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Berlin Fashion Week SS26 *Highlights

Berlin Fashion Week SS26 *Highlights

 

BERLIN, BABY!
*13 Berlin SS26 Moments That Rewired Fashion’s DNA (and Our Nervous Systems)

 

written SARAH ARENDTS
documented NICOLAI SAUER

Berlin throws itself headfirst, limbs flailing, into the spring/summer 2026 abyss and claws its way back with glitter-streaked cheekbones, melted mesh, and stories to tell from behind veils of sweat and synthetic nostalgia. Restraint stays buried under cobblestones.

 

Thirteen houses, collectives, renegades, and reverents surfaced from the city’s creative swamps to orchestrate one long slow gasp of textile rebellion, post-dystopian tenderness, and neurotic elegance. This week held no boundaries, it performed itself as an exorcism in daylight.


 
 
LE MILE Magazine Berlin Fashion Week SS26 shot by Nicolai Sauer brand Clara Colette Miramon white courset

CLARA COLETTE MIRAMON
SS26

 
LE MILE Magazine Berlin Fashion Week SS26 shot by Nicolai Sauer brand Clara Colette Miramon

CLARA COLETTE MIRAMON
SS26

 

Tulle trailed like it had somewhere better to be, catching on the carpet rolled out in front of the Volksbühne, which stood there massive and unbothered, probably thinking about its next revolution or cigarette, while CLARA COLETTE MIRAMON turned the whole street into a makeshift ward where care wasn’t whispered, it was strutted, dragged, flung over shoulders like it weighed nothing and everything at once.

Hospital beds leaned into Pilates machines like an inside joke about wellness, uniforms cut from memory walked alongside jackets that looked like they’d been trained in restraint. Sequins clung where tenderness had been. It all moved like aftermath, like someone tried to tidy up a feeling and gave up halfway through. And when the short wedding dress showed up with a real scoliosis brace tucked underneath, no one gasped because everyone already knew, this was what happens when you hold it in for too long and decide to let it wear you instead.

Gender-melt rituals expanding in neoprene priesthoods, metallics slick with sweat theology, garments summoned from the intersection of sacred longing and queer futurism. IMITATION OF LIFE, GMBH’s SS26 collection, unfolded as an autobiographical opera, where every silhouette became a protest and a prayer, shaped by bodies negotiating desire, diaspora, or devotion. Layered mesh and synthetic gloss coated skin like ex-votos, while deep-cut tailoring paid homage to faith communities, the kind that cradle and the kind that exile. There was no clean line between theology and sensuality, no clear boundary between mourning and joy—only garments vibrating with ancestral heat, with techno as liturgy and muscle memory as myth.

 
LE MILE Magazine Berlin Fashion Week SS26 shot by Nicolai Sauer brand GMBH

GMBH
SS26

 
LE MILE Magazine Berlin Fashion Week SS26 shot by Nicolai Sauer brand GMBH

GMBH
SS26

LE MILE Magazine Berlin Fashion Week SS26 shot by Nicolai Sauer brand GMBH

GMBH
SS26

 
LE MILE Magazine Berlin Fashion Week SS26 shot by Nicolai Sauer brand GMBH

GMBH
SS26

LE MILE Magazine Berlin Fashion Week SS26 shot by Nicolai Sauer brand GMBH

GMBH
SS26

 

LAURA GERTE’s SS26 collection, LOOPED & BOUND, moved like a spiral collapsing into itself without conclusion, without hierarchy, just perpetual orbit. The designer’s vision crawled through movement and memory, with upcycled silks twisted into unstable elegance, techno-lingerie suspended in friction and delay, each element vibrating beneath the distorted pulse of a soundscape by RIFTS. Fashion slipped sideways, became gesture, became echo, became the choreography of mesh folding into another gesture, and then another, endlessly. Gerte designed with repetition as ritual, layering rhythm over rhythm until the silhouettes moved with the logic of instinct, tracing patterns in the air like choreography inherited from future bodies.

 

A whisper steeped in starch, pressed into precision and then unraveled by a quiet kind of defiance that trades volume for voltage. IDEN’s language unfolds in shell-like layers, protective yet porous, where embellishment slips from memory and off-white ferments into something less polite, more possessed. Drapery loops like an invocation conjured to summon breath across space, pulling tension through pleats and folds that gather meaning without anchoring themselves in touch. Garments hover within a field of elsewhere, calibrated to radiate beyond gesture, atmosphere thick with the trace of bodies they neither await nor dismiss.

 
LE MILE Magazine Berlin Fashion Week SS26 shot by Nicolai Sauer brand Laura Gerte

LAURA GERTE
SS26

LE MILE Magazine Berlin Fashion Week SS26 shot by Nicolai Sauer brand Laura Gerte

LAURA GERTE
SS26

 
LE MILE Magazine Berlin Fashion Week SS26 shot by Nicolai Sauer brand IDEN

IDEN
SS26

 

JULIAN ZIGERLI slid into SS26 like a kid who just discovered the soft side of chaos and decided to wrap himself in it head to toe. Raver therapy disguised as suiting, cuddlewear torn into layers that giggle and sting in equal measure. Airbrushed tuxedos floated through rooms like serotonin hallucinations, plush renderings of memories misfiled under joy and juvenile revolt.

A palette that threw tantrums and love letters with the same gesture, textures with emotional volatility dialed up to maximum volume. Zigerli designed as if vulnerability wore platform sneakers and glittered under club lights at noon, as if print therapy were a real treatment plan and Berlin the only qualified practitioner.

 

If denim could sweat under pressure, this is where it would happen—spiraling through DAGGER’s SS26 collection. DAGGER cut silhouettes like hostile contracts, threading control through denim and cotton with surgical spite. Berlin’s dark romance with dominance gathered new momentum stitched in chrome, bias seams, and unease. Tailoring glared rather than soothed, and each look stepped like it remembered every rule just long enough to devour it from within. Dinner dresses itself in fear beside this—entering the mouth like a dare, tearing at the gums, staining the teeth, turning digestion into performance and etiquette into exquisite disarray.

 
LE MILE Magazine Berlin Fashion Week SS26 shot by Nicolai Sauer brand Julian Zigerli

JULIAN ZIGERLI
SS26

LE MILE Magazine Berlin Fashion Week SS26 shot by Nicolai Sauer brand Julian Zigerli

JULIAN ZIGERLI
SS26

 
LE MILE Magazine Berlin Fashion Week SS26 shot by Nicolai Sauer brand Dagger

DAGGER

SS26

 
LE MILE Magazine Berlin Fashion Week SS26 shot by Nicolai Sauer brand Sia Anrika

SIA ARNIKA
SS26

 


Stretch limos humming under dead fluorescents, sour teenage lust smeared across collarbones and knees, Summer Time Sadness gliding through stale heat in garments warped by longing and daylight regret—SIA ARNIKA’s SS26 collection, titled IMITATION OF LIFE, wrapped itself around the moment before the ache forms. See-through lingerie clung like memory carved into skin, each look trembling with aftermath already present in the air, the silence before touch, the heat before collapse.

SIA ARNIKA constructed silhouettes from longing, textures from hesitation, garments from the unsaid. Every piece whispered like a friend too close to forget, too distant to reach. Nostalgia performed as method and ritual as blueprint. Her runway worked like a scent trail back to something almost remembered, every hemline folding memory into silhouette, every seam threading tension into poise. The ache circled the perimeter before the first step hit the floor, claiming the atmosphere as part of the garment’s architecture.

 

SIA ARNIKA
SS26

 

Each look in BUZIGAHILL’s SS26 collection, RETURN TO SENDER 11, arrived like a message in a bottle from somewhere capitalism refused to archive. Designer Bobby Kolade disassembled second-hand shame and rethreaded it into protest-glam hybrids, casting cassava bustiers in the role of resistance, multiverse denim as memoir, refugee embroidery as ancestral inscription. BUZIGAHILL offered a borderless archive of silhouette and sentiment, screaming memory back into fashion’s circuitry, with devotion styled in revolution’s own fabric.

Tailoring exhaled with the heavy breath of memory dragging itself back into form, melancholia crystallised along seams that refused to settle into silence and garments flushed with the sheen of unsaid things leaking through breathless corridors of fabric. Silhouettes swayed in suspended monologue, cassette confessions unraveling in soft warble. KILIAN KERNER cast SS26 in reverberation, the COLLECTIVEFOUR trilogy blooming like sequinned regret scribbled across steam-fogged mirrors, a stage of devotion rendered in textile syntax, the runway pulsing with the intimacy of unfinished sentences dressed in longing’s favourite colours.

 
LE MILE Magazine Berlin Fashion Week SS26 shot by Nicolai Sauer brand Buzigahill

BUZIGAHILL
SS26

 
LE MILE Magazine Berlin Fashion Week SS26 shot by Nicolai Sauer brand Kilian Kerner

KILIAN KERNER
SS26

 

KILIAN KERNER
SS26

 
 

Raw hems extended like emotional fractures reframed in yarn, sculptural knits pulled across bodies like shifting tectonic plates of memory, each thread stretched to a threshold where clothing blurred into dermal residue, folding and refolding itself around the possibility of a future identity written in texture alone. MARIA LUEDER’s SS26 emerged less as a collection than as a living rehearsal of shapeshift, a choreography of cloth trained on the tension between form and potential, silhouettes built from the question of how much resistance can soften before it becomes architecture. Tailoring dissolved under the pressure of generative rhythm, folds moving like sap through bark, bloom emerging not from seams but from a kind of textile metabolism that refused inheritance, a cellular rhythm expanding past blueprint and structure, creating silhouettes that no longer asked permission to hold form, simply arriving already in motion.

 
LE MILE Magazine Berlin Fashion Week SS26 shot by Nicolai Sauer brand Maria Lueder

MARIA LUEDER
SS26

 

MARIA LUEDER
SS26

 
 

They burned their own silhouettes and showed us what survived. Threads extended like live wires dragged through the ash of their own origin, seams unraveling not from weakness but from an intentional logic of undoing, OTTOLINGER’s SS26 refusing structure in favour of combustion performed as elegance, collapse choreographed with precision, fabrics shredded in midair before reassembling themselves into silhouettes that glowed with the aftermath of friction. A love letter not written but scorched into the margins of utility, garments performing the precise moment when tension releases, when structure breaks, when what remains continues to hold the shape of motion.

OTTOLINGER
SS26

 

OTTOLINGER
SS26

 
 
LE MILE Magazine Berlin Fashion Week SS26 shot by Nicolai Sauer brand Ottolinger

OTTOLINGER
SS26

 
 

Unicorn tapestries stretching like echoes across the room, their faded grandeur mirrored in brocades and deadstock silks gathered by DANNY REINKE as if excavated from a cathedral of memory, each fold steeped in liturgical sorrow and stitched devotion. The Hunt unraveled like a ritual caught mid-incantation, spiraling slowly, breath suspended between velvet and vision, garments thick with the weight of fable, corsetry drawn from the pulse of medieval mysticism filtered through a contemporary yearning to embody the sacred without sanctimony. This wasn’t capture, neither was it reverence—it was myth metabolised, desire embroidered into form, forgiveness draped as silhouette, repentance whispered through lace, silk breathing in the rhythm of belief.

LE MILE Magazine Berlin Fashion Week SS26 shot by Nicolai Sauer brand Danny Reinke

DANNY REINKE
SS26

 
 

Emerging queer alchemy in full orchestral pomp. Bows the size of grief unfurled across ballroom echoes, latex sleeves gleaming like archival secrets resurfaced beneath moonlit marble, silhouettes thick with sighs that began long before the runway existed and continued somewhere deep inside the fabric’s pulse; ANDREJ GRONAU, with his SS26 symphony of queer monumentality, scored every garment like a scoreless opera, collapsing baroque nostalgia into sculptural provocation, each movement stitched with the audacity of soft futures made flamboyant and serious in equal measure, parading down stone corridors like myth reborn in tulle, confession dressed in gloss, contradiction elevated to sacred discipline.

 
LE MILE Magazine Berlin Fashion Week SS26 shot by Nicolai Sauer brand Andrej Gronau

ANDREJ GRONAU
SS26

 
LE MILE Magazine Berlin Fashion Week SS26 shot by Nicolai Sauer brand Andrej Gronau

ANDREJ GRONAU
SS26

 

ANDREJ GRONAU
SS26

 
 

Fashion arrived in Berlin already whispering in tongues, unraveling with precision across industrial concrete like a hymn half-recalled, mascara trailing down cheekbones carved from afterparties and prophecy, silk folding into smoke with the choreography of ritual fatigue, breath looping into structure just long enough to shimmer before spilling into exhaustion’s embrace. Spring/Summer 2026 consumed the script in full mouthfuls of shredded satin and handed it back with glossed fingernails and eyes glazed from knowing too much too early, the language spoken entirely in gesture, movement, shadow, thread.

Nicolai Sauer caught it all, the residue and the rave, the gestures caught mid-morph, that split-second where fabric becomes echo and sweat becomes syntax. This was a week of a fever dreaming in public, a series of silhouettes mutating into biography with every step. What Berlin offered was contagion—sensation stitched into choreography, archive bleeding into immediacy, garments rising from dust like sentences never finished. The runway was never meant to end; it only flickers, folds, spills outward. Somewhere between the flash and the fold, between the hemline and the held breath, SS26 continues to ripple.

 

credit all images
(c) Nicolai Sauer

Fashion Week SS26 *Highlights

Fashion Week SS26 *Highlights

Fashion’s Latest Side Quest
*In Fashion, the Outlandish and the Quotidian

 

written Chidozie Obasi

 

From Antwerp to Milan, designers are toying with convention and flamboyance. LE MILE rounds up key moments from the season.

 

Fashion’s fearless pursuit of the next trend continues apace, as the season — now in Paris — keeps gaining momentum, redefining classic silhouettes with a breezier, and softer approach. Volumes are getting looser and shapes are higher: menswear is all about functionality and soft practicality for next Spring.

 
 
LE MILE Magazine Paul Smith Menswear SS26 Milan Runway Show

PAUL SMITH
SS26

 
LE MILE Magazine Paul Smith Menswear SS26 Milan Runway Show

PAUL SMITH
SS26

 

Paul Smith charts a course through Paul’s own personal history of travel, with colours, prints and textures conjuring memories from his many voyagesIn an intimate salon-style show at the company’s Milan headquarters, Paul Smith presented a louche, sophisticated vision for the SS26 season through a series of 30 looks. A palette of warm, nostalgic tones like lime green, fuchsia, and coral evoked a fondly remembered summer voyage, but also brought to mind the practice of hand-dyeing which gives fabrics an exceptional depth of colour.

Above all, the palette elicited an impression of heat, with the bright standout colours complemented by an array of sun-bleached earth tones, inspired by a book of Cairo street photography which caught Paul’s attention during the early design phases. The collages incorporated fragments of photographs taken by Paul, his keen eye seeking out those things that others miss. This collage theme was echoed in a double-breasted jacket with applique birds, and a leather blouson with applique flora rendered in suede, offering a textural counterpoint.

 
 


“Clothing that holds a modern flair and heritage.”

Herbert Hofmann, Vice President of Creative and Buying at Highsnobility

 
LE MILE Magazine SIMON CRACKER SS26 Lookbook

SIMON CRACKER
SS26

 
LE MILE Magazine SIMON CRACKER SS26 Lookbook

SIMON CRACKER
SS26

LE MILE Magazine SIMON CRACKER SS26 Lookbook

SIMON CRACKER
SS26

 


For Simon Cracker, we live in a world where incompetence reigns supreme, and where the only way forward is to dig deeper. The result is a cleaner, more focused collection from the brand this season.

The colours are exclusively shades of white, rope, ecru and shades of grey and black, obtained by dyeing, painting and bleaching. There are no flashy fabrics, aside from the first Simon Cracker all-over pattern. The basic uniform consists of a square T-shirt and shorts inspired by men's tailoring. Each outfit highlights a single garment and its unique features. Crocs' iconic models complete the uniform, in the same palette but ’crackerised’ one by one with graffiti, patches and customized charms.

“We are bringing the focus back to the clothes, with few distractions,” the said. “The collection revives some of our iconic garments (the Siamese T- shirt, the earthworm jacket, the posture shirt...), with the clear objective of creating unique, upcycled pieces that can be reproduced: the same but always different.”

 


A different, flamboyant throughline that takes centre stage in the Royal Academy of Fine Arts Antwerp show, which presented the collections of its new guard of creatives that were straddling between craft, poise and optimism. This year’s show had a newfound ease to it, coupled with the eclecticism of the collections that brimmed with technical know-how and tons of playfulness. This year, designers seemed to be navigating two competing urges: experimenting with new shapes while delivering a “meaningful” look. Or, as Highsnobiety’s Vice President of Creative and Buying, Herbert Hofmann, puts it: “Clothing that holds a modern flair and heritage.”

As a member of this year’s jury, Hofmann’s role lies in weighing creativity against commercial viability — seeing whether students have the urge, or the ability, to turn great design into something today’s customer will actually wear.

 
LE MILE Magazine dunhill SS26 Milan SHow by SIMON HOLLOWAY

dunhill
SS26

 
LE MILE Magazine dunhill SS26 Milan SHow by SIMON HOLLOWAY

dunhill
SS26

 


“I’m keen on what’s new, what’s innovative, and how a designer addresses today’s challenges: sustainability, sourcing, marketing, and creative identity,” he says. “It’s interesting because sometimes you see someone who has the whole package but is quieter than others. We think about how we can push those talents — give them the tools to survive in this crazy market.” In Antwerp, Hofmann sees a balance of modernity and heritage passed down from Simons, Van Noten, and Van Beirendonck protégés.

“You look at the kids on the street and they’re wearing the most amazing outfits. There’s a lot of vintage, and it’s meticulously handpicked and layered. There’s a cosy speciality in the air,” he says. “I always associate Denmark or Sweden with furniture, interiors, and architecture — but here, it’s about fashion. Compared to other major fashion cities, you realize Milan, Paris, and others tend to follow overarching commercial trends. But here, creativity pushes past convention.”


 


Bally wanted to revisit its sports heritage as it celebrates the release of the new Tennis Collection. Since its inception in 1851, the Swiss brand has always had an affinity with the technical requirements of performance wear, as well as the artisanal expertise to make exercise elegant. In this latest collection, a number of the house’s legendary styles are undergoing a redux, marrying the brand’s history with its evolving visual identity.

The dunhill Spring Summer 2026 season from Creative Director Simon Holloway draws from a distinctly British duality, the rarefied dress codes of English aristocracy and their influence on the louche, cultivated rebellion of British rock icons.

Taking cues from the sartorial expression of the Windsor men - figures that continue to be a central inspiration to the evolving dunhill wardrobe - this formal code is interjected with the effortless attitude of Bryan Ferry and Charlie Watts, the most classically dressed British rock stars, resulting in a collection that transcends the referential. These culturally iconic men inherited societal elegance but wear it with disobedient grace. For Spring Summer 2026 dunhill embodies this tension: the formal undone, the classic made rakish.

In perpetuity, craftsmanship remains central to the practice of design in this storied House. The collection is grounded in a dunhillian legacy of handwork and provenance, with a deep reverence for artisanal fabric mills, traditional craft and only the most excellent materials. The collection moves through the season in chapters: Car coats, driving blazers and motoring trench coats - drawn from the House’s Motorities legacy - are sculpted in butter soft French lambskin, supple suedes, coated Linen or cotton-silk twill in various shades of British drab.

 

credit all images
(c) Paul Smith, Dunhill, Simon Cracker, Bally SS26

Valentino Fall 25 Campaign

Valentino Fall 25 Campaign

*New Campaign
VALENTINO Fall 2025
Chez Valentino: A Still World

 

written Alban E. Smajli

 

A figure pauses inside a diner. Outside, a horse walks past. A bowl of ice cream melts slowly in a hand. Each moment unfolds without hurry. Each frame stays still, long enough for the viewer to feel it.

 

The Valentino Fall 25 ADV campaign opens with a fixed gaze. Directed by Glen Luchford and shaped by the vision of Alessandro Michele, the campaign introduces a new rhythm. The world is quiet, grounded in repetition and gesture. This rhythm carries through every element—from styling to set design, from casting to soundtrack.

 
LE MILE Magazine VALENTINO FALL 2025 ADV CAMPAIGN by Glen Luchford images
 

The scenes exist as fragments of a larger fabric. A lavender heel rests on the edge of a step. A parrot perches beside embroidered fabric. Denim falls over worn tile. A varsity sweater with “CHEZ VALENTINO” stitched across the chest becomes part of the space around it. No hierarchy, no accent—only layers.

Jonathan Kaye’s styling anchors this language. Leopard prints, lace gloves, school socks, floral jacquards—each piece chosen to inhabit a mood. The silhouettes carry weight, softness, eccentricity, repetition. Hair by Paul Hanlon and makeup by Yadim Carranza follow the same path: clear, finished, quiet. Faces hold time. Eyes stay in place. Nothing interrupts.

The setting builds this continuity. An American-style diner, faded and sunlit, contains the action. A bar, a sidewalk, a bicycle. Elements repeat. Light falls evenly. Set designer Gideon Ponte constructs a container for gesture.

In his campaign note, Alessandro Michele writes of attention. His words shape the framework: “a policy of attention, an ethics for the gaze.” He draws focus toward gestures, toward morning light, toward a door that opens and closes. The camera remains fixed. The world continues moving inside it.

The talent list includes Amelia Gray, Sophie Thatcher, Kai Schreiber, Lorenzo Zurzolo, and others. Their presence offers texture. Their movement—slow, occasional, internal—forms the pulse of the campaign. Each person belongs to the scene. No character. No pose. Just observation.

Fabric plays its own role. A glittering Mary Jane steps onto concrete. Fringes catch wind. Mesh, velvet, satin, cotton—each fabric marks the body differently, holds the light differently. Each piece expands the world around it. Clothing becomes the pace.

Music by Juliette Armanet supports this tempo. Imaginer l’Amour plays softly, connecting one frame to the next. It opens space and adds tone without direction.

 
LE MILE Magazine VALENTINO FALL 2025 ADV CAMPAIGN by Glen Luchford images
LE MILE Magazine VALENTINO FALL 2025 ADV CAMPAIGN by Glen Luchford images
 
LE MILE Magazine VALENTINO FALL 2025 ADV CAMPAIGN by Glen Luchford images
 
 

Repetition forms the spine of the campaign. A frame. A gesture. A return. This structure creates clarity. There is no build-up, no conclusion, but only movement held in place. Time stretches. The Valentino Fall 25 campaign offers an aesthetic grounded in the everyday. The material speaks directly. The vision lingers. There is no urgency, no volume, no interruption.

Michele draws from observation, not intervention. The everyday becomes the shape. The rhythm becomes the message. Stillness becomes the container. Each choice—from casting to color, from cut to frame—builds this language. The world appears complete. Within this frame, Valentino opens a new chapter. The campaign steps forward through attention, repetition, and the poetics of gesture. Clothing rests inside the world. Scenes unfold in silence. The result is a steady, crafted introduction, it´s an invitation to remain. Enjoy!

 
 

VALENTINO
THE POETICS OF EVERYDAY
FALL 2025 Campaign


photographer + director GLEN LUCHFORD
art director CHRISTOPHER SIMMONDS
stylist JONATHAN KAYE
set designer. GIDEON PONTE
hair PAUL HANLON
make up YADIM CARRANZA
manicure LAUREN MICHELLE PIRES
casting RACHEL CHANDLER

talents
KAI SCHREIBER
SCARLETT WHITE
AMELIA GRAY
SOPHIE THATCHER
MARIE SOPHIE WILSON
LORENZO ZURZOLO
YURI FUKUHARA
SANIQUE
YILAN HUA
AIMEE PATRICIA BYRNE
YAR AGUER
FRANKLIN SMITH
BUKWOP
LUUKAS NISKANEN
SUYONG JUNG
HANK AKERLUND


(c) VALENTINO
video music. Imaginer l’Amour — written + performed by Juliette Armanet
© ℗ 2021, Romance Musique — published by Universal Music Publishing & Armanet Songs

Bottega Veneta - A Desert Dreamscape

Bottega Veneta - A Desert Dreamscape

.new campaign
Bottega Veneta Winter 24
*Alec Soth Shoots Ad Campaign in the Desert Wilds

 

written Monica de Luna

 

Bottega Veneta’s Winter 2024 campaign lands in the American West with an impact that feels strange and inevitable. Creative Director Matthieu Blazy teams up with photographer Alec Soth to create a visual dialogue between the desert’s stark beauty and the brand’s vision of luxury.

 

Captured in Nevada and Utah, locations notorious for UFO sightings, the campaign blends the eerie with the elegant. Models Mariacarla Boscono, Zayna Cisse, Imaan Hammam, and others inhabit the cloths, merging with the barren landscape like they belong there, yet stand out as otherworldly beings.

 
Bottega Veneta Winter 2024 Campaign by Alec Soth LE MILE Magazine
 
 

Blazy’s designs—feather-light skirts and imposing, sculptural coats—create a powerful contrast against the desert’s raw backdrop. They are protective, almost armor-like, yet fluid, interacting with the environment in a way that feels at once familiar and alien.

Alec Soth’s photography leans into this tension, capturing every detail with a clarity that makes the desert’s rough textures feel palpable. The intertwined craftsmanship of Bottega Veneta’s signature intrecciato accessories echoes the twisted resilience of desert flora. These elements—hardy yet intricate—ground the campaign in a tactile reality, even as it flirts with the supernatural.

 
Bottega Veneta Winter 2024 Campaign by Alec Soth LE MILE Magazine
 
Bottega Veneta Winter 2024 Campaign by Alec Soth LE MILE Magazine
 

Rahim Fortune’s accompanying film amplifies the campaign’s mood of quiet anticipation. Sweeping shots of the desert give way to closeups of models moving through the landscape with a sense of purpose, as though on the brink of a revelation. The soundtrack by Le Motel adds to the suspense, mixing ambient sounds of crackling fire and wind with an electronic hum that feels like a signal from beyond. The film creates a sense of impending discovery, of something hidden just out of sight.

 

Thew new Fall 2024 ad campaign is a stark reminder of Bottega Veneta’s refusal to conform to digital noise. Blazy and Soth have crafted a narrative that commands attention, drawing the viewer into a world where the line between reality and the unknown blurs. It’s a visual exploration of craft, design, and environment, where each element enhances the other. The visuals unfold in the endless expanse of the desert, challenging you to see beyond the horizon.

 
 
 
 

Hair
Duffy

Makeup
Dame Pat McGrath

Casting Director
Anita Bitton

Music
Le Motel

 

Bottega Veneta Creative Director
Matthieu Blazy

Photographer
Alec Soth

Film Director
Rahim Fortune

Location
Utah and Nevada

 
LE MILE Magazine Bottega Veneta Winter 2024 Campaign by Alec Soth
 
LE MILE Magazine Bottega Veneta Winter 2024 Campaign by Alec Soth
 
 

all content (c) Bottega Veneta 2024

Talents + Models
Mariacarla Boscono, Zayna Cisse, Luke Clod, Walid Fiher, Imaan Hammam, Liz Kennedy, Hoyong Kim, Hejia Li, Mamuor Majeng, Rolf Schrader, Hedi Ben Tekaya & Penelope Ternes