.second campaign
Let’s Write Something Absurd
Montblanc & Wes Anderson Are at It Again
written Amanda Mortenson
There’s a mountain. There’s a library. There’s a train powered by a man on a bicycle. There’s Michael Cera in a fur hat. And yes—there’s a fountain pen.
Welcome to Let’s Write, the second chapter in the unexpected love story between Montblanc and Wes Anderson. Think less luxury campaign, more theatrical fever dream. In classic Anderson style, this short film lives somewhere between a snow globe and a fevered sketchbook—playful, precise, and just weird enough to feel like it escaped from a forgotten paperback.
Joey King
in new Montblanc campaign
Charlie Gray / (c) Montblanc
Montblanc campaign
Charlie Gray / (c) Montblanc
"Anderson’s style defies traditional luxury storytelling. This film is meant to captivate and leave a lasting impression. By creating a sense of wonder, we encourage people to engage with the brand in a completely different way."
Stephanie Radl
Global Director Brand Relations & Communications at Montblanc
Returning to the Montblanc Observatory High-Mountain Library (yes, that’s a thing), Anderson assembles a cast of familiar oddballs: Rupert Friend, Michael Cera, Waris Ahluwalia, and the up-and-coming Esther McGregor. This time, the trio finds itself stranded, or perhaps perfectly at home, inside a narrative where writing becomes metaphysical therapy. Anderson himself even appears, just to keep things charmingly self-indulgent.
The film is peppered with poetic detours, sideways glances, and snow-drenched monologues on creativity and escapism. And just when you think you’re watching a Wes Anderson short, you realize you’re also riding a surreal train—the Montblanc Voyage of Panorama—gliding through pyramids, canals, and subconscious metaphors. The point? To blur literal, metaphorical, and poetic travel until they’re all the same thing. Also: to sell you a very elegant writing bag.
Products—yes, they’re there—drift in and out like characters themselves. There’s the Meisterstück (forever the diva), a new Writing Traveller Bag, a portable desk, a gorgeously obscure Minerva pocket watch, and a curious creature called the Schreiberling—a fountain pen designed by Anderson himself, of course. They’re not so much advertised as absorbed into the madness. The props are the plot.
“Montblanc has such a rich archive of material and ideas—it’s almost too generous,” Anderson says (probably in velvet). CEO Giorgio Sarné calls the campaign “a new kind of emotion,” and he's not wrong. There’s something oddly moving about watching fictional mountaineers pause mid-expedition to reflect on inner landscapes... and then jot them down with a very expensive pen.
Also involved: the dream team of Jeremy Dawson, John Peet, Roman Coppola (co-director), Darius Khondji (cinematography), Milena Canonero (costume), and Adam Stockhausen (set design). It’s basically the visual equivalent of caviar on linen napkins in a log cabin shaped like a snowflake.
And just when it’s all about to go off the rails (in the best way), the film ends where it always does—with the soft-spoken rebellion of creativity. “Let’s Write,” it whispers. Not a slogan. A mission. A dare.
Montblanc is no longer just a pen brand. It's a stage. A metaphor. A plot device in a Wes Anderson film. And possibly the most stylish excuse you've ever had to buy a notebook.
Waris Ahluwalia
in new Montblanc campaign
Charlie Gray / (c) Montblanc
Montblanc campaign
Charlie Gray / (c) Montblanc
Catch Let’s Write started June 19, 2025, on montblanc.com and everywhere else with Wi-Fi and wonder.
credits for images
(c) Montblanc / seen by Wes Anderson