*New Campaign
VALENTINO Fall 2025
Chez Valentino: A Still World
written Alban E. Smajli
A figure pauses inside a diner. Outside, a horse walks past. A bowl of ice cream melts slowly in a hand. Each moment unfolds without hurry. Each frame stays still, long enough for the viewer to feel it.
The Valentino Fall 25 ADV campaign opens with a fixed gaze. Directed by Glen Luchford and shaped by the vision of Alessandro Michele, the campaign introduces a new rhythm. The world is quiet, grounded in repetition and gesture. This rhythm carries through every element—from styling to set design, from casting to soundtrack.
The scenes exist as fragments of a larger fabric. A lavender heel rests on the edge of a step. A parrot perches beside embroidered fabric. Denim falls over worn tile. A varsity sweater with “CHEZ VALENTINO” stitched across the chest becomes part of the space around it. No hierarchy, no accent—only layers.
Jonathan Kaye’s styling anchors this language. Leopard prints, lace gloves, school socks, floral jacquards—each piece chosen to inhabit a mood. The silhouettes carry weight, softness, eccentricity, repetition. Hair by Paul Hanlon and makeup by Yadim Carranza follow the same path: clear, finished, quiet. Faces hold time. Eyes stay in place. Nothing interrupts.
The setting builds this continuity. An American-style diner, faded and sunlit, contains the action. A bar, a sidewalk, a bicycle. Elements repeat. Light falls evenly. Set designer Gideon Ponte constructs a container for gesture.
In his campaign note, Alessandro Michele writes of attention. His words shape the framework: “a policy of attention, an ethics for the gaze.” He draws focus toward gestures, toward morning light, toward a door that opens and closes. The camera remains fixed. The world continues moving inside it.
The talent list includes Amelia Gray, Sophie Thatcher, Kai Schreiber, Lorenzo Zurzolo, and others. Their presence offers texture. Their movement—slow, occasional, internal—forms the pulse of the campaign. Each person belongs to the scene. No character. No pose. Just observation.
Fabric plays its own role. A glittering Mary Jane steps onto concrete. Fringes catch wind. Mesh, velvet, satin, cotton—each fabric marks the body differently, holds the light differently. Each piece expands the world around it. Clothing becomes the pace.
Music by Juliette Armanet supports this tempo. Imaginer l’Amour plays softly, connecting one frame to the next. It opens space and adds tone without direction.
Repetition forms the spine of the campaign. A frame. A gesture. A return. This structure creates clarity. There is no build-up, no conclusion, but only movement held in place. Time stretches. The Valentino Fall 25 campaign offers an aesthetic grounded in the everyday. The material speaks directly. The vision lingers. There is no urgency, no volume, no interruption.
Michele draws from observation, not intervention. The everyday becomes the shape. The rhythm becomes the message. Stillness becomes the container. Each choice—from casting to color, from cut to frame—builds this language. The world appears complete. Within this frame, Valentino opens a new chapter. The campaign steps forward through attention, repetition, and the poetics of gesture. Clothing rests inside the world. Scenes unfold in silence. The result is a steady, crafted introduction, it´s an invitation to remain. Enjoy!
VALENTINO
THE POETICS OF EVERYDAY
FALL 2025 Campaign
photographer + director GLEN LUCHFORD
art director CHRISTOPHER SIMMONDS
stylist JONATHAN KAYE
set designer. GIDEON PONTE
hair PAUL HANLON
make up YADIM CARRANZA
manicure LAUREN MICHELLE PIRES
casting RACHEL CHANDLER
talents
KAI SCHREIBER
SCARLETT WHITE
AMELIA GRAY
SOPHIE THATCHER
MARIE SOPHIE WILSON
LORENZO ZURZOLO
YURI FUKUHARA
SANIQUE
YILAN HUA
AIMEE PATRICIA BYRNE
YAR AGUER
FRANKLIN SMITH
BUKWOP
LUUKAS NISKANEN
SUYONG JUNG
HANK AKERLUND
(c) VALENTINO
video music. Imaginer l’Amour — written + performed by Juliette Armanet
© ℗ 2021, Romance Musique — published by Universal Music Publishing & Armanet Songs
