. A black goat under the coastal sun wears a pale Moon Bag with complete ease. A taupe bag appears against limestone and tumbling lemons. A shepherd named Sherif, dressed in wool and holding a staff, lifts a hot coral Ruffle like an official badge of style. The herd moves together along a stone wall and Mediterranean light is washing the scene. The film that accompanies the visuals carries the same energy. Sherif speaks about his herd, the way he names them after his children, the way he sees them as family. He smiles, and the herd steps into fashion history.

GOT BAG’s identity has always circled around material, impact, and design. Since 2018, the label has worked under the line “From Trash to Treasure.” Their process starts with discarded matter such as ocean plastic, fishing nets, industrial scraps. Through recycling and refinement, this matter becomes yarn, then fabric, then a surface with style. From that surface, shapes arrive. Backpacks for commuters, shoppers for markets, rolltops for travel, crossbodies for urban rhythm, puffer bags for play. Each design carries a signature of clean lines, strong details, a feel for volume and curve.

GOT BAG Wavy Puffer Moon Bag in oyster

GOT BAG Cloud Moon Bag in soft shell

The campaign shows this spectrum in action. On the goats you spot the Puffer Moon Bag in black, oyster, scallop. You see the Moon Bag Ruffle in hot coral, cobalt, soft shell. You recognize the way GOT BAG expands a family of products into a larger landscape. They form a catalogue that grows season by season, always linked to the same ethos of reuse and redesign.

What stands out is the tone, because “GOATS GOT BAG” is playful, clever, and confident. The visuals have humor, the mockumentary leans into irony, and the whole story carries a wink. At the same time, it signals reach. Fashion audiences see it, lifestyle audiences see it, and global followers share it. The herd becomes a symbol of how far a label can travel when it mixes creativity with a clear core.

Sherif appears in the campaign as a central figure, he lives with his herd by the Albanian coast, cares for them with devotion, and shares their daily rhythm. His story unfolds in the visuals and the film, where shepherd and herd move together through landscape and frame. His goats wear the bags, he tells his story, and the brand steps into new territory. The shepherd and the label stand side by side, each adding weight to the other.

Behind the campaign sits a company that has grown with purpose. GOT BAG operates as a B Corp™, meeting global standards for social and ecological responsibility. Their foundation in Indonesia collects plastic waste from rivers and coastal areas, builds waste systems with local communities, and channels material into new cycles. The impact is measurable, at the same time, the brand designs products that people want to carry. A backpack on a bike lane in Berlin, a crossbody on a weekend flight, and a Moon Bag carried by a goat along the coast.

Sherif wears GOT BAG Cloud Shoulder Bag in hot coral

“GOATS GOT BAG” frames all of this with lightness. The images travel easily and the story sticks. A herd with bags moves across a landscape and suddenly a global audience pays attention. GOT BAG steps into 2025 with a narrative that feels surreal and direct. A shepherd, a herd, and a set of bags that embody design with responsibility. GOT BAG has always spoken through product and this new campaign speaks through image. Together they shape a brand that holds its line, carries its mission, and expands its world. From beaches in Albania to sidewalks in Tokyo, the bags move. They hold objects, they hold meaning, and now they hold a place in one of the most original campaigns of the year.

GOATS GOT BAG Campaign

GOATS GOT BAG Campaign

discover the brand www.got-bag.com