SAMUEL WATSON *discusses Career Formation, Pressure, and Long-term Orientation in Fashion

That´s How Samuel Watson Manages Pressure, Rejection, and Forward Momentum

interview + written CHIDOZIE OBASI

When it comes to fashion, the emergence of a promising new talent still carries weight. In an industry shaped by saturation and accelerating cycles, it takes discipline, persistence, and clarity to sustain attention.

Sam wears a total look by MOSCHINO

Following campaigns for Emporio Armani and Alan Crocetti, and most recently appearing as the face of Calvin Klein’s global underwear campaign, Samuel Watson continues to define his position within a system he has long been committed to. Yet visibility alone is not the endpoint. “I’m someone who deeply values having a home base, and the more I grow, the more owning a place of my own would mean the whole world to me,” he reflects, fully aware that professional affirmation rarely follows a straight line.

In conversation with LE MILE’s Fashion Director Chidozie Obasi, Watson discusses modeling, personal pressure, mental health, and the longer trajectory he is working toward.

Sam wears a total look by LORO PIANA

Sam wears a total look by ZEGNA

Chidozie Obasi
Could you kindly introduce yourself to us?

Samuel Watson
I’m Samuel Watson, aged 22 from Sydney, Australia.

Who were the biggest inspirations you had while growing up?

My biggest inspiration would definitely have to be my parents. They’re the hardest working people I know, and watching their dedication and resilience growing up really shaped how I approach life. I try to carry that same work ethic into everything I do, both personally and professionally. Another major source of inspiration came from the online fitness space. When I started high school, I was naturally very skinny and felt insecure about my body. That pushed me to dive deep into learning how to build and transform the human body. I became obsessed with self-education—reading, experimenting, and training consistently. Over time, it became not just a passion but a skill I still use today in my career as a model.

How did you venture into the fashion industry?

While I was studying psychology at university in Australia, my partner at the time was working as a model. I saw how much fun she was having and the incredible experiences she was gaining. When she suggested that I could model too, I decided to give it a shot. She referred me to her agent, who signed me—and from there, the rest is history!

What have been your biggest pinch-me moments so far?

The biggest pinch-me moment has to be my first Emporio Armani Underwear campaign. I had just returned from a week away at a music festival with friends when I got a call from my agent telling me I was flying to Milan in four days to shoot the campaign. I was absolutely ecstatic—this was my first major job. To make it even more surreal, a friend sent me a photo a few weeks ago showing my campaign image painted on the side of a building in the middle of Milan. Needless to say, I was speechless.

Sam wears a grey coat by CELINE, a blazer by BRUNELLO CUCINELLI, a shirt by BRIONI, and pants by DOLCE & GABBANA

Sam wears a total look by PRADA

How do you deal with rejection and downfalls?

Rejection is a constant in this industry. After nearly three years of modeling, I’ve become so used to it that it doesn’t really affect me anymore. From a professional standpoint, I never take it personally. If an option falls through, I shift my focus to what’s next.

I genuinely believe that setbacks are opportunities to grow. You pick yourself up, learn from the experience, and move forward stronger. Spiritually, I often take rejection as a sign from the universe that something else is meant for me.

In an industry shaped by complexities, how do you maintain positivity and protect your mental health?

Thankfully, I’ve managed to maintain a healthy mental state throughout my career. I credit that to keeping things simple—sticking to a consistent workout routine, eating nutritious whole foods, and living a balanced lifestyle, even while traveling. The fashion industry constantly puts you in situations where you need to make big decisions, and it can feel isolating since modeling is such a unique job. When I find myself stressed, I go for a walk and mentally play out scenarios. It helps me gain perspective and simplify whatever I’m facing.

What is your biggest aspiration right now?

Right now, my main goal is to grow within the fashion industry. I’m fully focused on modeling and excited by the momentum I’ve built so far this year. There are a few projects yet to be released that I can’t wait to share. Outside of modeling, one of my dreams is to own a small cottage in my hometown. I’m someone who deeply values having a home base, and owning one of my own would mean the world to me. It goes hand-in-hand with achieving success in my career, so I’ll continue working hard to get there.

Any final thoughts you’d like to share?

I’d like to thank the team for creating such an incredible piece of work and for the amazing experience I had throughout the process. It’s a true honor to be featured in the print issue of this magazine and to have collaborated with such a talented group of people. Honestly, this shoot pushed me out of my comfort zone. I’m naturally a pretty mellow person, so “going mad” in front of the camera didn’t come naturally. But with the encouragement and creative energy on set, I was inspired to step into the story—and together, we created something truly beautiful.

Sam wears a chequered skirt by INSTITUTION, a pleated skirt by JIL SANDER by Lucie and Luke Meier, jewellery by VOODOO JEWELS, shoes by SEBAGO, and socks by CELINE

Sam wears a blazer by GABRIELE PASINI, a black shirt by ALESSANDRO GHERARDI, a denim shirt by DIESEL, pants by ACT N1, and shoes by DR. MARTENS

photography   COSIMO BUCCOLIERI via STUDIO REPOSSI
fashion director + stylist   CHIDOZIE OBASI
head of production   JESSICA LOVATO
contributing editor   LUCA ROSEI
fashion coordinator   ALBERTO MICHISANTI
copy editor   EDWARD PUSCA
make up + hair   SARA BERGAGLIO via MKS MILANO using MAC COSMETICS
set designer   THALA BELLONI
model   SAMUEL WATSON via WW MGMT
photography assistant   ANTONIO CROTTI
fashion assistants    LORIS VOTTERO + CLOE RUBINATO + ANNA REGGAZZONI + MARTINA MANENTI + ALESSANDRA DI MUGNO + ANGELICA GUAMAN + REBECCA ASTORINO
copyright LE MILE Magazine / ACosimo Buccolieri