IMPADIA by BDK Parfums
*Rose Parade, Paris Bottled, Ego Included
written Monica de Luna
There are mornings in Paris when the light arrives late, hungover and still dressed for last night’s vernissage, spilling rosé and orange across rooftops as if trying to distract the city from whatever existential crisis it’s currently plotting.
BDK Parfums, always one step ahead and never underdressed, walks into this glowing mess and presents IMPADIA—one hundred milliliters of pure Parisian theatre, rehearsed, bottled, and capped like a miniature monument, ready to colonize wrists from Saint-Honoré to the last seat at Café de Flore.
(c) BDK Paris
Jordi Fernández, the nose with the hands of a botanist and the heart of a poet, assembles Bulgarian and Turkish roses, plucked at the peak of drama, flown in like VIP guests to a garden party where the guest list includes mandarin, bergamot, a pear who claims to have summered in the Marais, and vanilla who refuses to sit still. The result is a floral spectacle that does not whisper, does not hide behind a curtain, does not RSVP—simply arrives, luminous and overdressed, dripping with honeyed sunlight and edible secrets.
David Benedek, founder, ringmaster, and possibly Paris’s most enthusiastic fan, claims every sunrise as a personal gift and every sunset as a brand collaboration. He wanders the Palais-Royal and the Tuileries, collecting light as others collect receipts, then promptly instructs the world’s perfumers to bottle the entire scene. The bottle glows, the cap preens, the city sighs—IMPADIA enters the chat, leaving every garden in Paris checking its own scent profile in a pocket mirror.
A spritz of IMPADIA promises transformation; stone turns silk, pigeons turn art critics, lovers discover poetic purpose, and every passing stranger grows suddenly convinced you own the deeds to at least one Haussmann apartment. Rose, in this scenario, is queen, president, and maître d’, commanding attention with every breath, assembling fruit, blossom, praline, and wood as accessories. Each note is a handshake, a double-take, a well-timed shoulder pad in the crowded metro of olfactory ambition. Paris, with its manic energy and inability to ever be subtle, demands a perfume that lives as loudly. IMPADIA obliges, stepping out every day as if the city invented golden hour, layering sunlight over skin, rewriting the myth of the French garden in every atomized plume. Each bottle is a ticket to the performance, and every wearer a cameo in this endless, rose-colored parade. Experience yourself!
(c) BDK Paris
(c) BDK Paris
(c) BDK Paris