Old Threads, New Wonders *Fashion in Helsinki 2024

Fashion in Helsinki 2024
*Old Threads, New Wonders

written Chidozie Obasi

Something the contemporary luxury market said about the unnecessary pace of change in the industry got Finnish designers thinking about how to shape-shift from their customary minimal take into a more subversive appeal.

“There’s beauty in creating something timeless and seasonless, that you can wear on a wealth of occasions—cashmere, merino wool and cotton are all part of the Scandi equation—but the trick comes with making a dress a favourite piece with an elevated seam,” pondered ALMADA LABEL’s Alexa Dagmar and Linda Juhola. Just like many of their peers, that's where they started for their brand, which looks to elevate timeless classics (cue: knits) into a refreshing slew of smart essentials.

So why, one wonders, is their collection so insistent about a silhouette that was essentially a wear-anywhere knit? There were multi versions with a delicate belt, a satin style with romantic sleeves, and one with an elegant waistline. Granted, we're talking Scandi fashion, so there's a possibility that a knit suit might indeed be a favourite piece. But some of these pieces will have to work at becoming wardrobe staples. The most disconcerting feature was the neutrality of the palette used that was present across the toppers and had little-to-no newness in tonal range.

©Atlas Woo

©Atlas Woo

Fashion In Helsinki 2024
©Atlas Woo

But despite all manner of heaviness, the label has a solid, show-worthy ground that will most definitely work in their favour with retailers. Speaking of solid identities—and all the creative sensibilities this term harmonises—Fashion in Helsinki is one such example: as the chief platform for emerging talents in Finnish fashion, this season it showcased the country’s creativity teamed with the designers’ artistic practice through presentations and talks to local and global consumers.

Organised by Juni Communication, the event featured a collective runway show that comprised revered Scandi designers Sofia Ilmonen, ROLF EKROTH, HEDVIG, Jenny Hytönen and VAIN, together with a runway that championed students from Aalto University for the rise and rise of their remarkable talent. Both runways have had a fresh impact on the Finnish fashion scene, because change is very much at the core of their idea. And that's usually a good thing.

Fashion In Helsinki 2024
NAÌYTOÌS RUNWAY
©Kristian Presnal

©Kristian Presnal

©Kristian Presnal

This season, the runways relied heavily on two distinct visual resources: emotion and abstraction, detaching from the common threads of minimalism and focusing on an avant-garde aestheticism that imbued novelty and took it to the extreme. Unlike the brands we came across in the showroom tour (which had a more commercially-appetible vein, in tandem with current market needs), there was a newever edge that took the Finnish fashion industry by storm. A somewhat relaxed chaos, peculiarly present across the collection of Aalto’s students which have shown a shrewd identity not only in garment construction, but also in their respective ethical function. The myriad of upcycling techniques that were used in these sophomore collections were indeed worthy of note, because of the clever marriage of material and experimentation, which usher a new creative equation that looks to sustainability and functionality.

What’s more, the impressive cultural tapestry of Finland spans across its huge array of references that continue to deliver meticulous ideas from the country’s designers—an impressive symbol of growth that will herald a positive development for their businesses. Their winning ticket? “Not having to shout!” exclaims Finnish designer Sofia Ilmonen. “Because at times, it’s the simple gestures that make for the most compelling craft.”

Louis Vuitton *Cruise 2025 Collection

.new collection
LOUIS VUITTON Cruise 2025 Collection
Gaudí-inspired Catalonia Couture

written Monica de Luna

In a fashion spectacle as audacious as its venue, Louis Vuitton unleashed its Cruise 2025 Collection at Barcelona's iconic Park Güell.

Gaudí's architectural dreamscape set the stage for a collection that was downright revolutionary. This fusion of Gaudí's whimsical designs and Louis Vuitton's trailblazing fashion crafted a sensory feast, striking a deep chord with the audience.

Antoni Gaudí, more than an architect, is an entity that embodies the spirit of Barcelona. His creations are living organisms, continually evolving within the city's vibrant pulse. This idea of perpetual transformation and innovation mirrors Louis Vuitton's ethos perfectly. The 2025 Cruise collection is a tribute to Spain’s rich cultural heritage, blending the Maison's precision with the country's fervent character. It’s tradition morphed into high art, where the clash of dark and light, old and new, melds together in flawless harmony.

Set designer James Chinlund crafted a scenographic masterpiece, with seating arrangements that seamlessly followed the organic contours of Park Güell. The atmosphere was electrified by a dual soundtrack of Gary Numan's "Music for Chameleons" and Malcolm McLaren's "Madame Butterfly," each track encapsulating the collection's eclectic spirit. The juxtaposition of Numan’s synth-heavy beats and McLaren's operatic flair perfectly complemented the visual and emotional journey of the show.

Models glided down the undulating paths of Gaudí’s utopia, draped in garments that echoed the architect's bold use of color and form. Rich, vibrant hues dominated the palette, reflecting Spain’s passionate energy. Intricate patterns and fluid silhouettes paid homage to the traditional Spanish dress, yet were reimagined with a contemporary twist. The collection's standout pieces included flowing dresses adorned with mosaic-like embellishments, reminiscent of Gaudí's own trencadís technique.

Louis Vuitton's creative director Nicolas Ghesquière seamlessly integrated these elements, pushing the boundaries of conventional fashion. The collection was a love letter to the art of travel and discovery, infused with the essence of a land that is both historic and forward-thinking. Each piece told a story, of fashion and of cultural synthesis and artistic exploration.

watch the show

The last model slipped into the winding paths of Park Güell, leaving the audience spellbound. In Gaudí’s fantastical playground, Louis Vuitton’s Cruise 2025 show was a conversation between eras, merging tradition with avant-garde.

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(c) Louis Vuitton Cruise 2025
Looks Pictures: Giovanni Giannoni
Empty Set: Romain Laprade 

Wes Anderson x Montclanc *100 Years of Meisterstück

.new campaign
MONTBLANC x Wes Anderson
Tribute to 100 Years of Meisterstück

written Monica de Luna

When Wes Anderson decides to celebrate the 100th anniversary of Montblanc’s Meisterstück, expect nothing short of a symphony of visual and narrative craftsmanship.

Iconic filmmaker Wes Anderson, known for his meticulous frames filled with pastel hues and symmetrical bliss, has woven a tale around what many consider the crown jewel of luxury writing instruments since its debut in 1924.

Rupert Friend + Maude Apatow

"For 100 years, the Meisterstück has captured millions of stories. [...] That’s why we invited Wes Anderson to put his own unique spin on the world of Montblanc [...] We are excited for the world to rediscover us in a new light."

Vincent Montalescot, Montblanc's CMMO

The setting? A fictional Montblanc headquarters, nestled atop the snowy peaks of Mont Blanc. Here, Anderson's film introduces us to a trio of intriguing characters—portrayed by Rupert Friend, Jason Schwartzman, and Anderson himself—who serve as our whimsical guides through this reimagined temple of craftsmanship.

The campaign is a portal into the culture of writing itself, rekindled in our digitized age. Anderson's distinctive flair for blending the quirky with the quaint transforms this promotional film into a celebration of storytelling, inviting viewers to reconnect with the tactile joy of handwriting.

watch the campaign film by Wes Anderson

Anderson’s narrative mastery turns the Montblanc Meisterstück into a protagonist of its own saga, rich with a century of penning profound stories. This strategic move is revealed through playful dialogue and meticulous set designs that are signatures of Anderson’s style. Each frame is a testament to intentional artistry, making the Meisterstück a gateway to a storied past and a storied present.

Accompanying the film, a series of campaign visuals and shorts feature a diverse cast including Maude Apatow and Waris Ahluwalia, who embody the timeless spirit of the Meisterstück. These visuals accentuate the main narrative and also broaden the scope of Montblanc's homage to the arts, reflecting the brand’s evolution into a purveyor of not just fine writing instruments but a lifestyle of refined creativity.

The campaign cleverly integrates other Montblanc treasures—watches, leather goods—amidst conversations about the pen’s pioneering attributes and the act of writing itself.

Anderson invites us to pause the digital scroll, to pick up a pen, and to remember the pleasure and intimacy of putting pen to paper. It’s a call to cherish the slow, thoughtful strokes of writing in an era rushing through communications.

Waris Ahluwalia

Rupert Friend

credits for images & film
(c) Montblanc / seen by Wes Anderson

NOMOS *Color Revolution

.new collection
NOMOS Glashütte Color Revolution
31 Shades of Time

written Amanda Mortenson

NOMOS Glashütte, synonymous with precision and modern aesthetics, has unveiled its classic Tangente model in an array of 31 different hues, marking a vibrant turn in its design philosophy.

The Tangente 38 Datum – 175 Years Watchmaking Glashütte collection revitalizes the iconic model, which has remained unchanged for over three decades, with vivid color compositions. Each limited edition timepiece, set at 175 units, adheres to the highest chronometer standards.

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NOMOS Glashütte launches 31 vibrant Tangente colors, each uniquely crafted for modern elegance.

Color embodies individuality, the future, and life's vibrancy. Boldly reimagining an iconic design carries risks, yet the Tangente 38 Datum retains its impeccable standards, now enhanced by a spectrum of hues inspired by a deep love for fine watchmaking. This series maintains the renowned quality of the brand and infuses the watch world with personality and joy.

Each piece in this collection carries a distinct name and story, ranging from Ariel's serene blues to Zirkus' bold reds, and from Haifischgrau's sleek grays to Schlossgrün's deep greens. This array ensures that there is a perfect match for every individual, offering a watch that is a timekeeper—and a personal expression.

Emphasizing the accessibility of mechanical watch joy, NOMOS Glashütte has priced these colorful, limited edition timepieces below the standard model.

At the core of each Tangente 38 Datum is the hand-wound DUW 4101 caliber, a testament to in-house engineering, regulated to chronometer standards and featuring the NOMOS Swing System. This caliber is renowned for its integrated date mechanism, which places the date window prominently on the dial, often highlighted with colors that resonate with the watch’s overall aesthetic.

NOMOS Glashütte
Splashes of Style: 31 New Tangente Colors

With this launch, NOMOS Glashütte celebrates 175 years of watchmaking excellence by presenting a watch for each day of the month—31 pieces that do more than measure time; they celebrate it. Each color and watch pays tribute to the legacy and craftsmanship of Glashütte, honoring its rich history while stepping boldly into a future of vibrant diversity.

all images
(c) NOMOS Glashütte, 2024

NOMOS Glashütte *Club Campus Edition

.new collection
NOMOS Glashütte Club Campus
Timekeepers of Tomorrow

written Monica de Luna

The NOMOS Glashütte Club Campus is a vibrant testament to craftsmanship, inviting watch enthusiasts and newcomers alike into the meticulous world of fine mechanical timepieces. This entry-level model, known for its robustness and straightforward appeal, now dazzles in two dynamic hues: nonstop red and endless blue. A symbol of both courage and calm, the Club Campus is designed to commemorate life's significant milestones, making it an ideal gift for recent graduates and those marking major achievements.

NOMOS Glashütte's latest horological offering doesn't just tell time; it speaks volumes.

discover online

NOMOS Glashütte
Club Campus 38 nonstop red + Club Campus endless blue

The allure of the Club Campus series lies in its bold color palette, coupled with the opportunity for personalization. Each watch's stainless steel back, deliberately left clear, beckons for engravings that add a touch of intimacy to this otherwise universal gift. Opting for a version with a sapphire crystal back further personalizes the experience, allowing for a small, yet meaningful, customized detail.

The series showcases two case sizes, 36 and 38.5 millimeters, ensuring a perfect fit for a diverse array of wrists. Its water resistance up to 10 atm is secured by a screw-down back, embodying the essence of a sporty, yet sophisticated, timepiece. The contemporary vegan velour strap and the playful mix of Roman and Arabic numerals on the dial make the Club Campus stand out. This design choice not only makes a statement but also highlights the watch's unique personality through finely accentuated details.

NOMOS Glashütte's dedication to subtle yet striking contrasts is evident in the color outlines of the hour markers and numerals: light blue against nonstop red and violet against endless blue. The minute numerals break the mold with light blue on nonstop red and mint green on endless blue, while the seconds hand in neon orange injects a lively burst of energy into the design.

At the heart of each Club Campus watch beats the Alpha caliber, a classic NOMOS movement renowned for its high precision. This hand-wound mechanism benefits from the DUW regulation system and embodies the rich heritage of Glashütte's watchmaking tradition with features like tempered blue screws, Glashütte sunburst, and ribbing polishes.

Enhancing Personalization
Sapphire Crystal Back Watches

The Club Campus series from NOMOS Glashütte is a harbinger of personal expression and fine craftsmanship. It invites wearers to make every moment a bold statement of their journey through life's milestones.

all images
(c) NOMOS Glashütte, 2024

WHITE Milan 2024 *Revolutionizing Fashion

Milano Fashion Week
WHITE Milan 2024
Revolutionizing Fashion

written Monica de Luna

WHITE Milan stands out as a pinnacle of innovation and a gathering point for global fashion enthusiasts.

Running from February 22 to 25, this edition represented a pivotal moment in the event's journey, demonstrating a bold leap in its commitment to sustainability, inclusivity, and aesthetic innovation.

Brand: MIAORAN Studio

WHITE Milano 2024
Brand: PROTOTYPE AM

The introduction of the WHITE Village, a B2C initiative, was a testament to the fair's commitment to embracing a broader audience, attracting over 18,096 visitors. This initiative, alongside the main event, underscored Milan's pivotal role in the fashion industry, drawing in a global crowd of buyers, editors, and fashion professionals.

With its blend of innovation, inclusivity, and sustainability, WHITE Milan is crafting a new narrative for the fashion industry, one that resonates with the sign of the times.

The show's layout itself was a narrative of change, eschewing traditional design for a dynamic interplay of black, pink, and mirrored details that promised an immersive experience. This transformation was not just physical but also symbolic of the event's broader vision to reflect the current zeitgeist, where fashion serves as a mirror to society's shifts and transformations.

Massimiliano Bizzi, President and Founder of WHITE, emphasized the post-pandemic world's demands on the fashion industry. He highlighted the event's role in setting a benchmark for women's fashion in Milan and outlined the ambitious path ahead, marked by innovation and collaboration. The Expo White project and the (Textile)Times initiative are perfect examples, aiming to bridge Milan with emerging markets and support international designers.

The event showcased an impressive brand mix, with around 300 brands presenting their collections. Notably, the Secret Rooms project offered a unique discovery experience, highlighting the creative prowess of designers like PROTOTYPE:AM and YANGKEHAN. YUME YUME, the special guest, captivated the audience with its "The travel of a single drop" collection, blending originality with whimsical details.

Simona Severini, General Manager of WHITE, eloquently stated that this edition perfectly balanced content with its container.

The event's selection process, favoring daring and emotionally charged collections, showcased WHITE's commitment to pushing boundaries and fostering a dialogue between fashion and its audience.

Brand: LaMilanesa

WHITE Milano 2024 Edition
Brand: GOTI

Brand: Kasei Archive

The event's sustainability focus, highlighted through a collaboration with the United Nations Industrial Development Organization, showcased a commitment to addressing global textile waste challenges, reinforcing the event's role as a catalyst for change within the industry. WHITE Milan's latest edition has (again) solidified its status as a key player on the global fashion stage and also as a visionary force, ready to navigate the complexities of the modern world.

credit all images
(c) WHITE MIlano, 2024

Ferragamo Spring-Summer 2024

.new collection
Ferragamo SS 2024
Symphony of Elegance + Empowerment

written Monica de Luna

In the latest revelation from Ferragamo, the Spring-Summer 2024 campaign unfolds as a vivid narrative that celebrates the essence of femininity, merging the tactile sensuality of fashion with the profound narratives of individuality.

Spearheaded by the visionary Maximilian Davis, Ferragamo's newest chapter embarks on an intimate journey into the essence of the Ferragamo woman, vividly brought to life by the ethereal Natalia Vodianova and captured through the lens of Italian artist Vanina Sorrenti.

(c) Ferragamo
SS24 Campaign

Sorrenti, known for her pioneering iconography, focuses on women in their most genuine states, reveling in the comfort of their authenticity. This campaign is no different, as it encapsulates women in environments where they resonate with tranquility and self-assurance. “My heritage, my background and my upbringing has always revolved around the influence and presence of women in my life,” Davis shares, reflecting on the profound impact of feminine influence in his creative journey.
He adds,

“Vanina’s work is about seeing women in their natural surroundings, where they feel most at ease. Her gaze, and their comfort, is very powerful – and I want to make sure that the women who I work with and the women who I dress feel that way, too.”

The collection itself is a testament to the seamless blend of cultural narratives, drawing parallels between the laid-back allure of the Caribbean and the refined simplicity of Italian style. The campaign's backdrop, featuring parquet floors and mid-century furnishings drenched in vibrant hues, sets the stage for this serene yet spirited dialogue.

Accessories in the collection act as vibrant interludes of azure blue — from the Hug bag's embrace to the Fiamma's optic white folds, leading to the spirited hues of a mule. The new cage heel, a nod to Ferragamo's storied archive, manifests Italian modernity with a twist, bridging the past and present with effortless grace. At the heart of this narrative is Natalia Vodianova, embodying Ferragamo's principles through her poised presence and the silent stories her agency in the images tells. Davis emphasizes the importance of empowering the wearer, stating,

“For me, it’s about making sure that the proportions, structure, and silhouettes of a piece are always constructed in a way that empowers their wearer. It should give you the sense of ease that comes naturally from wearing something that you believe works for you.”

(c) Ferragamo
SS24 Campaign

(c) Ferragamo
SS24 Campaign

(c) Ferragamo
SS24 Campaign

Ferragamo´s Spring-Summer 2024 campaign is a manifesto of empowerment and the enduring beauty of the feminine spirit. The brand invites us to witness fashion as a form of personal and collective storytelling, where every piece is a chapter and every silhouette a statement of individual strength and grace.

Calvin Klein Spring 2024 Campaign *Kendall Jenner

.new collection
Calvin Klein Spring 2024 Campaign
with Kendall Jenner

written Monica de Luna

Experience a seamless blend of sophistication and sensuality in Calvin Klein's Spring 2024 womenswear campaign, starring iconic Kendall Jenner.

Captured through the lens of Mert Alas, the campaign is a visual exploration of contemporary elegance and understated allure.

Embodying the essence of effortless chic, Kendall Jenner channels the brand's ethos of modern minimalism. The campaign showcases the Spring womenswear collection in all its refined glory, with Kendall as the epitome of contemporary grace.

(c) Calvin Klein
Directed and seen by Mert Alas
Styled by Emmanuelle Alt

At the forefront of the collection is the Relaxed Trench Coat, a quintessential piece designed to transcend seasons with its soft draping silhouette and fluid fabrication. Complemented by the Structured Stretch Blazer and matching Wide Leg Trousers, the collection offers polished separates that redefine power dressing with a subtle sensuality.

As a nod to functionality and style, the Line Leather Crossbody Bag emerges as an elegant day-to-night essential, crafted from luxurious leather for a touch of understated luxury.

The campaign marks a new chapter for the brand, with Kendall's captivating imagery set to grace Calvin Klein´s social channels and prominent out-of-home placements worldwide.

(c) Calvin Klein

(c) Calvin Klein

Looking ahead, Calvin Klein's Spring 2024 campaign promises to continue its exploration of cultural influence, spotlighting individuals who embody confidence and individuality. It's a celebration of the Calvin Klein lifestyle—a fusion of style and self-expression.

Valentino Garavani *Allknots Bag

.new collection
Valentino Garavani Allknots Bag
Unraveling Elegance

written Monica de Luna

Embodying the essence of meticulous craftsmanship, the Valentino Garavani Allknots bag emerges as a testament to the enduring allure of artisanal beauty.

Crafted entirely by hand, this masterpiece heralds a new chapter in the storied legacy of Maison Valentino, offering a tangible piece of Couture for the everyday.

The art of the knot, a simple yet profound gesture of tying material into itself, transcends its basic form to become a symbol of unity and eternity, meticulously elevated by the hands of skilled artisans. Each knot weaves together a narrative of individuality and artistry, culminating in a bag that's not just an accessory, but a work of art.

(c) VALENTINO
GARAVANI ALLKNOTS BAG

Valentino's homage to the handmade is deeply rooted in the tradition of Couture, seamlessly blending the precious with the practical. The Allknots bag, with its light hues and intricate crocheted rope strings, embodies modernity while respecting its rich heritage. Its design speaks to a broad audience, thanks to the universal language of Italian craftsmanship, making it a versatile addition to any wardrobe, ready to accompany its bearer through the seasons.

Available in two distinctive styles—the original tote and a newly introduced hobo variant—the Allknots bag offers versatility and elegance in equal measure. The tote, perfect for weekend escapades, now shines anew in a hand-crocheted version, its leather strings in natural tones weaving a story of understated elegance and historical depth. Inside, practicality is ensured with a removable leather drawstring pouch and a flat zip pouch for secure storage.

Elevating the collection, the latest hobo style, fresh from the runway, features a lock twist VLogo closure, transforming it from a striking top handle to a functional hobo bag. Its light ivory shade and complex woven leather texture blend simplicity with sophistication, making it a standout piece that complements any look.

(c) VALENTINO
GARAVANI ALLKNOTS BAG

(c) VALENTINO
GARAVANI ALLKNOTS BAG

(c) VALENTINO
GARAVANI ALLKNOTS BAG

The Valentino Garavani Allknots bag celebrates the beauty of handmade craftsmanship, a wearable piece of art that bridges the gap between Couture and daily life. Its appeal lies in its aesthetic beauty and in the story it tells of tradition, innovation, and the timeless elegance of Maison Valentino.

Woolrich Fall/Winter 2024

.new collection
Woolrich Fall/Winter 2024
Embracing Authentic American Tradition

written Sarah Arendts

Woolrich's upcoming Fall/Winter 2024 collection is a masterful ode to American tradition, seamlessly marrying the essence of outdoor functionality with the pulse of urban sophistication. The vision behind the collection is a testament to Woolrich's dedication to crafting transitional garments that elevate the modern wardrobe with refined aesthetics and innovative design.

The color palette for the men's collection introduces an electrifying twist with unexpected shades of red and lime yellow, bringing a vibrant energy to the forefront of outdoor attire. These hues accentuate the collection's technical prowess. The latter being a nod to sustainability with its recycled polyester composition. Key highlights include the Pertex Puffer Jacket and Vest, both epitomes of water-repellent and wind-resistant innovation, insulated with ethically sourced down.

A refreshing light blue marks the debut of the new Ramar Bomber jacket, a dynamic reinterpretation of the Evolution Arctic Parka. With a detachable logo hood, this piece infuses the collection with a youthful vigor. Meanwhile, the iconic orange of the original Arctic Parka is reimagined in heavyweight wool and cotton, manifesting in cozy sweaters, scarves, and the Moleskin Overshirt - a modern take on the Alaskan classic.

(c) Woolrich
F/W 2024

Versatility is woven throughout the collection with military green pieces like the Peached Cotton 3-in-1 Parka. Luxurious earth tones enhance the collection's elegance, as seen in the Luxe Wool Shirt by Vitale Barberis Canonico and the innovative Luxe Storm System Coat, boasting an eco-friendly water-resistant membrane.

A nod to craftsmanship and global influences, the F/W 2024 season introduces a complete look in Japanese denim, showcasing the impeccable Selvedge Chore jacket and trousers.

For women, Woolrich celebrates the timeless appeal of wool, ensuring both durability and versatility for the dynamic pace of contemporary life. The collection features the LP Coat with its elegant houndstooth pattern, the Quilted Wool Parka, and layering essentials like blazers and Buffalo Check shirts in neutral and neon tones. The Shearling Vest and Jacket add layers of warmth and style, complemented by capes, overshirts, and the Mohair Wool Check Turtleneck.

For the colder months, the women's collection dives into high-performance ski-inspired garments, like the Cocoon Parka with internal suspenders and the GTX Jacket, padded with responsibly sourced down.

The collection's versatility extends to the Woolrich Footwear Made in Italy range, developed in collaboration with Vibram to ensure lightweight soles with exceptional grip. These new silhouettes promise unmatched comfort and adaptability, perfect for the urban explorer and outdoor enthusiast alike.

(c) Woolrich
F/W 2024

(c) Woolrich
F/W 2024

(c) Woolrich
F/W 2024

Woolrich's Fall/Winter 2024 collection offers a sophisticated yet functional wardrobe that bridges the gap between outdoor traditions and contemporary style and it embraces the elements with Woolrich's unparalleled craftsmanship and aesthetic finesse.

Church's X Miu Miu 2024 *The 'Shanghai' Shoe

.new campaign
Church's X Miu Miu 2024
Classic Footwear for Modern Era

written Sarah Arendts

The Spring/Summer 2024 season ushers in a new chapter of sartorial elegance with the 'Shanghai' shoe, a collaboration between Church's and Miu Miu that redefines classic footwear for contemporary fashion enthusiasts.

credits

seen Lengua
talent Matilda Liedholm + Judith Shyambala
creative direction Edward Quarmby
styled Lotta Volkova

(c) MiuMiu x Church´s

Church's storied heritage in shoemaking shines through the aged leather, a material that carries the weight of tradition, now reimagined with Miu Miu's unconventional touch through the introduction of canvas panels. This interplay of materials creates a visual and tactile contrast, embodying a luxury that's both lived-in and forward-thinking.

Lengua captures this essence in the campaign, with models Matilda Liedholm and Judith Shyambala portraying the duality of the 'Shanghai': their poise and relaxed stances mirror the campaign's blend of the organic with the contrived, the old with the new.

The conventional toe and heel of the shoe pay homage to time-honored designs, while the use of a rounded last speaks to a modern aesthetic, offering a silhouette that is as contemporary as it is classic. The color scheme, rooted in natural tones, adds a layer of warmth and approachability to the shoe.

Church's X Miu Miu's 'Shanghai' is a medium that carries the past into the present, bridging the gap with its design. The collection celebrates the equilibrium between the formal and informal, the old-world charm and the contemporary flair, offering a story with each step. It's a shoe that stands as a narrative in itself, a design that encapsulates the passing of time while standing firmly in the present.

Louis Vuitton Valentine's Day 2024

.new campaign
Louis Vuitton Valentine's Day 2024
Love in Luxe

written Amanda Mortenson

As Valentine's Day 2024 approaches, Louis Vuitton is enchanting the world of luxury with a special selection that marries the spirit of love with unparalleled elegance and whimsy. This year, LV offers a diversity of gift ideas, encompassing women’s and men’s leather goods, accessories, fine jewelry, or fragrances.

Each piece in the collection is a testament to Louis Vuitton's commitment to craftsmanship, style, and the celebration of love.

Unveiling its collection through four lively themes such Romantic Symphony or Sweet Surprises – Louis Vuitton is catering to every facet of love's expressions. Romantic Symphony plays a melody of sophisticated elegance with the timeless Alma BB bag, the stylish LV Circle Sunglasses, and the Keep My Heart bag in vibrant pink Monogram Vernis leather. Accompanying these are the Spell on You fragrance and Blossom Rings, each adding a fresh and gourmet touch to the theme.

In contrast, Sweet Surprises is a kaleidoscope of vivid colors and unexpected delights. It features the eye-catching necklace from the Color Blossom line, part of the Fine Jewelry collection, perfectly embodying the joy and vibrancy of love. The latest Coussin bag from the LV Remix collection in yellow Monogram Vernis leather and the Rosalie coin purse in pastel mauve offer a playful and colorful take on luxury accessories, appealing to those who favor a pop of color in their wardrobe.

Louis Vuitton's campaign for this collection stands out with its streamlined backdrop of atmospheric blue tones, where pets and patisseries by Maxime Frédéric add a layer of charm and humor. This creative approach underscores the essence of the collection. It's a reminder that the best gifts are those that bring a smile, a touch of whimsy, and a deep sense of personal connection.

The gift themes are stories of love, style, and personal expression. They cater to different tastes, preferences, and lifestyles, ensuring that there is something for everyone in this season of love.

all images (c) Louis Vuitton

MISSONI FW 2023 AD Campaign

*New Collection
MISSONI Fall Winter 2023 AD Campaign
A Nocturnal Journey through Milan's Glowing Heartbeat

written Amanda Morentson

The sprawling metropolis of Milan, known for its rich heritage and bustling day-life, transforms into an ethereal dreamscape as the sun dips below the horizon.

Its luminous charm and vast cityscape, steeped in myriad emotions, come alive under the dazzling cloak of night, setting an evocative stage for Missoni's FW23 advertising campaign.

Missoni FALL/WINTER 2023
Ad Campaign
(c) Missoni

With each frame, acclaimed photographer Theo Wenner transports us into this vivid Milanese night, narrating an enchanting tale of escapism, nostalgia, and modern femininity. The mesmerizing Liv Walters, the intriguing Maty Fall, and the ever-dynamic Yang Ling - each of them play pivotal roles in this urban fairytale, bringing Missoni’s narrative to life.

As we traverse through the neon-soaked streets, club lights piercing the darkness with their vibrancy, and the warm, consistent glow of streetlights, the protagonists emerge as seamless amalgamations of timeless elegance and a longing for yesteryears. Clad in resplendent dresses boasting metallic brilliance and cascading chromatic gradients, they embody the spirit of Missoni - a harmonious blend of homage to tradition and audacious identity. Their attires, while deeply rooted in the past, cast a nod towards the future with their avant-garde motifs and textures.

It isn't just the apparels that draw inspiration from the architectural marvel that is Milan; the campaign itself is a visual symphony. The play of heights, swift movements, and the city's mirrored reflections evokes its iconic skyline. And under the mysterious cover of night, this skyline takes on a bewitching allure, drawing us into its restless embrace.

Echoing the sentiment and essence of the FW23 fashion show, the campaign visuals cleverly weave a narrative that oscillates between the dreamy and the real. As the protagonists navigate the city, their journey is accentuated by fleeting moments – vivid flashes, unbridled mirth, and the genuine freedom of light-heartedness. These instances serve as interludes, transporting them back to a singular, irreplaceable memory.

Missoni FALL/WINTER 2023
Ad Campaign
(c) Missoni

"Do you remember the first kiss?" - these words aren't merely a question but an encapsulation of an emotion. A sentiment that transcends the barriers of time, plunging one into the depths of nostalgia.

As dawn edges closer, painting the horizon in hues of amber and gold, our leading ladies find themselves on a rooftop terrace. Here, as time momentarily stands still, they’re caught in a poignant tableau – an intersection of the past's gentle pull and the present's tender embrace.

Loro Piana All-New Fall/Winter 2023 *Extra Bag

*New Collection
Loro Piana Fall/Winter 2023
'Extra Bag' sets the Fall Pulse Racing

written Amanda Morentson

Fall in, rebels. Loro Piana drops a sartorial bombshell with their newest creation: the Extra Bag.

A fierce reincarnation of the once raved-about Extra Pocket from the frosty haze of Fall Winter 2019-2020, this bad boy is all set to steal the limelight and rule every fashion-forward soul's arsenal. Think of it as the maison's edgiest retort to the daily dilemma of 'what to carry' – a mad mix of style, stance, and sheer sophistication.

Let’s talk form.

Contemporary yet timeless, with a hint of drama, this bag embodies a plush rectangular-ish silhouette, sure to make heads turn from SoHo to Shibuya. Crafted with an almost palpable passion, the bag exudes quality; the finest calfskin is transformed into a texture that's both lavish and lustrous. It’s as if you're holding a velvety dream.

Loro Piana FALL/WINTER 2023
The New EXTRA BAGS
(c) Loro Piana

And oh, the details!

It's evident that Loro Piana was quite literally "stitched in thought" when designing this beauty. The contrasting ecru stitches hark back to traditional leather lore, and the two-way shoulder strap? It's versatile fashion's answer to contemporary chaos, whether you're more a one-shoulder sashay or a cross-body crusader.

Now, a brief pause for the showstoppers: those two new charms. Gleaming golden lockets, with the sultry initials "LP", stand out against the leather canvas. Whether you're pulling at the ample zipper or admiring the vintage key fob, there's a sense of legacy, a promise of timelessness.

Loro Piana plays a color symphony, too. From the ethereal white of "Sunday Morning" (reminding us of lazy brunches and sheets kissed by the sun) to the sultry depth of "Dark Chocolate Licorice" and "New Petrolio." And then, for those in-the-know, there's "Deep Kummel" – Loro Piana’s signature shade that softly whispers feminine charm.

The Extra Bag offers more than mere utility; it represents a story, a tribute to timeless grace. Imagine meandering through autumnal Parisian boulevards, carrying a piece that feels both light and balanced.

As autumn approaches, anticipate seeing this refined piece in Loro Piana boutiques and on their online collection.

Loro Piana FALL/WINTER 2023
(c) Loro Piana

KVRT STVFF's ECHO Eyewear

*New Collection
The Future of Retro Chic
KVRT STVFF's ECHO Eyewear

written Sarah Arendts

KVRT STVFF, the maverick fashion brand, renowned for its chic and sportive designs, is making waves once again. The brand has unveiled its latest venture: ECHO eyewear, an eclectic mix of past influences and future aspirations, curated for the fashion-forward individual.

In an industry drowning in déjà vu, ECHO emerges as a welcome deviation from the norm. The line's distinctive eyewear designs are a nod to vintage styles, seamlessly blended with modern aesthetics. The monochrome color palette is both timeless and versatile, dovetailing effortlessly with KVRT STVFF's existing collections. Each pair is a statement piece, offering style enthusiasts an avenue to echo their personality.

Since its inception in 2018, KVRT STVFF has been redefining the fashion landscape with an array of sportswear, swimwear, and underwear. Their unique proposition lies in their capacity to blur the line between fashion and functionality, resulting in designs that inspire confidence and ooze power. With ECHO, the brand extends its ethos to eyewear, offering a collection that stands as a testament to their commitment to redefining standards of style and sensuality.

ECHO eyewear is a symbolic representation of KVRT STVFF's adherence to high-end luxury fashion. Each piece is meticulously crafted in-house at the KVRT STVDIO, ensuring unparalleled quality and standard. But ECHO is more than just a collection of eyewear—it's an attitude, a reflection of the brand's philosophy of 'No Fear, No Shame'. ECHO glasses are not just an accessory, but a tool to channel one's confidence and to stride fearlessly through life.

ECHO is KVRT STVFF's latest stride towards redefining sexiness and shaping the narrative of fashion. It's a nod to minimalistic aesthetics, stripped of stereotypes, that caters to the contemporary style-savvy individual with an eye on the future.

all images (c) KVRT STVFF

Louis Vuitton's Fall 2024

*Lookbook
The Hybrid Future is Here
Louis Vuitton's Fall 2024 Collection

written Sarah Arendts

Welcome to the future of fashion, courtesy of Louis Vuitton Studio Prêt-à-Porter Homme's Fall 2024 Collection. This array of inspired pieces is channelling a new era of adaptability, and let's be clear – it's going to change the game.

Picture this: your alarm goes off, you're about to drag yourself out of bed and into the work grind. But this time, Louis Vuitton is in your corner, your wardrobe full of seamless blend of work-play pieces that would make the transition as smooth as a well-aged whisky. This wardrobe of dreams is no longer a fantasy, but the future, brought to life before Pharrell Williams' debut show as Men’s Creative Director in June 2023.

Louis Vuitton’s Fall 2024 Collection is all about fluidity, throwing caution to the wind by mixing traditional professional and casual dress codes. This collection embraces a notion of 'transition', not only in the practical sense but also in a more metaphorical, artistic manner.

We're talking a fusion of corduroy textures with Louis Vuitton's signature Epi leather, diagonally intertwined and spliced into visually-stunning, movement-invoking designs.

Picture the intriguing optical illusion presented by the green aviator jacket with leather panels, or the dark olive generational suit, an elevated take on casual meets professional. Not to mention the sea-blue traditional suit with an unexpected twist – voluminous trousers for that dash of casual flair.

Hybridisation hits the footwear, too, with the LV Discovery derby stealing the show, formal meets street with a sneaker sole. The LV Pacific slip-on takes the baton, blurring the line between elegance and comfort, merging a sneaker sole with a suede upper.

The iconic Epi leather doesn’t end there – it’s been innovatively reimagined in the form of the red Maxi Epi texture and pattern that breathes life into an array of bags. Check out the Alma bowling bag, or the Christopher backpack – your work-play essentials just got a whole lot cooler.

The freshness of the collection is further amplified by new hues of the iconic Louis Vuitton monogram – we're talking olive-green canvas with a splash of orange lining and a blue canvas with a grounding brown lining.

So, ready to rewrite your fashion narrative?

Louis Vuitton's Fall 2024 Collection is here to prove that boundaries are meant to be broken and that the future of men's fashion is anything but boring. Get set to live the hybrid life, where work-play is not just a concept but a reality. We’ve glimpsed the future, and it’s looking oh-so-Vuitton.

all images (c) Louis Vuitton

Louis Vuitton x Art Basel

*Pop Up
Louis Vuitton Brings Unique Pop-Up Experience to Art Basel

written Amanda Heath

Louis Vuitton continues to surprise and delight art enthusiasts worldwide with its series of innovative pop-up experiences. Following successful iterations in illustrious cities like Venice, Shanghai, and Dubai, the luxury Maison has now brought its latest creation to the prestigious Art Basel event.

Housed in Hall 1 of the renowned contemporary art fair, Louis Vuitton's pop-up is an exploration of the Maison's groundbreaking Editions catalogue, a collection of over a hundred titles that spans subjects of travel, design, art, and fashion.

Each of these publications, including the City Guide, Travel Books, and Fashion Eye collections, encapsulates Louis Vuitton's commitment to blending luxury with culture.

The pop-up event draws on the expertise of a wide range of contributors, from freelance journalists and seasoned authors to cultural experts. Each has helped to capture the essence of the varied subjects and destinations that make up the rich tapestry of Louis Vuitton's literary works.

In an exciting turn, the pop-up event will also host painter and illustrator, Yann Kebbi, for an exclusive signing of his latest creation for the Maison, the Travel Book Las Vegas. Kebbi will be on site from 4pm to 5pm on the 13th and 14th of June. An exclusive “Artist Edition” of the Travel Book will also be available at the event, offering visitors a chance to own a unique piece of Louis Vuitton history.

Open to visitors for the duration of Art Basel, this Louis Vuitton Editions pop-up event invites clients and visitors to embark on a journey across the Maison’s literary works. It promises a thrilling exploration of diverse destinations and themes, all set to be discovered in the vibrant heart of Art Basel.

Don't miss the chance to immerse yourself in the Maison's world of fashion, art, and travel in this unique pop-up experience.

Montblanc *New Leather Symphony in Subtle Tones

New Collection
MONTBLANC SOFT A New Leather Symphony in Subtle Tones

written Sarah Arendts

Renowned luxury Maison, Montblanc, has reimagined its celebrated Soft collection. Infusing it with new colors and shapes, the collection now showcases practical models crafted for modern-day travel in Dusty Grey, Brick Red, Spicy Orange, Scottish Green, and Ottanio (Petrol Blue) alongside their trademark black.

Montblanc's Artistic Director, Marco Tomasetta, commented,

"We aimed for comfort, lightness, and style, using soft, supple leather in unique colors and shapes that evoke playfulness and elegance."

In this redefined collection, Montblanc has moved functional features like compartments to the exterior, aligning the designs with the Meisterstück product line's aesthetics.

From large travel bags to small everyday accessories, all exhibit design elements reminiscent of the iconic Meisterstück writing instrument.

These redesigned, soft, and lightweight creations offer a seamless blend of luxury and practicality, promising to become ideal companions for your travel journey. The reimagined Soft collection is now available in Montblanc boutiques worldwide and online.

Get ready to travel in style with Montblanc.

Miu Miu's Arcadie Bag Campaign Starring Gigi Hadid

*New Campaign
Art Meets Fashion in Surreal Reverie
- Miu Miu's Arcadie Bag Campaign Starring Gigi Hadid Channels Margaret Keane

written John Heath

Miu Miu's latest campaign elegantly straddles the line between reality and fantasy, channeling the spirit of the late American artist Margaret Keane in unveiling its new Arcadie bag alongside the now-iconic Wander. Supermodel Gigi Hadid plays the Miu Miu heroine in this series of surreal shots, lensed by the renowned Steven Meisel.

credits

seen & filmed Steven Meisel
talent Gigi Hadid 
creative direction Edward Quarmby
styled Lotta Volkova

(c) MiuMiu

The campaign pays homage to Keane, who was famed for her wide-eyed subjects that exuded an endearing innocence, a style that was unjustly claimed by her then-husband, Walter, until the truth was revealed in a memorable courtroom spectacle.

Keane's distinctive artistic world blends seamlessly with the avant-garde aesthetics of Miu Miu in this campaign, largely thanks to Edward Quarmby's creative direction and Lotta Volkova's styling.

Hadid breathes life into the Arcadie and Wander bags, embracing the intriguing interplay between the surrealistic world of Keane and the unique universe of Miu Miu.

This celebration of unconventionality reaffirms Miu Miu's commitment to nonconformist artistry, creating an exciting tapestry where fashion meets art, reality meets surreality, and ordinary meets extraordinary.

Miu Miu's campaign dances on the surreal edge of reality, where the spirit of Margaret Keane merges with the brand's distinctive fashion narrative.

A Valentino Fairy Tale Unfolding at the Château de Chantilly

*Haute Couture
Pierpaolo Piccioli Is About To Serve Haute Couture Magic in a French Castle

written Mark Ashkins

The fashion supernova that is Maison Valentino is preparing to shake up the Haute Couture universe once again. This time, the place to be isn't just any old runway - it's the storied Château de Chantilly, a French architectural goddess, 50 kilometers from the heart of Paris. Pierpaolo Piccioli, Valentino’s boundary-pushing creative director, is set to inject the age-old walls with a fresh pulse of Couture come July 5th, 2023, at 7:30 pm.

Bathed in the vibrant echoes of its decadent past, the Château de Chantilly is a time capsule, oozing with opulence and tales of regal splendor. Valentino's choosing this time-warped venue is pure genius – it's history meshed with haute, a mix as intoxicating as it is audacious. Who wouldn't want to see their latest Haute Couture collection spring to life in an ancient French palace adorned with Renaissance bling and royal canvases?

In true Valentino style, the fashion house is pushing boundaries and pulling down walls, figuratively speaking. The usually elusive world of Haute Couture will be brought to your screens, as the Fall/Winter 2023-24 show will be streamed live on Valentino.com and the brand’s social platforms. This is not just a runway show; it's a global invitation to witness Couture in its most mesmerizing form, right from the comfort of your own home.

Speculation and anticipation are rocketing sky-high, with fashion junkies and Valentino devotees waiting in high suspense for what Piccioli is about to unleash. The blend of Château de Chantilly's antiquated charm with Valentino's cutting-edge aesthetics is set to cause tremors across the fashion stratosphere.

Mark your calendars, set your alarms, and get ready to plug into an unforgettable Valentino spectacle. The stage is set for a historical collision of the past and the present, with Valentino at the steering wheel, driving us into the future of Haute Couture. Come July 5th, the Maison's magic spell will emanate from the heart of Château de Chantilly, casting a wide net of fascination on fashion lovers worldwide. Stay tuned for a Valentino-infused fashion fairy tale that's about to rewrite history.