.new campaign
Maison Kitsuné Spring/Summer 2024
Born a Flâneur
written Amanda Mortenson
Paris, the timeless city of arts, the cradle of bohemian dreams and avant-garde elegance, finds itself once again at the heart of sartorial conversation.
Maison Kitsuné unveils its Spring 2024 campaign, a tribute to the city that never ceases to inspire. This season, it’s all about capturing the spirit of the flâneur, the quintessentially Parisian art of leisurely strolling through the city's vibrant streets, observing the tapestry of life unfolding in real-time.
In this first chapter of the campaign, Maison Kitsuné takes us on a journey through Paris' iconic landscapes. The brand reimagines the flâneur, not just as a literary figure but as a modern-day muse for the urban dweller. It's an invitation to slow down, to absorb the kinetic energy of the city, to find inspiration in the mundane and the magnificent that coexist in the Parisian alleys.
The collection itself is a masterclass in understated cool. It’s a blend of urban essentials that speaks to the heart of the city dweller. Heavy on denim, a tribute to the versatile fabric of the metropolis, the pieces range from Abstract Daisy prints to echoes of Japanese workwear. The preppy knits, slouched nonchalantly over pinstriped pieces, redefine classic tailoring.
In a bold move, Maison Kitsuné spotlights emerging talents Pierre de Maere and Lomijoh as the faces of this campaign. Pierre de Maere, one of 2023’s most captivating artists, brings his distinctive style and charismatic presence to the forefront. His debut album "Regarde-moi" has already created ripples worldwide, and his connection to Paris adds an authentic touch to the campaign. Originally from Belgium, Pierre’s affinity with Paris mirrors the journey of many artists who find solace and inspiration in this city’s embrace.
Lomijoh, a French-Cameroonian singer, infuses the women's collection with her rebellious spirit. Caught mid-stroll in the Parisian streets, she perfectly embodies the modern flâneur, mixing and matching key pieces from the season. The highlight? The poetic Floating Flowers print and a new crochet logo knit vest that are as much a statement of fashion as they are of independence and artistic freedom.
talent: Lomijoh
MAISON KITSUNÈ
Spring 24 Campaign *Born a Flâneur
talent: Pierre de Maere
The campaign celebrates a lifestyle, a philosophy, and an aesthetic that transcends geographical boundaries. Maison Kitsuné invites us all to wander, to explore, and to be part of the endless story that is Paris – and, by extension, the world.
all images
(c) Maison Kitsuné