Ferragamo Red Leather 2024

.new collection
Ferragamo Red Leather
Exploring Sensuality + Tradition

written Monica de Luna

Launching into the fragrance fray, Ferragamo Red Leather rips open a fresh page in the men's scent narrative. This latest concoction is a slick fusion of Salvatore Ferragamo's legendary craftsmanship with a zesty twist of modern flair. It's a bold move, blending deep-rooted tradition with the pulse of now, all bottled up in a scent that whispers tales of elegance redefined for today's man.

Red Leather captures the essence of a man who navigates his path with authenticity, confidently embracing his desires with an ease that's both effortless and genuine.

Ferragamo
Red Leather 2024

Diving into this scent's heart is a wild ride — part discovery, part return to roots.

Red Leather is a nod to the raw power of red - the color of passion, effortless Italian cool, and undeniable sex appeal. This blend is an audacious concoction of aromatic, floral, and leather notes, mingling to spin a tale of complexity and energy that truly captures the vibe of the modern man.

Kicking off with a zing of ginger, bergamot, and mandarin, the opening notes hit you with a freshness bomb, blazing a trail like the crack of dawn's first light. This citrus blast is the ultimate hype man, hinting at the warmth and richness waiting to unfurl, leading you by the nose into the fragrance's beating heart.

At its essence, Ferragamo Red Leather gets deep with jasmine absolute, flirts with the understated chic of orris, and throws in a dash of rosemary's green vibrancy. This core is a mosaic of aromas, where floral meets aromatic in a dance that vibes with the raw power and zest of its components.

Grounding this sensory journey, the base hits with vetiver, sandalwood, and a smooth leather vibe. It's where the essence plants its roots in the gritty, smoky whispers of vetiver, melts into the lush embrace of sandalwood, and wraps itself in the raw, masculine hug of leather. This base is the bold signature of the fragrance's depth and intricacy, leaving a mark that clings to you like an echo of a memory, swathing you in a layer of allure and heat.

Ferragamo Red Leather pays homage to Ferragamo's artisanal legacy while defiantly stepping into the new, sculpted for the man who glides through life with natural confidence and a genuine spirit, crafting an innovative twist on sensual sophistication and understated luxury.

This scent resonates with those who cherish the subtleties of expert perfumery, those in pursuit of aromas that weave a narrative, and those who honor the sacred bond between timeless tradition and innovation.

Ferragamo
Red Leather 2024

Ferragamo
Red Leather 2024

Ferragamo's journey continues, evolving legacy with Red Leather, marrying excellence with innovation. It beckons men globally to embrace their desires, cloaked in the fragrance's distinct elegance and warmth.

all images
FERRAGAMO
Red Leather Launch, 2024

AMI Paris SS24 Campaign

.new collection
AMI Paris SS24 Springs Into Mystery
A Cinematic Campaign Unveiled

written Marcus Baumann

A suspenseful narrative unfolds within a Parisian studio, as AMI Paris introduces its Spring-Summer 2024 campaign with the artistic vision of Berlin-based photographer Luis Alberto Rodriguez.

The new campaign marks a deep exploration into the themes of human connection, showcasing love, friendship, and inclusivity as the core values of the brand. These themes are deeply rooted in AMI's philosophy and mirror the brand's commitment to nuanced elegance and accessible luxury, reflecting its Parisian heritage.

AMI Paris
Spring/Summer 2024
seen by LUIS ALBERTO RODRIGUEZ

Through the lens of mystery and elegance, AMI Paris' Spring-Summer '24 campaign beckons us to explore the intricate ties that bind us, all while draped in the timeless elegance of French fashion.

Rodriguez's second collaboration with AMI brings to life a series of enigmatic scenes, creating an atmosphere filled with tension and intrigue. The campaign's talents, portrayed by a close-knit group of individuals, navigate through a series of mysterious events, their solemn expressions adding to the overall sense of mystery. As they move from a car to a motel and then to a bedroom, each setting hints at the unfolding narrative, allowing viewers to draw their own interpretations of the drama.

The casting of top models, including Julia Nobis, Selena Forrest, and Sang Woo Kim, adds a layer of depth to the campaign, each bringing their unique presence to the cinematic portrayal. The Spring-Summer 2024 collection is a reflection of AMI's ongoing evolution under Creative Director Alexandre Mattiussi. Drawing inspiration from the minimalist aesthetics of the 90s, the collection reinterprets the brand's essentials, presenting a wardrobe that balances sharp silhouettes with fluidity. The collection thoughtfully navigates the realms of masculinity and femininity, offering men's and unisex pieces that celebrate individuality, while women's attire exudes feminine sensuality with poise.

AMI Paris
Spring/Summer 2024

AMI Paris
Spring/Summer 2024

AMI Paris
Spring/Summer 2024

AMI has embodied the city's signature elegance, sophistication, and simplicity. Alexandre Mattiussi's vision for the brand has always been to create a wardrobe that is articulate, comprehensive, and pragmatic, firmly rooted in the concept of friendship and the Parisian lifestyle.

This latest campaign takes us into a narrative-rich world where fashion intersects with storytelling, where every piece narrates a tale, and each scene subtly underscores the enduring allure of human connections.

all images
AMI Paris
Spring/Summer 2024

Church's X Miu Miu 2024 *The 'Shanghai' Shoe

.new campaign
Church's X Miu Miu 2024
Classic Footwear for Modern Era

written Sarah Arendts

The Spring/Summer 2024 season ushers in a new chapter of sartorial elegance with the 'Shanghai' shoe, a collaboration between Church's and Miu Miu that redefines classic footwear for contemporary fashion enthusiasts.

credits

seen Lengua
talent Matilda Liedholm + Judith Shyambala
creative direction Edward Quarmby
styled Lotta Volkova

(c) MiuMiu x Church´s

Church's storied heritage in shoemaking shines through the aged leather, a material that carries the weight of tradition, now reimagined with Miu Miu's unconventional touch through the introduction of canvas panels. This interplay of materials creates a visual and tactile contrast, embodying a luxury that's both lived-in and forward-thinking.

Lengua captures this essence in the campaign, with models Matilda Liedholm and Judith Shyambala portraying the duality of the 'Shanghai': their poise and relaxed stances mirror the campaign's blend of the organic with the contrived, the old with the new.

The conventional toe and heel of the shoe pay homage to time-honored designs, while the use of a rounded last speaks to a modern aesthetic, offering a silhouette that is as contemporary as it is classic. The color scheme, rooted in natural tones, adds a layer of warmth and approachability to the shoe.

Church's X Miu Miu's 'Shanghai' is a medium that carries the past into the present, bridging the gap with its design. The collection celebrates the equilibrium between the formal and informal, the old-world charm and the contemporary flair, offering a story with each step. It's a shoe that stands as a narrative in itself, a design that encapsulates the passing of time while standing firmly in the present.

Spring Denim with *COS

.new campaign
COS
Spring Denim 2024

written Amanda Mortenson

COS has stepped into the spring season with a bold statement, launching a new denim collection that seamlessly blends enduring design with an emphasis on quality + sustainability.

This range is a commitment to innovation in fashion, crafted with the future of the planet in mind.

Showcasing refined cuts, experimental washes, and deconstructed details, the collection puts a contemporary spin on classic denim silhouettes. It signifies COS's dedication to not only meeting the fashion needs of its customers but also addressing environmental concerns through thoughtful design and material choices.

A standout feature of the collection is the use of more sustainable fibers, particularly TENCEL™ Lyocell. This material, derived from renewable wood sources, marks a breakthrough in eco-friendly fabric technology. The process involves sourcing wood from certified forests and converting it into fibers in a way that recycles 99% of solvents and water, dramatically reducing environmental impact.

Furthering its commitment to sustainability, COS has also embraced Recycrom™, a revolutionary dye technology that creates colors from recycled textile waste. This innovative approach not only gives new life to otherwise discarded materials but also introduces a unique palette to the collection, including a distinctive grungy blue. Paired with classic dark-wash styles and inventive laser-etching techniques that feature botanical prints, the collection is a testament to COS's dedication to creative and sustainable fashion.

The design of the collection is as innovative as its materials. In womenswear, the focus is on directional cuts and elevated finishes. Pieces feature asymmetric hems, drawstring details, subtle whiskering, and raw-cut edges, each adding a contemporary edge to the garments. The collection also nods to 2000s nostalgia with matching sets of biker jackets and maxi-length skirts, while dresses with vertical seams showcase flared outlines for an elegant structure.

Menswear in the collection presents a relaxed yet sophisticated style. Jeans designed for comfort pair seamlessly with coordinating shirts and jackets, while statement looks feature layered styling. This blend of tailoring and heritage construction in menswear emphasizes the collection's focus on longevity, crafting pieces that are meant to last beyond fleeting fashion trends.

The COS Spring Denim Collection is a movement towards responsible and sustainable design. This line invites fashion enthusiasts to not only update their style but to join a broader narrative that values ecological mindfulness as much as aesthetic appeal.

COS DENIM
Spring 24 Campaign

The collection represents a significant step for COS, showcasing that stylish and sustainable fashion can coexist, paving the way for a future where fashion and environmental responsibility go hand in hand.

all images
(c) COS Spring 2024

Maison Kitsuné *Born a Flâneur

.new campaign
Maison Kitsuné Spring/Summer 2024
Born a Flâneur

written Amanda Mortenson

Paris, the timeless city of arts, the cradle of bohemian dreams and avant-garde elegance, finds itself once again at the heart of sartorial conversation.

Maison Kitsuné unveils its Spring 2024 campaign, a tribute to the city that never ceases to inspire. This season, it’s all about capturing the spirit of the flâneur, the quintessentially Parisian art of leisurely strolling through the city's vibrant streets, observing the tapestry of life unfolding in real-time.

In this first chapter of the campaign, Maison Kitsuné takes us on a journey through Paris' iconic landscapes. The brand reimagines the flâneur, not just as a literary figure but as a modern-day muse for the urban dweller. It's an invitation to slow down, to absorb the kinetic energy of the city, to find inspiration in the mundane and the magnificent that coexist in the Parisian alleys.

The collection itself is a masterclass in understated cool. It’s a blend of urban essentials that speaks to the heart of the city dweller. Heavy on denim, a tribute to the versatile fabric of the metropolis, the pieces range from Abstract Daisy prints to echoes of Japanese workwear. The preppy knits, slouched nonchalantly over pinstriped pieces, redefine classic tailoring.

In a bold move, Maison Kitsuné spotlights emerging talents Pierre de Maere and Lomijoh as the faces of this campaign. Pierre de Maere, one of 2023’s most captivating artists, brings his distinctive style and charismatic presence to the forefront. His debut album "Regarde-moi" has already created ripples worldwide, and his connection to Paris adds an authentic touch to the campaign. Originally from Belgium, Pierre’s affinity with Paris mirrors the journey of many artists who find solace and inspiration in this city’s embrace.

Lomijoh, a French-Cameroonian singer, infuses the women's collection with her rebellious spirit. Caught mid-stroll in the Parisian streets, she perfectly embodies the modern flâneur, mixing and matching key pieces from the season. The highlight? The poetic Floating Flowers print and a new crochet logo knit vest that are as much a statement of fashion as they are of independence and artistic freedom.

talent: Lomijoh

MAISON KITSUNÈ
Spring 24 Campaign *Born a Flâneur
talent: Pierre de Maere

The campaign celebrates a lifestyle, a philosophy, and an aesthetic that transcends geographical boundaries. Maison Kitsuné invites us all to wander, to explore, and to be part of the endless story that is Paris – and, by extension, the world.

all images
(c) Maison Kitsuné

Louis Vuitton Valentine's Day 2024

.new campaign
Louis Vuitton Valentine's Day 2024
Love in Luxe

written Amanda Mortenson

As Valentine's Day 2024 approaches, Louis Vuitton is enchanting the world of luxury with a special selection that marries the spirit of love with unparalleled elegance and whimsy. This year, LV offers a diversity of gift ideas, encompassing women’s and men’s leather goods, accessories, fine jewelry, or fragrances.

Each piece in the collection is a testament to Louis Vuitton's commitment to craftsmanship, style, and the celebration of love.

Unveiling its collection through four lively themes such Romantic Symphony or Sweet Surprises – Louis Vuitton is catering to every facet of love's expressions. Romantic Symphony plays a melody of sophisticated elegance with the timeless Alma BB bag, the stylish LV Circle Sunglasses, and the Keep My Heart bag in vibrant pink Monogram Vernis leather. Accompanying these are the Spell on You fragrance and Blossom Rings, each adding a fresh and gourmet touch to the theme.

In contrast, Sweet Surprises is a kaleidoscope of vivid colors and unexpected delights. It features the eye-catching necklace from the Color Blossom line, part of the Fine Jewelry collection, perfectly embodying the joy and vibrancy of love. The latest Coussin bag from the LV Remix collection in yellow Monogram Vernis leather and the Rosalie coin purse in pastel mauve offer a playful and colorful take on luxury accessories, appealing to those who favor a pop of color in their wardrobe.

Louis Vuitton's campaign for this collection stands out with its streamlined backdrop of atmospheric blue tones, where pets and patisseries by Maxime Frédéric add a layer of charm and humor. This creative approach underscores the essence of the collection. It's a reminder that the best gifts are those that bring a smile, a touch of whimsy, and a deep sense of personal connection.

The gift themes are stories of love, style, and personal expression. They cater to different tastes, preferences, and lifestyles, ensuring that there is something for everyone in this season of love.

all images (c) Louis Vuitton

.selected *MAGAZIN's Container DS

.selected
MAGAZIN's Container DS
Elevating Storage to an Art Form

written Sarah Arendts

Venturing into the dynamic realm of furniture design, MAGAZIN's Container DS Collection takes center stage as the editorial gem of 2024.

Personally curated by the tastemakers at LE MILE Magazine, this iconic collection, a result of MAGAZIN's longstanding collaboration with visionary designers, including Kuno Nüssli, reimagines the concept of furniture. Drawing from the robust, industrial charm of maritime containers, the Container DS series, designed by Kuno Nüssli, brings a bold and unique aesthetic to both living and workspaces. It’s a statement piece that transforms any room into a dynamic space for expression and creativity.

MAGAZIN Container DS
RAL 1013 Pearl White & RAL 6019 White-Green

The collection, a brainchild of a collaboration between MAGAZIN and some of the most forward-thinking designers of our time, challenges the norms of traditional furniture.

Drawing inspiration from the robust and unyielding aesthetics of maritime containers, the Container DS series is a bold statement in both form and function. This innovative series isn't just about storage; it's about redefining spaces, be it the coziness of a living room or the formality of an office setting. Each piece is a canvas, waiting to be adorned with personal touches, from elegant porcelain to eclectic office supplies.

Each piece is a meticulous blend of design and utility, echoing the textures of folded steel and the sleekness of modern architecture. The doors of the containers, designed with a precision that borders on the obsessive, seamlessly integrate into the unit, embodying a philosophy where design isn't just seen but felt.

The collection's versatility is showcased through its diverse range of models. The classic Container DS resonates with a timeless elegance, a chameleon adapting to and enhancing its surroundings. The flat version reimagines spatial utility, offering a sleek, expansive surface. The Container DS Klein, with its slender silhouette, introduces an element of sophistication, perfect for more intimate spaces. The grandeur of the Container DS Plus stands as a celebration of functional luxury, a testament to MAGAZIN's dedication to design that's both enduring and versatile.

The Container DS series is a narrative in itself, each piece telling its own story, a dialogue between the user and the space. It's about creating a personal relationship with our surroundings, where each item is not just a piece of furniture but a part of our daily lives, an extension of our personal style and ethos.

MAGAZIN Container DS
RAL 7032 Pebble Grey, RAL 1013 Pearl White & RAL 6019 White-Green

The Container DS collection invites us to celebrate the seamless blend of form, function, and enduring style. In this series, every piece tells a story, weaving together innovation and aesthetics into a harmonious fabric that redefines the essence of cupboard furniture.

discover more magazin.com

Carlos Alcaraz and Louis Vuitton

.new campaign
Louis Vuitton x Carlos Alcaraz
A Grand Slam of Style in a Trunk

written Abraham Cruzado

Paris, the city of lights, fashion, and now, an iconic fusion of sports and luxury. In a move that blurs the lines between athletic prowess and high-end fashion, Louis Vuitton has teamed up with Carlos Alcaraz, the powerhouse behind the 2022 US Open and 2023 Wimbledon victories, to craft a piece that's more than just a trunk – it's a treasure chest of memories and style.

This is a bespoke Malle Vestiaire, personalized to house Alcaraz's precious memorabilia and equipment. Drawing upon Louis Vuitton’s rich 170-year legacy in trunk-making, this masterpiece has been brought to life by seasoned artisans and is about crafting a legacy, one where grand slams meet grand style.

Louis Vuitton´s new Malle Vestiaire
in collaboration with House Ambassador and tennis champion, Carlos Alcaraz

Envision a trunk, its skeleton made of carefully selected wood, swathed in the classic Monogram canvas, a hallmark of Louis Vuitton's heritage. But here's the twist – it's adorned with a unique logo inspired by Alcaraz's glittering career, each stroke of the hand-painted exterior narrating a story of triumph and passion.

The inside of the trunk is as luxurious as its exterior, featuring five microfiber-lined drawers, each with a tactile natural cowhide handle, and a central drawer, a nod to the historic Secrétaire Linge trunks. It a walk down memory lane with compartments holding the very Nike shirt and shoes Alcaraz donned during his Wimbledon win, not to mention one of his trusty Babolat rackets.

But the Alcaraz-Louis Vuitton saga doesn't end here. The trunk is a cornucopia of the tennis star’s personal LV favorites – think a chic blue Louis Vuitton Speedy P9 Bag, a gift from none other than Louis Vuitton Men’s Creative Director Pharrell Williams, and those covetable LV x Nike AF1s. Sprinkled within are Louis Vuitton accessories: tennis balls, Horizon Light Up earphones, a portable LV Nanogram speaker, a Dopp Kit toiletry bag, and a Nice Mini vanity case. This trunk is a mini-universe, a blend of sport, music, and luxury travel, with Louis Vuitton City Guides for New York and London as cherries on top.

In Alcaraz's words, this collaboration with Louis Vuitton's artisans is a “great experience and a privilege.” The trunk isn't just a container; it's a capsule of his greatest moments and a showcase of his style.

(c) LOUIS VUITTON

The Malle Vestiaire will be available for personalization in the iconic Monogram canvas with a beige microfiber interior.

Miu Miu Upcycled Denim

.new campaign
Miu Miu's Upcycled Alchemy
Denim Reimagined

written Sarah Arendts

Miu Miu has always danced to the beat of its own drum, and in 2024, the beat is all about sustainable and upcycled chic with a nod to heritage.

The launch of Miu Miu's fourth limited edition Upcycled collection – featuring Denim and Patch bags – is a testament to the brand's enduring commitment to circular fashion. But that's not all. Miu Miu is also ushering in the Chinese New Year with an exclusive capsule collection that redefines festive elegance.

Miu Miu
Upcycled Denim and Patch bag
Adv Campaign

The Miu Miu Upcycled story, born in 2020, is about the narrative woven into each thread, the echoes of past lives that once adorned these fabrics. This collection, particularly the Denim line, is a homage to the enduring spirit of pre-2000 jeans. Sourced globally from denim connoisseurs, these pieces are chosen for their unique color, weight, and the intimate tales told by their fading patterns. Denim, a fabric celebrated for its durability and the beauty of its ageing, becomes the canvas for Miu Miu's creative expression.

Each garment, whether it's a reimagined wide-legged jean, a trucker jacket, or even the quaint bra tops and shorts, is a testament to the brand's dedication to circularity. The process is meticulous – preserving the outer seams before skillfully deconstructing and fashioning them into something new, yet familiar.

This is not just upcycling; it's a celebration of the garment's history, its journey, and its potential for a new narrative.

Drawing inspiration from the 1950s, Miu Miu reinterprets these vintage styles with a modern twist. Silk chiffon petals, facetted beads, and black crystals set in antique metal bring a touch of nostalgia, each painstakingly hand-sewn onto the garments.

And for the first time, the Upcycled project extends its arms to embrace bags. The Patch bag collection, crafted from leather remnants of previous Miu Miu designs, is an ode to the brand's legacy – transforming the existent into something extraordinary, rich with history and meaning.

The campaign, featuring actor Ever Anderson and model Huijia Chen, and captured by photographer Jet Swan, is a visual symphony of character and cloth. It's not just about the garments but the stories they tell and the personalities they embody. It’s a series of captured moments, each unique, each telling a different story.

MIU MIU
Upcycled Campaign

available now in select Miu Miu stores and on miumiu.com

Reflecting on its journey, Miu Miu Upcycled has evolved from its debut with 80 one-off dresses to collaborations with iconic brands and now, with the latest addition of bags. These collections, strictly limited in number, are treasures of sustainable luxury.

Reimagining Elegance *Prada Spring/Summer 2024

.new campaign
Prada Spring/Summer 2024 Campaign
New Era of Timeless Fashion

written Monica Mortenson

The new Prada Spring/Summer 2024 campaign, Days of Prada, stands as a vibrant testament to the enduring values and timeless elegance in an era often dominated by fleeting trends and fabricated narratives.

Under the visionary leadership of Miuccia Prada and Raf Simons, this campaign transcends the typical confines of fashion, weaving a narrative that celebrates the essence of style within the fabric of everyday life.

seen Willy Vanderperre
creative direction Ferdinando Verderi

PRADA
SS24 Campaign
cast Harris Dickinson, Kelvin Harrison Jr., Troye Sivan
(c) Prada

Central to Days of Prada is the reimagined concept of the fashion show. Traditionally a transient spectacle, Prada elevates it to a season-long narrative, transforming the runway into a rich ecosystem of meaning and diversity. This campaign delves into the dual nature of fashion – as both a personal badge of individuality and a communal symbol, merging momentary glamour with enduring style. It prompts a reflection on the integral role of fashion in our daily lives, skillfully blending the transient allure of the runway with the lasting impact of authentic style.

Capturing the soul of this campaign are the honest and pure portraits by photographer Willy Vanderperre. Each of the 40 models, a blend of familiar and new faces, is showcased in a balance of spontaneous intimacy and refined formalism. These portraits are form part of a collective narrative: they reflect the procession of the fashion show and engage in a broader conversation about fashion as a personal and communal expression.

Further enriching the campaign's narrative is Prada's foray into the world of cinema. Highlighting three internationally acclaimed actors – Harris Dickinson, Kelvin Harrison Jr., and Troye Sivan – the campaign celebrates their unique personal characters. Here, fashion and personal narrative intersect, with each man portrayed not just as a model but as a protagonist of their own story.

This campaign reminds us that fashion is not an isolated art form but a collaborative journey, a collective profession enriched by the diverse stories it weaves together.

Let´s participate in a narrative that intertwines the personal with the universal, the ephemeral with the timeless, the individual with the collective.

This is the quintessence of Prada – a celebration of fashion's enduring power to tell stories and shape identities.

all images
PRADA Spring/Summer 2024 Campaign (c) Prada

Miu Miu Holiday Extravaganza

.holiday collection
Miu Miu Extravaganza
Where Elegance meets Electric Chic

written Amenda Arendts

It´s Holiday season with Miu Miu's Holiday collection – a curated universe designed for the avant-garde souls that revel in individuality and redefine what it means to be sophisticated.

Black cady, shearling, and tactile tweeds mingle with sparkling organza bedazzled with crystals. The fabrics echo with the spirit of innovation, embracing glossed leathers, soft cashmere, and jersey textures that redefine the boundaries of elegance.

(c) MIU MIU Holiday

Miu Miu's boundless creativity extends to exclusive collaborations for the Holiday Collection. The fusion of fashion and audio technology with Marshall introduces a lineup of iconic products. Simultaneously, a partnership with Polaroid unveils cameras adorned with branded web camera straps, seamlessly merging nostalgia with contemporary functionality.

The Holiday Gifting Collection by Miu Miu invites you to revel in the season with style. Whether at home or with friends, this collection epitomizes versatility and finesse.

Glossed leather pieces with contrasting collars and gold buttons, alongside cashmere cardigans and sporty jersey separates, offer a diverse wardrobe. Sportswear-inspired trims add a contemporary edge, playfully undercutting the glamour of layered clothing.

Accessories take center stage, with Wander and Arcadie bag in soft nappa and signature matelassé leather. Or a palette of neutral shades, metallics, holiday red, and textured shearling ensures a seamless match for any ensemble.

(c) MIU MIU Holiday

In Miu Miu Holiday's realm, the past gracefully informs the present and future, weaving a timeless allure in the eclectic spirit of the modern muse.

Pre-Fall 2024 Men’s Collection by Pharrell Williams Show

.new collection
Louis Vuitton Pre-Fall Men
Celestial Threads and Global Waves

written Sarah Arendts

In a spectacular ode to cultural connectivity and the celestial dance of fashion, Louis Vuitton's Pre-Fall 2024 Men's Collection, designed and curated by it´s Creative Director Pharrell Williams, takes us on a journey from the sandy shores of Hawaii to the vibrant streets of Hong Kong.

LE MILE presents an exclusive exploration of this groundbreaking collection that seamlessly intertwines lunar influences, maritime aesthetics, and a celebration of global unity.

The collection unfolds as a narrative of energy-conveying garments, transcending continents and embracing the harmonious fusion of diverse influences. Pharrell Williams crafts pieces that become conduits of cultural exchange, connecting wearers to the essence of faraway beaches and vibrant city life.

Against the mesmerizing backdrop of the Avenue of Stars on Victoria Harbour, the Louis Vuitton Pre-Fall 2024 Men's Collection Show symbolizes the mind-expanding power of travel. The waterfront setting becomes a canvas for the celestial navigation theme, grounding Pharrell Williams' coastal upbringing in Virginia Beach.

The sailor's tale unfolds in a dandy silhouette that pays homage to the sailor's uniform. Navy aesthetics, maritime stripes, and pearl-adorned buttons create a unique language within fashion, with graphics and crests morphing into tattoos of seafarers. The narrative explores the interconnected nature of the world's waterways and the trade routes shaping global cultures.

Neptune's influence, embodied by unexpected elements and a latticed LV logo, adds a touch of Roman mythology to the collection. Williams interprets indigo denim, pearls, and washed-black workwear, infusing patterns inspired by floral shirts typical of Hawaii. This nod to Neptune reflects the lakes and fishermen of Virginia, grounding the collection in maritime symbolism.

watch
LOUIS VUITTON
Men Pre-Fall Collection Show, Hong Kong

CD Pharrell Williams 
LV MENS STUDIO 

set Design Villa Eugenie
styling Matthew Henson 
casting Anita Bitton 
make up Pat Mcgrath
nails Dawn Sterling 
hair Kareem Belghiran

Louis Vuitton's commitment to innovation extends to groundbreaking footwear, such as the two-tone leather LV Dandy loafer and the revolutionary 3D-printed slip-on, LV COBRA. Bags, sunglasses, and accessories, including Surfing Monogram adornments and Super Vision sunglasses, echo maritime influences.

Wooden beads, ukulele pendants, and crochet hats add a touch of resort living, creating a cohesive narrative of global wanderlust. Williams designs a dynamic cast, embodying the human connections within the collection, while the melodic "Airplane Tickets" soundtrack adds a unique layer to this immersive experience.

Louis Vuitton Cruise Collection 2024

New Campaign
Louis Vuitton Cruise Collection 2024
* Enchantment of Isola Bella Unveiled

written Abraham Cruzado

In the resplendent embrace of Isola Bella's Baroque allure, Louis Vuitton unveils a voyage of opulence, style, and mystique with its Cruise 2024 campaign.

The evocative Italian island, with its echoes of ancient legends and ripples of watery folklore, comes alive in a fresh narrative. This season, it's not just about the clothes or accessories; it's about the story they weave in the heart of a place so enriched with history.

English actress Emma Laird, making her campaign debut for the Maison, seems almost like a dreamer stepping into a world unknown. The opening scenes are draped in the soft golden hues of dawn, evoking an ambiance of hesitant exploration and deep-seated curiosity. Adorned in a resplendent piece from Nicolas Ghesquière’s Cruise collection, and with the coveted GO-14 bag elegantly slung over her shoulder, Laird embarks on a journey, making the island's hidden narratives her own.

Yet, she isn't alone in this whimsical exploration. Adding to the canvas of elegance and allure are models Mica Arganaraz, Valentina Castro, Ida Heiner, and Chu Wong. Each face and figure uniquely intertwines with the island's essence, manifesting the fantastical aura of the collection. The synergy is palpable; fashion and folklore dancing together in a timeless embrace.

The visuals curated by Jamie Hakesworth don't merely capture outfits; they encapsulate the very essence of Isola Bella. An island where the stories of the Borromeo family are whispered by the winds and the aquatic legends echo in every ripple of Lake Maggiore. This wasn't the Maison’s first tryst with the island. Earlier in May, the ethereal grounds of Isola Bella played host to the Louis Vuitton Cruise show. A blend of high fashion and dreamy narratives, the show was a heady mix of all things whimsical and wonderful.

LOUIS VUITTON
Cruise 2024 Campaign

(c) LOUIS VUITTON

The Cruise 2024 narrative unveiled on Louis Vuitton’s social channels 3rd November. And as the world continues its dance, global print will immerse audiences further from the 21st of November.

Miu Miu Holiday Campaign with Emma Corrin

*New Campaign
Miu Miu Holiday
A Timeless Sojourn into Elegance with Emma Corrin

written Monica Mortenson

It´s a time when memories are painted with gold-tinted brushes, when nostalgia intertwines with contemporary hopes, and where dreamscape fashions find a cherished spot under the flickering candlelight, it´s Holiday season!

Miu Miu´s Holiday collection stands as a beacon of this sentiment - weaving intimacy with glamour, and charm with audacious style.

Emma Corrin for MIU MIU Holiday, 2023

seen Zoë Ghertner
creative direction Edward Quarmby
styling Lotta Volkova

Ensconced within the walls of a private abode, Miu Miu Holiday unfolds its narrative, a realm brimming with infinite potential. And who better to epitomize this sentiment than the effervescent Emma Corrin? The actor, lauded for her nuanced performances, adorns the collection with a grace only she can offer.

Picture this: a tranquil room, with plush carpets underfoot, and the air imbued with the storied aroma of antiques, each whispering tales from an era gone by. In this intimate setting, Corrin radiates an unparalleled poise. She's the modern woman - discerning, self-assured, and unapologetically herself.

But what truly sets the mood is Miu Miu's exquisite lineup. Fluid black cady flows seamlessly into tactile tweeds, while sparkling organza, adorned with crystal, teases the senses. The gloss of leather harmonizes with soft cashmere and jersey, each piece exuding a freedom, a spirited dance between vintage elegance and contemporary comfort. The reinvention doesn't stop there. Classic cardigan jackets and pencil skirts - be it micro-mini or knee-length - playfully layer over delicate lingerie, birthing juxtapositions that both intrigue and delight.

But Miu Miu's journey this Holiday isn't solitary. A harmonious collaboration with Marshall breathes life into iconic products, while a partnership with Polaroid introduces cameras enhanced with Miu Miu's signature touch via branded web camera straps.

Helmed by the astute eyes of art director Edward Quarmby and captured through the lens of photographer Zoë Ghertner, each frame is a testament to a vision. A vision steered by stylist Lotta Volkova, whose keen sense for details paints a canvas that's both vintage and vivacious.

In Miu Miu's Holiday world, the past isn't left behind; it's revered, reimagined, and reintroduced for today. It's a celebration of savoir-faire and modern innovation, a tribute to the timeless charms of glamour and elegance, and most importantly, a nod to the present and a wink at the future.

Emma Corrin
MIU MIU Holiday Campaign, 2023

Welcome to the world of Miu Miu Holiday, where every thread tells a tale, each piece paints its own universe, melding the mystique of yesteryears with visions of the future.

Prada Linea Rossa Fall/Winter 2023

New Campaign
PRADA Linea Rossa Fall/Winter 2023
* When Mountain Dreamscapes Converse with Reality

written Monica Mortenson

A dreamlike place where snow-capped peaks kiss the azure skies and where time seems to hold its breath. It's here, in this serene valley nestled in Switzerland, that the story of Prada Linea Rossa Fall/Winter 2023 unfolds, narrating a compelling saga of action and imagination.

Guided by the artistic hand of Kris Lüdi, the campaign is more than just an advertisement; it's a journey. With visuals deeply rooted in the reality of high-performance sportswear - those masterfully crafted for winter sports - the campaign encapsulates the essence of this season's offerings.

But here’s where the narrative delves deeper: the resonant echoes of a poem in the region's native Romansh language set a profound tone. As every word sinks in, the viewer is transported between two worlds – the tangible and the dreamy.

In Engadin’s ethereal backdrop, the campaign crafts a confluence of contrasts. Traditional snowboarding gracefully co-exists with the adrenalin-pumping skeleton bobsleigh and speed skating. This dance of contrasts extends to the auditory experience as well – classical music takes an unexpected leap into the electrifying beats of modern grime.

The visuals too traverse time. Razor-sharp digital shots weave seamlessly with the nostalgic grain of film footage, leaving the viewer intrigued and reflective. Can the past morph into the present? With Prada Linea Rossa’s avant-garde perspective, it can. And not just morph – it can be reborn, refreshed, and reimagined.

PRADA
Linea Rossa FW23 by Kris Lüdi
(c) Prada

It's this transformative nature of the campaign that aligns seamlessly with Prada Linea Rossa's brand philosophy. Positioned at the nexus of high-end fashion and sportswear, it creates not just attire, but an experience. It encourages viewers to challenge perspectives, to meld the real with the surreal, and to dream afresh.

In this world of contrasts, Prada Linea Rossa Fall/Winter 2023 is an invitation; an invitation to journey through a terrain where fashion transcends, sport inspires, and where dreamscapes converse effortlessly with reality.

all images:
PRADA DECEMBER ISSUE 2023 / (c) Prada

PRADA HOLIDAY 2023 CAMPAIGN *Privatesphere

New Campaign
Prada Holiday 2023 Privatesphere
* Discover your own sphere

written Mark Ashkins

The Prada Holiday 2023 campaign is a tantalizing testament to the spirit of holidays, narrating a tale of an impossible voyage, a journey set squarely in one's private sphere.

Think less of a departure from reality, and more of an exploration within it.

The lens of Willy Vanderperre, adept at capturing the ethereal, unveils four celestial beings: Maya Hawke, Damson Idris, Louis Partridge, and Kim Tae-Ri. These luminaries aren't just posing; they're existing, each encapsulated within their own shimmering baubles. Enveloped within these transparent spheres, the idea of confinement transforms into an emblem of boundless personal journeys. These glistening bubbles, both tangible and abstract, morph into unique vehicles - personal shuttles on a mission to navigate the vast horizons of one's imagination.

In the background, a marvelous juxtaposition unfolds. The timeless elegance of the iconic 1913 Prada boutique in Milan's Galleria Vittorio Emanuele II merges with the futuristic allure of the cosmos. The checked marble floor is no longer just a relic of historic Italian architecture; it's the very threshold of a galaxy brimming with the promise of the unknown. Each twinkling star beckons, a siren call to the explorer within.

This campaign is both a soliloquy and a symphony. It plays to the beat of duality - the art of being wholly present in the here and now while allowing the mind to wander galaxies away. This "private sphere" is Prada's gift to the dreamers: a sanctuary that transports you to faraway realms while keeping your feet firmly grounded.

PRADA
Holiday 2023 Campaign


seen Willy Vanderperre
creative direction Ferdinando Verderi
talents Maya Hawke / Damson Idris / Louis Partridge

(c) PRADA

(c) PRADA

A realm where you can be both the dreamer and the explorer, Prada's PRIVATESPHERE is an invitation. To dream, to explore, to exist in a world that's bound by nothing but one's imagination.

Maison Kitsuné x and wander *LE CHALET

New Campaign
Maison Kitsuné x and wander
* Take Us to "LE CHALET" for A/W 2023

written Max Sneyder

A winter wonderland sprinkled with Parisian flair and Japanese craftsmanship—this is what the Maison Kitsuné x and wander collaboration is serving us this Autumn/Winter 2023. Two worlds come together in harmony, fusing Maison Kitsuné's unmistakable Parisian charm and irreverent attitude with and wander's passion for adventure and outdoor exploration.

Enter "Le Chalet", the heart of this innovative collection. A vision of a gathering, this imagined space hosts a collective of loved ones escaping the urban hustle for a serene snowy mountaintop retreat. Through this concept, the collaboration seamlessly melds the DNA of both brands, crafting the ultimate winter wardrobe.

The nostalgia of ski slope uniforms and the vibrant flair of eighties sportswear shines brightly in "Le Chalet". Yet, the collection isn't trapped in time—it beams with modernity. The contemporary cuts, with their relaxed oversized and padded silhouettes, offer a refreshing twist on winter wear. Maison Kitsuné sprinkles its magical graphics throughout, reimagining holiday knitwear with a youthful, cheeky twist.

and wander's signature practicality is embedded in every piece. Picture a hooded insulation jacket, crafted to shield you against the biting glacial winds, or a fox-checkered fleece that's a hug in clothing form—perfect for those fireside moments. From printed totes designed for every winter escapade to versatile knitted accessories, this collaboration leaves no stone unturned.

This collection is the epitome of form meeting function—a sartorial invitation to relish moments with friends, be it sliding down snow-covered peaks or sipping hot cocoa in bustling city cafes.

(c) Maison Kitsuné x and wander

Don't just brace for winter—embrace it with "Le Chalet".

all images
(c) Maison Kitsuné x and wander

ISSEY MIYAKE RHYTHM CHECK FW 24 Series

New Campaign
ISSEY MIYAKE / Ode to the Square and Beyond
* RHYTHM CHECK

written Amanda Mortenson

As the chill of autumn descends and the stark beauty of winter looms, ISSEY MIYAKE's "The Square and Beyond" emerges, wrapping the season in layers of innovation. Drawing from the artistic realm's pervasive square — be it a canvas, musical score, or fabric swatch — this collection unfurls an intricate dance of form and imagination.

At the forefront is the "RHYTHM CHECK" series, now shimmering amidst the curated racks of elite boutiques. The unassuming check pattern, often lost amidst its flamboyant counterparts, is reinvigorated under MIYAKE’s touch.

It pulsates with life, reminiscent of a metronome's consistent beat or the rhythmic thumping of a heart. But the true allure lies in its tactile realm. Through the innovative use of heat-shrinking yarn woven into a precise grid, each piece undergoes a captivating transformation. Born oversized, they are baptized in hot water, emerging with a mesmerizing three-dimensional allure.

The bustling streets of cosmopolitan London, as captured by the renowned photographer piczo, paint the perfect backdrop for this sartorial symphony.

His portraits, radiant with individuals draped in the RHYTHM CHECK series, meld seamlessly with London's urban fabric, creating a visual narrative where tradition dances gracefully with modernity.

ISSEY MIYAKE FW23
RHYTHM CHECK

With "The Square and Beyond," ISSEY MIYAKE isn't just curating threads and textiles—it's a pulsating odyssey.

Traversing the electric beats of rhythm, the raw grit of texture, and the neon glow of city skylines, MIYAKE challenges us to be more than mere spectators. It's an invitation to dive deep, to vibe, to become one with the global tempo. And as you navigate the urban jungles, don't be surprised if the heartbeat of RHYTHM CHECK starts to echo the rhythm of your own soul. Dive in, the city's calling.

all images
(c) ISSEY MIYAKE

Enzo Lefort: Turned Louis Vuitton Icon Paris 2024

*New Ambassador
Enzo Lefort x LVHM
The Maverick Fencer Turned Louis Vuitton Icon for Paris 2024

written Sarah Arendts

In the realm of unexpected yet perfectly harmonious collabs, the world of high fashion and elite sports may seem oceans apart. But Louis Vuitton, never one to shy away from the avant-garde, has bridged this gap with élan. Recently, they heralded the arrival of five-time World Champion swimmer, Léon Marchand, as a House Ambassador, painting the prelude to their latest announcement: Enzo Lefort, the French fencing virtuoso, now joins Marchand in this elite assembly, ahead of the Paris 2024 Olympic and Paralympic Games.

Enzo isn't just any athlete. This French fencer, a sparkling gem from the sun-soaked landscapes of Guadeloupe, is setting ablaze expectations for the Paris 2024 Olympics. Drenched in accolades — from clinching gold in team foil at Tokyo 2021, shining silver in Rio 2016, to reigning supreme twice as the individual world champion in 2019 and 2022 — Enzo’s star is only ascending. When he's not electrifying global audiences with his audacious moves and foil finesse, he's crafting a legacy. Come Paris 2024, the 32-year-old maestro will be brandishing his foil for France for the fourth spell.

Enzo, with his relentless drive and unparalleled exactitude, mirrors the ethos of Louis Vuitton. Each swipe of his blade, each moment of his balletic dance in the fencing arena, speaks to the craftsmanship and intent LV embeds in every stitch. This bond is more than just ambassadorship; it’s a celebration of shared values.

The intricate details of the symphony between Paris 2024 and the LVMH empire are set to unravel as we inch closer to the opening ceremony on 26 July 2024.

Enzo Lefort for LVMH ATHLETES PARIS 2023

The games are about to be not just contested, but also stylishly adorned. Enzo Lefort is not just an artisan of all victories, as LV fondly dubs him, but also the embodiment of a movement where worlds collide, producing something transcendently beautiful.

Louis Vuitton Fall-Winter 2023 New Campaign

New Campaign
Louis Vuitton's Ode to Parisian Panache
* 4 Muses, 4 Tales, One City

written Sarah Arendts

Whispers of style traverse the cobblestones of Paris, as Louis Vuitton reimagines modern femininity in its latest Women’s Fashion campaign.

Four muses, four tales, one city; the fashion narrative unfolds through the eyes of House Ambassadors Deepika Padukone, Hoyeon, Léa Seydoux, and silver screen sensation, Elaine Zhong.

Louis Vuitton’s newly unveiled campaign is more than just couture; it's a curated collision of attitude, adventure, and authenticity. Channeling an avant-garde LE MILE aura, this campaign celebrates independent women carving their own path through the heart of Paris. The capital's iconic cityscape becomes their canvas, painted with individualistic strokes of style, spirit, and sophistication.

Ethan James Green, the visionary behind the lens, captures ethereal moments against emblematic Parisian backdrops. Quentin Saunier’s filmic touch further brings to life the zeitgeist of modern femininity.

Picture this: Hoyeon, poised with her GO-14 bag, leaning against a bicycle on the illustrious Pont Alexandre III. Or visualize Deepika Padukone, standing regally atop the Palais Galliera, the Eiffel Tower elegantly photobombing in the background. Her GO-14, playfully clashing yet blending with the backdrop, becomes a symbol - evoking both the grandeur of Paris’s architectural marvel and the genius of Louis Vuitton’s design.

Nicolas Ghesquière, the mastermind and Artistic Director of Women’s Collections, introduces the GO-14 as a homage to Louis Vuitton's heritage. This iconic piece, inspired by malletage—the exquisite cross-hatched lining of Louis Vuitton trunks—echoes the artistry and craftsmanship synonymous with the brand.

LOUIS VUITTON
Women´s FW 2023/2024 Campaign


seen Ethan James Green
talent Deepika Padukone, Hoyeon, Léa Seydoux + Elaine Zhong

(c) LOUIS VUITTON

(c) LOUIS VUITTON

Yet, the fashion tale doesn’t end there. The enchanting Léa Seydoux, behind the wheel, is spotted meandering through the Rue Galliera, her Capucines bag securely by her side. Meanwhile, Elaine Zhong’s pristine white version of this feminine classic becomes her companion amidst the palatial allure of the Palais Galliera courtyard.

The Capucines bag, a piece with history deeply sewn into its threads, is a nod to the maison's legacy. Born from Louis Vuitton’s inaugural store on Rue Neuve-des-Capucines in 1854, its seemingly simplistic design belies a rich tapestry of complexity and craftsmanship.

As the narrative of style evolves, Louis Vuitton remains a timeless testament to luxury, legacy, and the eternal allure of the City of Lights.