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perfume

Seoul’s New Perfume Vanguard

Seoul’s New Perfume Vanguard

SEOUL’S SCENT SCENE
*Inside Korea’s Rising Scent Scene

 

written LAURA DUNKELMANN

 

New notes. Untold stories. Visionary visuals. The world’s most restless perfume concepts are now rising from Seoul. To reduce them all to K-pop gloss would be a mistake: these young brands play in different registers – some eccentric, some tender, some unapologetically avant-garde. Always authentic. Always alive. A scent compilation of the city’s new vanguard.

 

On a small hill, tucked between housing blocks and the Leeum Museum, a thick red upside-down “U” pulses with bass – and base notes. Step through and you’re inside Borntostandout’s flagship, part gallery, part funhouse, part provocation. In one corridor: paintings, porcelain, sculpture. In another: mirrored walls, from whose ceilings hang matte-white flacons like ghostly fruit. The mood is loud, the gestures are bold. With creations like Fig Porn and Dirty Rice founder Jun Lim, once an investment banker, insists on friction. “Inspiration comes from the everyday. Sometimes from something as banal as old chewing gum,” he says. The vibe? More bar-night than boutique. Perfume as an attitude, not flattering accessory. It works – even the branded bags have become covetable objects. Founded in 2022, Borntostandout is already backed by L’Oréal and available in niche perfumeries globally.

 
LE MILE Magazine SEOUL SCENT SCENE by Laura Dunkelmann BORNTOSTANDOUT HANNAM FLAGSHIP HANNAM

Borntostandout, Hannam Flagship Store

 
LE MILE Magazine SEOUL SCENT SCENE by Laura Dunkelmann_BORNTOSTANOUT EXTRAIT EXTRÊME_BLACK GUAVA

Borntostandout
Black Guava

 

A short walk from Borntostandout down the hill, a different frequency: the dreamlike Pesade, with its hazy unisex blend Blue Eyeshadow and the London-inflected SW19, complete with gelato bar serving flavors that echo the scents, are nestled between internationally known names in the era most dense with scent stores. Few metres further, there’s minimalist Nonfiction, whose in-store-only Odorama Cities channels Korean herbs into an olfactory postcard. And then the city’s scent icon: Tamburins.

Its best seller Chamo is everywhere. A code, a secret handshake. Seoul’s answer to what Santal 33 once was in New York: understated but unmistakable, raw yet soft, a cult in the air. To leave Seoul without a Tamburins bag is almost impossible. Hand cream, balm, eau de parfum – they’re souvenirs as much as scents. Founded in 2017, part of the Gentle Monster universe, Tamburins now runs multiple flagships and pop-ups, Haus Nowhere being the latest dependance. But perfume is only half the story: retail is theatre. Abstract electronic art-pop plays, K-pop stars front the campaigns. In summer, Silent Beach filled a warehouse with sand, performance art, and a limited-edition vinyl tied to the scent. Perfume as gesamtkunstwerk.

From a Western gaze, such staging feels almost alien. And yet, despite the radical packaging and spectacle, most Korean brands still collaborate with French perfumers. The labels may read Made in Korea, but the tradition lingers in the base notes.

 
LE MILE Magazine SEOUL SCENT SCENE by Laura Dunkelmann_Tamburins_Store

Tamburins Store Seoul, new space at the recently opened Haus Nowhere

 
 

Not so at Sarangheyo. Here, founder Sung composes with Korean collaborators only. His collection is a memoir in molecules – journeys, encounters, stories refracted through a Korean lens. There’s nothing trendy here, the brand is a reflection of class and timlessness. His studio, hidden in a 1960s office block and far away from any shiny shopping area, it feels like an echo chamber of that heritage: oils he uses to experiment with, glass vials, a vintage hi-fi he implemented into the showrooms soundsystem, humming soft jazz. “My perfumes are a link to my origin,” he explains while putting on his iconic canvas apron. Clients can visit the space for intimate consultations as well. After years at LVMH, Sung left and launched Sarangheyo in 2020. “Everything I do now feels authentic,” he says, showing a traditional korean hanko ink pad – the smell of which inspired his next launch. Once conceived as men’s scents, his range now floats unisex: sweet-bitter contrasts in Chocolatic Nchnt; fragile florals in Flower, inspired by a painter living deep in the Seorak forest, where pine and musk drift together like mist.


 
 
 
LE MILE Magazine SEOUL SCENT SCENE by Laura Dunkelmann_Saranghaeyo_KOR_SRHY

Saranghaeyo
91. CHOCOLATIC NCHNT

 
LE MILE Magazine SEOUL SCENT SCENE by Laura Dunkelmann_Saranghaeyo_KakaoTalk

Saranghaeyo
Founder Sung in his showroom 

 

Also, Sisiology, founded by Nicole Park – a third-generation insider of South Korea’s beauty world – turns away from spectacle and toward the analogue. The language of the 2022 found brand is quieter, circling around moments of emotion and connection, like photographs held in scent. The perfumes feel like intimate captures, soft as memory. Nicole herself reflects that sensibility: her store sits inside a futuristic building whose architecture, from afar, resembles the silhouette of a face. Inside, the atmosphere is hushed. When she sprays Overflown onto delicately illustrated blotters, she doesn’t ask which notes I detect, but which emotions surface. With this clean, floral, luminous fragrance, a sense of enthusiasm and comfort rises — less a perfume, more a feeling suspended in air.

 

In contrast, CGS presents the avant-garde in its purest form. The 2025 perfume debut of avant-garde photographer Gi Seok Cho. The most niche of all – and the most otherworldly. A secret showroom above his studio in Gangnam. Appointment only. “How did you find this place?” asks the man at the door. Inside, you step into a surreal topography: photographic collages, sculpture fragments, brutalist concrete pierced by circular shafts of light. Flacons displayed like trophies from a parallel planet. On the rooftop, a massive white statue – fallen angel, street fighter, both. The perfumes themselves? Softer than the world they inhabit. Bad Dreams, one of the three perfumes, with its smoke of tobacco and cinnamon, is strangely tender against visuals of thorned hands and butterfly-winged heads.

 
LE MILE Magazine SEOUL SCENT SCENE by Laura Dunkelmann Sisology Overtlowing Eau de Parfum

Sisology
Overtlowing

 

Creativity. Authenticity. Otherness. That is the essence. And while these houses could be imagined in Paris, in London, in Tokyo – it makes absolute sense that they flourish here, now, in Seoul. A young city, in a country actively forging its identity, investing fiercely in its culture.
Through sound. Through scent. Through everything in between.

 
LE MILE Magazine SEOUL SCENT SCENE by Laura Dunkelmann_Sisology

Sisology
Photoenthusiast and Sisology founder Nicole Park

 
 
LE MILE Magazine SEOUL SCENT SCENE CGS sculpture at the showrooms rooftop terrace  by Laura Dunkelmann CGS avant-garde photographer Gi Seok Ch

CGS sculpture at the showrooms rooftop terrace 
seen by Cho Gi-Seok

 
LE MILE Magazine SEOUL SCENT SCENE by Laura Dunkelmann_CGS LOVE AND HATE_HANDY CUT

CGS
Love and Hate

Brioni - Les Extraits Collection

Brioni - Les Extraits Collection

BRIONI Les Extraits
*Bottled Obsessions, Hammered Glass

 

written AMANDA MORTENSON

 

Brioni insists on elegance as if it were oxygen. The house has been tailoring Rome’s whisper of power since 1945, and now it has chosen to let that whisper linger on skin, in air, in the memory of whoever dared to stand too close.

 

Les Extraits de Parfum is not a collection in the ordinary sense, more a disciplined experiment conducted in glass and essence, four variations on purity staged like chapters of a book that doesn’t explain itself.

Iris Exquis is iris stripped of politeness, set against lavender, suede, and a shadow of black tea that behaves like a sly accomplice. Encens Minéral glows with incense that refuses to play temple, green edges cut with pepper, a molecule named Mystikal humming like neon behind a curtain. Labdanum Brut moves in velvet, rose liquored up, musk that knows the language of skin better than its owner, a suggestion of vanillin running through it like a signature you can’t quite forge. Papyrus Éternel wears its black tea like a dinner jacket still warm from last night, papyrus rising like smoke, cardamom and vetiver drafted in to remind everyone that refinement also knows how to smolder.

 
 
LE MILE Magazine Brioni Les Extraits Iris Exquis 2025

Brioni
Les Extraits Collection / Iris Exquis

 
 

The bottles are less containers than geological events, heavy, octagonal, faceted like minerals that decided they preferred couture to caves. A block of glass beaten with hammer-texture until it catches light like a restless pool, ready to sit on a shelf as if permanence were still possible. They are too solid for vanity, too sculptural for bathroom clutter, designed to exist as much as to hold.

Brioni calls the project a symphony of purity and elegance, but it feels more like a private performance never intended for applause, four compositions sealed in silence until released by the warmth of skin. The perfumes breathe in their own tempo, neither asking nor offering permission. They simply are, and that is the luxury.

The house still speaks of sustainability, though here it arrives without the megaphone of trend. Vegan, cruelty-free, responsibly sourced, recyclable—words that have been stripped of their PR costume and pressed back into service as part of the tailoring. Nothing about Les Extraits performs morality; it wears it, like a lining you only notice when you run your hand inside.

Brioni has always operated as if style were less an act than a condition, and Les Extraits extends that condition into air. A suit might command presence, but a scent occupies absence. It lingers where the body has moved on, in the folds of an evening, in the silence after the door closes. Four fragrances, four monuments, four ways of saying the same thing: elegance leaves evidence. Enjoy yourself!

Available from 1 November in Brioni boutiques and select stores, each 80 ml flacon of Les Extraits de Parfum is offered at EUR 290.

 
 
LE MILE Magazine Brioni Les Extraits Iris Exquis 2025 bottle design

Brioni
Les Extraits Collection / Iris Exquis

 

BDK Paris - IMPADIA

BDK Paris - IMPADIA

IMPADIA by BDK Parfums
*Rose Parade, Paris Bottled, Ego Included

 

written Monica de Luna

 

There are mornings in Paris when the light arrives late, hungover and still dressed for last night’s vernissage, spilling rosé and orange across rooftops as if trying to distract the city from whatever existential crisis it’s currently plotting.

 

BDK Parfums, always one step ahead and never underdressed, walks into this glowing mess and presents IMPADIA—one hundred milliliters of pure Parisian theatre, rehearsed, bottled, and capped like a miniature monument, ready to colonize wrists from Saint-Honoré to the last seat at Café de Flore.

 
LE MILE Magazine bdk Parfums IMPADIA rose new scent

(c) BDK Paris

 
 

Jordi Fernández, the nose with the hands of a botanist and the heart of a poet, assembles Bulgarian and Turkish roses, plucked at the peak of drama, flown in like VIP guests to a garden party where the guest list includes mandarin, bergamot, a pear who claims to have summered in the Marais, and vanilla who refuses to sit still. The result is a floral spectacle that does not whisper, does not hide behind a curtain, does not RSVP—simply arrives, luminous and overdressed, dripping with honeyed sunlight and edible secrets.

David Benedek, founder, ringmaster, and possibly Paris’s most enthusiastic fan, claims every sunrise as a personal gift and every sunset as a brand collaboration. He wanders the Palais-Royal and the Tuileries, collecting light as others collect receipts, then promptly instructs the world’s perfumers to bottle the entire scene. The bottle glows, the cap preens, the city sighs—IMPADIA enters the chat, leaving every garden in Paris checking its own scent profile in a pocket mirror.

 
 
LE MILE Magazine bdk Parfums IMPADIA rose emotion roses flying
 
 

A spritz of IMPADIA promises transformation; stone turns silk, pigeons turn art critics, lovers discover poetic purpose, and every passing stranger grows suddenly convinced you own the deeds to at least one Haussmann apartment. Rose, in this scenario, is queen, president, and maître d’, commanding attention with every breath, assembling fruit, blossom, praline, and wood as accessories. Each note is a handshake, a double-take, a well-timed shoulder pad in the crowded metro of olfactory ambition. Paris, with its manic energy and inability to ever be subtle, demands a perfume that lives as loudly. IMPADIA obliges, stepping out every day as if the city invented golden hour, layering sunlight over skin, rewriting the myth of the French garden in every atomized plume. Each bottle is a ticket to the performance, and every wearer a cameo in this endless, rose-colored parade. Experience yourself!

 
 
LE MILE Magazine bdk Parfums IMPADIA rose bottle design

(c) BDK Paris

LE MILE Magazine bdk Parfums IMPADIA rose new bottle

(c) BDK Paris

 

(c) BDK Paris

 

Amouage *Decision and Existence

Amouage *Decision and Existence

The Final Elevation
*Amouage's Decision & Existence

 

written MONICA DE LUNA

 

Jebel Shams, the high mountain of the sun, stands above Oman in stillness and breath. Here, light cuts through juniper crowns and stone holds silence. From this summit, two fragrances arise—Decision and Existence.

 

Amouage offers them as the final compositions in the Odyssey Collection, a series shaped by time and devotion to sacred terrain. Under the creative direction of Renaud Salmon and through the hands of Quentin Bisch, these perfumes were born from intention and presence. The mountain offered scenery—it became origin. Its altitude, texture, and rhythm entered each formula with care and clarity.

 
LE MILE Magazine Amouage Decision and Existence Perfumes

(c) AMOUAGE

 
LE MILE Magazine Amouage Decision and Existence Perfumes Oman

(c) AMOUAGE

 
 

Decision opens with tension shaped into elegance. Pink pepper sparks first—sharp, clear, with a lift that stirs the senses awake. Bergamot follows, cool and radiant, while cardamom moves through it like a steady current. The opening carries momentum, structured with fine detail. Simply adorable!

The heart unfolds with depth. Incense forms the central pillar. Juniper, resinous and green, curves around it with dry intensity. Myrrh completes the triad with density and warmth. These materials rise in tandem, each one distinct, yet gathered into harmony. They offer an interior space, held open by intention. At the base, patchouli enters the composition with steady depth. Cedarwood adds clarity. Vanilla brings warmth with round edges and a golden tone. The drydown arrives without gesture or flourish, it simply remains. So Decision becomes atmosphere on the skin, surrounding without overtaking.

The fragrance speaks with still force. Each stage holds structure. Its power builds with weightless control, carried by a resinous column and settled through soft wood. Worn close, it pulses. Carried on air, it gathers presence.

 

Existence moves in a different register. Its beginning is luminous. Lily of the valley rises first, delicate, vivid. Rose enters beside it, open yet serene. These florals radiate quietly, suspended in light.

Incense appears once more, placed with precision. Mystikal blends into the heart, airy and translucent. Labdanum introduces a golden resin, smooth and glowing. These elements hover between substance and shimmer, never forming edges, always in motion.

The base gathers softness. Amber breathes gently across the foundation. White musk lifts it upward. Benzoin holds the finish, smooth and lasting. These accords rest within the skin’s warmth, diffusing slowly across time.

Existence creates a space of calm expansion. It breathes without urgency. The transitions move with ease. Every phase lingers with intention, offering light without projection, depth without density.

 

(c) AMOUAGE

 
 
LE MILE Magazine Amouage Decision and Existence Perfumes

(c) AMOUAGE

 
LE MILE Magazine Amouage Decision and Existence Perfumer Quentin Bisch

(c) AMOUAGE
Quentin Bisch

 

Both fragrances reflect the patience of their creation. Decision contains 33% pure perfume oil. Its formula matured for three weeks in maceration and two in rest. Existence carries 20% concentration, shaped by two weeks of each process. Every phase, from blending to bottle, received time as a central element.

Together, Decision and Existence form a pair based in parallel movement. Each fragrance travels its own line—Decision through earth, fire, but also spice; Existence through bloom, air, and light. Their bond is origin, their shared source the mountain that gave them breath.

Here, the journey continues.

 

From May 19th, 2025, Decision and Existence will be available in 100ml Eau de Parfum, each presented at €365.
Their form reflects dedication. Their essence carries the trace of elevation.

discover more www.amouage.com

AMOUAGE *Purpose 50

AMOUAGE *Purpose 50

AMOUAGE PURPOSE 50
*An Extrait of Skin, Memory, and Resonance

 

written ALBAN E. SMAJLI

 

Amouage distills time, memory, and olfactory science into something beyond mere scent—an artifact of human essence. Purpose 50 Exceptional Extrait embodies intensity, a composition that commands presence.

 

Sitting in his Oman studio, overlooking the alchemical heartbeat of Amouage, Chief Creative Officer Renaud Salmon dissects its creation. “We call it an exceptional extrait,” he begins. At 50% pure perfume oil, Purpose 50 demands a recalibration of what perfume achieves, engaging with the skin in a way that shifts perception.

 
 
LE MILE Magazine Amouage Purpose 50 2025 Perfume Renaud Salmon Quentin Bisch

PURPOSE 50 / Exceptional Extrait
— a composition that inhabits the skin, crafted with 50% pure perfume oil,
frankincense, sandalwood, and vanillin form a resonance of depth and presence

 
LE MILE Magazine Amouage Purpose 50 2025 Perfume Renaud Salmon Quentin Bisch
 
 

Quentin Bisch, the nose behind it all, approaches perfumery without hesitation. “I add,” he declares. “Why repeat something that exists?” Purpose 50 emerges as a crafted entity with depth and intention. This fragrance follows an anatomy. Frankincense forms its vertebrae, shaped by the Omani landscape—a tree that endures, producing a resin unlike any other. “I was rediscovering Purpose in the air, on people’s skin,” Bisch recalls. The transition from creation to wearer reshaped its identity. “I looked at the tree again—its roots, its branches. A human form emerged, standing, grounded.”

This relationship between raw material and human experience adds texture. Sandalwood moves across the skin, its caress deliberate and immersive. Vanillin enhances its presence, drawing the senses in. A specific rose appears, designed for structure rather than decoration, binding the elements with a weightless elegance. Perfume vibrates, and Bisch tunes frequencies, seeking a precise accord. Vetiver and papyrus establish movement, incense pulses through the layers. Each addition amplifies the foundation. Purpose 50 carries a distinct resonance, existing beyond the boundaries of tradition.

 

“I was rediscovering Purpose in the air, on people’s skin. The transition from creation to wearer reshaped its identity.”

Quentin Bisch on Purpose 50

 
LE MILE Magazine Amouage Purpose 50 2025 Perfume Renaud Salmon Quentin Bisch

PURPOS 50 / Exceptional Extrait
—an olfactory force shaped by Oman’s soul

 
 
LE MILE Magazine Amouage Purpose 50 2025 Perfume Renaud Salmon Quentin Bisch
 

Renaud poses the essential question: Why do people call this the archetype of Amouage? Bisch responds without hesitation. “It carries Oman. It exists in freedom.” Purpose 50 demands skin, movement, and presence. “We categorize perfume like we categorize people,” Bisch reflects. “Who elects the ‘best’?”

Purpose 50 Exceptional Extrait resists classification. It extracts something from the wearer, a perfume designed to be felt rather than worn. Amouage shapes a force of creation, its presence extending beyond words, living within the space between sensation and memory.

 

Maison Francis Kurkdjian - APOM

Maison Francis Kurkdjian - APOM

.new fragrance
Maison Francis Kurkdjian APOM
*A New Fragrance for Fluid Souls

 

written Amanda Mortenson

 

Francis Kurkdjian rewrites the scent narrative with APOM, channeling pure energy into a fragrance that lives and breathes fluidity and self-expression.

APOM, short for "A Part of Me," acts as an open call to express your inner world through scent. This version blends its deep roots with a sharp, contemporary edge, capturing a vibe that’s fully in the now while still echoing its origins. APOM speaks as an olfactory manifesto for those who carve their own path.

 
 
 
Maison Francis Kurkdjian APOM Parfume bottle

Maison Francis Kurkdjian
APOM

 

This fragrance fuses with the skin, amplifying the wearer’s natural essence. It embodies individuality, free from traditional labels.

 

APOM taps into the personal side of fragrance, inviting a journey of self-exploration and identity expression. Launching on September 2, 2024, this scent becomes a tool for those looking to express their individuality, with sizes tailored to fit any lifestyle.

Kurkdjian approaches perfumery as an art, with APOM acting as a reflection of self—dynamic, evolving, and deeply connected to who you are. APOM transcends the typical fragrance, serving as a powerful medium for carving out your place in the world.

Francis Kurkdjian pushes APOM beyond the bottle, teaming up with filmmaker Cyril Teste to create a five-minute film that captures the fragrance’s core.

The film unfolds with intentional pacing, pulling the viewer into the narrative that shaped the scent, showcasing the precision and artistry behind APOM’s creation.

 

APOM takes form as a unified fragrance, merging the essence of the original pour Femme and pour Homme into a single experience. It opens with a burst of neroli, sharp and radiant, setting a bold tone. As it evolves, orange blossom and lavender intertwine, balancing floral sweetness with aromatic depth. Vanilla and white musk anchor the scent, adding warmth and depth, with ylang-ylang providing a bright, uplifting touch.

 
Maison Francis Kurkdjian APOM Parfume detail

Maison Francis Kurkdjian
APOM

 

all images
Maison Francis Kurkdjian, 2024
video animation lemilestudios

Maison Francis Kurkdjian - Dawn + Dusk

Maison Francis Kurkdjian - Dawn + Dusk

.new collection
Maison Francis Kurkdjian
*Odes to Dawn + Dusk

 

written Sarah Arendts

 

In the labyrinth of Maison Francis Kurkdjian’s artistic vision, Paris is the soul-stirring muse behind the brand’s most iconic fragrances, Petit Matin and Grand Soir. Conceived in 2016 by the master perfumer himself, Francis Kurkdjian, these fragrances are vivid narratives capturing the city’s ephemeral beauty from the break of dawn to the depths of dusk.

 

“Grand Soir takes the stage, embodying the intoxicating allure of Paris as evening unfolds.”

Petit Matin kicks off the olfactory journey with a burst of musky, citrus freshness that mirrors the pristine glow of Paris at daybreak. Imagine wandering through the silent streets, the city awash in a golden light, with the promise of adventure lingering in the air. This scent encapsulates that moment, blending notes of orange blossom, litsea cubeba, and lavender with a musky base of AmbroxanTM to create a fragrance that’s all about the joyous anticipation of a new day.

 

Maison Francis Kurkdjian
Grand Soir

 
 
 

As the day fades, Grand Soir takes the stage, embodying the intoxicating allure of Paris as evening unfolds. It’s an amber, woody concoction that evokes the sensation of the city’s vibrant nightlife, its streets buzzing with endless possibilities. The initial notes of cistus labdanum, paired with lavender and cinnamon leaf, gradually give way to a warm, vanilla-amber base, enveloping the wearer in a sensuous embrace. It’s a scent that’s not just worn; it’s experienced, inviting you into the night with a promise of mysteries waiting to be unraveled.

Both, Petit Matin and Grand Soir are olfactory monuments to the moments that define the rhythm of Parisian life.

Through these creations, Maison Francis Kurkdjian offers an intimate glimpse into the city’s dual nature – its capacity for serene mornings and its penchant for enigmatic evenings. Each fragrance tells a story of time and place, capturing the essence of Parisian elegance and the transient beauty of everyday moments.

 
LE MILE Magazine x Maison Francis Kurkdjian Petit Matin

Maison Francis Kurkdjian
Petit Matin

 

Maison Francis Kurkdjian
Petit Matin + Grand Soir

 

Maison Francis Kurkdjian challenges the wearer to see Paris in a new light—to find beauty in the fleeting moments, from the first light of dawn to the allure of twilight.

 

all images
Maison Francis Kurkdjian, 2024

Ferragamo Red Leather 2024

Ferragamo Red Leather 2024

.new collection
Ferragamo Red Leather
Exploring Sensuality + Tradition

 

written Monica de Luna

 

Launching into the fragrance fray, Ferragamo Red Leather rips open a fresh page in the men's scent narrative. This latest concoction is a slick fusion of Salvatore Ferragamo's legendary craftsmanship with a zesty twist of modern flair. It's a bold move, blending deep-rooted tradition with the pulse of now, all bottled up in a scent that whispers tales of elegance redefined for today's man.

 
 

Red Leather captures the essence of a man who navigates his path with authenticity, confidently embracing his desires with an ease that's both effortless and genuine.

 

Ferragamo
Red Leather 2024

 
 

Diving into this scent's heart is a wild ride — part discovery, part return to roots.

 

Red Leather is a nod to the raw power of red - the color of passion, effortless Italian cool, and undeniable sex appeal. This blend is an audacious concoction of aromatic, floral, and leather notes, mingling to spin a tale of complexity and energy that truly captures the vibe of the modern man.

Kicking off with a zing of ginger, bergamot, and mandarin, the opening notes hit you with a freshness bomb, blazing a trail like the crack of dawn's first light. This citrus blast is the ultimate hype man, hinting at the warmth and richness waiting to unfurl, leading you by the nose into the fragrance's beating heart.

At its essence, Ferragamo Red Leather gets deep with jasmine absolute, flirts with the understated chic of orris, and throws in a dash of rosemary's green vibrancy. This core is a mosaic of aromas, where floral meets aromatic in a dance that vibes with the raw power and zest of its components.

Grounding this sensory journey, the base hits with vetiver, sandalwood, and a smooth leather vibe. It's where the essence plants its roots in the gritty, smoky whispers of vetiver, melts into the lush embrace of sandalwood, and wraps itself in the raw, masculine hug of leather. This base is the bold signature of the fragrance's depth and intricacy, leaving a mark that clings to you like an echo of a memory, swathing you in a layer of allure and heat.

Ferragamo Red Leather pays homage to Ferragamo's artisanal legacy while defiantly stepping into the new, sculpted for the man who glides through life with natural confidence and a genuine spirit, crafting an innovative twist on sensual sophistication and understated luxury.

This scent resonates with those who cherish the subtleties of expert perfumery, those in pursuit of aromas that weave a narrative, and those who honor the sacred bond between timeless tradition and innovation.

 
 
Ferragamo Red Leather 2024 LE MILE Magazine News

Ferragamo
Red Leather 2024

 
 
Ferragamo Red Leather 2024 LE MILE Magazine News

Ferragamo
Red Leather 2024

 

Ferragamo's journey continues, evolving legacy with Red Leather, marrying excellence with innovation. It beckons men globally to embrace their desires, cloaked in the fragrance's distinct elegance and warmth.

 

all images
FERRAGAMO
Red Leather Launch, 2024

Ormonde Jayne London Unveils ARABESQUE

Ormonde Jayne London Unveils ARABESQUE

New Collection
Ormonde Jayne London
*ARABESQUE

 

written Mark Ashkins

 

As the digital age accelerates, casting fleeting trends in its wake, Ormonde Jayne London emerges from the haze. It's more than a brand; it's a siren song, drawing you into a journey where every note unfolds a chapter, narrating a story drenched in evocative fragrances.

 

Ormonde Jayne introduced "ARABESQUE" to its iconic "Four Corners of the Earth" collection, promising an odyssey not just for the senses but for the soul.

 
 
 

ARABESQUE
Ormonde Jayne London

launched September 2023
collection Four Corners of the Earth

 
Arabesque Ormonde Jayne Perfume London LE MILE Magazine blue bottle

(c) Ormonde Jayne London

 
 

Drawing inspiration from the enigmatic wonders of the Middle East, "ARABESQUE" is more than just a scent; it's an experience. The fragrance mirrors the intricate designs found in Islamic art, weaving an intricate tapestry of flowers, fruits, and woods. It's a homage, a love letter, and an open invitation to explore the lands where tradition and modernity coexist in harmonious rhythm.

As you uncap the bottle, you're greeted with a top note that is nothing short of vivacious. The zesty burst of blackcurrant dances gracefully with the sun-soaked Italian bergamot. Add a hint of the fieriness of black pepper, and you have an opening that is as effervescent as it is evocative. But just as in any narrative worth its salt, there's an unexpected twist – the whisper of saffron, adding depth and allure.

The heart of the fragrance blooms like a midnight desert flower, delicate yet profound. Jasmine and rose absolutes unfurl, painting the air with their rich, intoxicating sweetness. Their presence is an olfactory ballet, seamlessly choreographed to evoke a deep sense of well-being and serenity.

But, like the mysterious tales of Scheherazade, the story doesn’t end there. Delving deeper, the base reveals a symphony of scents that anchor the entire experience. The velvety musk, the earthy moss, the robust patchouli, and the enigmatic Oudh come together to form a foundation as timeless as the tales of the Arabian Nights themselves.

 
Arabesque Ormonde Jayne Perfume London LE MILE Magazine new perfume 2023

(c) Ormonde Jayne London

 
 

In the words of the perfumers themselves, "ARABESQUE" is sultry, intricate, and mesmerising. This fragrance doesn't merely sit on the skin; it melds with it, becoming an intimate part of one's narrative. Belonging to the Amberesque/Floral fragrance family, this scent is a testament to Ormonde Jayne London's legacy of crafting fragrances that aren't just remembered but revered.

Are you ready to journey through the deserts, to dance under the starry night, and to be enchanted by tales as old as time? "ARABESQUE" isn't just a fragrance; it's an adventure waiting to be had.