DANIEL w. FLETCHER SS26

.new campaign
The Thistle’s Whisper
*Spring’s Reckoning with Daniel w. Fletcher

written ALBAN E. SMAJLI

There’s a certain wetness to the Scottish Highlands that announces itself only when trousers surrender completely to the elements, the kind that hovers between rain and fog, an atmosphere born from nature’s own reluctance to hurry, pausing in the air, pressing against skin, gliding over shoulders, a presence Daniel w. Fletcher welcomes wholeheartedly for SS26—a collection conceived far from city grids and studio walls, placed deep in a landscape where thistles claim the horizon and sheep pay attention only to the subtle shift in grass and sky, unmoved by the artificial logic of seasons or palettes.

Hand-painted thistles bloom in reckless, botanical abandon, with each flower growing out from shirt sleeves and collars, each garment transforming into a half-wild meadow, an unmanageable flora arranged for the kind of person who ventures into the landscape and becomes indistinguishable from its restless green. Heather finds its way from hillside to fabric, moving across bodies, seeping into skin, with Fletcher’s colours bleeding mauves and mosses and that elusive purple-grey reserved for Sunday afternoons when the air feels heavy with promise and the sky rehearses for the next storm.

Tailoring enters, never content with restraint or ordinary smoothness—long-line jackets shape the silhouette, Edwardian waists emerge for the gentry and the bold, with military details carving sharp intervals in the softness, toggles and buttons murmuring stories of distant uniforms, each element inventing a wardrobe for escapists in waiting. Double-breasted and single-breasted jackets offer endless invitations, in a territory where rules drift across sheep tracks and lichen. Trousers billow, scarves wrap and spiral, silk chasing wind, lambswool berets balancing on heads, each one poised with the quiet confidence of a secret shared in a hushed room.

Daniel w. Fletcher
SPRING SUMMER 26 Campaign

Daniel w. Fletcher
SPRING SUMMER 26 Campaign

And the formality orchestrates its own quiet spectacle. Ballroom-wear emerges, tuxedos primed for a ceilidh high above the heather, crystal buttonholes glimmer through the mist, organza shirts breathe, drifting with their own internal weather. An urge arises to waltz, or simply to move with intention, carrying each garment across moorland and parquet, each piece calling for nerve, imagination, a willingness to lead it toward uncharted places.

DANIEL w. FLETCHER fills the scene with winks and sidelong gestures—stripes swell with volume, stepping boldly into the foreground, shorts carve themselves close to the edge, displaying knees as new protagonists. Corsets lace up, commanding presence and precision, every tie mapping out new lines for the body’s story. Faux fur overcoats settle across shoulders, weighty and resolute, built for winters that extend as long as one pleases. Each element declares its own prominence, every piece carrying the romance of tradition while responding to the pulse and rhythm of the world outside nostalgia’s reach.

Daniel w. Fletcher
SPRING SUMMER 26 Campaign

Fabien Kruszelnicki’s photography seals the collection in filmic mist, Ruben McDowall flickers between silhouette and apparition, the Highlands rising as protagonist, the model inhabiting the landscape and the lambswool, styling shifting toward the realm of myth. Drama floods the images, comedy bubbles beneath—berets propose riddles, organza murmurs replies, thistles linger with prickly patience, always first to greet a visitor.

The collection drifts toward unsettled ground, finding comfort along the periphery, taffeta trousers sweeping up the grass, faux fur surrendering itself to the force of the wind. Resilience glimmers alongside lightness, each look blends the regal with the ridiculous, composing a wardrobe for those who flirt with romance and savor irony, an assembly of garments that welcomes the world, offers its hand, and releases a trace of heather and irreverence into the air. Art direction by James West, grooming by Sophie Jane Anderson, yet the narrative unfolds with greatest clarity out in the weather, cast across skin, carried forward on bodies in motion.

Daniel w. Fletcher
SPRING SUMMER 26 Campaign

Daniel w. Fletcher
SPRING SUMMER 26 Campaign

Daniel w. Fletcher
SPRING SUMMER 26 Campaign

BDK Paris - IMPADIA

IMPADIA by BDK Parfums
*Rose Parade, Paris Bottled, Ego Included

written Monica de Luna

There are mornings in Paris when the light arrives late, hungover and still dressed for last night’s vernissage, spilling rosé and orange across rooftops as if trying to distract the city from whatever existential crisis it’s currently plotting.

BDK Parfums, always one step ahead and never underdressed, walks into this glowing mess and presents IMPADIA—one hundred milliliters of pure Parisian theatre, rehearsed, bottled, and capped like a miniature monument, ready to colonize wrists from Saint-Honoré to the last seat at Café de Flore.

(c) BDK Paris

Jordi Fernández, the nose with the hands of a botanist and the heart of a poet, assembles Bulgarian and Turkish roses, plucked at the peak of drama, flown in like VIP guests to a garden party where the guest list includes mandarin, bergamot, a pear who claims to have summered in the Marais, and vanilla who refuses to sit still. The result is a floral spectacle that does not whisper, does not hide behind a curtain, does not RSVP—simply arrives, luminous and overdressed, dripping with honeyed sunlight and edible secrets.

David Benedek, founder, ringmaster, and possibly Paris’s most enthusiastic fan, claims every sunrise as a personal gift and every sunset as a brand collaboration. He wanders the Palais-Royal and the Tuileries, collecting light as others collect receipts, then promptly instructs the world’s perfumers to bottle the entire scene. The bottle glows, the cap preens, the city sighs—IMPADIA enters the chat, leaving every garden in Paris checking its own scent profile in a pocket mirror.

A spritz of IMPADIA promises transformation; stone turns silk, pigeons turn art critics, lovers discover poetic purpose, and every passing stranger grows suddenly convinced you own the deeds to at least one Haussmann apartment. Rose, in this scenario, is queen, president, and maître d’, commanding attention with every breath, assembling fruit, blossom, praline, and wood as accessories. Each note is a handshake, a double-take, a well-timed shoulder pad in the crowded metro of olfactory ambition. Paris, with its manic energy and inability to ever be subtle, demands a perfume that lives as loudly. IMPADIA obliges, stepping out every day as if the city invented golden hour, layering sunlight over skin, rewriting the myth of the French garden in every atomized plume. Each bottle is a ticket to the performance, and every wearer a cameo in this endless, rose-colored parade. Experience yourself!

(c) BDK Paris

(c) BDK Paris

(c) BDK Paris

—follow BDK Parfums

HEIGS - Beurre

HEIGS
*Beurre Was Here Before You Noticed

written GINEVRA VALENTE

Some bags enter quietly and settle quickly, and others arrive too loudly to be believable; Beurre, from HEIGS, does neither and both simultaneously, occupying space with the ease of something that had an appointment, then forgot about it entirely and appeared anyway, not bothering with apologies, because leather has better things to do.

HEIGS calls the leather calfskin, full grain, uncorrected, words that carry meaning only until touched, after which language feels slightly beside the point, since texture does all the talking anyway, saying something precise about discretion without caring if it’s overheard, and allowing the grain to gather impressions quietly as the weeks slip by and nobody notices. Beurre remains Swiss in conception and French in assembly, two facts delivered with subtlety usually reserved for more questionable claims, suggesting a production process hidden somewhere in the kind of quiet European atelier where coffee breaks stretch indefinitely and stitching happens as if each line were the first ever sewn and the last worth doing.

The clasp holds Heidi and the lion, an emblem placed quietly inside, a detail included thoughtfully, precisely positioned where the hand finds it naturally, offering a subtle reassurance rather than explanation, a private recognition intended exclusively for whoever chooses to carry it.
The bag holds its presence quietly, never needing to raise its voice to enter the conversation, assured enough to wait for occasions to form naturally around it, confident that purpose emerges without being predicted.

The shape remains clear, quietly leaving space for whatever might accompany it, confident enough to allow purpose to emerge naturally, trusting that its presence alone provides all the context required. Beurre moves through rooms with quiet assurance, settling naturally beside everything already present, suggesting gently that adjustments are unnecessary, since good design anticipates life without needing acknowledgment. It's leather intended for living, softly prepared to age, comfortably ready to darken, unconcerned yet always aware of its own worth.

team credits

seen KANG MINJE / www.kangminje.com
styled LEE AHREUM
model LEIA HOLTWICK

Melissa x Diesel Collab

.new collab
MELISSA x DIESEL
*Rubber Gods and Other Delusions of Elegance

written AMANDA MORTENSON

Rubber melts memory faster than heat, and in the Melissa-Diesel union, the memory gets rewritten in translucent layers and factory-spun fantasies, where every sole becomes an altar and every arch a design thesis.

The launch breathes with that quiet insistence that only comes from brands long familiar with the performance of excess, the kind of intimacy that happens when a shoe imagines itself both object and spectacle, more monolith than accessory.

The Quantum Thong arrives soft and symmetrical, carrying a shape that recalls diagrams from a manual no one asked to read but everyone wants to own. Pink slides in like bubblegum after midnight, black stands like a nightclub wall you lean against out of rhythm, transparent red and blue offer the promise of temperature shifts that begin at the ankle. Platforms follow, geometric volumes with the attitude of architecture during a full moon and sandals lifted like invitations or warnings.

MELISSA x DIESEL
Campaign

MELISSA x DIESEL
Campaign

Sneaker X completes the trinity with the assurance of something bred inside a sealed studio with fluorescent silence and biometric locks, where gender loses its meaning and all that remains is a shell for movement, polished and aerodynamic. Every size appears, every color holds its own name, and nothing left to adjust. The Diesel D expands across each silhouette like a glyph from an urban folklore, a kind of sigil for the new believers of street couture and synthetic spirituality. The D doesn’t explain itself, it rather rotates, stretches, embeds, and accepts the surface as gospel and the foot as oracle.

Shoppers gather through portals coded to feel clean and frictionless, digital altars where Melissa and Diesel light scented fires made of pixelated gradients and mock-sincerity. Stores function as museums that forgot to lock the vitrines. Feet enter without asking and photography follows with no alarms.

MELISSA x DIESEL
Campaign

The collaboration folds time and flattens the idea of occasion. Morning, evening, somewhere between the club and the convenience store—each moment welcomes a shoe that behaves like sculpture and speaks in capital letters. Melissa carries its decades like an heirloom dipped in gloss, marching through past alliances with architects and provocateurs, never missing a step even when the runway disappears. Diesel, still fluent in the dialect of denim rebellion and factory-born pride, supplies the posture and the push, a language understood without translation.

The launch floats in like it missed the memo but still gets photographed from every angle. Color-coded, algorithm-approved, properly translucent in places where mystery performs best. The calendar says July 15th, the internet stretches and the shelves absorb it. Just plastic shaped like an idea someone once sketched on a napkin at a very loud dinner. Melissa leans in, Diesel flexes. So while the shoes wait, the feet arrive.

MELISSA x DIESEL
Campaign

MELISSA x DIESEL
Campaign

Endless Joy x Gung Ama

ENDLESS JOY
*The Priest, the Chef, and the Camera in the Jungle

written ADRIAN COLTER

There’s a certain way light touches skin in Bali that makes everything look like a ceremony, even when it’s just someone eating rice alone at 11am with one leg curled under the other and a small dog under the table, staring as if it knows something you don't.

This kind of place speaks through silence and sweat and cotton that sticks to the middle of your back in a way that makes you aware of your own pulse. So when Endless Joy decides to tell a story here, one that floats somewhere within fashion and folklore and something they’ve agreed to call Taksu, it becomes clear they offer more than garments inspired by the island. They’re wrapping up a worldview in fabric and tossing it over your shoulders like a wet blessing.

Endless Joy, SS25
seen GUNG AMA

Endless Joy, SS25
seen GUNG AMA

You have to imagine it as a séance conducted by two expats with a really good sense of color and a surprisingly respectful understanding of animist spirituality. Enter Gung Ama, the photographer with a camera that breathes, and a way of standing still that draws people into speaking more truthfully, even in silence. He works with an Afghan box camera, a device built around chemistry and intention and waiting. No assistants, no light rigs, no LCD screens blinking into feedback loops. Just the kind of waiting that makes time expand and eyes look away, then back again, when they realise they’re being seen.

Together, they’ve chosen five Balinese creatives, though “creatives” floats slightly too sterile for what these people do. There’s a priest, quiet in title but expansive in presence; a chef whose food carries the weight of earth and apology; a dancer moving through space with the assurance of someone who has listened to trees; a visual artist with turmeric beneath the nails and memory in the knuckles; and a musician whose instruments continue breathing between each note. Each of them captured mid-being, a state Gung Ama enters with that box of his and that way he listens without nodding. Endless Joy continues to exist in that space shaped by the poetic and the mythological, guided by a density of print that gathers meaning with each layer and a looseness of certainty that allows form to remain open, a kind of slow unfolding that settles through gesture and holds within intention, and here, in the moss-laden air of Ubud, that unfolding reaches a saturation point, the clothing not placed upon the environment but absorbed by it, absorbed into it, held within its breath and dampness and murmur, the fabric gathering story as residue, carrying the cadence of something spoken inward, and once touched, once held, the vibration begins almost imperceptibly, somewhere beneath the surface of language, somewhere between texture and heat. The collaboration expands without circling memory, drawing on the presence of the box camera, the grain of black-and-white film, the full weight of an analogue process that seek to meet, and what comes through is not recollection or reference but contact, direct and immediate, already living, already rooted, already woven into the space between palm frond and ankle bracelet, between the accumulation of sweat and the sound of oil meeting iron in the first breath of morning.

Endless Joy, SS25
seen GUNG AMA

Endless Joy, SS25
seen GUNG AMA

Endless Joy, SS25
seen GUNG AMA

Taksu holds its ground beyond description, evading the frame of search engines and definitions, remaining instead in the charged pause before thought, in the interval that hums just before articulation, transmitting itself through sensation, a force that rises through the hands and exits through the act, made visible only in what it produces, as pulse, as field, as presence that lingers in the eyes, in the breath, in the stillness of those portrayed. The people here carry it completely, through the sheer fact of being, and the garments shaped around them hold that same frequency, neither reflecting nor responding but residing within it, holding it as they move, as they are worn, as they accompany the body through space with an attuned stillness that remains.

Temu Space, where all this unfolded, holds presence in everything it touches, with trees gathering stillness at the edge of movement, stones settled into quiet alignment, and air thick with sound and heat, as the space draws the work inward and lets it grow through rhythm, through repetition, through a making that expands without beginning or end. Intention settles early and shapes the atmosphere through quiet accumulation, as each gesture returns to the last with memory already held in the motion. Endless Joy moves within this field, responding to what surrounds it, and what takes form carries the same density, thread and pigment moving with weight and quiet insistence, folding into the air, holding its place.

Within a visual culture marked by repetition and gestures that circulate with speed, there is a shift here toward authorship that builds from the inside, shaped by the people who hold the language of the place through action, through practice, through the way rhythm moves through the body and the way sound settles into ground. What forms here follows that rhythm, held in depth, and the field continues to vibrate with what has been made as extension. The clothing arrives through this same process, carrying silk, carrying illustration, carrying the line of the portraits, with the surface moving in layers and the depth sitting just underneath, asking for wear, duration, presence, and for the continuation of something that has already begun. The work holds memory, holds gesture, holds temperature, and circulates as a field that stays near the body and moves with it.

Fashion here opens space, reshaping how the body moves and memory holds, as time folds into fabric drawn with intention. Something older moves through each piece—steady, unhurried, fully formed—and once worn, the garment speaks through presence, holding the trace, carrying atmosphere, returning the story into the world.

Mercedes Benz x KidSuper

.new collection
CLASS OF CREATORS
*The Mercedes That Grew Up On Cartoons

written Monica de Luna

Someone gave Colm Dillane a car, which is already funny, but then he turned it into something with turbine wings, cartoon lungs, balloon veins, and a winch on the front like it’s planning a very glamorous rescue or pulling something heavy from the past. The CLA, but make it handmade. Superhero-coded.

F200 wheels, 300 SL mirrors, patched like it got into a fight with nostalgia and came out the other side grinning. It sat in the Louvre, obviously, at the Musée des Arts Décoratifs, where objects already know they’re being watched, and now this car, full of references and jokes and ideas that maybe only Colm gets, but that’s the point, because why explain when you can install.

Mercedes Benz x KidSuper
Campaign

Mercedes Benz x KidSuper
Campaign

They call it “Class of Creators” but it feels more like a sandbox with corporate approval and very good lighting. Before this it was Ice Spice in Manhattan. Gustaf Westman in London. Next it’s Hot Wheels or Riot Games or both. Colm went full Colm, gave the car a childhood, let it speak in KidSuper. Then made clothes to match.

Mercedes Benz x KidSuper
Campaign

Mercedes Benz x KidSuper
Campaign

Mercedes Benz x KidSuper
Class of Creators
Art Piece Capsule Collection

There’s a trench coat that looks like it could fix your engine or steal your boyfriend. Trousers that mumble in mechanic. A t-shirt nodding politely to the world’s first automobile. Bags that look like they carry tools or secrets. Thirteen pieces, soft power, stitched from canvas, jersey, cotton, poplin, wool, vegan leather. The logo is vintage, but the feeling is future. Everything smells faintly of burnout and joy.

And the car? Still there, still grinning, still dressed like the first day of school when you try too hard but somehow pull it off.

KVRT STVFF Women

.new collection
Her Body. Their Rules.
KVRT STVFF Underwear.

written Sarah Arendts

First there were briefs. Then there were viral briefs. Then there were viral briefs on viral boys. Now there’s KVRT STVFF WOMEN — a proper new chapter, fully formed and stretching in every direction. A full-bodied rewrite stitched with intent, flesh, and very good lighting.

The brand that made swimwear feel like a controlled substance is no longer just for the male-coded torso. They’ve taken what already existed — Chad, Core, Mechanic, those infamous swim briefs that looked like they were designed by a Greek god with a design degree — and turned them, carefully but not cautiously, toward bodies that haven’t traditionally been at the centre of the KVRT STVFF lens. Until now. There are 100 new pieces. Underwear, swimwear, and that slinky category they’re calling bodywear — all made to mix, match, or ignore entirely. Sizes run from XS to XXL. Some cuts are unisex, some aren’t. It doesn’t really matter, because everything stretches.

KVRT STVFF
Espresso Core Bikini Shorts

KVRT STVFF
Macchiato KVRT Cheeky Bikini Bottom

Announcing nothing, explaining even less — just new shapes arriving like they’ve always belonged. The lines stay minimal, the energy moves forward, the proportions land exactly where they should. It’s KVRT STVFF, rerouted through hips, heat, and instinct. Like something a really hot science teacher would wear if science teachers taught physics in thongs.

It still starts in Barcelona, stitched and prototyped under the sharp eye of the KVRT STVFF STVDIO. The aesthetic remains tight, part techno nostalgia, part ‘90s sportswear fantasy, part softcore reconstruction. Not trying to be viral. Just inherently designed that way.

KVRT STVFF
Black Chad Cami Crop Top

KVRT STVFF
Ecru Mechanic Crop Top

KVRT STVFF
Black Chad Classic Boxer Brief

Sexiness speaks the same dialect, still cut in confidence, still built like it knows exactly what it’s doing. Now it lives in more bodies, stretches across more shapes, travels through more ways of standing in a room and taking up space. Underwear, system, uniform, suggestion — call it whatever fits. It shows up stitched to the point, ready before the question even lands. This isn’t a rebrand. This is the body, centre stage, lit from every angle. The frame just got bigger, thanks KVRT STVFF!

Levi’s x Nike Air Max 95

.collab
LEVI´S x NIKE
Air-Made, Denim-Raised

written Sarah Arendts

Let’s be honest. When Levi’s and Nike team up, it’s folklore. It’s the kind of crossover energy that could collapse a timeline. And now, in July 2025, they’ve done it again — not with subtlety, but with a full-volume denim sermon stitched onto the back of an Air Max 95.

You already know the bones: Nike’s “Big Bubble” Air Max silhouette turns thirty. Levi’s, still the blueprint of Americana cool, slides in with its selvedge swagger. The Levi’s x Nike drop lands in full formation. Three Air Max 95s. One in indigo. One in black. One pale and ecru like dust on a summer boot. Red Tabs stitched like a secret handshake. Sock liners dressed in dollar-bill drama. The kind of shoe you see in a dream and wake up wondering if it’s real. Each pair comes in Levi’s-red packaging with batwing tweaks and dollar-bill sock liners that wink at capitalism with one eye open.

Keon Coleman
Levi´s x Nike

Levi´s x Nike

“By integrating our signature denim into one of Nike’s most iconic silhouettes, we’ve created a seamless fusion of sport and lifestyle—honoring the past while pushing the boundaries of design.”

Leo Gamboa
VP of Collaborations at Levi’s

This is a full-body experience. The drop includes a Levi’s x Nike Trucker Jacket and a Baggy Jean so wide you could run a wind tunnel through it — both rinsed in that perfect mid-light wash and blessed with off-white chain-stitching and the holy co-brand: Swoosh meets Red Tab. The trucker keeps its Type II roots but flashes selvedge in all the right places. The jeans? Designed to puddle perfectly around your sneakers, like they were born for the sidewalk and maybe for the runway too.

The casting is sharp and culturally loaded: Larry June brings West Coast calm, Paige Bueckers adds court-queen heat, NFL breakout Keon Coleman looks like a god among denim mortals, and Daniel Buezo reminds you that fashion is still a design game. It’s a vibe cocktail with just enough teeth to matter.

Paige Bueckers
Levi´s x Nike

Levi´s x Nike

Levi´s x Nike

Leo Gamboa, VP of Collaborations at Levi’s, calls it a “seamless fusion of sport and lifestyle.” Translation: we’re past the era of drop-culture chaos and into thoughtful chaos — where design is religion, and Levi’s x Nike is your temple.

This is a muscle-flex for the now. A reminder that sportswear is not always just about performance or street cred. It’s about legacy. Also texture and tension. The way denim folds against a mesh upper. The fact that a sneaker can carry thirty years of cultural weight and still look like it came from the future.

So yes, the Levi’s x Nike collab drops July 10th via Levi.com, the app, and in select flagship stores. SNKRS gets it on the 11th. But really, it’s already happened. You saw it on that guy in line who looked like he knew something. You felt it in the stitching of your old trucker jacket. You heard it in the Air Max sole squeaking across a concrete floor somewhere in 1995.

And now, it’s back. Worn, reworked, and very much alive.

Wes Anderson x Montclanc *Part 2

.second campaign
Let’s Write Something Absurd
Montblanc & Wes Anderson Are at It Again

written Amanda Mortenson

There’s a mountain. There’s a library. There’s a train powered by a man on a bicycle. There’s Michael Cera in a fur hat. And yes—there’s a fountain pen.

Welcome to Let’s Write, the second chapter in the unexpected love story between Montblanc and Wes Anderson. Think less luxury campaign, more theatrical fever dream. In classic Anderson style, this short film lives somewhere between a snow globe and a fevered sketchbook—playful, precise, and just weird enough to feel like it escaped from a forgotten paperback.

Joey King
in new Montblanc campaign
Charlie Gray / (c) Montblanc

Montblanc campaign
Charlie Gray / (c) Montblanc

"Anderson’s style defies traditional luxury storytelling. This film is meant to captivate and leave a lasting impression. By creating a sense of wonder, we encourage people to engage with the brand in a completely different way."

Stephanie Radl
Global Director Brand Relations & Communications at Montblanc

Returning to the Montblanc Observatory High-Mountain Library (yes, that’s a thing), Anderson assembles a cast of familiar oddballs: Rupert Friend, Michael Cera, Waris Ahluwalia, and the up-and-coming Esther McGregor. This time, the trio finds itself stranded, or perhaps perfectly at home, inside a narrative where writing becomes metaphysical therapy. Anderson himself even appears, just to keep things charmingly self-indulgent.

The film is peppered with poetic detours, sideways glances, and snow-drenched monologues on creativity and escapism. And just when you think you’re watching a Wes Anderson short, you realize you’re also riding a surreal train—the Montblanc Voyage of Panorama—gliding through pyramids, canals, and subconscious metaphors. The point? To blur literal, metaphorical, and poetic travel until they’re all the same thing. Also: to sell you a very elegant writing bag.

Products—yes, they’re there—drift in and out like characters themselves. There’s the Meisterstück (forever the diva), a new Writing Traveller Bag, a portable desk, a gorgeously obscure Minerva pocket watch, and a curious creature called the Schreiberling—a fountain pen designed by Anderson himself, of course. They’re not so much advertised as absorbed into the madness. The props are the plot.

“Montblanc has such a rich archive of material and ideas—it’s almost too generous,” Anderson says (probably in velvet). CEO Giorgio Sarné calls the campaign “a new kind of emotion,” and he's not wrong. There’s something oddly moving about watching fictional mountaineers pause mid-expedition to reflect on inner landscapes... and then jot them down with a very expensive pen.

Also involved: the dream team of Jeremy Dawson, John Peet, Roman Coppola (co-director), Darius Khondji (cinematography), Milena Canonero (costume), and Adam Stockhausen (set design). It’s basically the visual equivalent of caviar on linen napkins in a log cabin shaped like a snowflake.

And just when it’s all about to go off the rails (in the best way), the film ends where it always does—with the soft-spoken rebellion of creativity. “Let’s Write,” it whispers. Not a slogan. A mission. A dare.

Montblanc is no longer just a pen brand. It's a stage. A metaphor. A plot device in a Wes Anderson film. And possibly the most stylish excuse you've ever had to buy a notebook.

Waris Ahluwalia
in new Montblanc campaign
Charlie Gray / (c) Montblanc

Montblanc campaign
Charlie Gray / (c) Montblanc

Catch Let’s Write started June 19, 2025, on montblanc.com and everywhere else with Wi-Fi and wonder.

credits for images
(c) Montblanc / seen by Wes Anderson

Valentino Fall 25 Campaign

*New Campaign
VALENTINO Fall 2025
Chez Valentino: A Still World

written Alban E. Smajli

A figure pauses inside a diner. Outside, a horse walks past. A bowl of ice cream melts slowly in a hand. Each moment unfolds without hurry. Each frame stays still, long enough for the viewer to feel it.

The Valentino Fall 25 ADV campaign opens with a fixed gaze. Directed by Glen Luchford and shaped by the vision of Alessandro Michele, the campaign introduces a new rhythm. The world is quiet, grounded in repetition and gesture. This rhythm carries through every element—from styling to set design, from casting to soundtrack.

The scenes exist as fragments of a larger fabric. A lavender heel rests on the edge of a step. A parrot perches beside embroidered fabric. Denim falls over worn tile. A varsity sweater with “CHEZ VALENTINO” stitched across the chest becomes part of the space around it. No hierarchy, no accent—only layers.

Jonathan Kaye’s styling anchors this language. Leopard prints, lace gloves, school socks, floral jacquards—each piece chosen to inhabit a mood. The silhouettes carry weight, softness, eccentricity, repetition. Hair by Paul Hanlon and makeup by Yadim Carranza follow the same path: clear, finished, quiet. Faces hold time. Eyes stay in place. Nothing interrupts.

The setting builds this continuity. An American-style diner, faded and sunlit, contains the action. A bar, a sidewalk, a bicycle. Elements repeat. Light falls evenly. Set designer Gideon Ponte constructs a container for gesture.

In his campaign note, Alessandro Michele writes of attention. His words shape the framework: “a policy of attention, an ethics for the gaze.” He draws focus toward gestures, toward morning light, toward a door that opens and closes. The camera remains fixed. The world continues moving inside it.

The talent list includes Amelia Gray, Sophie Thatcher, Kai Schreiber, Lorenzo Zurzolo, and others. Their presence offers texture. Their movement—slow, occasional, internal—forms the pulse of the campaign. Each person belongs to the scene. No character. No pose. Just observation.

Fabric plays its own role. A glittering Mary Jane steps onto concrete. Fringes catch wind. Mesh, velvet, satin, cotton—each fabric marks the body differently, holds the light differently. Each piece expands the world around it. Clothing becomes the pace.

Music by Juliette Armanet supports this tempo. Imaginer l’Amour plays softly, connecting one frame to the next. It opens space and adds tone without direction.

Repetition forms the spine of the campaign. A frame. A gesture. A return. This structure creates clarity. There is no build-up, no conclusion, but only movement held in place. Time stretches. The Valentino Fall 25 campaign offers an aesthetic grounded in the everyday. The material speaks directly. The vision lingers. There is no urgency, no volume, no interruption.

Michele draws from observation, not intervention. The everyday becomes the shape. The rhythm becomes the message. Stillness becomes the container. Each choice—from casting to color, from cut to frame—builds this language. The world appears complete. Within this frame, Valentino opens a new chapter. The campaign steps forward through attention, repetition, and the poetics of gesture. Clothing rests inside the world. Scenes unfold in silence. The result is a steady, crafted introduction, it´s an invitation to remain. Enjoy!

VALENTINO
THE POETICS OF EVERYDAY
FALL 2025 Campaign


photographer + director GLEN LUCHFORD
art director CHRISTOPHER SIMMONDS
stylist JONATHAN KAYE
set designer. GIDEON PONTE
hair PAUL HANLON
make up YADIM CARRANZA
manicure LAUREN MICHELLE PIRES
casting RACHEL CHANDLER

talents
KAI SCHREIBER
SCARLETT WHITE
AMELIA GRAY
SOPHIE THATCHER
MARIE SOPHIE WILSON
LORENZO ZURZOLO
YURI FUKUHARA
SANIQUE
YILAN HUA
AIMEE PATRICIA BYRNE
YAR AGUER
FRANKLIN SMITH
BUKWOP
LUUKAS NISKANEN
SUYONG JUNG
HANK AKERLUND


(c) VALENTINO
video music. Imaginer l’Amour — written + performed by Juliette Armanet
© ℗ 2021, Romance Musique — published by Universal Music Publishing & Armanet Songs

Fragrances *strangelove NYC afirewithin

strangelove NYC
*The New Fire

written Amanda Mortenson

At strangelove NYC, perfume is narrative, memory, alchemy. The brand carves its place in the olfactory avant-garde, crafting fragrances with raw emotion and elemental intensity.

Each of their scents is a portal, each composition a manifesto of rare ingredients and fearless artistry. afirewithin ignites a new chapter. “Each scent tells its own story,” Elizabeth Gaynes explains. “afirewithin is all about resilience, transformation, and inner strength.” Built around oud, the brand’s signature note, this composition tempers its deep intensity with vanilla’s warmth, cedarwood’s grounding presence, and a glowing trail of incense.

strangelove NYC
afirewithin

“Each scent tells its own story. afirewithin is all about resilience, transformation, and inner strength.”

Elizabeth Gaynes speaks with Amanda Mortenson
for LE MILE .Digital

“We all encounter moments that challenge us,” Gaynes says. “Just like a desert bloom thrives in the harshest conditions, this scent represents the beauty that emerges from struggle.” The opening notes of cypress and chamomile are a breath of clarity. At its core, oud anchors the fragrance in endurance. The base—vanilla, incense, and cedarwood—wraps the wearer in a hushed confidence.

The oud in afirewithin is sourced from sustainable farms in India, ensuring ethical harvesting of this rare and sacred material. “Oud brings a deep, grounding richness,” Gaynes notes, “symbolizing strength and self-reflection.”

The image of a desert bloom defines the soul of afirewithin. “You can feel this journey in the scent itself,” Gaynes reveals. Cypress and chamomile break like first light over cracked earth, oud pulses with quiet resilience, and vanilla settles with warmth.

also read
AMAN Essentials *Scent as Sanctuary

“afirewithin is more than a scent,” Gaynes concludes. “It carries strength, presence, and the essence of transformation.” At strangelove NYC, perfume embodies emotion and depth.

creative content by lemilestudio.creative

McQueen SS25 Campaign

McQueen SS25
*The Banshee's Unrelenting Cry

written MONICA DE LUNA

Llansteffan Castle, weathered and elemental, carries the weight of centuries. The McQueen Spring/Summer 2025 campaign unfolds within its walls, where shadows and movement intertwine.

Directed and shot by Glen Luchford, the imagery captures an unsettling presence, raw and electric. Seán McGirr channels the banshee, an ancient force woven into Irish folklore. A figure neither seen nor ignored, she moves with intent, her voice uncontained.

McQueen SS25 Ad Campaign
seen by GLEN LUCHFORD
creative directed SEÁN McGIRR

“She embodies a sense of strident self-expression that resonates now,”

Seán McGirr

Fabric carries the weight of mythology. Tailoring shifts its structure, fabric unravels—cobweb lace, pleated chiffon, silk creponne, and shredded silk organza. Silvered grey and ivory set the tone, punctuated by bursts of yellow and orange. Accessories manifest as relics; jewelry holds the presence of something once whispered and now declared.

Movement defines the collection. Figures navigate castle corridors and windswept shores, their silhouettes precise, their presence unwavering. Meshach Henry directs each motion with a purpose that transcends choreography. Hair carries the air’s charge, makeup enhances the stark clarity of the vision—Gary Gill and Daniel Sallstrom sculpt forms that resist containment.

Sound shapes the atmosphere. The post-punk resonance of Heartworms’ Consistent Dedication cuts through the visual landscape, its synths and vocals channeling something instinctual. The score becomes an extension of the campaign’s pulse, threading itself through each frame.

McQueen SS25 moves with force. The banshee does not linger. She calls forward.

Porsche Design x Orlando Bloom

Orlando Bloom Joins Porsche Design
*The Art of Precision

written MONICA DE LUNA

A lineage of engineering distilled into the hum of an engine, the balance of a curve, the whisper of a second hand sweeping across a dial.

Orlando Bloom steps in as an ambassador, a presence that reflects precision, heritage, and an unapologetic pursuit of excellence. Porsche Design unveils its latest collaboration, embodying its core values in design and craftsmanship. Orlando Bloom becomes a part of this legacy. The campaign unfolds in a palette of obsidian black and sleek titanium, a nod to the Chronograph 1 – All Black Numbered Edition, an evolution of the 1972 design.

Porsche Design
Orlando Bloom, Brand Ambassador

Bloom, a Porsche devotee, moves with intention. "Porsche is a lifestyle," he reflects. "It’s innovation meeting performance, meeting legacy."

The Porsche Design P'8478, first released in 1978, features interchangeable lenses, featherweight titanium, and precision-cut curves. It adapts effortlessly to changing conditions.

"Style is personal," Bloom says. "Authenticity is everything." His choices reflect a commitment to timeless design. Accessories are essential elements of his wardrobe, particularly when they merge function and elegance. Watches and eyewear are more than complements; they shape the way one interacts with the world. The Chronograph 1 – All Black Numbered Edition is at the heart of this campaign. A timepiece that encapsulates decades of design mastery. Conceived in 1972 and modernized in 2022, it bridges generations of engineering. Its monochromatic aesthetic is a study in focus and precision. Handmade in Solothurn, Switzerland, it stands as a testament to Porsche’s seamless fusion of Swiss craftsmanship and automotive ingenuity.

Beyond timepieces, the collaboration highlights Porsche Design’s eyewear. The P'8478 model, a pioneer of modular lenses, remains an icon. Designed by F. A. Porsche, its quick-release mechanism and durable titanium frame provide adaptability and refinement. A vision crafted for the dynamic.

For Bloom, this partnership aligns with his appreciation for innovation and legacy. As a long-time Porsche enthusiast, his connection to the brand extends beyond admiration. It’s a shared understanding of how aesthetics, function, and history converge. Stefan Buescher, CEO of Porsche Lifestyle Group, affirms this synergy: "Orlando Bloom embodies our values of authenticity, style, and a passion for perfection. His global presence strengthens Porsche Design’s resonance with an audience that values excellence."

Porsche Design

Porsche Design

Porsche Design remains committed to timeless innovation, and Bloom steps into this world as an extension of that ethos. A fusion of design and purpose, movement and precision. The Chronograph 1 is worn because it functions with mastery. The sunglasses because they are an optical evolution. This is Porsche Design—where every detail serves a greater vision.

HOKA New Speed Loafer 2025

HOKA Speed Loafer
*A Study in Motion

written MONICA DE LUNA

A design distilled to its purest form, cut to the rhythm of those who move with intention.

HOKA shifts the landscape once again. The Speed Loafer emerges as a sharp statement in movement, fusing a forward-thinking silhouette with the unmistakable energy of the brand’s signature engineering.

HOKA
Speak Loafer

Footwear, in its truest essence, is architecture in motion. The Speed Loafer manifests this ideology through sculpted contours and an unwavering focus on function. Precision-stacked layers of EVA foam deliver a sensation that pulses between structure and fluidity. The silhouette, clean yet assertive, lands with the clarity of a blueprint drawn for kinetic expression.

The upper—a seamless convergence of form and breathability—eliminates excess. A single stroke of engineered materials, composed to contour. Slip-in ease translates to uninterrupted motion, making the transition between states effortless.

HOKA’s DNA hums beneath the surface. The Speed Loafer carves out space for movement, where stability does not compromise agility. The midsole, sculpted for response, amplifies each step with a balance that speaks to both precision and instinct. Every element, from the minimalistic structure to the considered weight distribution, channels a philosophy of forward propulsion.

This release reframes versatility through a sharper lens. Urban rhythm or off-grid escapism, the Speed Loafer adapts to the moment without hesitation. A visual language that aligns with an audience attuned to dynamic design, it defies expectations without the need for embellishment.

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ALSO READ

From Form to Function with On *The Body Is Art Training Campaign

HOKA’s latest drop extends an invitation—not just to wear, but to move. The Speed Loafer is now available through selected retailers and online, existing at the intersection of motion and intent.

step inside at hoka.com

Paul Andrew Spring 2025

PAUL ANDREW
*Fusing Fashion with Radical Creativity

written SARAH ARENDTS

Titled without fanfare but pulsing with intent, the new Paul Andrew Spring 2025 campaign—a collaboration with an eclectic cohort of contemporary artists—unfolds as a declaration. The campaign lands like a manifesto for the avant-garde, a space where creativity reshapes the narrative of luxury fashion.

This is a campaign of tension and raw edges. Andrew’s collaborators embody modern disruption: Erica Ohmi’s glitch-ridden 3D textures flow into Rei Nadal’s surreal narratives. Sungi Mlengeya’s stark black-and-white portraits pull you into a quiet intensity that feels meditative. Jet Swan’s lens captures moments that resonate—charged and electric.

(c) Paul Andrew

(c) Paul Andrew

The energy is tangible. The collection speaks through footwear that transcends utility to become sculptural artifacts. Paul Andrew’s design carries an understated boldness. Translucent materials fold into shapes that feel as ephemeral as memory, while sharp cuts command attention with visceral impact. These pieces resonate without forcing clarity, allowing the viewer to linger in their intricacies.

Visual artist Jorden Steward’s work bursts with hyper-saturated tableaus of color, while Natasha Stagg’s fragmented storytelling adds depth to the mood. The campaign unfolds as a layered experience between physicality and abstraction.

Sound designer Frederic Sanchez creates sonic compositions that distort the visual narrative, scraping and humming like fractured memories. Luna Conte’s choreographed motion disrupts stillness, infusing movement with defiance.

Andrew’s campaign functions as an orbit of interconnected ideas and moments. The collaboration, with its fractured yet cohesive aesthetic, invites the audience to immerse in its density and discover its core.

Paul Andrew’s Spring 2025 campaign presents an unfiltered vision. The artists, visuals, and sound converge in a charged interplay that transcends interpretation. It is an experience that lingers, shifting something within—even if its shape remains elusive.

(c) Paul Andrew

(c) Paul Andrew

(c) Paul Andrew

campaign credits

creative director PAUL ANDREW

artists ERICA OHMI, JORDEN STEWARD, SIENNA MURDOCH, NATASHA STAGG, SUNGI MLENGEYA, JET SWAN, FREDERIC SANCHEZ, JASA MULLER, JACK LOVATT, @_UNFOLLOWING, REI NADAL, LUNA CONTE

VALENTINO Valentine’s Day 2025

Avant les Débuts with VALENTINO
*A Love Letter Rewritten

written MONICA DE LUNA

Maison Valentino’s Valentine’s Day 2025 is a riot of intimacy and rebellion. Under Alessandro Michele’s audacious creative direction, the ‘Avant les Débuts’ collection fractures traditional romance and pieces it back together into something electrifying.

Michele crafts accessories as conduits for emotion. Valentino Garavani’s signature Rockstud evolves into jagged, elongated forms—a tactile declaration of passion’s complexity. The collection hums with tension: metal edges collide with supple leather, each piece demanding touch while resisting easy understanding. These are objects that engage with desire in its purest form.

MAISON VALENTINO
Valentine´s Day Gifts 2025

The campaign imagery pulses with energy, refusing stasis. Sienna Murdoch’s kinetic work infuses an almost spectral quality—earrings captured mid-motion, belts twisting as if alive. Natasha Stagg’s layered prose threads through the visuals, creating a fragmented narrative that invites curiosity and disorientation.

Color in this collection agitates rather than soothes. Deep carmine flares against muted blush, with threads of gold drawing the viewer into unexpected depths. Michele uses these tones to evoke the sensory aftermath of unforgettable connection, each shade alive with intent.

Sound becomes another layer of storytelling. Frederic Sanchez’s auditory composition infects the campaign, with metallic whispers and creaking leather forming an intimate, voyeuristic atmosphere. These pieces don’t merely exist; they resonate, breathe, and linger.

‘Avant les Débuts’ transcends Valentine’s Day conventions, reimagining love as an experience of power and vulnerability. Alessandro Michele invites us to let go of sentimentality and embrace something sharper and more vital. Maison Valentino’s latest creation provokes, unsettles, and demands to be felt.

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also read
GUCCI’s Cinematic Call to Emotion *Where Light Finds Us

GUCCI Spring 2025

GUCCI’s Cinematic Call to Emotion
* Where Light Finds Us

written AMANDA MORTENSON

GUCCI projects intensity and emotion. Spring 2025’s campaign, “Where Light Finds Us,” seen and directed by Xavier Dolan, pulses with raw tension and vulnerability. The actors Yara Shahidi and George MacKay anchor the scenes as glowing portraits of intimacy, caught in fleeting, luminous moments.

This isn’t a linear story. Instead, light takes on a transformative role, spilling through windows, cutting across walls, and touching brief, unspoken connections. Dolan’s lens captures moments of fleeting beauty, weaving shadows and light into a poetic visual experience.

GUCCI Spring 2025 Campaign
George MacKay

Gucci’s creative director, Sabato De Sarno, introduces a collection that moves fluidly between timelessness and modernity. Silhouettes include relaxed suiting and ethereal dresses that seem to float, creating a collection that refuses categorization. The iconic Bamboo 1947 bag reappears, embodying a sense of enduring elegance and thoughtful design. Every detail—from fabrics to stitching—is imbued with a quiet intensity, ready to resonate deeply.

Color choices feel deliberate, with soft blues and creams balanced by moments of vibrant citron and crimson. This intentional palette injects energy and emotional depth into the collection, offering a dynamic interplay of moods.

The campaign’s imagery thrives on ambiguity. Dolan’s still frames explore emotions through gestures and glances: hands brushing over fabric, light tracing a silhouette, or a gaze that holds untold stories. The camera lingers, urging viewers to delve deeper into its layers of meaning.

“Where Light Finds Us” challenges conventions and embraces an intimate, reflective tone. It invites the audience to sit with its layered beauty and absorb its quiet, human depth. Gucci’s Spring 2025 campaign transcends fashion, presenting a vision of raw emotion and light’s ability to reveal truth.

watch campaign film
GUCCI Spring 2025

campaign credits

GUCCI creative director SABATO DE SARNO
art director RICCARDO ZANOLA
seen + directed XAVIER DOLAN
models YARA SHAHIDI + GEORGE MACKAY
stylist FRANCESCA BURNS
hair JAWARA
makeup AARON DE MEY

GUCCI Spring 2025 Campaign
George MacKay

.selected *BEDU Atelier

.selected
Dining Table Triumph by BEDU Atelier
*The Art of the Everyday

written Monica de Luna

BEDU Atelier´s designs channel energy through their materials, rooted in craftsmanship and modern artistry.

The awarded tables are an invitation to gather. Its contours guide the eye, its surfaces invite touch, and its form brings presence into a space. Every edge and joint reflects a deliberate and poetic process.

BEDU Atelier

LE MILE Magazine names BEDU Atelier
The creator of the Dining Table of the Year 2024

BEDU Atelier’s designs are born from the intrinsic qualities of travertine. This ancient stone’s natural veins, textures, and tonal variations are celebrated rather than masked, allowing each table to tell a unique story. The selection process for materials is meticulous, ensuring every slab of travertine carries an identity of its own, imbued with history and nature’s artistry.

Every table is a result of an unyielding focus on material authenticity. The travertine’s raw beauty is complemented by precise craftsmanship, creating pieces that radiate understated luxury. This balance between the rugged and the refined defines BEDU Atelier’s design ethos, presenting their tables as statements of presence and permanence.

Each table emerges from a process that begins with collaboration. Designers and artisans work together to shape the travertine into forms that evoke simplicity and elegance. Hand-finishing techniques ensure the stone’s natural integrity is preserved, resulting in surfaces that invite touch and admiration.

The 2024 award-winning tables exemplifies this philosophy. Their structures harmonize bold geometric lines with smooth transitions, creating a centerpiece that commands attention without overwhelming its surroundings. Every detail—from the beveled edges to the seamless joins—is a testament to the brand’s pursuit of excellence.

— discover more www.beduatelier.com

BEDU Atelier

At its core, a dining table is a space for connection. BEDU Atelier’s design transcends mere function, offering a platform where stories unfold and relationships deepen. Their tables become focal points for these shared experiences, infusing everyday rituals with a sense of ceremony. The travertine’s natural warmth and grounding presence enhance the atmosphere, making every interaction feel significant.

By reimagining the role of materials and craftsmanship, BEDU Atelier offers a glimpse into the future of design. Their commitment to sustainability is evident in their sourcing practices, ensuring the travertine is responsibly obtained and processed. This eco-conscious approach aligns with modern sensibilities, placing environmental responsibility at the forefront of luxury design.

Our recognition underscores the cultural impact of BEDU Atelier’s work.

Their dining tables are markers of a lifestyle rooted in intentionality, beauty, and respect for the natural world.

On x FKA twigs

From Form to Function with On
* The Body Is Art Training Campaign

written AMANDA MORTENSON

On teams up with the visionary FKA twigs to unveil The Body Is Art, Part II, the centerpiece of its Spring/Summer 25 Training Collection, presenting training as an evocative, immersive act of self-expression and artistry.

Under the creative direction of FKA twigs and through Jordan Hemingway’s lens, the campaign pulses with energy inside a raw, industrial London warehouse. Movement emerges as a powerful form of expression, channeling creativity and identity.

On x FKA twigs
The Body Is Art, Part II

On x FKA twigs
The Body Is Art, Part II

With Paralympic athlete Léa Bayekula, IFBB Pro bodybuilder Michelle Mensah, and dancer Nana Yaa, the visuals honor strength and individuality. Each participant embodies the vision of movement as art—a dynamic exploration of purpose and form.

“I’m drawn to bodies shaped by purpose, by life,” twigs reflects. “In The Body Is Art, Part II, strength becomes art. It’s about redefining beauty through function and celebrating what the body can do.” Her words resonate across the collection, which blends technical precision with a minimalist aesthetic to redefine training apparel.

On’s SS25 Training Collection delivers performance-driven designs with a striking edge. The campaign’s highlighted looks — from the streamlined Studio Cut Out Crop and Train Tights Short to the dynamic Train 2-in-1 Crop paired with Train Shorts — are engineered for freedom and resilience. Twigs herself embodies this duality, wearing pieces that flow seamlessly from performance to expression. Completing the aesthetic are On’s signature sneakers, including the versatile Cloudnova X and high-performance Cloud X 4. The wider SS25 line reflects On’s commitment to innovation and inclusivity. From high-intensity staples like the Train-T and Train Shorts to the ultra-soft Studio line tailored for yoga and barre, the collection addresses diverse movement needs while maintaining a sleek, modern look. It’s sportswear that not only adapts to the body but elevates it, making every movement an act of creativity.

watch campaign film
On x FKA twigs Present The Body Is Art, Part II Spring/Summer 2025

campaign credits

creative direction FKA twigs
seen Jordan Hemingway
film Robert Richardson
set design Jabez Bartlett
movement direction Zoï Tatopoulos
styling Georgia Pendlebury
mair Louis Souvestre
make up Tilda Mace

On x FKA twigs
The Body Is Art, Part II

On x FKA twigs
The Body Is Art, Part II

On’s global momentum gains another layer with The Body Is Art, Part II, an expression of its philosophy: movement as a profound force of creativity. Partnering with FKA twigs, the brand shapes training into a multidimensional exploration, one that unites body and soul in dynamics.

Fragrances *AMAN Essentials

AMAN Essentials
*Scent as Sanctuary

written Sarah Arendts

AMAN Essentials creates fragrances that embody stillness, luxury, and elemental beauty.

Emerging from the soul of AMAN’s tranquil retreats, these scents translate silence and space into something tangible. Each bottle holds a distilled moment—deliberate, precise, and deeply immersive.

AMAN Essentials AYOM

AMAN Essentials ZUAC

AYOM exists in quiet power. Woods smolder at its heart, curling in whispers of tobacco and spiced earth. There’s a stillness to it, an inhale that pulls you into its depth. Oud, dense and resinous, moves like liquid shadow, while amber and vetiver soften into something intangible—a smoke that hangs in the air long after it’s gone.

ZUAC hums in clarity. Citrus edges cut through cool air, sharp and fleeting, before giving way to the hush of florals. Jasmine and orange blossom unfurl slowly, their softness drawn into sandalwood’s grounded warmth. It hangs close, a muted presence that clings to skin like memory.

The AMAN bottles are built like silent monoliths—deliberate, weighted, and carved with intention. Matte glass strips away distraction, drawing the hand to its cool surface, the eye to its quiet form. Nothing is loud here. Every detail, distilled to its core, feels essential, as though it has always existed.

AMAN Essentials shapes fragrance into place. These scents move like the air in still deserts, the hush of shadowed forests, the glow of far-off waters. They are less worn than inhabited—a personal encounter with silence and earth, captured in layers of essence.

also read
.c/vulture AMANWELLA / Sri Lanka

AMAN Essentials AYOM & ZUAC

AMAN Essentials ZUAC

Beyond AYOM and ZUAC, the AMAN Essentials collection unfolds in five more fragrances, each rooted in its own quiet power. VAYU channels the crisp air of open landscapes with fresh green notes and soft musks. HARU blooms in whispers of white flowers and fleeting citrus. SURU radiates warmth, a blend of woods and golden resins that settle into an endless hum. JIVA pulses with rich spices and smoky undertones, grounding you with every inhale. UMA feels like twilight—darkened by amber and softened by subtle vanillas, it carries the weight of stillness into night.

There is no clutter—only clarity. AMAN designs stillness you can breathe, sculpting atmospheres that linger unseen and unshaken.

creative content by lemilestudio.creative