Wes Anderson x Montclanc *Part 2

.second campaign
Let’s Write Something Absurd
Montblanc & Wes Anderson Are at It Again

written Amanda Mortenson

There’s a mountain. There’s a library. There’s a train powered by a man on a bicycle. There’s Michael Cera in a fur hat. And yes—there’s a fountain pen.

Welcome to Let’s Write, the second chapter in the unexpected love story between Montblanc and Wes Anderson. Think less luxury campaign, more theatrical fever dream. In classic Anderson style, this short film lives somewhere between a snow globe and a fevered sketchbook—playful, precise, and just weird enough to feel like it escaped from a forgotten paperback.

Joey King
in new Montblanc campaign
Charlie Gray / (c) Montblanc

Montblanc campaign
Charlie Gray / (c) Montblanc

"Anderson’s style defies traditional luxury storytelling. This film is meant to captivate and leave a lasting impression. By creating a sense of wonder, we encourage people to engage with the brand in a completely different way."

Stephanie Radl
Global Director Brand Relations & Communications at Montblanc

Returning to the Montblanc Observatory High-Mountain Library (yes, that’s a thing), Anderson assembles a cast of familiar oddballs: Rupert Friend, Michael Cera, Waris Ahluwalia, and the up-and-coming Esther McGregor. This time, the trio finds itself stranded, or perhaps perfectly at home, inside a narrative where writing becomes metaphysical therapy. Anderson himself even appears, just to keep things charmingly self-indulgent.

The film is peppered with poetic detours, sideways glances, and snow-drenched monologues on creativity and escapism. And just when you think you’re watching a Wes Anderson short, you realize you’re also riding a surreal train—the Montblanc Voyage of Panorama—gliding through pyramids, canals, and subconscious metaphors. The point? To blur literal, metaphorical, and poetic travel until they’re all the same thing. Also: to sell you a very elegant writing bag.

Products—yes, they’re there—drift in and out like characters themselves. There’s the Meisterstück (forever the diva), a new Writing Traveller Bag, a portable desk, a gorgeously obscure Minerva pocket watch, and a curious creature called the Schreiberling—a fountain pen designed by Anderson himself, of course. They’re not so much advertised as absorbed into the madness. The props are the plot.

“Montblanc has such a rich archive of material and ideas—it’s almost too generous,” Anderson says (probably in velvet). CEO Giorgio Sarné calls the campaign “a new kind of emotion,” and he's not wrong. There’s something oddly moving about watching fictional mountaineers pause mid-expedition to reflect on inner landscapes... and then jot them down with a very expensive pen.

Also involved: the dream team of Jeremy Dawson, John Peet, Roman Coppola (co-director), Darius Khondji (cinematography), Milena Canonero (costume), and Adam Stockhausen (set design). It’s basically the visual equivalent of caviar on linen napkins in a log cabin shaped like a snowflake.

And just when it’s all about to go off the rails (in the best way), the film ends where it always does—with the soft-spoken rebellion of creativity. “Let’s Write,” it whispers. Not a slogan. A mission. A dare.

Montblanc is no longer just a pen brand. It's a stage. A metaphor. A plot device in a Wes Anderson film. And possibly the most stylish excuse you've ever had to buy a notebook.

Waris Ahluwalia
in new Montblanc campaign
Charlie Gray / (c) Montblanc

Montblanc campaign
Charlie Gray / (c) Montblanc

Catch Let’s Write started June 19, 2025, on montblanc.com and everywhere else with Wi-Fi and wonder.

credits for images
(c) Montblanc / seen by Wes Anderson

Wes Anderson x Montclanc *100 Years of Meisterstück

.new campaign
MONTBLANC x Wes Anderson
Tribute to 100 Years of Meisterstück

written Monica de Luna

When Wes Anderson decides to celebrate the 100th anniversary of Montblanc’s Meisterstück, expect nothing short of a symphony of visual and narrative craftsmanship.

Iconic filmmaker Wes Anderson, known for his meticulous frames filled with pastel hues and symmetrical bliss, has woven a tale around what many consider the crown jewel of luxury writing instruments since its debut in 1924.

Rupert Friend + Maude Apatow

"For 100 years, the Meisterstück has captured millions of stories. [...] That’s why we invited Wes Anderson to put his own unique spin on the world of Montblanc [...] We are excited for the world to rediscover us in a new light."

Vincent Montalescot, Montblanc's CMMO

The setting? A fictional Montblanc headquarters, nestled atop the snowy peaks of Mont Blanc. Here, Anderson's film introduces us to a trio of intriguing characters—portrayed by Rupert Friend, Jason Schwartzman, and Anderson himself—who serve as our whimsical guides through this reimagined temple of craftsmanship.

The campaign is a portal into the culture of writing itself, rekindled in our digitized age. Anderson's distinctive flair for blending the quirky with the quaint transforms this promotional film into a celebration of storytelling, inviting viewers to reconnect with the tactile joy of handwriting.

watch the campaign film by Wes Anderson

Anderson’s narrative mastery turns the Montblanc Meisterstück into a protagonist of its own saga, rich with a century of penning profound stories. This strategic move is revealed through playful dialogue and meticulous set designs that are signatures of Anderson’s style. Each frame is a testament to intentional artistry, making the Meisterstück a gateway to a storied past and a storied present.

Accompanying the film, a series of campaign visuals and shorts feature a diverse cast including Maude Apatow and Waris Ahluwalia, who embody the timeless spirit of the Meisterstück. These visuals accentuate the main narrative and also broaden the scope of Montblanc's homage to the arts, reflecting the brand’s evolution into a purveyor of not just fine writing instruments but a lifestyle of refined creativity.

The campaign cleverly integrates other Montblanc treasures—watches, leather goods—amidst conversations about the pen’s pioneering attributes and the act of writing itself.

Anderson invites us to pause the digital scroll, to pick up a pen, and to remember the pleasure and intimacy of putting pen to paper. It’s a call to cherish the slow, thoughtful strokes of writing in an era rushing through communications.

Waris Ahluwalia

Rupert Friend

credits for images & film
(c) Montblanc / seen by Wes Anderson