ANIKA LEILA
Tell Me About the Faces


written Hannah Rose Prendergast


– It’s an inquiry that might come from an armchair psychologist, but really, I’m just getting to know Anika Leila, a recent CSM grad whose debut collection takes us on an odyssey through personal and social matters.

 

Playing games and making faces may seem juvenile, but Leila’s channeled them into five womenswear looks that are anything but. Over the last five years, while the beauty industry booms, the British South Asian designer has developed a printing method that employs expired and discarded makeup. Reusing and recycling not only cosmetics but childhood memories allows Leila to revisit the past while carving out the future.

 
 
 
 
 

.artist talk
Anika Leila
speaks with
Hannah Rose Prendergast

first published in
Issue Nr. 33, 02/2022

 
 
Anika Leila LE MILE Magazine Hannah Rose Prendergast man
 
 
 
Anika Leila LE MILE Magazine Hannah Rose Prendergast Untitled
 

Hannah Rose //
Can you tell me about your background? When did you know that you wanted to get into fashion?

Anika Leila //
My grandma looked after me a lot when I was younger and was very into sewing and organic hand-making methods of clothing production. I wandered around her sewing room, going through her piles of fabric and tools, looking through everything, analyzing each stitch and seam. I always knew that I wanted to sew but could never afford a sewing machine and mannequin, so at around 14 or 15, I started working at a cafe to save up for all the supplies required. After a lot of practice and experimentation, I was confident that this brought me joy, happiness, and satisfaction, far more than any other educational path I was being influenced to go into.

You graduated with a BA in Womenswear from Central Saint Martins in May. What was that journey like? What’s one of the most important things you learned?
The four-year journey has been very eye-opening in terms of how I see myself as a student, designer, worker, employee, etc. CSM involves a lot of practical work, so it was a significant time for me to develop and progress in areas I felt least confident in. One of the most important things I learned there was to look inward at my own personal experiences, no matter how uncomfortable they may be, and allow this acknowledgment to lay the foundations of my work. Initially, I had a bad habit of always wanting to tell other people's stories and experiences via my work because I knew that looking at my own would make me uncomfortable.

 
 

What’s the story of your graduate collection, Anika’s Odyssey? Tell me about the faces; how did they come to you?
Anika's Odyssey is a game I played as a kid in my dad's office on his big, chunky Windows PC. I was isolated from my siblings, so I found other ways to pass the time during summer holidays while coping with and learning from difficult situations. The game is about a little girl named Anika, who loses her toy bunny and goes on many adventures to get it back. She does whatever it takes, even if it means deceiving all the little monsters around her. The game is based on memory and critical thinking. Being 23, reflecting on the person I am now, I recognize that manipulation and narcissistic tendencies were a huge part of my childhood due to my environment. I used the game's narrative, the monsters' visuals, and the lessons the game taught me as a child to explore these themes via fabric, clay sculptures, prints, and fit. The face prints come from the monsters within the game, and the makeup used to create them consists of old Disney makeup, face paints, etc., that my mum kept in a memory box.

How did you implement the sculptural elements?
I’ve always loved sculpting and building; I do that a lot in my career now. When I finish using a makeup product, I have to ensure it’s clean before I can recycle it responsibly. If it’s difficult to clean or can’t be recycled, I crush up the packaging into fine, blunt pieces and use it to create fabric sculptures. The clay sculptures were made freehand and observational, a process similar to my childhood drawings, referenced throughout my work.

 

Why is it important for you to take a sustainable approach?
Sustainability holds high regard in all of my work, but for this collection, in particular, I wanted to ensure that I was buying as little as possible to keep the themes of my childhood authentic. When I was younger, I didn’t go to an art shop to buy a bunch of supplies to play and create with; instead, I made do with what I had in my bedroom or my dad's office, etc. So for this collection, I wanted to use what already existed in my environment.

How did the pandemic help shape your collection?
The pandemic taught me what type of worker I am. I realized that I love to work alone in my own set space with one song on repeat for as long as I can stand it. Knowing this presented some challenges because I felt uncomfortable in any other environment and guilty for not putting in 110% effort. However, I was able to speak to my tutors and come to a compromise, so it all worked out in the end.

As a Punjabi-Indian designer, how does culture play a role in your work? Have you experienced racism along the way?
Culture plays a huge part in my work because I feel it’s a world I’m just getting to explore. I’ve always lived in London, UK, and my family is quite westernized, so there was a lot of 'me' that I didn’t know about until early lockdown when I began researching myself and getting in touch with as many people as possible.

Unfortunately, there’s been many instances of racism that have followed me throughout my career and education. I think it's critical to highlight that it's still a huge issue that clouds every opportunity I get, every person I speak to, every event I get invited to, every collaboration I undertake, and every educational setting I encounter, as is the same for every other POC in any career.

 
 
Anika Leila LE MILE Magazine Hannah Rose Prendergast  portrait dress
 
 
Anika Leila LE MILE Magazine Hannah Rose Prendergast Untitled
 

Where or who else do you draw your inspiration from?
I get a lot of inspiration from stories told to me by my loved ones. I also like to work at a very surface and impulsive level; for example, one of the dresses I made was an observational drape of a partner's face while they were sleeping.

Fast fashion brands are known for ripping off student designers’ work, including your own. How does this make you feel?
Shein and Ali Express continue to rip off every design I post on Instagram. In turn, I’ve noticed myself becoming more and more restrictive with what I post because the image belongs to Instagram. I was shocked and upset when it started to happen, which is unfortunate because there’s not a lot I can do. I am grateful for the response from my followers and that people want the real thing over the cheap copy because they know that everything I produce is high-quality one-of-one designs.

Do you feel comfortable talking about living with vitiligo? How did you learn to embrace it?
My vitiligo was much more salient when I was younger, especially on my face. I remember being extremely insecure about it because kids are mean, and my mum would help me cover it with makeup. It caused a lot of identity issues for me as a young adult, but I learned to love everything about myself, including the parts that were different. Today, my vitiligo is only really noticeable when I get a tan, but I still embrace it as part of me, just as other people have freckles, moles, or birthmarks. It doesn’t make me self-conscious anymore.

What does the word ‘oddity’ mean to you?
‘Oddity’ means different, and I think that word fits comfortably within my life and career. Nothing has ever been 'traditional,’ whether that’s my personal life, health, educational path, degree experience, etc., especially compared to my family, friends, and classmates.

What can we expect to see from you next?
I hope now that university is over, I can continue working on my brand with the freedom to put in all my time, which I’m extremely excited about. I also hope to work alongside like-minded individuals who share similar values in sustainable design and see what we can create.

 

credits
models @meselx2c Mesel, @waitamin.min Nisha, @imvnmusic Iman and @jasonpatel Jason.
seen @harakaur_photography @enyaninkovic
editing, set design and garments @anikaleila
casting @cimmiedhanda

(c) ANIKA LEILA, 2022