WHITE Show Milano *Redefining Summer Fashion Standards

Milano Fashion Week
WHITE Show Milano
New Summer Fashion Manifesto

written Sarah Arendts

As June's swelter descended on Milan, the WHITE Show completely reimagined the summer fashion game at this year’s Milan Fashion Week.

Throwing typical resort clichés out the window, the event rolled out a dizzying array of ensembles perfect for everything from city adventures to sunset beach lounging.

WHITE Milano 2024
June Edition

This year’s WHITE Show emerged as a beacon of high summer fashion, transcending the usual sandy clichés of sun hats and swimwear. The collections brought versatility to the forefront, perfect for bustling city streets and tranquil beach escapes alike. This broadened vision of summer wear, reflective of a burgeoning synergy between fashion and the growing tourism sector, underscored the season’s evolving narratives.

Guided by Massimiliano Bizzi, the Founder of WHITE, the event navigated a challenging global market with audacity. Bizzi's boldness in launching this new event at such a critical time paid off, reflecting in his confident declaration,

“Launching a new event at this time is undoubtedly a bold move, but it has rewarded us greatly.”

Massimiliano Bizzi, the Founder of WHITE

A standout feature of WHITE was its role as a nexus for emerging markets. Here, underrepresented brands found a vibrant stage to display their creative prowess, enriching the global fashion dialogue and introducing fresh designs and perspectives that have often been sidelined.

The fair’s carefully curated selections boasted unique materials, meticulous craftsmanship, and rich cultural narratives, weaving a rich tapestry of fashion as much about identity as aesthetics. Highlighting this narrative was the “Aurora” collection by Agua by Agua Bendita, a tribute to Colombian artisanship with its exquisite, heritage-rich designs.

The international appeal of the event was palpable, attracting top-tier buyers from luxury strongholds in the Middle East to retail giants in Japan, such as Takashimaya and BayCrew’s, spotlighting WHITE’s critical role in shaping fashion trends across continents.

The event skillfully married fashion with lifestyle. Evenings at the White Resort garden buzzed with performances and gastronomic experiences, crafting an immersive atmosphere that celebrated the aesthetics and ethos of summer. The Lounge space, for instance, showcased the sporty-luxury hybrids of brands like SUMMER GAMES, which resonated with modern, eclectic tastes.

The latest iteration of the WHITE Show raised the bar for summer fashion and exemplified the dynamic evolution of fashion events to meet new consumer demands and market shifts. By interlacing creativity, market insight, and cultural diversity, WHITE has sewn a vibrant new narrative into the global fashion fabric, heralding a promising future for its diverse audience.

credit all images
(c) WHITE MIlano June 2024

LOUIS VUITTON *Spring-Summer 2025 by Pharrell Williams

.new collection
Louis Vuitton SS25 Men´s Collection
Pharrell's Cosmic Symphony

written Amanda Mortenson

Pharrell Williams just set Paris ablaze with Louis Vuitton's Spring-Summer 2025 Men’s Collection.

On the rooftop of La Maison de l’UNESCO, with panoramic views of Paris and a never-ending soundtrack—"Triumphus Cosmos"—vibrating through the air, it felt like stepping into a futuristic musical. The beats of Clipse, John Legend, and Adekunle Gold synced perfectly with a diverse cast of models showcasing a kaleidoscope of global culture.

Pharrell’s vision zooms out to a cosmic level, capturing humanity in all its nuanced glory. This SS25 Men´s collection is a solar reflection of our shared essence, with a palette inspired by skin tones from every corner of the globe. From a distance, the looks might seem monochromatic, but get closer, and you’ll see the intricate craftsmanship, like the complexities of human skin, unfold.
La Maison de l’UNESCO, a symbol of global unity and peace, was the perfect stage for this narrative. Here, the LVERS community—those who embody Louis Vuitton's ethos of discernment, craftsmanship, and an insatiable thirst for travel—gathered. The energy was electric, a melting pot of cultures and ideas, the essence of the Louis Vuitton Studio Prêt-à-Porter Homme.

The show kicked off with a cinematic bang. Air Afrique’s prelude film, set within the UNESCO building, imagined future diplomats as children, absorbing lessons on unity from Simon Njami. This piece wasn’t just a film; it was a statement on intergenerational responsibility and the power of cultural fusion. Air Afrique’s artistic fingerprints were all over the collection, infusing it with Afro-diasporic patterns and graphics that bridged continents and eras.

Fashion-wise, Pharrell played with archetypes of travel. Think tailored jackets and bombers inspired by pilots, double-breasted coats for the suave diplomat, and technical sportswear for the modern explorer. Tracksuits and workwear were refined to perfection, catering to the jet-setter who values both comfort and style.

also read LOUIS VUITTON Cruise 2025 Collection Review

Embroideries, buttons, and fabrics—each element was a detailed marvel. Patterns and Monograms took on skin-like textures, blending seamlessly with materials that mimicked animal hides, adding layers of tactile intrigue.

Accessories were actually focal points. Bijou-encrusted buttons, pearl-lined belt chains, and intricately embroidered details turned every item into a piece of art. The Soft Leather Goods line redefined classics like the Alma and Neverfull, crafting them in luxurious, supple leather with historic Monogram embellishments. These bags, along with the artisanal trunks, screamed luxury and functionality.

Footwear was just as dynamic, with LV Agent boots featuring square toes and thick soles, LV Bowling shoes in elegant nappa leather, and LV Rider cowboy boots in exotic patches. Sunglasses channeled aviation vibes, while accessories like aviator caps and jewelled brooches added a dandy flair.

Pharrell’s debut fragrance, LVERS, was the olfactory cherry on top. Created with Jacques Cavallier Belletrud, it bottled the essence of sunlight with notes of galbanum, cedarwood, sandalwood, ginger, and bergamot—capturing love, vitality, and the spirit of adventure.

watch the show LOUIS VUITTON Spring/Summer 2025 Men´s Collection by Pharell Williams

Pharrell Williams again crafted an experience—a contemporary musical where fashion, music, and global diversity played in perfect harmony. Louis Vuitton's Spring-Summer 2025 Men’s Collection show was a mind-blowing fusion of our shared journey, meticulously crafted and bursting with passion.

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(c) Louis Vuitton Men´s Collection Spring/Summer 2025

FLANDERS DC 2024 *Quaint and the Quotidian

FLANDERS DC 2024
Antwerp's Fashion Legacy at Royal Academy

written Dennis Cappabianca

While the fashion world struggles with the constant search for new creative directors to boost sales and create increasingly commercial and sellable collections, the opposite happens in Antwerp.

Here, the Royal Academy of Fine Arts’ students amuse crowds by playing with shapes and volumes, transforming garments into true works of art. The commitment, artistry, and creativity of the students, together with the fashion show's scenography and choreography, made it once again an unforgettable experience for every guest.

GUILLAUME GOSSEN

RODRIQUEZ RODRIQUEZ

TIM WIRTH

Each year, Antwerp hosts its customary show of the Royal Academy of Fine Arts, undoubtedly one of the most prestigious on the global stage. Expectations run very high as many creatives have studied and walked through the institute’s halls before reaching the pinnacle of success, like Martin Margiela, Dries Van Noten, Demna Gvasalia, Kris Van Assche, and Glen Martens—just a few of the alumni who started their careers here, confirming and reinforcing the institution's high reputation for excellence and innovation that it has maintained since 1663. All eyes are on the final year students, who have the chance to shine and showcase an entire collection to hundreds of attendees, including international press and a revered jury (also composed of former students like Jezabelle Cormio and Dilara Findikoglu this year). Avant-gardism and a knack for provocation have always characterized Belgian fashion, with many references to the '70s and '90s—decades known for social protests, gender equality, and extreme clothing.

MERT SERBEST

ROHAN KALE STEINMEYERI

YUJEI UEDA

credits for all images
©Catwalkpictures

header look credit
POMMIE DIERICK

The collections presented during the show were a triumph of creativity and sartorial mastery, where each designer brought a distinctive vision to the runway, showcasing a wide range of styles and techniques.

Old Threads, New Wonders *Fashion in Helsinki 2024

Fashion in Helsinki 2024
*Old Threads, New Wonders

written Chidozie Obasi

Something the contemporary luxury market said about the unnecessary pace of change in the industry got Finnish designers thinking about how to shape-shift from their customary minimal take into a more subversive appeal.

“There’s beauty in creating something timeless and seasonless, that you can wear on a wealth of occasions—cashmere, merino wool and cotton are all part of the Scandi equation—but the trick comes with making a dress a favourite piece with an elevated seam,” pondered ALMADA LABEL’s Alexa Dagmar and Linda Juhola. Just like many of their peers, that's where they started for their brand, which looks to elevate timeless classics (cue: knits) into a refreshing slew of smart essentials.

So why, one wonders, is their collection so insistent about a silhouette that was essentially a wear-anywhere knit? There were multi versions with a delicate belt, a satin style with romantic sleeves, and one with an elegant waistline. Granted, we're talking Scandi fashion, so there's a possibility that a knit suit might indeed be a favourite piece. But some of these pieces will have to work at becoming wardrobe staples. The most disconcerting feature was the neutrality of the palette used that was present across the toppers and had little-to-no newness in tonal range.

©Atlas Woo

©Atlas Woo

Fashion In Helsinki 2024
©Atlas Woo

But despite all manner of heaviness, the label has a solid, show-worthy ground that will most definitely work in their favour with retailers. Speaking of solid identities—and all the creative sensibilities this term harmonises—Fashion in Helsinki is one such example: as the chief platform for emerging talents in Finnish fashion, this season it showcased the country’s creativity teamed with the designers’ artistic practice through presentations and talks to local and global consumers.

Organised by Juni Communication, the event featured a collective runway show that comprised revered Scandi designers Sofia Ilmonen, ROLF EKROTH, HEDVIG, Jenny Hytönen and VAIN, together with a runway that championed students from Aalto University for the rise and rise of their remarkable talent. Both runways have had a fresh impact on the Finnish fashion scene, because change is very much at the core of their idea. And that's usually a good thing.

Fashion In Helsinki 2024
NAÌYTOÌS RUNWAY
©Kristian Presnal

©Kristian Presnal

©Kristian Presnal

This season, the runways relied heavily on two distinct visual resources: emotion and abstraction, detaching from the common threads of minimalism and focusing on an avant-garde aestheticism that imbued novelty and took it to the extreme. Unlike the brands we came across in the showroom tour (which had a more commercially-appetible vein, in tandem with current market needs), there was a newever edge that took the Finnish fashion industry by storm. A somewhat relaxed chaos, peculiarly present across the collection of Aalto’s students which have shown a shrewd identity not only in garment construction, but also in their respective ethical function. The myriad of upcycling techniques that were used in these sophomore collections were indeed worthy of note, because of the clever marriage of material and experimentation, which usher a new creative equation that looks to sustainability and functionality.

What’s more, the impressive cultural tapestry of Finland spans across its huge array of references that continue to deliver meticulous ideas from the country’s designers—an impressive symbol of growth that will herald a positive development for their businesses. Their winning ticket? “Not having to shout!” exclaims Finnish designer Sofia Ilmonen. “Because at times, it’s the simple gestures that make for the most compelling craft.”

Louis Vuitton *Cruise 2025 Collection

.new collection
LOUIS VUITTON Cruise 2025 Collection
Gaudí-inspired Catalonia Couture

written Monica de Luna

In a fashion spectacle as audacious as its venue, Louis Vuitton unleashed its Cruise 2025 Collection at Barcelona's iconic Park Güell.

Gaudí's architectural dreamscape set the stage for a collection that was downright revolutionary. This fusion of Gaudí's whimsical designs and Louis Vuitton's trailblazing fashion crafted a sensory feast, striking a deep chord with the audience.

Antoni Gaudí, more than an architect, is an entity that embodies the spirit of Barcelona. His creations are living organisms, continually evolving within the city's vibrant pulse. This idea of perpetual transformation and innovation mirrors Louis Vuitton's ethos perfectly. The 2025 Cruise collection is a tribute to Spain’s rich cultural heritage, blending the Maison's precision with the country's fervent character. It’s tradition morphed into high art, where the clash of dark and light, old and new, melds together in flawless harmony.

Set designer James Chinlund crafted a scenographic masterpiece, with seating arrangements that seamlessly followed the organic contours of Park Güell. The atmosphere was electrified by a dual soundtrack of Gary Numan's "Music for Chameleons" and Malcolm McLaren's "Madame Butterfly," each track encapsulating the collection's eclectic spirit. The juxtaposition of Numan’s synth-heavy beats and McLaren's operatic flair perfectly complemented the visual and emotional journey of the show.

Models glided down the undulating paths of Gaudí’s utopia, draped in garments that echoed the architect's bold use of color and form. Rich, vibrant hues dominated the palette, reflecting Spain’s passionate energy. Intricate patterns and fluid silhouettes paid homage to the traditional Spanish dress, yet were reimagined with a contemporary twist. The collection's standout pieces included flowing dresses adorned with mosaic-like embellishments, reminiscent of Gaudí's own trencadís technique.

Louis Vuitton's creative director Nicolas Ghesquière seamlessly integrated these elements, pushing the boundaries of conventional fashion. The collection was a love letter to the art of travel and discovery, infused with the essence of a land that is both historic and forward-thinking. Each piece told a story, of fashion and of cultural synthesis and artistic exploration.

watch the show

The last model slipped into the winding paths of Park Güell, leaving the audience spellbound. In Gaudí’s fantastical playground, Louis Vuitton’s Cruise 2025 show was a conversation between eras, merging tradition with avant-garde.

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(c) Louis Vuitton Cruise 2025
Looks Pictures: Giovanni Giannoni
Empty Set: Romain Laprade 

Wes Anderson x Montclanc *100 Years of Meisterstück

.new campaign
MONTBLANC x Wes Anderson
Tribute to 100 Years of Meisterstück

written Monica de Luna

When Wes Anderson decides to celebrate the 100th anniversary of Montblanc’s Meisterstück, expect nothing short of a symphony of visual and narrative craftsmanship.

Iconic filmmaker Wes Anderson, known for his meticulous frames filled with pastel hues and symmetrical bliss, has woven a tale around what many consider the crown jewel of luxury writing instruments since its debut in 1924.

Rupert Friend + Maude Apatow

"For 100 years, the Meisterstück has captured millions of stories. [...] That’s why we invited Wes Anderson to put his own unique spin on the world of Montblanc [...] We are excited for the world to rediscover us in a new light."

Vincent Montalescot, Montblanc's CMMO

The setting? A fictional Montblanc headquarters, nestled atop the snowy peaks of Mont Blanc. Here, Anderson's film introduces us to a trio of intriguing characters—portrayed by Rupert Friend, Jason Schwartzman, and Anderson himself—who serve as our whimsical guides through this reimagined temple of craftsmanship.

The campaign is a portal into the culture of writing itself, rekindled in our digitized age. Anderson's distinctive flair for blending the quirky with the quaint transforms this promotional film into a celebration of storytelling, inviting viewers to reconnect with the tactile joy of handwriting.

watch the campaign film by Wes Anderson

Anderson’s narrative mastery turns the Montblanc Meisterstück into a protagonist of its own saga, rich with a century of penning profound stories. This strategic move is revealed through playful dialogue and meticulous set designs that are signatures of Anderson’s style. Each frame is a testament to intentional artistry, making the Meisterstück a gateway to a storied past and a storied present.

Accompanying the film, a series of campaign visuals and shorts feature a diverse cast including Maude Apatow and Waris Ahluwalia, who embody the timeless spirit of the Meisterstück. These visuals accentuate the main narrative and also broaden the scope of Montblanc's homage to the arts, reflecting the brand’s evolution into a purveyor of not just fine writing instruments but a lifestyle of refined creativity.

The campaign cleverly integrates other Montblanc treasures—watches, leather goods—amidst conversations about the pen’s pioneering attributes and the act of writing itself.

Anderson invites us to pause the digital scroll, to pick up a pen, and to remember the pleasure and intimacy of putting pen to paper. It’s a call to cherish the slow, thoughtful strokes of writing in an era rushing through communications.

Waris Ahluwalia

Rupert Friend

credits for images & film
(c) Montblanc / seen by Wes Anderson

NOMOS *Color Revolution

.new collection
NOMOS Glashütte Color Revolution
31 Shades of Time

written Amanda Mortenson

NOMOS Glashütte, synonymous with precision and modern aesthetics, has unveiled its classic Tangente model in an array of 31 different hues, marking a vibrant turn in its design philosophy.

The Tangente 38 Datum – 175 Years Watchmaking Glashütte collection revitalizes the iconic model, which has remained unchanged for over three decades, with vivid color compositions. Each limited edition timepiece, set at 175 units, adheres to the highest chronometer standards.

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NOMOS Glashütte launches 31 vibrant Tangente colors, each uniquely crafted for modern elegance.

Color embodies individuality, the future, and life's vibrancy. Boldly reimagining an iconic design carries risks, yet the Tangente 38 Datum retains its impeccable standards, now enhanced by a spectrum of hues inspired by a deep love for fine watchmaking. This series maintains the renowned quality of the brand and infuses the watch world with personality and joy.

Each piece in this collection carries a distinct name and story, ranging from Ariel's serene blues to Zirkus' bold reds, and from Haifischgrau's sleek grays to Schlossgrün's deep greens. This array ensures that there is a perfect match for every individual, offering a watch that is a timekeeper—and a personal expression.

Emphasizing the accessibility of mechanical watch joy, NOMOS Glashütte has priced these colorful, limited edition timepieces below the standard model.

At the core of each Tangente 38 Datum is the hand-wound DUW 4101 caliber, a testament to in-house engineering, regulated to chronometer standards and featuring the NOMOS Swing System. This caliber is renowned for its integrated date mechanism, which places the date window prominently on the dial, often highlighted with colors that resonate with the watch’s overall aesthetic.

NOMOS Glashütte
Splashes of Style: 31 New Tangente Colors

With this launch, NOMOS Glashütte celebrates 175 years of watchmaking excellence by presenting a watch for each day of the month—31 pieces that do more than measure time; they celebrate it. Each color and watch pays tribute to the legacy and craftsmanship of Glashütte, honoring its rich history while stepping boldly into a future of vibrant diversity.

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(c) NOMOS Glashütte, 2024

NOMOS Glashütte *Club Campus Edition

.new collection
NOMOS Glashütte Club Campus
Timekeepers of Tomorrow

written Monica de Luna

The NOMOS Glashütte Club Campus is a vibrant testament to craftsmanship, inviting watch enthusiasts and newcomers alike into the meticulous world of fine mechanical timepieces. This entry-level model, known for its robustness and straightforward appeal, now dazzles in two dynamic hues: nonstop red and endless blue. A symbol of both courage and calm, the Club Campus is designed to commemorate life's significant milestones, making it an ideal gift for recent graduates and those marking major achievements.

NOMOS Glashütte's latest horological offering doesn't just tell time; it speaks volumes.

discover online

NOMOS Glashütte
Club Campus 38 nonstop red + Club Campus endless blue

The allure of the Club Campus series lies in its bold color palette, coupled with the opportunity for personalization. Each watch's stainless steel back, deliberately left clear, beckons for engravings that add a touch of intimacy to this otherwise universal gift. Opting for a version with a sapphire crystal back further personalizes the experience, allowing for a small, yet meaningful, customized detail.

The series showcases two case sizes, 36 and 38.5 millimeters, ensuring a perfect fit for a diverse array of wrists. Its water resistance up to 10 atm is secured by a screw-down back, embodying the essence of a sporty, yet sophisticated, timepiece. The contemporary vegan velour strap and the playful mix of Roman and Arabic numerals on the dial make the Club Campus stand out. This design choice not only makes a statement but also highlights the watch's unique personality through finely accentuated details.

NOMOS Glashütte's dedication to subtle yet striking contrasts is evident in the color outlines of the hour markers and numerals: light blue against nonstop red and violet against endless blue. The minute numerals break the mold with light blue on nonstop red and mint green on endless blue, while the seconds hand in neon orange injects a lively burst of energy into the design.

At the heart of each Club Campus watch beats the Alpha caliber, a classic NOMOS movement renowned for its high precision. This hand-wound mechanism benefits from the DUW regulation system and embodies the rich heritage of Glashütte's watchmaking tradition with features like tempered blue screws, Glashütte sunburst, and ribbing polishes.

Enhancing Personalization
Sapphire Crystal Back Watches

The Club Campus series from NOMOS Glashütte is a harbinger of personal expression and fine craftsmanship. It invites wearers to make every moment a bold statement of their journey through life's milestones.

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(c) NOMOS Glashütte, 2024

WHITE Milan 2024 *Revolutionizing Fashion

Milano Fashion Week
WHITE Milan 2024
Revolutionizing Fashion

written Monica de Luna

WHITE Milan stands out as a pinnacle of innovation and a gathering point for global fashion enthusiasts.

Running from February 22 to 25, this edition represented a pivotal moment in the event's journey, demonstrating a bold leap in its commitment to sustainability, inclusivity, and aesthetic innovation.

Brand: MIAORAN Studio

WHITE Milano 2024
Brand: PROTOTYPE AM

The introduction of the WHITE Village, a B2C initiative, was a testament to the fair's commitment to embracing a broader audience, attracting over 18,096 visitors. This initiative, alongside the main event, underscored Milan's pivotal role in the fashion industry, drawing in a global crowd of buyers, editors, and fashion professionals.

With its blend of innovation, inclusivity, and sustainability, WHITE Milan is crafting a new narrative for the fashion industry, one that resonates with the sign of the times.

The show's layout itself was a narrative of change, eschewing traditional design for a dynamic interplay of black, pink, and mirrored details that promised an immersive experience. This transformation was not just physical but also symbolic of the event's broader vision to reflect the current zeitgeist, where fashion serves as a mirror to society's shifts and transformations.

Massimiliano Bizzi, President and Founder of WHITE, emphasized the post-pandemic world's demands on the fashion industry. He highlighted the event's role in setting a benchmark for women's fashion in Milan and outlined the ambitious path ahead, marked by innovation and collaboration. The Expo White project and the (Textile)Times initiative are perfect examples, aiming to bridge Milan with emerging markets and support international designers.

The event showcased an impressive brand mix, with around 300 brands presenting their collections. Notably, the Secret Rooms project offered a unique discovery experience, highlighting the creative prowess of designers like PROTOTYPE:AM and YANGKEHAN. YUME YUME, the special guest, captivated the audience with its "The travel of a single drop" collection, blending originality with whimsical details.

Simona Severini, General Manager of WHITE, eloquently stated that this edition perfectly balanced content with its container.

The event's selection process, favoring daring and emotionally charged collections, showcased WHITE's commitment to pushing boundaries and fostering a dialogue between fashion and its audience.

Brand: LaMilanesa

WHITE Milano 2024 Edition
Brand: GOTI

Brand: Kasei Archive

The event's sustainability focus, highlighted through a collaboration with the United Nations Industrial Development Organization, showcased a commitment to addressing global textile waste challenges, reinforcing the event's role as a catalyst for change within the industry. WHITE Milan's latest edition has (again) solidified its status as a key player on the global fashion stage and also as a visionary force, ready to navigate the complexities of the modern world.

credit all images
(c) WHITE MIlano, 2024

Ferragamo Spring-Summer 2024

.new collection
Ferragamo SS 2024
Symphony of Elegance + Empowerment

written Monica de Luna

In the latest revelation from Ferragamo, the Spring-Summer 2024 campaign unfolds as a vivid narrative that celebrates the essence of femininity, merging the tactile sensuality of fashion with the profound narratives of individuality.

Spearheaded by the visionary Maximilian Davis, Ferragamo's newest chapter embarks on an intimate journey into the essence of the Ferragamo woman, vividly brought to life by the ethereal Natalia Vodianova and captured through the lens of Italian artist Vanina Sorrenti.

(c) Ferragamo
SS24 Campaign

Sorrenti, known for her pioneering iconography, focuses on women in their most genuine states, reveling in the comfort of their authenticity. This campaign is no different, as it encapsulates women in environments where they resonate with tranquility and self-assurance. “My heritage, my background and my upbringing has always revolved around the influence and presence of women in my life,” Davis shares, reflecting on the profound impact of feminine influence in his creative journey.
He adds,

“Vanina’s work is about seeing women in their natural surroundings, where they feel most at ease. Her gaze, and their comfort, is very powerful – and I want to make sure that the women who I work with and the women who I dress feel that way, too.”

The collection itself is a testament to the seamless blend of cultural narratives, drawing parallels between the laid-back allure of the Caribbean and the refined simplicity of Italian style. The campaign's backdrop, featuring parquet floors and mid-century furnishings drenched in vibrant hues, sets the stage for this serene yet spirited dialogue.

Accessories in the collection act as vibrant interludes of azure blue — from the Hug bag's embrace to the Fiamma's optic white folds, leading to the spirited hues of a mule. The new cage heel, a nod to Ferragamo's storied archive, manifests Italian modernity with a twist, bridging the past and present with effortless grace. At the heart of this narrative is Natalia Vodianova, embodying Ferragamo's principles through her poised presence and the silent stories her agency in the images tells. Davis emphasizes the importance of empowering the wearer, stating,

“For me, it’s about making sure that the proportions, structure, and silhouettes of a piece are always constructed in a way that empowers their wearer. It should give you the sense of ease that comes naturally from wearing something that you believe works for you.”

(c) Ferragamo
SS24 Campaign

(c) Ferragamo
SS24 Campaign

(c) Ferragamo
SS24 Campaign

Ferragamo´s Spring-Summer 2024 campaign is a manifesto of empowerment and the enduring beauty of the feminine spirit. The brand invites us to witness fashion as a form of personal and collective storytelling, where every piece is a chapter and every silhouette a statement of individual strength and grace.

Calvin Klein Spring 2024 Campaign *Kendall Jenner

.new collection
Calvin Klein Spring 2024 Campaign
with Kendall Jenner

written Monica de Luna

Experience a seamless blend of sophistication and sensuality in Calvin Klein's Spring 2024 womenswear campaign, starring iconic Kendall Jenner.

Captured through the lens of Mert Alas, the campaign is a visual exploration of contemporary elegance and understated allure.

Embodying the essence of effortless chic, Kendall Jenner channels the brand's ethos of modern minimalism. The campaign showcases the Spring womenswear collection in all its refined glory, with Kendall as the epitome of contemporary grace.

(c) Calvin Klein
Directed and seen by Mert Alas
Styled by Emmanuelle Alt

At the forefront of the collection is the Relaxed Trench Coat, a quintessential piece designed to transcend seasons with its soft draping silhouette and fluid fabrication. Complemented by the Structured Stretch Blazer and matching Wide Leg Trousers, the collection offers polished separates that redefine power dressing with a subtle sensuality.

As a nod to functionality and style, the Line Leather Crossbody Bag emerges as an elegant day-to-night essential, crafted from luxurious leather for a touch of understated luxury.

The campaign marks a new chapter for the brand, with Kendall's captivating imagery set to grace Calvin Klein´s social channels and prominent out-of-home placements worldwide.

(c) Calvin Klein

(c) Calvin Klein

Looking ahead, Calvin Klein's Spring 2024 campaign promises to continue its exploration of cultural influence, spotlighting individuals who embody confidence and individuality. It's a celebration of the Calvin Klein lifestyle—a fusion of style and self-expression.

Valentino Garavani *Allknots Bag

.new collection
Valentino Garavani Allknots Bag
Unraveling Elegance

written Monica de Luna

Embodying the essence of meticulous craftsmanship, the Valentino Garavani Allknots bag emerges as a testament to the enduring allure of artisanal beauty.

Crafted entirely by hand, this masterpiece heralds a new chapter in the storied legacy of Maison Valentino, offering a tangible piece of Couture for the everyday.

The art of the knot, a simple yet profound gesture of tying material into itself, transcends its basic form to become a symbol of unity and eternity, meticulously elevated by the hands of skilled artisans. Each knot weaves together a narrative of individuality and artistry, culminating in a bag that's not just an accessory, but a work of art.

(c) VALENTINO
GARAVANI ALLKNOTS BAG

Valentino's homage to the handmade is deeply rooted in the tradition of Couture, seamlessly blending the precious with the practical. The Allknots bag, with its light hues and intricate crocheted rope strings, embodies modernity while respecting its rich heritage. Its design speaks to a broad audience, thanks to the universal language of Italian craftsmanship, making it a versatile addition to any wardrobe, ready to accompany its bearer through the seasons.

Available in two distinctive styles—the original tote and a newly introduced hobo variant—the Allknots bag offers versatility and elegance in equal measure. The tote, perfect for weekend escapades, now shines anew in a hand-crocheted version, its leather strings in natural tones weaving a story of understated elegance and historical depth. Inside, practicality is ensured with a removable leather drawstring pouch and a flat zip pouch for secure storage.

Elevating the collection, the latest hobo style, fresh from the runway, features a lock twist VLogo closure, transforming it from a striking top handle to a functional hobo bag. Its light ivory shade and complex woven leather texture blend simplicity with sophistication, making it a standout piece that complements any look.

(c) VALENTINO
GARAVANI ALLKNOTS BAG

(c) VALENTINO
GARAVANI ALLKNOTS BAG

(c) VALENTINO
GARAVANI ALLKNOTS BAG

The Valentino Garavani Allknots bag celebrates the beauty of handmade craftsmanship, a wearable piece of art that bridges the gap between Couture and daily life. Its appeal lies in its aesthetic beauty and in the story it tells of tradition, innovation, and the timeless elegance of Maison Valentino.

Woolrich Fall/Winter 2024

.new collection
Woolrich Fall/Winter 2024
Embracing Authentic American Tradition

written Sarah Arendts

Woolrich's upcoming Fall/Winter 2024 collection is a masterful ode to American tradition, seamlessly marrying the essence of outdoor functionality with the pulse of urban sophistication. The vision behind the collection is a testament to Woolrich's dedication to crafting transitional garments that elevate the modern wardrobe with refined aesthetics and innovative design.

The color palette for the men's collection introduces an electrifying twist with unexpected shades of red and lime yellow, bringing a vibrant energy to the forefront of outdoor attire. These hues accentuate the collection's technical prowess. The latter being a nod to sustainability with its recycled polyester composition. Key highlights include the Pertex Puffer Jacket and Vest, both epitomes of water-repellent and wind-resistant innovation, insulated with ethically sourced down.

A refreshing light blue marks the debut of the new Ramar Bomber jacket, a dynamic reinterpretation of the Evolution Arctic Parka. With a detachable logo hood, this piece infuses the collection with a youthful vigor. Meanwhile, the iconic orange of the original Arctic Parka is reimagined in heavyweight wool and cotton, manifesting in cozy sweaters, scarves, and the Moleskin Overshirt - a modern take on the Alaskan classic.

(c) Woolrich
F/W 2024

Versatility is woven throughout the collection with military green pieces like the Peached Cotton 3-in-1 Parka. Luxurious earth tones enhance the collection's elegance, as seen in the Luxe Wool Shirt by Vitale Barberis Canonico and the innovative Luxe Storm System Coat, boasting an eco-friendly water-resistant membrane.

A nod to craftsmanship and global influences, the F/W 2024 season introduces a complete look in Japanese denim, showcasing the impeccable Selvedge Chore jacket and trousers.

For women, Woolrich celebrates the timeless appeal of wool, ensuring both durability and versatility for the dynamic pace of contemporary life. The collection features the LP Coat with its elegant houndstooth pattern, the Quilted Wool Parka, and layering essentials like blazers and Buffalo Check shirts in neutral and neon tones. The Shearling Vest and Jacket add layers of warmth and style, complemented by capes, overshirts, and the Mohair Wool Check Turtleneck.

For the colder months, the women's collection dives into high-performance ski-inspired garments, like the Cocoon Parka with internal suspenders and the GTX Jacket, padded with responsibly sourced down.

The collection's versatility extends to the Woolrich Footwear Made in Italy range, developed in collaboration with Vibram to ensure lightweight soles with exceptional grip. These new silhouettes promise unmatched comfort and adaptability, perfect for the urban explorer and outdoor enthusiast alike.

(c) Woolrich
F/W 2024

(c) Woolrich
F/W 2024

(c) Woolrich
F/W 2024

Woolrich's Fall/Winter 2024 collection offers a sophisticated yet functional wardrobe that bridges the gap between outdoor traditions and contemporary style and it embraces the elements with Woolrich's unparalleled craftsmanship and aesthetic finesse.

Church's X Miu Miu 2024 *The 'Shanghai' Shoe

.new campaign
Church's X Miu Miu 2024
Classic Footwear for Modern Era

written Sarah Arendts

The Spring/Summer 2024 season ushers in a new chapter of sartorial elegance with the 'Shanghai' shoe, a collaboration between Church's and Miu Miu that redefines classic footwear for contemporary fashion enthusiasts.

credits

seen Lengua
talent Matilda Liedholm + Judith Shyambala
creative direction Edward Quarmby
styled Lotta Volkova

(c) MiuMiu x Church´s

Church's storied heritage in shoemaking shines through the aged leather, a material that carries the weight of tradition, now reimagined with Miu Miu's unconventional touch through the introduction of canvas panels. This interplay of materials creates a visual and tactile contrast, embodying a luxury that's both lived-in and forward-thinking.

Lengua captures this essence in the campaign, with models Matilda Liedholm and Judith Shyambala portraying the duality of the 'Shanghai': their poise and relaxed stances mirror the campaign's blend of the organic with the contrived, the old with the new.

The conventional toe and heel of the shoe pay homage to time-honored designs, while the use of a rounded last speaks to a modern aesthetic, offering a silhouette that is as contemporary as it is classic. The color scheme, rooted in natural tones, adds a layer of warmth and approachability to the shoe.

Church's X Miu Miu's 'Shanghai' is a medium that carries the past into the present, bridging the gap with its design. The collection celebrates the equilibrium between the formal and informal, the old-world charm and the contemporary flair, offering a story with each step. It's a shoe that stands as a narrative in itself, a design that encapsulates the passing of time while standing firmly in the present.

Louis Vuitton Valentine's Day 2024

.new campaign
Louis Vuitton Valentine's Day 2024
Love in Luxe

written Amanda Mortenson

As Valentine's Day 2024 approaches, Louis Vuitton is enchanting the world of luxury with a special selection that marries the spirit of love with unparalleled elegance and whimsy. This year, LV offers a diversity of gift ideas, encompassing women’s and men’s leather goods, accessories, fine jewelry, or fragrances.

Each piece in the collection is a testament to Louis Vuitton's commitment to craftsmanship, style, and the celebration of love.

Unveiling its collection through four lively themes such Romantic Symphony or Sweet Surprises – Louis Vuitton is catering to every facet of love's expressions. Romantic Symphony plays a melody of sophisticated elegance with the timeless Alma BB bag, the stylish LV Circle Sunglasses, and the Keep My Heart bag in vibrant pink Monogram Vernis leather. Accompanying these are the Spell on You fragrance and Blossom Rings, each adding a fresh and gourmet touch to the theme.

In contrast, Sweet Surprises is a kaleidoscope of vivid colors and unexpected delights. It features the eye-catching necklace from the Color Blossom line, part of the Fine Jewelry collection, perfectly embodying the joy and vibrancy of love. The latest Coussin bag from the LV Remix collection in yellow Monogram Vernis leather and the Rosalie coin purse in pastel mauve offer a playful and colorful take on luxury accessories, appealing to those who favor a pop of color in their wardrobe.

Louis Vuitton's campaign for this collection stands out with its streamlined backdrop of atmospheric blue tones, where pets and patisseries by Maxime Frédéric add a layer of charm and humor. This creative approach underscores the essence of the collection. It's a reminder that the best gifts are those that bring a smile, a touch of whimsy, and a deep sense of personal connection.

The gift themes are stories of love, style, and personal expression. They cater to different tastes, preferences, and lifestyles, ensuring that there is something for everyone in this season of love.

all images (c) Louis Vuitton

MISSONI FW 2023 AD Campaign

*New Collection
MISSONI Fall Winter 2023 AD Campaign
A Nocturnal Journey through Milan's Glowing Heartbeat

written Amanda Morentson

The sprawling metropolis of Milan, known for its rich heritage and bustling day-life, transforms into an ethereal dreamscape as the sun dips below the horizon.

Its luminous charm and vast cityscape, steeped in myriad emotions, come alive under the dazzling cloak of night, setting an evocative stage for Missoni's FW23 advertising campaign.

Missoni FALL/WINTER 2023
Ad Campaign
(c) Missoni

With each frame, acclaimed photographer Theo Wenner transports us into this vivid Milanese night, narrating an enchanting tale of escapism, nostalgia, and modern femininity. The mesmerizing Liv Walters, the intriguing Maty Fall, and the ever-dynamic Yang Ling - each of them play pivotal roles in this urban fairytale, bringing Missoni’s narrative to life.

As we traverse through the neon-soaked streets, club lights piercing the darkness with their vibrancy, and the warm, consistent glow of streetlights, the protagonists emerge as seamless amalgamations of timeless elegance and a longing for yesteryears. Clad in resplendent dresses boasting metallic brilliance and cascading chromatic gradients, they embody the spirit of Missoni - a harmonious blend of homage to tradition and audacious identity. Their attires, while deeply rooted in the past, cast a nod towards the future with their avant-garde motifs and textures.

It isn't just the apparels that draw inspiration from the architectural marvel that is Milan; the campaign itself is a visual symphony. The play of heights, swift movements, and the city's mirrored reflections evokes its iconic skyline. And under the mysterious cover of night, this skyline takes on a bewitching allure, drawing us into its restless embrace.

Echoing the sentiment and essence of the FW23 fashion show, the campaign visuals cleverly weave a narrative that oscillates between the dreamy and the real. As the protagonists navigate the city, their journey is accentuated by fleeting moments – vivid flashes, unbridled mirth, and the genuine freedom of light-heartedness. These instances serve as interludes, transporting them back to a singular, irreplaceable memory.

Missoni FALL/WINTER 2023
Ad Campaign
(c) Missoni

"Do you remember the first kiss?" - these words aren't merely a question but an encapsulation of an emotion. A sentiment that transcends the barriers of time, plunging one into the depths of nostalgia.

As dawn edges closer, painting the horizon in hues of amber and gold, our leading ladies find themselves on a rooftop terrace. Here, as time momentarily stands still, they’re caught in a poignant tableau – an intersection of the past's gentle pull and the present's tender embrace.

Loro Piana All-New Fall/Winter 2023 *Extra Bag

*New Collection
Loro Piana Fall/Winter 2023
'Extra Bag' sets the Fall Pulse Racing

written Amanda Morentson

Fall in, rebels. Loro Piana drops a sartorial bombshell with their newest creation: the Extra Bag.

A fierce reincarnation of the once raved-about Extra Pocket from the frosty haze of Fall Winter 2019-2020, this bad boy is all set to steal the limelight and rule every fashion-forward soul's arsenal. Think of it as the maison's edgiest retort to the daily dilemma of 'what to carry' – a mad mix of style, stance, and sheer sophistication.

Let’s talk form.

Contemporary yet timeless, with a hint of drama, this bag embodies a plush rectangular-ish silhouette, sure to make heads turn from SoHo to Shibuya. Crafted with an almost palpable passion, the bag exudes quality; the finest calfskin is transformed into a texture that's both lavish and lustrous. It’s as if you're holding a velvety dream.

Loro Piana FALL/WINTER 2023
The New EXTRA BAGS
(c) Loro Piana

And oh, the details!

It's evident that Loro Piana was quite literally "stitched in thought" when designing this beauty. The contrasting ecru stitches hark back to traditional leather lore, and the two-way shoulder strap? It's versatile fashion's answer to contemporary chaos, whether you're more a one-shoulder sashay or a cross-body crusader.

Now, a brief pause for the showstoppers: those two new charms. Gleaming golden lockets, with the sultry initials "LP", stand out against the leather canvas. Whether you're pulling at the ample zipper or admiring the vintage key fob, there's a sense of legacy, a promise of timelessness.

Loro Piana plays a color symphony, too. From the ethereal white of "Sunday Morning" (reminding us of lazy brunches and sheets kissed by the sun) to the sultry depth of "Dark Chocolate Licorice" and "New Petrolio." And then, for those in-the-know, there's "Deep Kummel" – Loro Piana’s signature shade that softly whispers feminine charm.

The Extra Bag offers more than mere utility; it represents a story, a tribute to timeless grace. Imagine meandering through autumnal Parisian boulevards, carrying a piece that feels both light and balanced.

As autumn approaches, anticipate seeing this refined piece in Loro Piana boutiques and on their online collection.

Loro Piana FALL/WINTER 2023
(c) Loro Piana

KVRT STVFF's ECHO Eyewear

*New Collection
The Future of Retro Chic
KVRT STVFF's ECHO Eyewear

written Sarah Arendts

KVRT STVFF, the maverick fashion brand, renowned for its chic and sportive designs, is making waves once again. The brand has unveiled its latest venture: ECHO eyewear, an eclectic mix of past influences and future aspirations, curated for the fashion-forward individual.

In an industry drowning in déjà vu, ECHO emerges as a welcome deviation from the norm. The line's distinctive eyewear designs are a nod to vintage styles, seamlessly blended with modern aesthetics. The monochrome color palette is both timeless and versatile, dovetailing effortlessly with KVRT STVFF's existing collections. Each pair is a statement piece, offering style enthusiasts an avenue to echo their personality.

Since its inception in 2018, KVRT STVFF has been redefining the fashion landscape with an array of sportswear, swimwear, and underwear. Their unique proposition lies in their capacity to blur the line between fashion and functionality, resulting in designs that inspire confidence and ooze power. With ECHO, the brand extends its ethos to eyewear, offering a collection that stands as a testament to their commitment to redefining standards of style and sensuality.

ECHO eyewear is a symbolic representation of KVRT STVFF's adherence to high-end luxury fashion. Each piece is meticulously crafted in-house at the KVRT STVDIO, ensuring unparalleled quality and standard. But ECHO is more than just a collection of eyewear—it's an attitude, a reflection of the brand's philosophy of 'No Fear, No Shame'. ECHO glasses are not just an accessory, but a tool to channel one's confidence and to stride fearlessly through life.

ECHO is KVRT STVFF's latest stride towards redefining sexiness and shaping the narrative of fashion. It's a nod to minimalistic aesthetics, stripped of stereotypes, that caters to the contemporary style-savvy individual with an eye on the future.

all images (c) KVRT STVFF

Louis Vuitton's Fall 2024

*Lookbook
The Hybrid Future is Here
Louis Vuitton's Fall 2024 Collection

written Sarah Arendts

Welcome to the future of fashion, courtesy of Louis Vuitton Studio Prêt-à-Porter Homme's Fall 2024 Collection. This array of inspired pieces is channelling a new era of adaptability, and let's be clear – it's going to change the game.

Picture this: your alarm goes off, you're about to drag yourself out of bed and into the work grind. But this time, Louis Vuitton is in your corner, your wardrobe full of seamless blend of work-play pieces that would make the transition as smooth as a well-aged whisky. This wardrobe of dreams is no longer a fantasy, but the future, brought to life before Pharrell Williams' debut show as Men’s Creative Director in June 2023.

Louis Vuitton’s Fall 2024 Collection is all about fluidity, throwing caution to the wind by mixing traditional professional and casual dress codes. This collection embraces a notion of 'transition', not only in the practical sense but also in a more metaphorical, artistic manner.

We're talking a fusion of corduroy textures with Louis Vuitton's signature Epi leather, diagonally intertwined and spliced into visually-stunning, movement-invoking designs.

Picture the intriguing optical illusion presented by the green aviator jacket with leather panels, or the dark olive generational suit, an elevated take on casual meets professional. Not to mention the sea-blue traditional suit with an unexpected twist – voluminous trousers for that dash of casual flair.

Hybridisation hits the footwear, too, with the LV Discovery derby stealing the show, formal meets street with a sneaker sole. The LV Pacific slip-on takes the baton, blurring the line between elegance and comfort, merging a sneaker sole with a suede upper.

The iconic Epi leather doesn’t end there – it’s been innovatively reimagined in the form of the red Maxi Epi texture and pattern that breathes life into an array of bags. Check out the Alma bowling bag, or the Christopher backpack – your work-play essentials just got a whole lot cooler.

The freshness of the collection is further amplified by new hues of the iconic Louis Vuitton monogram – we're talking olive-green canvas with a splash of orange lining and a blue canvas with a grounding brown lining.

So, ready to rewrite your fashion narrative?

Louis Vuitton's Fall 2024 Collection is here to prove that boundaries are meant to be broken and that the future of men's fashion is anything but boring. Get set to live the hybrid life, where work-play is not just a concept but a reality. We’ve glimpsed the future, and it’s looking oh-so-Vuitton.

all images (c) Louis Vuitton

Louis Vuitton x Art Basel

*Pop Up
Louis Vuitton Brings Unique Pop-Up Experience to Art Basel

written Amanda Heath

Louis Vuitton continues to surprise and delight art enthusiasts worldwide with its series of innovative pop-up experiences. Following successful iterations in illustrious cities like Venice, Shanghai, and Dubai, the luxury Maison has now brought its latest creation to the prestigious Art Basel event.

Housed in Hall 1 of the renowned contemporary art fair, Louis Vuitton's pop-up is an exploration of the Maison's groundbreaking Editions catalogue, a collection of over a hundred titles that spans subjects of travel, design, art, and fashion.

Each of these publications, including the City Guide, Travel Books, and Fashion Eye collections, encapsulates Louis Vuitton's commitment to blending luxury with culture.

The pop-up event draws on the expertise of a wide range of contributors, from freelance journalists and seasoned authors to cultural experts. Each has helped to capture the essence of the varied subjects and destinations that make up the rich tapestry of Louis Vuitton's literary works.

In an exciting turn, the pop-up event will also host painter and illustrator, Yann Kebbi, for an exclusive signing of his latest creation for the Maison, the Travel Book Las Vegas. Kebbi will be on site from 4pm to 5pm on the 13th and 14th of June. An exclusive “Artist Edition” of the Travel Book will also be available at the event, offering visitors a chance to own a unique piece of Louis Vuitton history.

Open to visitors for the duration of Art Basel, this Louis Vuitton Editions pop-up event invites clients and visitors to embark on a journey across the Maison’s literary works. It promises a thrilling exploration of diverse destinations and themes, all set to be discovered in the vibrant heart of Art Basel.

Don't miss the chance to immerse yourself in the Maison's world of fashion, art, and travel in this unique pop-up experience.