From Form to Function with On
* The Body Is Art Training Campaign
written AMANDA MORTENSON
On teams up with the visionary FKA twigs to unveil The Body Is Art, Part II, the centerpiece of its Spring/Summer 25 Training Collection, presenting training as an evocative, immersive act of self-expression and artistry.
Under the creative direction of FKA twigs and through Jordan Hemingway’s lens, the campaign pulses with energy inside a raw, industrial London warehouse. Movement emerges as a powerful form of expression, channeling creativity and identity.
On x FKA twigs 
The Body Is Art, Part II
On x FKA twigs 
The Body Is Art, Part II
With Paralympic athlete Léa Bayekula, IFBB Pro bodybuilder Michelle Mensah, and dancer Nana Yaa, the visuals honor strength and individuality. Each participant embodies the vision of movement as art—a dynamic exploration of purpose and form.
“I’m drawn to bodies shaped by purpose, by life,” twigs reflects. “In The Body Is Art, Part II, strength becomes art. It’s about redefining beauty through function and celebrating what the body can do.” Her words resonate across the collection, which blends technical precision with a minimalist aesthetic to redefine training apparel.
On’s SS25 Training Collection delivers performance-driven designs with a striking edge. The campaign’s highlighted looks — from the streamlined Studio Cut Out Crop and Train Tights Short to the dynamic Train 2-in-1 Crop paired with Train Shorts — are engineered for freedom and resilience. Twigs herself embodies this duality, wearing pieces that flow seamlessly from performance to expression. Completing the aesthetic are On’s signature sneakers, including the versatile Cloudnova X and high-performance Cloud X 4. The wider SS25 line reflects On’s commitment to innovation and inclusivity. From high-intensity staples like the Train-T and Train Shorts to the ultra-soft Studio line tailored for yoga and barre, the collection addresses diverse movement needs while maintaining a sleek, modern look. It’s sportswear that not only adapts to the body but elevates it, making every movement an act of creativity.
watch campaign film     
On x FKA twigs Present The Body Is Art, Part II Spring/Summer 2025
campaign credits
creative direction  FKA twigs
seen  Jordan Hemingway
film  Robert Richardson
set design  Jabez Bartlett
movement direction  Zoï Tatopoulos
styling  Georgia Pendlebury
mair  Louis Souvestre
make up  Tilda Mace
On x FKA twigs 
The Body Is Art, Part II
On x FKA twigs 
The Body Is Art, Part II
On’s global momentum gains another layer with The Body Is Art, Part II, an expression of its philosophy: movement as a profound force of creativity. Partnering with FKA twigs, the brand shapes training into a multidimensional exploration, one that unites body and soul in dynamics.
 
                
              




 
             
            


 
             
             
             
             
            


 
            


 
            


 
             
            

 
             
            


 
            
 
             
             
             
            