For the first time since the Soulland introduced womenswear, the mens- and womenswear lines have been merged to one gender free collection.

The storytelling for SS23 is the first chapter in a new trilogy. The collection’s inspiration is about an imaginary house with different inhabitants. The foundation for the materials in the collection is Soulland’s Family of Fabrics; a group of 15 fabrics that are responsible, versatile, and high quality. These are fabrics that have become part of Soulland’s DNA and the starting point for every collection. Li-Ning’s expertise in high performance technology as well as the brand’s ongoing inspiration taken from the world of sports and Mr. Li Ning himself, perfectly pair with Soulland’s aesthetic and design direction of founder and creative director Silas Oda Adler. Both brands are propelled by a shared passion for sports, storytelling and building a global community of dedicated individuals with a passion for running, pre- inter and post.

Through this partnership, Li-Ning marks its debut at Pitti Imagine Uomo. The show featured apparel and footwear from PRE-INTER-POST, the running focused premium collaborative project. This season’s updated running footwear models, the Shadow & the Furious Rider 6, due to launch globally on June 25th, were shown in a special spray-painted silver iteration. The show also provided a first sneak peek to Soulland’s upcoming lifestyle collab with Li-Ning’s premium range ‘China Li-Ning’ which is shown through customization techniques and key footwear models: the Yun You Slay slide, the Exceed Infinity.