GOT BAG Moon Bag Ruffle

GOATS GOT BAG Campaign
*A Herd Becomes a Headline

written AMANDA MORTENSON

Some campaigns arrive through strategy decks. But others fall from the sky. GOT BAG’s latest story started with a shepherd in Albania who typed four letters into Google. G-O-A-T B-A-G. A delivery went out, a herd received its new gear, and soon an email returned with photos of goats on the beach. Each animal carried a GOT BAG as if this was the natural order of things. The team packed cameras and went to see it firsthand. Their result is the brands new campaign called “GOATS GOT BAG.”

watch
Mockumentary

The images feel like postcards from an unexpected runway. A black goat under the coastal sun wears a pale Moon Bag with complete ease. A taupe bag appears against limestone and tumbling lemons. A shepherd named Sherif, dressed in wool and holding a staff, lifts a hot coral Ruffle like an official badge of style. The herd moves together along a stone wall and Mediterranean light is washing the scene. The film that accompanies the visuals carries the same energy. Sherif speaks about his herd, the way he names them after his children, the way he sees them as family. He smiles, and the herd steps into fashion history.

GOT BAG’s identity has always circled around material, impact, and design. Since 2018, the label has worked under the line “From Trash to Treasure.” Their process starts with discarded matter such as ocean plastic, fishing nets, industrial scraps. Through recycling and refinement, this matter becomes yarn, then fabric, then a surface with style. From that surface, shapes arrive. Backpacks for commuters, shoppers for markets, rolltops for travel, crossbodies for urban rhythm, puffer bags for play. Each design carries a signature of clean lines, strong details, a feel for volume and curve.

GOT BAG Wavy Puffer Moon Bag in oyster

GOT BAG Cloud Moon Bag in soft shell

The campaign shows this spectrum in action. On the goats you spot the Puffer Moon Bag in black, oyster, scallop. You see the Moon Bag Ruffle in hot coral, cobalt, soft shell. You recognize the way GOT BAG expands a family of products into a larger landscape. They form a catalogue that grows season by season, always linked to the same ethos of reuse and redesign.

What stands out is the tone, because “GOATS GOT BAG” is playful, clever, and confident. The visuals have humor, the mockumentary leans into irony, and the whole story carries a wink. At the same time, it signals reach. Fashion audiences see it, lifestyle audiences see it, and global followers share it. The herd becomes a symbol of how far a label can travel when it mixes creativity with a clear core.

Sherif appears in the campaign as a central figure, he lives with his herd by the Albanian coast, cares for them with devotion, and shares their daily rhythm. His story unfolds in the visuals and the film, where shepherd and herd move together through landscape and frame. His goats wear the bags, he tells his story, and the brand steps into new territory. The shepherd and the label stand side by side, each adding weight to the other.

Behind the campaign sits a company that has grown with purpose. GOT BAG operates as a B Corp™, meeting global standards for social and ecological responsibility. Their foundation in Indonesia collects plastic waste from rivers and coastal areas, builds waste systems with local communities, and channels material into new cycles. The impact is measurable, at the same time, the brand designs products that people want to carry. A backpack on a bike lane in Berlin, a crossbody on a weekend flight, and a Moon Bag carried by a goat along the coast.

Sherif wears GOT BAG Cloud Shoulder Bag in hot coral

“GOATS GOT BAG” frames all of this with lightness. The images travel easily and the story sticks. A herd with bags moves across a landscape and suddenly a global audience pays attention. GOT BAG steps into 2025 with a narrative that feels surreal and direct. A shepherd, a herd, and a set of bags that embody design with responsibility. GOT BAG has always spoken through product and this new campaign speaks through image. Together they shape a brand that holds its line, carries its mission, and expands its world. From beaches in Albania to sidewalks in Tokyo, the bags move. They hold objects, they hold meaning, and now they hold a place in one of the most original campaigns of the year.

GOATS GOT BAG Campaign

GOATS GOT BAG Campaign

discover the brand www.got-bag.com

NOMOS Glashütte *Club Sport neomatik

A New Worldtimer from NOMOS Glashütte
*Refined Color and Craft

written Amanda Mortenson

Understated design and horological finesse define the work of NOMOS Glashütte. With the Club Sport neomatik Worldtimer Volcano, the brand continues its dedication to color and function—all filtered through the lens of quiet elegance.

(c) NOMOS Glashütte

This timepiece is part of a limited series of six new color variants in the Club Sport Worldtimer line. Its dial, rendered in a bold anthracite tone reminiscent of volcanic rock, introduces a refined chromatic depth to the collection. The look is tactile and mineral, without becoming ornamental. It’s a precise composition of shape and substance.

The 40 mm stainless steel case features a domed sapphire crystal with anti-reflective coating on both sides. At just 9.9 mm in height, it wears flat and balanced, secured by a durable Club Sport bracelet with quick-change spring bars and a 20 mm lug width. With water resistance up to 10 ATM, the Volcano edition moves seamlessly from day to evening, city to travel.

(c) NOMOS Glashütte

(c) NOMOS Glashütte

(c) NOMOS Glashütte
S1 Club Sport neomatik Worldtimer Volcano

Its engine is the DUW 3202, an in-house automatic caliber designed for technical and visual harmony. The worldtime mechanism, paired with a red 24-hour hand and a day-night display, allows for simultaneous reading of two time zones, ideal for those living across borders. White Superluminova ensures readability in dim light, integrated into the hour markers and hands.

NOMOS assembles each movement in Glashütte using traditional methods and proprietary innovation. The DUW 3202 features the NOMOS swing system, a stop-seconds mechanism, and a bidirectional winding rotor. The balance bridge, blue balance spring, and regulation in six positions reflect a commitment to precision. A sapphire caseback showcases the rhodium-plated surfaces decorated with Glashütte ribbing and perlage, while the ratchet and duplex wheels display a sunburst finish.

On the wrist, the Volcano edition carries weight through detail rather than excess. It communicates clarity and control, with a dark dial that changes with the light, from cool slate to deep charcoal. The restrained color is interrupted only by the quiet accent of the red 24-hour hand, introducing just the right amount of tension within the harmony. This is a limited edition of 175 pieces only. Each watch is engraved accordingly: "Limited Edition – Volcano 1/175." It is a watch that travels, but does not shout. Its presence is refined and expressive of a design language that values materiality and nuance.

NOMOS Glashütte brings mechanical ingenuity into dialogue with restrained aesthetics. The Club Sport neomatik Worldtimer Volcano lives in this space—a watch of precision, made for individuals who move across time and space with intention.

also read NOMOS Glashütte Color Revolution *31 Shades of Time

Louis Vuitton *LV BIKER

LV BIKER
*New Signature in Soft Power

written MONICA DE LUNA

A rebellion in leather. A manifesto in motion. The LV BIKER bag, unveiled in Louis Vuitton’s Spring-Summer 2025 collection, rewrites the language of luxury accessories. Designed by Nicolas Ghesquière, this latest signature piece channels the paradox of soft power—a force both undeniable and fluid, strength disguised in elegance.

The LV BIKER is a study in movement and form. Inspired by the silhouette of a classic biker jacket, its foldable construction reflects Louis Vuitton’s heritage of craftsmanship, shaping a new expression in design. With its supple structure and precise detailing, this bag embodies a distinct presence.

LOUIS VUITTON
Making Of

LOUIS VUITTON
LV BIKER Bag SS25 Collection

Introducing Pixel lambskin leather, an innovation in texture and tone. A meticulous layering process deepens the grain, giving the bag a two-toned effect that shifts under the light—an illusion of depth, a whisper of movement. Available in a spectrum of urban hues, from Pixel Noir to Dark Denim, Pixel Grège to Nano Noir, each variation speaks in its own frequency.

The LV BIKER thrives in transition. A dynamic interplay of straps and handles allows for multiple identities—worn as a clutch, draped over the elbow, slung across the body. A shape-shifting companion that adapts to the rhythms of the wearer, asserting itself in every iteration.

Heritage meets future. Trunk-making savoir-faire collides with contemporary utility. The LV BIKER bag, available in stores from February 22, 2025, challenges convention and refines rebellion. Three sizes. Infinite ways to wear.

LOUIS VUITTON
LV BIKER Bag SS25 Collection

LOUIS VUITTON
Runway

Louis Vuitton *Tambour Alchemize

Louis Vuitton Tambour
*Time Forged in Stone

written AMANDA MORTENSON

Louis Vuitton orchestrates time. The Tambour High End collection—now expanded with two audacious new iterations—embodies the synthesis of engineering and artistry. This is material mastery, savoir-faire expressed through horology.

Two watches. Two philosophies. A 40mm yellow-gold Tambour with a dial sculpted from Brazilian onyx, anchored in a bezel of saffron sapphires. A platinum Tambour, gradient-lit with rubies and sapphires, an explosion of calibrated color that reshapes the idea of the spectrum. Both operate in extreme limitation—only 30 and 50 pieces respectively. Their creation follows a meticulous process that dictates its own rarity.

Louis Vuitton
Tambour High-End Rainbow Session

For the first time, the Tambour embraces hard stone, elevating Brazilian onyx to an object of precision. Twelve individual segments form the dial’s minute ring—each piece drilled, polished, and adjusted under a near-zero margin for error. A slip, a scratch, a miscalculation? Start over. The luminous baguette-cut saffron sapphires carry a coded language, drawn from a 1911 Louis Vuitton trunk in Vuittonite yellow. Timekeeping here manifests as storytelling.

Platinum resists. It refuses to be easily shaped, demanding 30% more machining time than its gold counterpart. The result: a case of extreme density and weight, its brushed and polished surfaces absorbing and refracting light. Encircling it, a spectrum of 59 meticulously sourced corundum gemstones, their color transition seamless—no jarring breaks, no discord. From the high-energy fuchsia rubies of Mozambique to the deep greens and violets of Sri Lanka, this is color as movement, gradient as narrative. Even the caseback whispers exclusivity—a single 1.6mm saffron sapphire, a hidden marker of the watch’s platinum identity.

Within both pieces beats the Calibre LFT023—the first proprietary three-hand movement of La Fabrique du Temps Louis Vuitton. Aan exhibition of savoir-faire: Geneva Chronometric Observatory-certified accuracy (-4/+6 seconds per day), a 22K rose gold micro-rotor carved with the Louis Vuitton monogram, a barrel adorned with the maison’s signature flower motif. 50-hour power reserve. 31 colorless sapphires embedded for reduced friction. Precision and poetry, without compromise.

Louis Vuitton
Tambour High-End YG ONYX Front

Louis Vuitton’s Tambour High End collection manifests as an expression of material truth. Time, sculpted in precious stones and metals, takes on permanence. 30 yellow gold. 50 platinum. The countdown has already begun.