McQueen AW24 Campaign by Seán McGirr

.new campaign
McQueen AW24
Urban Primal by Seán McGirr

written Alban E. Smajli

McQueen's Autum/Winter 2024 new ad campaign unleashes an untamed narrative, celebrating the visceral essence of East London's youth.

Under the new creative direction of Seán McGirr, the collection embodies raw energy and eclecticism, pulling no punches in its representation of the city's primal and poetic heartbeat.

“McQueen is a London-born brand and has always represented an idea of London that I’m deeply attached to. It has a very visceral kind of energy, driven by the eclectic cast of characters you see here. I want to bring that energy to life with the rigour and raw feeling that makes the city’s air hum, leaning deep into its tensions — something that feels poetic and primal; powerful and real. Something that comes from people. I want to bring light to that.”

— Seán McGirr, London, 10th July 2024
Creative Director at McQueen

McQueen AW24 Ad Campaign

creative direction SEÀN McGIRR
art direction CHRISTOPHER SIMMONDS
seen GLEN LOUCHFORD
styled MARIE CHAIX

(c) McQueen

(c) McQueen

Shot by Glen Luchford and styled by Marie Chaix, the campaign is a fierce tribute to London's renegade spirit. Each frame captures the raw essence of East London's urban nomads, the diverse souls navigating concrete jungles and sprawling streets in search of primal pleasures. McGirr's vision ignites with raw textures, twisted silhouettes, and taut designs that pulse with power and authenticity.

From the shattered jet-stone embroidery on sleek black wool mohair suits to the tufted denim and oxblood leather, each piece is crafted for those who embrace instinctual living. The hard metal T-bar buckle, a recurring motif, is both functional and symbolic, capturing the duality of restraint and rebellion on London's streets. This detail graces everything from the tightly strapped Sling bag to the trailing tendrils of the Fringe loafer, perfectly balancing swaddling comfort with urban resilience.

The tactile allure of the collection is unmistakable. McGirr's use of rich materials like natural shearling, honey shearling seams, and black leather studded bomber jackets offer a sensuous pleasure that clashes beautifully with the hardened fragments of city life. It's a wardrobe for the modern urbanite, one who navigates the vagaries of London with a style that is both primal and poetic.

McGirr, a Central Saint Martins alum and former Head of Ready-to-Wear at JW Anderson, injects a fierce new energy into McQueen. His debut collection is a love letter to London, a city throbbing with raw, visceral energy—an ideal canvas for a brand synonymous with subversive strength and untamed power.

watch campaign film
AW 2024

(c) McQueen

(c) McQueen

The new McQueen AW24 collection transcends mere clothing, delving into the essence of character. Featuring an eclectic lineup including Awwal Adeoti, Libby Bennett, and Nyajouk Gatdet, each figure embodies McQueen’s audacious spirit. From the smashed chandelier and bicycle reflector embroidery on a tulle dress to exaggerated padded collars and sleek fedoras, every look narrates a tale of urban grit and raw glamour.

McQueen’s Autumn/Winter 2024 campaign is a potent reminder that true style is born from the streets, from the eclectic souls who wear their individuality like armor. With Seán McGirr at the helm, McQueen’s legacy of fierce, unapologetic fashion not only endures but evolves.

CELINE HOMME *Skate Summer 2024

.new campaign
CELINE HOMME Skate Summer '24
California Dreamin’

written Monica de Luna

CELINE HOMME skates into a sun-soaked SoCal summer fantasy with its Summer 2024 campaign, aptly titled “Skate.” Hedi Slimane, the house’s creative director, once again works his magic both behind the camera and in styling, exploring the aesthetics and youth culture of southern California skateboarding.

The campaign follows a crew of stylish young rebels from the palm-lined streets to the fringes of the Los Angeles desert. Slimane conjures a languid, sultry atmosphere, shooting in both vivid color and stark black and white, creating a snapshot of youthful defiance. The visuals are drenched in sunlight, capturing the laid-back yet charged vibe of the West Coast.

Design and styling bring together a nostalgic blend of 70s flair and 90s grunge, seamlessly woven into Slimane’s signature rakishly elegant silhouettes. The collection features cruiser boards, skate pants, or sunglasses, all echoing the rebellious spirit and carefree lifestyle of California’s skate culture.

Dash Snow’s raw, collage-style artwork makes a bold appearance, splashing the collection with anarchy and creativity. His typographical designs and boundary-pushing aesthetics breathe life into jackets and other pieces.

Slimane transforms his fascination with vintage subcultures into a distinctly cool and modern vision, capturing the essence of a generation that’s ready to shred and redefine boundaries.

CELINE HOMME’s Summer '24 collection channels the wild, untamed spirit of skate culture.

Hit up CELINE.com and ride the wave of the season.

(c) CELINE Skate Summer 2024
all images photographed by Hedi Slimane

FREITAG Mono[PA6] Backpack *Sustainable Design & Innovation

.selected
FREITAG
The Future of Backpacks

written Monica de Luna

FREITAG, the Swiss brand known for its dedication to sustainability and innovation, continues to break new ground with its latest release: The Mono[PA6] Backpack.

Their new release is a statement of circular design, high-quality craftsmanship, and a commitment to reducing waste in the fashion industry.

FREITAG
MONO[PA6] BACKPACK

MONO[PA6]
BACKPACK

FREITAG’s vision has always been to create products that are as environmentally friendly as they are stylish. The Mono[PA6] Backpack is the latest embodiment of this philosophy. From the fabric to the zippers and buckles, the backpack is made entirely from polyamide 6 (PA6), a material better known as nylon. This mono-material approach ensures that the backpack can be recycled in its entirety, closing the material loop and making a significant stride toward a circular economy.

After three years of development, the Mono[PA6] Backpack emerges as a functional, durable, and water-repellent companion for everyday urban life. What sets it apart is its two-in-one design: the backpack features a small, detachable musette that can be worn as a crossbody bag or used as an additional outer pocket. This versatile feature makes it perfect for the myriad needs of city dwellers, whether commuting, traveling, or simply navigating the urban jungle.

FREITAG’s commitment to sustainability is evident in all aspects of the new Mono[PA6] Backpack. The use of a single material ensures that every component, from the sturdy zippers to the carrying straps, can be reprocessed into new products. This approach aligns with FREITAG’s design philosophy, which considers the entire lifecycle of a product, ensuring it returns to the cycle rather than ending up as waste. The creation of the Mono[PA6] Backpack was a collaborative effort. FREITAG partnered with a Taiwanese textile manufacturer to develop a new type of water-repellent fabric that is also a mono-material. British designer Jeffrey Siu, known for his work inspired by bike culture, contributed to the backpack’s design, integrating elements that reflect FREITAG’s urban and active lifestyle.

F45 LOIS
Sports Bag 

F35 CHEYENNE / F45 LOIS / F660 JIMMY

FREITAG also offers repair services to ensure the backpack can accompany its owner for as long as possible. When it finally reaches the end of its life, FREITAG takes it back and recycles it completely, transforming it into PA6 granulate that can be used to produce new items.

FREITAG’s Mono[PA6] Backpack is now available at selected stores and online.

discover more www.freitag.ch
content produced by primeart Studios

VALENTINO Alessandro Michele Resort 2025 Vision

*New Collection
VALENTINO
Alessandro Michele’s Resort 2025 Vision

written Monica de Luna

As the city of lights becomes the focal point for the fashion elite, Alessandro Michele crafts his own prelude at Maison Valentino with the Resort 2025 collection, "Avant Les Débuts." This is Michele´s debut and a sprawling narrative woven into the seams and fibers of over 260 enigmatic looks, each a chapter in this symphony of design.

Alessandro Michele steps into his new role as Creative Director and immerses himself in the depths of Valentino’s rich heritage, resurfacing with a collection that’s as much a dialogue with Valentino’s storied past as it is a bold script for the future.

From the tactile pleasures of lush velvet against the smoothness of silk to the rebellious undertones of rugged denim paired with the delicate sheerness of chiffon, Michele speaks the language of contrasts fluently. His collection dances along the lines of gender, dismissing binaries with a flourish of floral embroidered suits and gowns that boast structure and fluidity—a testament to Michele’s vision of a fashion world unbound by traditional norms.

Beads catch the light, sequins tell tales, and prints pull the eye into stories yet untold. These are not merely decorations but declarations of intent, each piece meticulously crafted to challenge and captivate.

Silhouettes are bold, statements in themselves—from the precision of tailored jackets to the drama of oversized blazers, each line and curve is a deliberate stroke of Michele’s creative brush. Billowing skirts and slender trousers are paired with avant-garde accessories.

The color palette is an emotional spectrum, grounding earth tones disrupted by eruptions of vivid reds, electric blues, and radiant yellows. These are the colors of a new dawn, one that Alessandro Michele heralds with the finesse of a maestro at the helm of his orchestra, coaxing out a melody of renewal and timeless charm.

MAISON VALENTINO
resort 2025
AVANT LES DEBUTS
creative direction
ALESSANDRO MICHELE

Michele’s "Avant Les Débuts" is a tribute to the art of fashion design, a field where he has found a home. His first collection at Maison Valentino is steeped in the legacy of Valentino Garavani, touching the relics of past muses and friends, each garment a conduit to a bygone era of extraordinary women. Yet, Michele’s eyes are set firmly on the horizon, envisioning a world where fashion transcends expectation and elicits wonder.

all images
(c) VALENTINO

DETJER Dining Chair *A Vanguard in Design

.selected
DETJER Dining Chair
A Vanguard in Design and Comfort

written Sarah Arendts

Forget everything you know about dining chairs; DETJER is rewriting the script with its latest offering—the Dark Brown Upholstered Dining Chair. This chair is a bold declaration in design. Its deep, dark brown hues and striking silhouette set a new standard, elevating what dining decor can aspire to be.

The chair captivates with more than visual impact—it offers a tactile experience. Wrapped in luxuriously textured fabric, it beckons with a promise of enduring comfort, from the first sip of morning coffee to the last bite of evening dessert. With its bold, upholstered presence, this chair transcends the ordinary, becoming a statement piece that embodies both luxury and comfort.

DETJER
Dining Chair Upholstered
Dark Brown

Style-conscious homes will find a soulmate in this chair. Its design is a love letter to modern aesthetics, blending seamlessly with minimalist tables or standing out in an industrial-themed dining space. The dark brown tone is strategic, designed to command attention and anchor any room with its profound, earthy essence.

Sustainability and durability aren’t mere afterthoughts. In line with DETJER’s commitment to the environment, the chair uses materials sourced from ethical suppliers, ensuring that your stylish choice is also a nod to environmental responsibility. It's built to last, making it not just a purchase but a long-term investment in quality and comfort.

Beyond its functional and ethical dimensions, the DETJER chair symbolizes a shift in how we perceive dining spaces. No longer just areas for eating, they are stages for expression, platforms for style, and territories where design meets utility without compromise.

So, are you ready to redefine your dining room? Embrace the DETJER Dark Brown Dining Chair and transform your space into a bold expression of contemporary living. It’s an upgrade to your lifestyle, where every meal is an opportunity to dine in style.

discover more www.detjer.com
content produced by primeart Studios

Nothing's Phone (2a) *Special Edition

.new release
Nothing's Phone (2a) Special Edition
A Bold Technicolor Dream

written Amanda Mortenson

Nothing is shattering the monochrome monotony with the launch of the Phone (2a) Special Edition, a kaleidoscopic marvel that embraces the raw beauty of primary colors.

This latest offering from the audacious tech brand merges cutting-edge technology with an artistic explosion of red, yellow, and blue, turning a functional device into a statement piece.

Adam Bates
Nothing Design Director

Nothing's Industrial Design Team in King’s Cross, London, has distilled the essence of color into this striking new phone. Adam Bates, Design Director at Nothing, describes it best:

“We are thrilled to unveil Phone (2a) Special Edition. The first product to explore our palette of primary colors; red, blue, and yellow. Its overall aesthetic references some of our design heroes from the past, whilst creating a new expression for a smartphone. Elevating a functional device into a striking piece of art."

The Phone (2a) Special Edition packs the power of the MediaTek Dimensity 7200 Pro processor, a robust 5,000 mAh battery, and a dazzling 6.7” flexible AMOLED display. Its dual 50 MP rear camera system captures stunning images and reflects Nothing’s unique design ethos through The Glyph Interface.

Since its debut, the Phone (2a) has captivated tech enthusiasts, selling 100,000 units within hours. Continuous software updates have refined its performance, optimizing camera capabilities and enhancing user experience. The integration of ChatGPT, an industry first, adds a layer of AI sophistication, making interactions smarter and more intuitive.

Founded in 2020, Nothing has quickly carved out a niche by making technology fun, look fantastic and accessible. Their radical approach and community-driven development have resonated globally, with over 2 million products sold. The Phone (1) made waves and Nothing shows no signs of slowing down.

The Phone (2a) Special Edition is available in a 12GB RAM + 256GB storage configuration, priced at €379 EURO.

watch

With Phone (2a) Special Edition, Nothing continues to redefine the tech landscape, proving that smartphones can be pieces of art and innocation.

This exclusive model is already available in limited quantities via nothing.tech. Germans can snag this vibrant gadget at Mediamarkt stores from June 10. First-come, first-served!

credits
(c) NOTHING, 2024

CORDIZ *FW24 Collection

designer´s talk
with Marina Dias
CORDIZ’s Bold Leap Forward in the FW24 Collection

written Sarah Arendts

CORDIZ unleashes its FW24 Collection, a striking blend of impeccable French craftsmanship and daring contemporary design. Each piece starts with a spark—whether from daily life, a trip, or a moment of inspiration at home.

Initial sketches capture the designer's intent, while carefully selected materials and textures refine the vision. Collaborating closely with Les Ateliers CORDIZ in Southern France, the team crafts handmade prototypes that balance durability and design, ensuring excellence at every stage.

CORDIZ
Collection Campaign

The fusion of French heritage and modern innovation defines CORDIZ. "French savoir-faire and innovation go hand in hand," the designer explains. The team’s expertise in leatherworking is unparalleled, pushing the boundaries of artisanal knowledge to support a modern vision. This blend of tradition and innovation ensures that every CORDIZ product is a nod to timeless craftsmanship and a reflection of contemporary lifestyles.

The FW24 Collection marks a bold departure, introducing designs that showcase the brand’s evolution. CORDIZ bags, known for their light and fine lines, reveal complex design and geometry upon closer inspection. The upcoming FW24 collection plays with larger volumes and adaptable shapes, combining leather and fabric for a lighter, less formal feel. This shift highlights the brand’s commitment to versatility and casual elegance, catering to a modern clientele constantly on the move. "Cordiz is a growing brand, innovating and maturing with every collection," the designer notes, emphasizing the brand's dynamic identity.

The brand is also a vibrant community of creatives. Collaborations with photographers, stylists, and artists infuse the brand with unique stories and perspectives.

"Authenticity is the common defining value of Cordiz's diverse environment and inspiration," the designer shares. Partnerships form organically, often sparking new projects like the Cordiz X Lecourt Mansion collection, co-designed with long-time friend Nix.

These collaborations, whether with renowned photographers like Hugo Mapelli or emerging talents, enrich the brand's narrative, creating an ever-growing environment of limitless creativity.

CORDIZ carves its niche with the FW24 Collection, a manifesto to the brand’s dedication to craftsmanship and modernity. Honoring its French heritage while embracing contemporary design, CORDIZ redefines luxury leather goods. Each piece tells a story of fashion and an ongoing journey toward excellence and authenticity.

discover www.cordiz.com
follow @cordiz_official

ZEGNA SS24 Campaign *Mads Mikkelsen

.new campaign
ZEGNA SS24
Mads Mikkelsen Dominates Oasi Lino Collection

written Amanda Mortenson

ZEGNA’s Spring Summer 2024 campaign just dropped, and it’s a masterclass in luxury menswear, with Mads Mikkelsen bringing the heat as the brand’s Global Ambassador.

Draped in the exquisite Oasi Lino collection, Mikkelsen is captured against serene, natural backdrops, blending the actor's intense charisma with ZEGNA’s hallmark of refined elegance.

ZEGNA SS24
Mads Mikkelsen, Oasi Lino Collection
SUMMER ADV 2024

all visuals (c) ZEGNA SS24

Artistic Director Alessandro Sartori’s vision for the season unfolds through fluid silhouettes and a palette drawn from nature’s own hues. The Oasi Lino collection made its debut at the L’Oasi di Lino Summer 2024 fashion show in Milan, setting a new standard for lightness and relaxed sophistication.

The journey starts in the lush fields of Normandy, where the world’s finest flax fibers are sourced. These fibers travel to Italy, transforming into the luxurious Oasi Lino fabrics that define the collection. ZEGNA’s commitment to sustainability shines through, with all Oasi Lino fabrics promised to be 100% traceable by 2024. This initiative is a nod to the brand’s century-old legacy of environmental and societal consciousness, embodied in their Road to Traceability.

discover more: Born in Oasi Zegna Book

“I am really proud to continue my collaboration with ZEGNA and to be the Global Ambassador of the new Oasi Lino SS24 collection. ZEGNA is the leader in the production of fine fabrics and global excellence in menswear. Their commitment with Oasi Lino towards sustainability and traceability is extraordinary. Oasi fibers are the epitome of the highest craftsmanship that goes into every ZEGNA product. The philosophy and values of ZEGNA are the reason it is such an inspiring brand,”

Mads Mikkelsen said,
capturing the essence of his partnership with ZEGNA.

Inspired by Oasi Zegna, a 100km² sanctuary in the Italian Alps, the campaign echoes the brand’s deep-rooted values. This idyllic setting, rejuvenated by over 500,000 trees since 1910, embodies ZEGNA’s dedication to excellence and ecological stewardship.

The campaign’s global celebration kicked off in Shanghai with the launch of “VILLA ZEGNA,” a unique event concept inspired by the original house of ZEGNA’s founder, Ermenegildo Zegna. This multi-sensory experience allowed selected guests to delve into the world of ZEGNA, blending history with contemporary luxury. Throughout the week, exclusive dinners hosted by Mads Mikkelsen and fellow ambassador Wu Lei brought together celebrities, tastemakers, and press, creating an intimate connection to the brand’s rich heritage. “VILLA ZEGNA” represents a new era in customer engagement for ZEGNA, merging personal storytelling with immersive luxury experiences.

KVRT STVFF SS24 *Mechanic Collection

.new collection
KVRT STVFF SS24
Industrial Chic with the new Mechanic Collection

written Amanda Mortenson

KVRT STVFF is back to disrupt the fashion scene with its new Spring/Summer 2024 Mechanic Collection, an audacious blend of industrial aesthetics and distressed bodywear that refuses to go unnoticed.

Paying homage to the raw, gritty imagery of mechanics, the collection is a daring juxtaposition of classic underwear staples and edgy, contemporary design codes. This collection is not just clothing; it's a statement, a rebellion against the ordinary.

KVRT STVFF
Toner swim brief

Last week, the brand teased fashion enthusiasts with the launch of its trompe-l'œil body capsule, featuring the now-iconic Toner swimwear. This piece, designed to create the illusion of an enhanced body, sold out in just three days, cementing its status as a viral sensation. The Toner swim brief exemplifies KVRT STVFF's ability to blend visual trickery with high fashion, pushing the boundaries of what swimwear can achieve.

The full SS24 Mechanic Collection will be unveiled at the New York Pop-Up Store from May 29 to June 9 at 21 Spring St, New York. This limited-time event will also offer an exclusive complimentary personalization service, allowing fans to add a unique touch to their favorite pieces.

Since 2018, KVRT STVFF has consistently pushed the envelope, creating sportswear, swimwear, and underwear that blur the lines between fashion and function. The brand's ethos revolves around confidence and boldness, catering to those unashamed of their bodies, regardless of shape or size. Each piece is a manifestation to minimalistic yet timeless aesthetics, with vintage and classic imagery reinterpreted through a modern, edgy lens.

The Barcelona-based KVRT STVDIO is where all the magic happens. The brand prides itself on its sustainable, equitable, and ethical practices, seamlessly integrating these values into their contemporary and forward-thinking designs.

KVRT STVFF
MECHANIC Collection

KVRT STVFF’s SS24 Mechanic Collection is a rebellious fusion of industrial grit and classic bodywear, redefining sexiness with a bold attitude. Launched with the viral Toner swim brief, this line celebrates strength and confidence, empowering the fearless.

Don’t miss the chance to snag these edgy pieces at the New York Pop-Up Store from May 29 to June 9.

Miu Miu *New Upcycled Denim Collection

.new collection
Miu Miu
New Upcycled Denim Collection 2024

written Amanda Mortenson

Miu Miu redefines high fashion’s boundaries with its latest Upcycled collection, turning vintage denim into audacious new forms. This 2024 lineup is a gust, pushing sustainable chic to new heights.

Denim, revered for its ability to age gracefully and withstand the tests of time, anchors this new collection. With the Miu Miu Upcycled initiative first launching in 2020, the brand has championed the opulence of vintage while advocating for circular fashion. This philosophy weaves historical richness back into the fabric of today’s styles, elevating present and future fashion landscapes.

Miu Miu
2024 Upcycled Collection
Ana Elisa Brito

watch Miu Miu Upcycled Collection 2024 Video

seen Tarek Cassim creative direction Edward Quarmby styling Lotta Volkova

all visuals (c) Miu Miu 2024

The crafting journey of this collection is as intricate as it is visionary: denim relics, curated from around the globe, are stripped down and reassembled with a daring new vision. These pieces feature natural suede trims edged with prominent white stitching that redefine their structure. The redesigned garments, including low-slung jeans and micro-shorts, adhere to Miu Miu’s signature silhouette yet defy conventional cuts. Reimagined details like branded snappers inject a modern identity into the retro material.

Photographed by Tarek Cassim and styled by Lotta Volkova, this year’s campaign mirrors the collection's reconstructive ethos. Models Ana Elisa Brito, Wenqing Liu, and Alice McGrath personify the revamped denim, their unique identities enhancing the distinctiveness of each piece.

Miu Miu’s collection prompts a rethink of our relationship with vintage and sustainability. It challenges the ephemeral nature of fast fashion by proving that inventive reworkings can transform old fabrics into breathtaking, contemporary couture. The 2024 Upcycled collection is a manifesto for sustainability, urging a paradigm shift in our fashion consumption.

Beyond making a style statement, the collection advocates for a deeper, more sustainable engagement with fashion. It’s a call to value the longevity and narrative potential of materials, positioning recycled vintage as the pinnacle of modern luxury. With each piece, Miu Miu drives the critical conversation about environmental responsibility in fashion.

Miu Miu
2024 Upcycled Collection
Wenging Liu

Miu Miu
2024 Upcycled Collection
Alice McGrath

Miu Miu
2024 Upcycled Collection
Ana Elisa Brito

The 2024 Upcycled collection stands as a testament to the power of creative reinvention—proving that fashion can both dazzle and lead the way toward a more thoughtful, sustainable future.

Dior x Rosalía *The New Face of Lady Dior

.new campaign
The New Face of Lady Dior
Rosalía as Global Ambassador

written Amanda Mortenson

High fashion is all about reinvention without losing its essence. Dior's latest stir? Tapping Grammy-winner Rosalía to disrupt the classic elegance of their newest campaign. She brings a bold, fresh spin to the timeless narrative.

As the new global ambassador for the Lady Dior, Rosalía brings an electric freshness to this iconic accessory, reinterpreted by creative director Maria Grazia Chiuri.

seen COLLIER SCHORR
creative direction MARGOT POPULAIRE
styled ELIN SVAHN

make up ARIEL TEJADA
hair OLIVIER SCHAWALDER
set design EMMA ROACH

production NORTH SIX

Dior’s choice of Rosalía is a testament to her compelling influence in music and culture. Known for her raw, expressive artistry, Rosalía aligns perfectly with Dior’s ethos of luxury and innovation. The campaign images, seen by artist and photographer Collier Schorr, delve deep into the intimate settings of a studio adorned merely with a microphone and a piano. Here, the essence of live performance is celebrated, linking the auditory pleasures of music with the visual feast of fashion.

The visuals are a blend of spontaneity and careful orchestration, highlighting the profound intensity of both color and black-and-white photography. Schorr captures the multifaceted singer in moments of sublime radiance, her magnetic presence intertwined with the architectural silhouette of the Lady Dior bag. The stark, emotive backdrop allows Rosalía’s unique persona to shine, reflecting the myriad expressions of elegance and strength.

Rosalía's role as Dior’s ambassador is rich with symbolism and fresh energy. The campaign is an ode to freedom, a dynamic fusion of past and present that champions the power of the arts and ultramodernity.

Through her, Dior celebrates a bag and a renewed vision of what fashion can represent—an amalgamation of tradition and bold, contemporary expression.

This power duo pushes boundaries, making Dior a vanguard of contemporary luxe. Rosalía, a symbol of transformative artistry and fierce femininity, perfects the role of muse in a spectacle where music and couture collide.

all content
(c) DIOR 2024
seen by COLLIER SCHORR

Miu Miu L'Été 2024 Campaign

.new campaign
Miu Miu L'Été 2024
A Subversive Spin on Summer Classics

written Amanda Mortenson

Summer arrives with a whisper of rebellion at Miu Miu, as the brand unveils its L'Été 2024 collection—a defiant nod to bourgeois elegance through a contemporary lens.

This season, Miu Miu transforms classic summer staples into statements of subversive chic, proving once again that fashion is a playground for the bold.

Miu Miu L'ÉTÉ 2024
Lexie Liu
Adv Campaign

watch campaign film

Set against the gritty backdrop of New York City, the campaign, captured by Richard Kern, celebrates the beauty of imperfection. Kern's lens brings an intimate realism to the collection, placing each piece in the lived-in spaces of a kitchen, sitting room, and shower room. This setting not only grounds the campaign in authenticity but also accentuates the disruptive elegance of Miu Miu's designs.

The collection itself is a parade of contradictions that challenge the traditional narrative of summer fashion. Linen slips, Vichy checks, and floral tea dresses clash delightfully with disheveled twinsets and technical nylons. Each piece carries traces of the imperfect, the human, and the purposefully incorrect. It's a testament to Miu Miu's philosophy that beauty often lies in the unconventional, and strength in the unique.

Highlighting the diversity of Miu Miu’s vision, the campaign features a multidisciplinary cast including model Amelia Gray Hamlin, actor Jasmin Savoy Brown, content creator Emma Chamberlain, and singers Angel Haze and Lexie Liu. Each brings their own unique essence to the collection, further enhancing the narrative of individuality and self-expression that Miu Miu champions.

Beyond the ready-to-wear, Miu Miu introduces a dedicated swim and beachwear line as part of the L'Été 2024 collection. From bikinis to one-pieces adorned in sunny prints to puffy microminis paired with lightweight shirting, each piece promises to make a splash this summer.

read more on MIU MIU on LE MILE Digital

Miu Miu L'ÉTÉ 2024
Emma Chamberlain
Adv Campaign

Miu Miu L'ÉTÉ 2024
Amelia Gray Hamlin
Adv Campaign

The new Miu Miu's L'Été 2024 drop is all about the details—think the Wander bag in raw wicker and artisanal crochet-knit, and the playful Rivière sandals leading a footwear revolution. From Church’s x Miu Miu collabs to New Balance x Miu Miu kicks, tradition gets twisted with a fresh vibe. So embrace the eclectic; this is your call to play by your own fashion rules.

Miu Miu L'ÉTÉ 2024
Angel Haze
Adv Campaign

available now in select Miu Miu stores and on miumiu.com

Wes Anderson x Montclanc *100 Years of Meisterstück

.new campaign
MONTBLANC x Wes Anderson
Tribute to 100 Years of Meisterstück

written Monica de Luna

When Wes Anderson decides to celebrate the 100th anniversary of Montblanc’s Meisterstück, expect nothing short of a symphony of visual and narrative craftsmanship.

Iconic filmmaker Wes Anderson, known for his meticulous frames filled with pastel hues and symmetrical bliss, has woven a tale around what many consider the crown jewel of luxury writing instruments since its debut in 1924.

Rupert Friend + Maude Apatow

"For 100 years, the Meisterstück has captured millions of stories. [...] That’s why we invited Wes Anderson to put his own unique spin on the world of Montblanc [...] We are excited for the world to rediscover us in a new light."

Vincent Montalescot, Montblanc's CMMO

The setting? A fictional Montblanc headquarters, nestled atop the snowy peaks of Mont Blanc. Here, Anderson's film introduces us to a trio of intriguing characters—portrayed by Rupert Friend, Jason Schwartzman, and Anderson himself—who serve as our whimsical guides through this reimagined temple of craftsmanship.

The campaign is a portal into the culture of writing itself, rekindled in our digitized age. Anderson's distinctive flair for blending the quirky with the quaint transforms this promotional film into a celebration of storytelling, inviting viewers to reconnect with the tactile joy of handwriting.

watch the campaign film by Wes Anderson

Anderson’s narrative mastery turns the Montblanc Meisterstück into a protagonist of its own saga, rich with a century of penning profound stories. This strategic move is revealed through playful dialogue and meticulous set designs that are signatures of Anderson’s style. Each frame is a testament to intentional artistry, making the Meisterstück a gateway to a storied past and a storied present.

Accompanying the film, a series of campaign visuals and shorts feature a diverse cast including Maude Apatow and Waris Ahluwalia, who embody the timeless spirit of the Meisterstück. These visuals accentuate the main narrative and also broaden the scope of Montblanc's homage to the arts, reflecting the brand’s evolution into a purveyor of not just fine writing instruments but a lifestyle of refined creativity.

The campaign cleverly integrates other Montblanc treasures—watches, leather goods—amidst conversations about the pen’s pioneering attributes and the act of writing itself.

Anderson invites us to pause the digital scroll, to pick up a pen, and to remember the pleasure and intimacy of putting pen to paper. It’s a call to cherish the slow, thoughtful strokes of writing in an era rushing through communications.

Waris Ahluwalia

Rupert Friend

credits for images & film
(c) Montblanc / seen by Wes Anderson

AMIRI Core Collection *Californian Dream

.new campaign
AMIRI Core Collection
A Californian Dream

written Amanda Mortenson

The latest Core Campaign from AMIRI reframes the narrative of Californian fashion, presenting a studio-captured series that articulates the essence of the brand’s aesthetic.

Hart Lëshkina’s photography serves as a profound medium that explores the depth of black and white imagery, emphasizing texture and form over color.

seen Hart Lëshkina
styled Gro Curtis

Gro Curtis’ styling reinforces this narrative, selecting pieces that seamlessly blend AMIRI’s relaxed sophistication with innovative design elements. The collection showcases the brand’s iconic motifs—the MA emblem, Arts District logo, Bones, Shotgun distress, Bandana Paisley, and the '22' motif—as foundational, each adding layers of narrative to the minimalist presentation.

AMIRI's materials play a crucial role, bridging timeless fabrics like cashmere, cotton, and leather with groundbreaking techniques such as crochet mesh knitwear and denim jacquard. These materials are manipulated with precision, proving that luxury can maintain its allure without the crutch of color, thriving instead on its textural contrasts and meticulous construction.

AMIRI explores the fusion of heritage styles with forward-thinking silhouettes, affirming the collection’s role in shaping modern wardrobes. The garments are designed for aesthetic appeal and for their ability to anchor a lifestyle of understated luxury and innovation.

With this campaign´s concept, AMIRI creates a dialogue with its audience, suggesting that fashion can transcend the conventional boundaries of style and become a foundational element of personal identity and cultural expression.

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(c) AMIRI 2024

Fresh Chapter *CELINE Zouzou

.new Scent
A Fresh Chapter in CELINE Haute Parfumerie
*ZOUZOU with Esther-Rose McGregor

written Monica de Luna

In 2019, CELINE made an audacious leap into the olfactory world, spearheaded by none other than Hedi Slimane, whose vision for the brand's Haute Parfumerie Collection married the meticulous craft of a couturier with the legacy of French fragrance excellence.

The latest addition to this elegant olfactory lineage is 'Zouzou'—a name as playful as its scent is profound, adding a twelfth dimension to the already vibrant collection.

(c) CELINE
Photo by Hedi Slimane

(c) CELINE
Photo by Hedi Slimane

Zouzou stands out. Aligned with the daytime wear, it shares the spotlight with the likes of 'Parade' and 'Saint-Germain-des-Prés', yet carves its own niche. This perfume is a narrative of youth—mischievous and inherently Parisian.

Hedi Slimane's olfactory journal—a treasure trove of sensory blueprints—serves as the cornerstone for Zouzou. Here, Slimane delves into his extensive background in photography and fashion to distill the essence of youthful allure reminiscent of the 60s' most enchanting figures. From the rebellious grace of Françoise Sagan to the boyish charm of Jean Seberg in Jean-Luc Godard's cinematic adventures, Zouzou encapsulates an ideal of eternal adolescence.

As CELINE forges new paths in fashion and fragrance, Zouzou emerges as a symbol of youthful energy and exquisite craftsmanship, encouraging wearers to craft their own stories within its evocative notes.

(c) CELINE
Esther-Rose McGregor photographed by Hedi Slimane

Crafted around the core notes of benzoin and tonka bean, the fragrance exudes a balmy sweetness tempered by the sophisticated, earthy undertones of patchouli and labdanum. Vanilla and musk extend the powdery, soft trail of the perfume, ensuring that its presence, while muted, is unmistakably profound.

The design of Zouzou's bottle is crafted by Slimane, the rectangular vessel is a modern homage to the historical grandeur of French glassmaking. Its sharp-edged fluting and a faceted black lacquered cap echo the understated luxury of Art Deco, while the transparent glass showcases the perfume’s amber-gold hue, reflecting each note's complexity.

Moreover, the packaging of Zouzou is as meticulous as its contents. Encased in a 'grain de poudre' textured paper, embossed to mimic the stately 17th-century moldings, the box is inspired by the opulent woodwork of the Hôtel Colbert de Torcy, the prestigious site of CELINE’s Parisian ateliers.

Each detail of Zouzou’s presentation aligns with CELINE’s iconic ‘Triomphe’ emblem, inspired by the Arc de Triomphe’s linked "C"s seen by founder Céline Vipiana in 1971.

This emblem marks Zouzou as part of CELINE’s rich legacy.

Zouzou is a fusion of youthful exuberance and the refined elegance of French haute parfumerie. It offers a sensory journey that intertwines the fresh spirit of youth with sophisticated artistry, inviting wearers to explore a modern yet nostalgic experience.

Scarlett Johansson *Prada Galleria

.new campaign
Scarlett Johansson stars in Prada’s Latest Campaign
The Art of Reinvention

written Sarah Arendts

Scarlett Johansson redefines the spectacle of the screen in her latest collaboration with Prada, turning the streets of New York into a stage for self-discovery and sartorial expression. The campaign is a cultural dialogue, where Johansson, donning the timeless Prada Galleria, delves into the depths of persona and performance.

PRADA Campaign

Talent Scarlett Johansson
Director Jonathan Glazer
Creative Director Ferdinando Verderi

Scarlett Johansson and Prada: Portraits of Transformation
(c) PRADA Campaign

Under the sharp eye of Jonathan Glazer, this visual feast blurs the lines between the cinematic and the real, capturing Johansson as she navigates the complexities of her craft. Each frame is a study in contrast—a dance of the intimate and the expansive, the actor and the character, the narrative and the narrator.

Johansson’s method is meticulous, her execution flawless. She rehearses lines with a chameleon-like adaptability, each phrase a different shade of emotion, each gesture a different story. This isn’t just acting; it’s alchemy—transforming words into worlds, emotions into experiences. Through Glazer’s lens, we see the gears of this intricate machine at work, with Johansson as its beating heart.

A testament to the power of fashion and film as mediums that not only reflect but reshape reality.

(c) PRADA Campaign

The Prada Galleria isn’t merely an accessory in this campaign; it’s a protagonist. It transitions seamlessly with Johansson, echoing her every move and mood. Here, Prada elevates the handbag from a functional piece to a symbol of craft, a constant companion through the shifts of everyday life and the transformations of a performer.

As Johansson steps off set and onto the city streets, the campaign takes a narrative leap. The transition from a controlled, staged environment to the unpredictability of real life mirrors the dualities that Prada loves to explore: the visible and the invisible, the surface and the depth, the persona and the person.

The campaign is a narrative in its own right, a story of discovery and design where Scarlett Johansson and the Prada Galleria navigate the fluid boundaries of identity and artistry.

(c) PRADA Campaign

Valentino Garavani VSLING Bag

.iconic
Valentino Garavani VSLING Bag
Timeless Elegance

written Amanda Mortenson

This season, Valentino Maison places its iconic Valentino Garavani VSLING bag in the center stage, illuminating its timeless allure and enduring elegance.

With its ultra-wearable silhouette, the VSLING bag has firmly established itself as a mainstay accessory, renowned for its seamless versatility and impeccable craftsmanship.

actress Samara Weaving directored by Caroline Gaimari

Whether held by its top handle or worn closely cross-body, the VSLING bag embodies the essence of contemporary living—an effortless companion for a life without boundaries or rules, effortlessly transitioning from day to night with grace and poise.

At the heart of the bag lies the iconic VLogo Signature, a symbol that seamlessly integrates into the bag's design while commanding attention. Characterized by clean lines, 70s-inspired modernism, and pure shapes and volumes, the VLogo Signature epitomizes the Maison's aesthetic ethos. It enriches the bag, infusing it with a rich heritage of individuality, craftsmanship, and storytelling.

This Spring season, the VSLING bag takes center stage, infusing ready-to-wear collections with its heritage appeal. In a captivating new story featuring actress Samara Weaving amidst the streets of Paris, the VSLING bag emerges as the seasonal star, embodying adaptability and effortless chic.

Available in a spectrum of colors, from vibrant hues to subtle poudre and classic black, the VSLING bag is accessible in boutiques worldwide and online at Valentino.com

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(c) VALENTINO 2024

.selected *S 64 Cantilever Chair

.selected
Thonet S 64 Cantilever Chair
Chair of the Year 2024

written Sarah Arendts

Thonet´s S 64 Cantilever Chair by Marcel Breuer stands as a towering achievement in modern design, captivating the imagination with its groundbreaking style. As 2024 unfolds, LE MILE is excited to honor this legendary piece as the 'Chair of the Year'.

THONET
S 64 Cantilever Chair

This recognition highlights its enduring charm and transformative influence on contemporary design aesthetics.

Born out of Marcel Breuer's visionary genius in 1929/30, the S 64 Cantilever Chair redefined the very essence of seating. A vanguard of the Bauhaus movement, Breuer shattered norms with a design that married minimalist aesthetics with practical utility. The chair's groundbreaking cantilevered structure was not just a deviation from the norm but a bold foray into modernist innovation.

The S 64 Cantilever Chair distinguishes itself through a harmonious blend of form and function. Breuer's design philosophy centered on the essential attributes of a chair: comfort, stability, and sophistication. The chair's chromed steel frame forms a graceful arc, challenging gravity with its illusion of weightlessness. The seat and backrest, crafted from premium materials like leather or cane, offer a soothing juxtaposition of textures, enveloping the user in a luxurious embrace.

The S 64 Chair's long-standing reputation is a testament not only to its design but also to the superior craftsmanship it embodies. Each chair is a manifestation of meticulous detailing, where the pursuit of quality drives every aspect. The precision in the steel's curvature and the artistry in the cane weaving position the S 64 as both a functional item and an artistic masterpiece.

LE MILE's choice of the S 64 Cantilever Chair as the Chair of the Year 2024 goes beyond celebrating its design and historical significance. This selection is an acknowledgment of the chair's ability to surpass temporal and stylistic boundaries. It celebrates a creation that resonates with today's design sensibilities, striking a perfect harmony between innovation and tradition.

Today, the S 64 transcends its role as mere furniture to become a cultural icon. Its placement in galleries, high-end interiors, and design studios worldwide is not just a showcase of style but a reflection of its adaptability and timeless appeal. The chair's capacity to integrate seamlessly into diverse environments, from minimalist homes to eclectic offices, highlights its broad appeal.

Crowning the S 64 Cantilever Chair as 2024's icon, we celebrate not just its storied past but the future it continues to inspire. In this chair, we see the potential of design as a conduit for innovation, comfort, and aesthetic joy. The S 64, with its understated elegance, speaks volumes about the evolution of design and its future trajectory. It represents more than a seating solution; it's a journey through design history, a journey that LE MILE is thrilled to celebrate and share.

LE MILE invites its readers to view the S 64 Cantilever Chair not just as a piece of design history but as an ongoing source of inspiration.

Within its contours and lines lies a narrative of innovation, a tale of beauty, and a vision for the future of design.

discover more www.thonet.de
content produced by primeart Studios

Maison Francis Kurkdjian - Dawn + Dusk

.new collection
Maison Francis Kurkdjian
*Odes to Dawn + Dusk

written Sarah Arendts

In the labyrinth of Maison Francis Kurkdjian’s artistic vision, Paris is the soul-stirring muse behind the brand’s most iconic fragrances, Petit Matin and Grand Soir. Conceived in 2016 by the master perfumer himself, Francis Kurkdjian, these fragrances are vivid narratives capturing the city’s ephemeral beauty from the break of dawn to the depths of dusk.

“Grand Soir takes the stage, embodying the intoxicating allure of Paris as evening unfolds.”

Petit Matin kicks off the olfactory journey with a burst of musky, citrus freshness that mirrors the pristine glow of Paris at daybreak. Imagine wandering through the silent streets, the city awash in a golden light, with the promise of adventure lingering in the air. This scent encapsulates that moment, blending notes of orange blossom, litsea cubeba, and lavender with a musky base of AmbroxanTM to create a fragrance that’s all about the joyous anticipation of a new day.

Maison Francis Kurkdjian
Grand Soir

As the day fades, Grand Soir takes the stage, embodying the intoxicating allure of Paris as evening unfolds. It’s an amber, woody concoction that evokes the sensation of the city’s vibrant nightlife, its streets buzzing with endless possibilities. The initial notes of cistus labdanum, paired with lavender and cinnamon leaf, gradually give way to a warm, vanilla-amber base, enveloping the wearer in a sensuous embrace. It’s a scent that’s not just worn; it’s experienced, inviting you into the night with a promise of mysteries waiting to be unraveled.

Both, Petit Matin and Grand Soir are olfactory monuments to the moments that define the rhythm of Parisian life.

Through these creations, Maison Francis Kurkdjian offers an intimate glimpse into the city’s dual nature – its capacity for serene mornings and its penchant for enigmatic evenings. Each fragrance tells a story of time and place, capturing the essence of Parisian elegance and the transient beauty of everyday moments.

Maison Francis Kurkdjian
Petit Matin

Maison Francis Kurkdjian
Petit Matin + Grand Soir

Maison Francis Kurkdjian challenges the wearer to see Paris in a new light—to find beauty in the fleeting moments, from the first light of dawn to the allure of twilight.

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Maison Francis Kurkdjian, 2024

Tom Ford Summer 2024 Campaign

.new campaign
Tom Ford Summer 2024
Playful Rebellion

written Monica de Luna

Throwing out the old rulebook, Tom Ford's Summer 2024 collection campaign crash-lands into the fashion universe, proclaiming a revolution where elegance effortlessly mingles with spontaneous chic. With Robin Galiegue's visionary eye behind the lens and a cast of luminaries including Angelina Kendall and Ahmed Richards, the new campaign is a manifesto of glamour reborn.

Tom Ford dances to a rhythm of sleek spontaneity and unabashed self-expression.

TOM FORD
Summer 2024 Campaign

This season's narrative invitates us all to experiment and to redefine what glamour means on your own terms. Gone are the days when high fashion stood on a pedestal, distant and detached. Tom Ford's Summer 2024 campaign bridges that gap, making luxury accessible through a lens of joy and playfulness, with garments that promise not just to adorn but to amplify the wearer's essence.

The chosen muses for this campaign shot in Rio de Janeiro, embody the essence of this new era. Each model, with their unique allure, captures the spirit of Tom Ford's vision: a world where clothing is a canvas for self-expression, where elegance is spontaneous, and where fashion is an extension of one's identity.

Galiegue's photography injects an intimacy into the campaign, turning each shot into a conversation between the viewer and the viewed. It's a dialogue that speaks of the delicate balance between sophistication and a laid-back allure, of clothes that hang but hug, narrating stories of freedom and playful elegance.

Tom Ford takes us into a realm where the spotlight shines not on the clothes but on the personalities they enhance, where being seen is synonymous with being memorable.

Tom Ford's new campaign is a call to arms—or rather, a call to wardrobes—urging us to embrace our individuality, to find joy in the act of dressing, and to redefine elegance on our terms.

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TOM FORD
Summer 2024 Campaign, 2024