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Valentino's DI.VA in Encyclopedia of Feelings
*Florence Pugh

Creative Director Pierpaolo Piccioli coined the term Valentino DI.VA to encompass the multifaceted character of codes and inner values that represent the contemporary woman, and Pugh fits the DI.VA mold flawlessly.

 

 

The campaign highlights the new Valentino Garavani Rockstud23 bag, representing identity and a non-conformist attitude. The Rockstud23 aligns with an aristo-punk vibe that perfectly complements Pugh's distinctive style. Through this collaboration, Maison Valentino has achieved an authentic relationship with its audience, reinforcing the brand's relevance in today's world.

 

 

 

 

 

As Florence Pugh steps into the world of Maison Valentino, she carries with her the torch of identity, non-conformity, and the essence of the Valentino DI.VA, leaving an indelible mark on the fashion world.