Johansson, renowned for her acclaimed performances in film and theater, brings a unique energy to the campaign. Her acting prowess, known for embodying different personas with precision and passion, mirrors the diversity inherent in Prada’s iconic Galleria bag. Together, they create a vivid portrayal of individuality and style.
Venezuelan-American artist Alex Da Corte, known for his pop and surrealistic artwork, directs the campaign, marking his debut in a fashion context. Da Corte's signature style is marked by vividly-hued and all-encompassing artistic environments, which explore the same notions of humanity and individuality that Johansson brings to her work.