As the sun sets over the azure waters of the French Riviera, a vintage Mini Moke emerges from the shadows, bearing the unmistakable mark of Celine. The iconic fashion house takes us on a journey to the heart of the Mediterranean with the unveiling of their latest collection, La Collection de Saint-Tropez. This stunning ensemble pays homage to the charm and allure of the French Riviera, conjuring memories of sun-soaked summers spent on the Côte d'Azur.

Hedi Slimane, the creative force behind Celine, has been deeply inspired by the rich history of Saint-Tropez ever since he settled in Ramatuelle five years ago. The legendary designer has skillfully interwoven the spirit of the French Riviera with the Parisian elegance that defines Celine, resulting in a collection that encapsulates the allure of the Saint-Germain-des-Prés codes.

The enchanting campaign for La Collection de Saint-Tropez was shot along the breathtaking coastline of the French Riviera, with the customized vintage Mini Moke serving as a symbol of freedom and pleasure. First introduced in 1964, the Mini Moke was originally designed for military use but quickly became a summertime staple in seaside towns like Saint-Tropez. The iconic convertible, famously driven by French actress Brigitte Bardot, has been meticulously restored and reimagined by Celine.

Intricate details elevate the Mini Moke to new heights, reflecting Celine's commitment to craftsmanship and sophistication. The vehicle features a Triomphe wooden steering wheel, a Triomphe canvas hood, and a dashboard adorned with tan leather elements. Wicker seats and spare wheel protection lend a nostalgic touch, while a golden Triomphe signature graces the wheels and gear shift, serving as a testament to the brand's enduring legacy.

La Collection de Saint-Tropez embodies the essence of the French Riviera, evoking a timelessness that resonates with the spirit of Celine. From the sun-drenched shores of Saint-Tropez to the cobblestone streets of Saint-Germain-des-Prés, the collection captures the imagination and transports us to a world of seaside splendor. Through the lens of Hedi Slimane, Celine's Spring-Summer 2023 offering is a love letter to the French Riviera—a celebration of its history, its beauty, and its undeniable charm.

credits
All Images (c) CELINE