Taakk - Fall/Winter 2026 Review

Taakk FW26 - Over 2,000 Years in the Making

A review of the Taakk Fall/Winter 2026 collection

written MALCOLM THOMAS

A rain of mist fell on La Tour d'Eiffel, its imposing presence seemed to devour the streets around it. Standing proud amongst its subjects, gazing in awe. Perhaps its purview extended to Taakk’s Fall/Winter 2026 show held at the Cité de l’Architecture et du Patrimoine on January 25, for which anyone should certainly be proud. Undoubtedly, Japanese designer Takuya Morikawa, who delivered his strongest collection to date. 

Paris Fashion Week FW26
TAAKK Fall/Winter 2026 Menswear

Inspired by the Jōmon, an early Japanese hunter, gatherer, and agricultural society spanning 10,000 years (roughly 14,000-300 BCE), much like the Jomon themselves, Morikawa wanted to pay tribute to the land, “living in harmony with nature; the forest, ocean, rivers and all,” the designer wrote in his program. 

This started from an unlikely and controversial place—fur, which was collected from production byproduct and pieced together to create the most beautiful and ethical jackets, bags, and trimmings—a new offering for Taakk. To gradient fabrics and masterful embroidery techniques. Warping cotton on denim to imitate tree bark, raw and unpolished, is one of many Morikawa innovations over the years.

After the finale, models stood for guests to marvel. People cheered, took out their phones, ran their hands through the textiles, and wondered why they hadn’t discovered Taakk sooner. I imagine Morikawa must’ve felt this, too. Now it was time for people to pay tribute to him.

Paris Fashion Week FW26
TAAKK Fall/Winter 2026 Menswear, Final

Paris Fashion Week FW26
TAAKK Fall/Winter 2026 Menswear, Takuya Morikawa

about the editor
When not reviewing shows or writing features, Malcolm spends his time as Founder & Editorial Director of Malcolm + Friends Agency. A full-service agency powered by a global community of freelancers, consultants, and creative partners from leading brands and institutions.


all images (c) TAAKK Press

Paris Fashion Week Streetstyles AW26

OUTSIDE THE SHOWS
*That’s Paris Fashion Week Menswear FW26

written LE MILE

Outside the official schedules and away from the controlled choreography of the runway, Paris Fashion Week Menswear FW26 revealed its most telling moments in motion, on the pavement, between shows, in passing glances and improvised silhouettes. This season unfolded against a backdrop of recalibration. Many houses leaned into clarity over spectacle, refining archetypes. Tailoring returned with sharper intent, volume was handled with restraint, and references to utility, workwear, and heritage were filtered through a more personal lens. Elsewhere, softness crept in through colour, texture, and gesture, suggesting a quieter confidence shaping contemporary menswear.

Paris Fashion Week FALL-WINTER 2026
RICK OWENS

Paris Fashion Week FALL-WINTER 2026
RICK OWENS

Paris Fashion Week FALL-WINTER 2026
TAAKK

Paris Fashion Week FALL-WINTER 2026
TAAKK

Paris Fashion Week FALL-WINTER 2026
KIDSUPER

Captured by Ian Kobylanski, Outside the Shows turns its focus to the characters who animate this in-between space. Individuals assembling their own visual language from fragments of the season: elongated coats, experimental layering, archival gestures, subcultural echoes, and moments of playful disruption.

Shot during the final days of the Paris circuit in late January, the series reflects a city momentarily transformed into a moving archive of ideas. Outside the Shows shows how fashion is lived, negotiated, and reimagined in real time.

Paris Fashion Week FALL-WINTER 2026
Michèle Lamy, COMME des GARÇONS

Paris Fashion Week FALL-WINTER 2026
COMME des GARCONS

Paris Fashion Week FALL-WINTER 2026
White Mountaineering

Paris Fashion Week FALL-WINTER 2026
KIDSUPER

Paris Fashion Week FALL-WINTER 2026
AMIRI

Paris Fashion Week FALL-WINTER 2026
LOUIS VUITTON

Paris Fashion Week FALL-WINTER 2026
HERMES

Paris Fashion Week FALL-WINTER 2026
LOUIS VUITTON

Paris Fashion Week FALL-WINTER 2026
DIOR

Paris Fashion Week FALL-WINTER 2026
Pharell Williams, SACAI

Paris Fashion Week FALL-WINTER 2026
JOON.J

Paris Fashion Week FALL-WINTER 2026
JOON.J

Paris Fashion Week FALL-WINTER 2026
DOUBLET

all visuals
(c) IAN KOBYLANSKI

Paris Fashion Week Menswear FW26, January 2026

Celine - Inside the Fall/Winter 2026 Menswear Collection

How Michael Rider Is Reframing Celine Menswear for Fall/Winter 2026

A review of the Celine Fall/Winter 2026 menswear collection

written MALCOLM THOMAS

“We took the frame of menswear, and what Celine stands for, and then talked a lot about the energy of today, the here and now, the way people live and want to look,” said Celine Creative Director, Michael Rider.

Paris Fashion Week FW26
Celine Fall/Winter 2026 Menswear

Officially, his second collection for the house. It appears Rider’s approach is more Phoebe Philo than Slimane, and entirely more down- to-earth, 16 Rue Vivienne, to be exact, the brand’s headquarters and showroom, where his under-the-radar second collection was presented. Unlike his debut, there was no runway show. No flashing lightbulbs, no V.I.P. wrangling or seating politics, this season. No pomp and circumstance. Instead, a well-merchandised presentation, a tower of American-style blue jeans, an S-curve footwear assortment, and a thoughtfully curated edit of key looks to peruse with champagne and hors d’oeuvres in hand. “Character over costume,” was the designer’s directive.

An electric blue button-up paired with trousers and a camel coat first caught my glance; the same blue also made an appearance in a shirt jacket and matching sweater. Then there were the bolder pieces: the single shoulder button pin leather jacket, for instance, rock n’ garde remnants of Monsieur Slimane’s time at the house, featuring hippie hugger sayings like “Hugs Not Drugs,” and “It won’t be a party if I’m not invited.”  You know the saying, once a bad boy…

But while Slimane was more likely to rock the boat, Rider is more likely to steer it.

Who wants to get wet anyway?

about the editor
When not reviewing shows or writing features, Malcolm spends his time as Founder & Editorial Director of Malcolm + Friends Agency. A full-service agency powered by a global community of freelancers, consultants, and creative partners from leading brands and institutions.


all images (c) CELINE Press, seen by Zoe Ghertner

Algieri - Paris Fall/Winter 2026 Show Review

Algieri Paris: Fashion and a Show

A review of the Algieri Paris Fall/Winter 2026 show

written MALCOLM THOMAS

Deep in the 14th arrondissement on a cold night, I sat inside the Chapelle Sainte Jeanne D’Arc, a Neo-Gothic church so remote even a Parisian taxi driver couldn’t find it. The grand darkness of the church, named after patron saint Joan of Arc (you know the one), was as much of a character as the performance itself.

Paris Fashion Week FW26
Algieri Paris Fall/Winter 2026 Show

A ghoulish fog hung over the stage as a DJ appeared, and shortly after, a chanteuse unveiled her bejeweled-encrusted gown that shimmered as her voice soothed even the darkest corners of the church. Dancers in white enveloped her like a dying flower come back to life, then made their way to the tables populated with silver dishes in the center of the floor. They began staining their white uniforms black. One let out a scream, and the fashion part of the show began.

The collection, entirely in black, created (mostly) in deadstock fabric and exaggerated and restrictive structures and silhouettes in varying cashmere, leather, lace, feathers, metal, and stones, needed no such introduction.

Yet, the full-bodysuits, one made entirely of feathers, the voluminous floor-length fur, and the chainmail dress made of keys cling-clanging as it walked past to a melody of its own, were their own kind of show. 

Founded in 2022, Algieri Paris has a vested interest in the re-contextualization of gender and body norms, often collaborating with local drag queens and underground celebrities. Raphaël Algieri’s sex-positive avant-garde design language was honed at L’Institut Supérieur des Arts Appliqués (LISAA) and École des Hautes Études Commerciales (HEC). Nods to Louise Bourgeois and the sensuality of Robert Mapplethorpe’s famous black and white portraits can also be found in Algieri’s work. Named after the designer’s Italian great-grandmother, Filomena Algieri, who decided not to marry and to pass down her name instead. There is not an inch of Algieri that isn’t rich with subversion. 

When the show ended, I walked the eighteen minutes to the nearest metro in the rain. I laughed to myself. I almost missed this show. I’m glad I didn’t.

about the editor
When not reviewing shows or writing features, Malcolm spends his time as Founder & Editorial Director of Malcolm + Friends Agency. A full-service agency powered by a global community of freelancers, consultants, and creative partners from leading brands and institutions.


all images (c) Algieri Paris Press

H&M and e.l.f. Cosmetics - Translating Everyday Beauty Into Fragrance

Why This H&M and e.l.f. Cosmetics Collaboration Thinks About Scent as a System

written LE MILE

Fragrance rarely enters the world quietly. New launches tend to arrive wrapped in mythology, spectacle, or aspirational distance. The collaboration between H&M and e.l.f. Cosmetics takes a different route, it begins with recognition.

Eau de parfum bottles from the H&M and e.l.f. Cosmetics
fragrance collaboration inspired by Power Grip, Halo Glow and Camo

The limited eau de parfum collection represents a first for both brands. H&M enters a formal beauty partnership for the first time. e.l.f. introduces fragrance into its product universe for the first time.
Power Grip, Halo Glow and Camo are already embedded in everyday use. They are functional, widely used products with established emotional associations. Translating them into fragrance is a practical decision as much as a creative one.

Power Grip – Salty Drip is built around eucalyptus, cedarwood and sea salt. The structure is clear and restrained. Cooling notes meet dry woods and mineral elements, resulting in a fragrance that feels direct and purposeful. It carries a sense of clarity that mirrors the product line it references, something designed to hold, to stabilise, to stay in place.

Halo Glow – Luminous Cloud moves into a softer register with magnolia, vanilla and amber. The scent develops gently, staying light and consistent over time. It reflects the visual logic of Halo Glow as a product known for diffused radiance and subtle warmth.

Camo Blend – Nude Canvas brings vanilla, musk and palo santo together in a composition that sits close to skin. The scent develops gradually, shaped by body heat. There is a quiet depth to it, one that mirrors Camo’s long-standing association with adaptability and coverage.

All three eau de parfums are vegan and positioned at an accessible price point. Scale, inclusion, and everyday use have long shaped both brands’ identities, and the fragrance collection reflects that continuity. The campaign supporting the launch reinforces this approach. Directed by Tanu Muino, it centres on movement. An original track titled “spritz. walk. waft.” provides rhythm, while choreography demonstrates how scent travels through bodies in motion. Fragrance is treated as physical and spatial.

watch film by TANU MUINO

Launching globally on 29 January 2026, the collection will be available in selected H&M stores and online.

all images (c) H&M Press

Christian Louboutin - Jaden Smith Debuts Menswear Collection FW26

Jaden Smith Debuts Menswear Collection For Christian Louboutin

A review of the Christian Louboutin Fall/Winter 2026 menswear collection

written MALCOLM THOMAS

When it was announced last September that Christian Louboutin had appointed its first-ever Men’s Creative Director, it marked a bold new chapter for the brand. A brand that, at that point, had already left its global footprint on one of fashion’s most lucrative categories.

Paris Fashion Week FW26
Jaden Smith Menswear Collection for Christian Louboutin

Emerging not just as another shoe brand, catered to women on the rise but as a sexy symbol of status, most notable for its blood red soles, known en masse as red bottoms, and framed in perpetuity as “bloody shoes” by Cardi B in her chart-topping smash, Bodak Yellow, a song that ironically did as much for her career as it did to cement Christian Louboutin in the culture.

Paris Fashion Week FW26
Jaden Smith Menswear Collection for Christian Louboutin

It was over 15 years ago that Louboutin launched its menswear line. A sub-category which now accounts for 24% of its business, and it was more than six years ago when the designer began a dialogue with then, 21-year-old, Jaden Smith. A child of parents who in their own right, had a part in shaping culture. A dialogue between the two seemed fitting— his appointment as a creative stakeholder seemed shocking—remember that bold new chapter?

Unveiled Wednesday at an elaborate exhibition in Paris, somewhere between cinema and mythology, the Fall/Winter 2026 menswear collection was displayed. Heroed by shoes, of course, merchandized on antiquity-inspired columns throughout, with accompanying wall placards, the same kind you might find in a gallery or museum. The positioning was clear. Less status. More art.

Paris Fashion Week FW26
Jaden Smith Menswear Collection for Christian Louboutin

Paris Fashion Week FW26
Jaden Smith Menswear Collection for Christian Louboutin

Paris Fashion Week FW26
Jaden Smith Menswear Collection for Christian Louboutin

From the virality of the campaign imagery, projected full screen on the wall and in a viewing area, Smith’s bare-chested body, painted in red, also on display—a kind of nod to the rapper’s full creative immersion, to the role itself, these were made for see and be seen moments. Some moments, bolder than others, fur boots for instance, worn by Jaden Smith, himself in the video, certainly not made for wallflowers, but rather a temperature check of how far Christian and Jaden are willing to go. Wax-dripped boots were another editorial moment, which I think may also have a retail moment too, as well as logo-ed belts and a utility bag with titled pockets and compartments, stone masons and scribes among Smith’s inspiration and romanticization of the working man.

Paris Fashion Week FW26
Jaden Smith Menswear Collection for Christian Louboutin

Paris Fashion Week FW26
Jaden Smith Menswear Collection for Christian Louboutin

Next: a full collection slated for runway and sale next season, and the capsule collection in select boutiques and on christianlouboutin.com. Available now.

Paris Fashion Week FW26
Jaden Smith Menswear Collection for Christian Louboutin

about the editor
When not reviewing shows or writing features, Malcolm spends his time as Founder & Editorial Director of Malcolm + Friends Agency. A full-service agency powered by a global community of freelancers, consultants, and creative partners from leading brands and institutions.


all images (c) Christian Louboutin Press

Louis Vuitton - Trunk Edition as a complete men’s wardrobe for FW 2026

Why Louis Vuitton’s Fall-Winter 2026 Trunk Edition focuses on trans-seasonal menswear

written LE MILE

Louis Vuitton will launch the Fall-Winter 2026 Men’s Trunk Edition on 5 February 2026. The project is developed under Men’s Creative Director Pharrell Williams and introduced as a complete men’s wardrobe designed for extended use across seasons. The initiative arrives at a moment when large fashion houses are consolidating menswear around durability, material performance, and long-term relevance as central design priorities.

Since his appointment in 2023, Williams has overseen menswear at Louis Vuitton with an emphasis on coherence across product categories. His role operates at the scale of an institution, where creative direction intersects with manufacturing, global retail, and legacy product codes. The Trunk Edition sits within this framework, focusing on how menswear functions as a system of use.

The name Trunk Edition references the canvas trunk introduced by Louis Vuitton in 1854, the company’s first commercial product. Historically, the trunk was conceived as a modular object engineered for transport, storage, and repeated handling. Within the Fall-Winter 2026 collection, this reference establishes a functional lineage. The trunk serves as a model for organizing clothing and accessories around adaptability, construction, and sustained wear.

What Louis Vuitton proposes with the Trunk Edition is a deliberately finite wardrobe. Ready-to-wear, footwear, and leather goods are treated as interdependent elements, organized to cover daily use. The materials selected, silk-wool, cashmere blends, cotton-silk fabrics, nubuck, suede, signal an investment in textile behavior and wear over time. Construction choices such as double-face garments and unlined tailoring indicate an interest in how clothing moves, layers, and adapts across conditions. The muted palette of beige, blue, brown, black, and khaki reinforces this logic, limiting visual disruption within the wardrobe.

The same discipline applies to accessories. Footwear is restricted to three models, establishing a narrow but intentional range of use. Leather goods appear through the LV Touch line, where bags function as tools of movement. References to historical forms like the Steamer bag operate at the level of structure and purpose, anchoring contemporary formats in a long-standing logic of transport and daily carry.

Within contemporary menswear, the emergence of projects framed as complete wardrobes signals a shift in how value is articulated at the upper end of the market. Emphasis moves toward coherence, material decision-making, and garments designed to remain in circulation across multiple seasons. These priorities respond to practical changes in how menswear is bought, stored, and worn, particularly at the scale of global luxury houses, where continuity increasingly carries economic and cultural weight.

The Fall-Winter 2026 Men’s Trunk Edition enters this context as a concrete proposal. Its global release on 5 February 2026 positions it as a working wardrobe available through Louis Vuitton boutiques and retail channels, encompassing ready-to-wear, footwear, and leather goods within a single framework. At Louis Vuitton, this logic is implemented at institutional scale, where menswear, footwear, and accessories are planned together as a durable wardrobe. The Trunk Edition functions as a reference point for how the house structures menswear development beyond the seasonal cycle.

LOUIS VUITTON FALL–WINTER 2026 MEN’S TRUNK EDITION
collection by PHARRELL WILLIAMS / men’s creative director LOUIS VUITTON / launch 5 February 2026

content and imagery courtesy of LOUIS VUITTON Press

Pitti Uomo 109 - The Future of Menswear FW26

Threads in Motion
Pitti Uomo 109

written CHIDOZIE OBASI

Everything is movement, transformation, story and progression: the theme chosen for the winter edition of Pitti Immagine unleashes a tale of dynamic expression, alongside the many inspirations that stem from this idea of movement.

Motion is a concept that transcends all manner of disciplines from politics to cinema, but also stands as a commitment and as an ability to to bring together an energy that leads to new figures in fashion. Movement, like the word itself, refers to something that evolves, breaking away from tradition and returning to it: it becomes a voice for ideals, cultures, connections and commitment. It also adapts to the body and, by dressing it, amplifies its presence by becoming a gesture and identity. Motion also becomes an emotion: a poetic flow, an energy of becoming and a movement of the soul.

Pitti Immagine Uomo 109
FW26 Season

Antonio De Matteis, President of Pitti Immagine, has a positive mindset of this edition. “If we have this quality across the board, we need to be thankful for the commercial partnerships between institutions and the brands,” he opined at the press conference. “Let’s look at the beauty of what we do, and the effort of our entrepreneurs — Pitti Uomo is the only fair on an international scale for menswear that was able to grow and scale its weight globally. It’s not easy to renovate a fair every six months, but it’s all down to the exceptional team work we pour in. We have the most important buyers in the world in town, and the distribution — given by the key retailers — helped some of the smallest names who started from here, who grew so much.”

There’s some highlights of this season, including the FW26 collection from Sebago which revolves around three creative worlds. Preppy Heritage evolves the iconic brand aesthetic by combining tradition and urban spirit with modern materials, updated lines and sartorial details. Fly Fishing draws inspiration from fly fishing and outdoor life in Maine, with functional garments, textured fabrics and natural colour palettes reminiscent of forests and water. Ranch, on the other hand, reflects the more rural and mountainous side of the American outdoors, with sturdy garments, handcrafted finishes and an authentic, raw aesthetic reinterpreted in a contemporary key.

GAS decisively reaffirms its essence: denim.
 A fundamental element and hallmark of the brand, denim once again becomes the starting point for a story that spans cities, cultures and attitudes, transforming itself into a universal language capable of adapting to different styles, genres and contexts. Under the theme Urban Souls, the collection explores the dynamic, metropolitan soul of the season, giving life to Collective Denim Identities: a choral narrative in which denim becomes a symbol of freedom, personal expression and belonging. A versatile material that transcends barriers and transforms itself depending on how it is worn, moving from everyday to special occasions, from essential to fashionable. At the heart of the collection is a wide Wash Spectrum, which spans all shades of indigo – from the deepest raw to the lightest and most authentic shades – creating a solid, recognisable and contemporary denim offering. The colour palette is based on essential neutrals, the ideal base for essentials and fashion items, enriched with seasonal accents.

Pitti Immagine Uomo 109
FW26 Season / brand SEBAGO

Pitti Immagine Uomo 109
FW26 Season / brand SEBAGO

Pitti Immagine Uomo 109
FW26 Season / brand SEBAGO

Consinee, a leading Chinese group in the global market for fine yarns and cashmere fibres from certified and sustainable supply chains, has entrusted the artistic direction of its new project for Pitti Uomo 109 to Sara Sozzani Maino, involving designer Galib Gassanoff at the helm of creative development, presenting Echoes of Craft. Continuous experimentation combined with a deeper understanding of the fibre's versatility are the cornerstones of Consinee's non-commercial creative platform, which evolves from season to season to create new, free and stimulating narratives.

Sara Sozzani Maino, creative director of the Sozzani Foundation, invites Galib Gassanoff, a designer renowned for his creativity and strong vision, to embark on a new aesthetic exploration through raw materials, developing an original narrative in which artistic heritage becomes a return to our roots, to which we remain anchored.

Pitti Immagine Uomo 109
FW26 Season / brand Consinee

Pitti Immagine Uomo 109
FW26 Season / brand Consinee

ANTIK BATIK founded, directed and creatively designed by Gabriella Cortese, a Paris-based stylist and entrepreneur, the iconic French Maison with its bohemian-chic style will present its Autumn-Winter 26/27 men's ready-to-wear collections at Pitti Uomo. Gabriella Cortese will be present throughout the show to meet international buyers and press representatives.After more than thirty years dedicated exclusively to women's wear, Gabriella Cortese introduced the ANTIK BATIK men's collections in 2024 with a first capsule collection, presented in Paris during Paris Men's Fashion Week Spring-Summer 2024. Since then, the men's line has grown steadily, establishing itself as a natural and consistent extension of the brand's DNA. This evolutionary path now leads ANTIK BATIK to Pitti Uomo, marking a new and significant strategic milestone for the Maison.

Pitti Immagine Uomo 109
FW26 Season / brand ANTIK BATIK

Prada Spring Summer 2026 campaign - Anne Collier

PRADA frames Fashion Advertising as an Object through Anne Collier’s Spring Summer 2026 Campaign

written LE MILE

The Spring Summer 2026 Prada campaign marks a new collaboration between Prada, its creative directors Miuccia Prada and Raf Simons, and the American artist Anne Collier. Released for the Spring Summer 2026 season, the campaign examines the form and function of fashion advertising at a time when images circulate primarily through digital systems.

Collier’s work since the early 2000s has focused on re-photographed and appropriated imagery from magazines, record sleeves, and advertising, consistently questioning how images are handled, consumed, and recontextualised. Her work has been shown at institutions including the Museum of Modern Art in New York, Tate Modern in London, and LACMA. Prada’s commission places this practice directly inside a global fashion campaign, extending Collier’s long-standing inquiry into a commercial context without shifting its focus.

The campaign consists of still-life images in which physical photographs of the Prada collection are held by visible hands. These inner photographs, shot by Oliver Hadlee Pearch, depict Prada looks worn by a cast that includes Levon Hawke, Nicholas Hoult, Damson Idris, Carey Mulligan, Hunter Schafer, John Glacier, and Liu Wen. Collier’s outer image reframes these photographs as objects, introducing a second level of observation that foregrounds the act of looking itself.

This structure shifts attention away from immediacy and consumption toward materiality. The photograph appears as something held, examined, and mediated by another presence. The hands function as a proxy for the viewer, situating the audience alongside the image, so advertising becomes visible as a mechanism.
Within Prada’s wider cultural programme, the campaign aligns with the brand’s sustained engagement with contemporary art through exhibitions, commissions, and long-term collaborations. It also enters a broader industry moment shaped by image saturation, renewed interest in print, and questions around authorship and attention. By insisting on the photograph as a physical object, the campaign introduces friction into a system built on speed and circulation.

The Prada Spring Summer 2026 campaign is released globally across Prada’s platforms. Credits list creative direction by Ferdinando Verderi, photography by Anne Collier with images by Oliver Hadlee Pearch, and the named cast. The project positions advertising as a site of reflection, placing visual authorship and material presence at the centre of Prada’s seasonal communication.

PRADA SPRING SUMMER 2026 Campaign

campaign conceived by MIUCCIA PRADA and RAF SIMONS / photography ANNE COLLIER with images by OLIVER HADLEE PEARCH / campaign creative direction FERDINANDO VERDERI / talents JOHN GLACIER, LEVON HAWKE, NICHOLAS HOULT, DAMSON IDRIS, CAREY MULLIGAN, HUNTER SCHAFER, LIU WEN

(c) all images PRADA Press

Lady Dior Rewritten - Jonathan Anderson

Jonathan Anderson Rewrites the Lady Dior for Spring Summer 2026

written LE MILE

For Spring Summer 2026, Dior presents a new series of Lady Dior handbags designed by Jonathan Anderson, introduced alongside the House’s Spring Summer 2026 ready to wear collection. The bags are scheduled to arrive in Dior boutiques from January 2026 and form part of Anderson’s first full accessories proposition for the season. The release coincides with a broader repositioning of Dior’s codes under Anderson, who draws directly on specific elements of the brand’s founder Christian Dior’s personal symbolism and his own background.

Jonathan Anderson is a Northern Irish designer who founded JW Anderson in 2008 and became creative director of Loewe in 2013, where he led a sustained focus on craft, material research, and heritage references. He was appointed creative director at Dior with responsibility for women’s, men’s, and accessories collections, marking a structural shift within the House. The Lady Dior bag itself was introduced in 1995 and has since been repeatedly reinterpreted by successive creative directors as a fixed product line within Dior’s leather goods category.

The Spring Summer 2026 Lady Dior proposals consist of two primary models: the Mini Lady Dior Clover and the Mini Lady Dior Buttercup. The Clover version is embroidered with four leaf clovers and incorporates a red ladybug motif, while the Buttercup version features three dimensional buttercup flowers in bright yellow tones, accompanied by a small bee detail. Both bags retain the Lady Dior’s architectural form and metal “D I O R” letter charms, with additional talisman shaped elements added to the hardware. The Clover model is produced in three colorways: green, black, and rose soupir.

Christian Dior was known for personal superstitions, including the use of lucky charms such as four leaf clovers and symbolic animals, which appeared in his couture practice from the late 1940s onward. The Lady Dior itself became globally recognizable after being carried publicly by Diana, Princess of Wales, in 1995, establishing its association with formal elegance and public visibility. Anderson’s use of clovers and talismanic motifs places the Spring Summer 2026 bags within this established lineage of symbolic ornamentation rather than introducing a new product typology.

Within the wider Spring Summer 2026 collection, Dior positions history as a set of elements to be selectively retrieved and reorganized, rather than continuously displayed. The accessories operate as condensed carriers of this approach, concentrating narrative and craft within a portable object. The emphasis on embroidery, appliqué, and hand finishing reflects ongoing investment in Dior’s ateliers, while the overt symbolism aligns with a broader industry trend toward legible icons in luxury accessories, particularly in the mini bag segment, which remains commercially significant across global markets.

The Mini Lady Dior Clover and Mini Lady Dior Buttercup bags will be available in Dior boutiques worldwide from January 2026. Production involves hot stamping followed by individual hand embroidery of the clover motifs, with additional custom metal charms developed specifically for this release.

By grounding the Spring Summer 2026 Lady Dior in named symbols, documented craft processes, and an established product architecture, Dior under Jonathan Anderson reinforces continuity within the House. The resulting objects draw on identifiable references and labor intensive techniques, situating the Lady Dior as a deliberate extension of a long established luxury system.

DIOR SPRING SUMMER 2026 Campaign

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LADY DIOR Campaign Images seen by DAVID SIMS

styled BENJAMIN BRUNO / set design POPPY BARTLETT / talents KYLIAN MBAPPÉ, LOUIS GARREL, PAUL KIRCHER, GRETA LEE / models LAURA KAISER, SAAR MANSVELT BECK, SUNDAY ROSE

(c) all images DIOR Press

Ludovic de Saint Sernin - Leather Chair

.new collaboration
Ludovic de Saint Sernin Brings Intimacy Into the Room

The first time you notice the chair, it sits in the room with quiet certainty, present without asking to be looked at, holding a kind of tension that registers before you understand why. Black leather curves into itself, suspended within a chromed frame, carrying an atmosphere familiar to anyone who knows and loves Ludovic de Saint Sernin’s work.

Chen Zi wears a dress by LUDOVIC DE SAINT SERNIN x ZARA, a choker by MEG KIM and jewellery by BVLGARI

De Saint Sernin has always worked close to the body, attentive to skin, exposure, and the emotional charge that gathers around them. His designs speak about intimacy without explaining it, allowing sensation and structure to do the work. Translating that language into an object feels like a natural progression, one that shifts the conversation from wearing to inhabiting.

Chen Zi wears a total look by CFCL and a choker by LUDOVIC DE SAINT SERNIN x ZARA

Spending time with the chair changes how it reads and sitting down slows the room, weight settles and posture becomes conscious. The object holds the body with clarity and intention. There is a sense of being aware of oneself, of how one occupies space, of how stillness can feel charged.

References to erotic culture are present, though they never announce themselves. They exist in the discipline of the form, in the way tension is maintained, in the quiet authority of restraint. Intimacy emerges through trust and what remains is an atmosphere, something that lingers longer than description.

Chen Zi wears a total look by SIMONE ROCHA

Chen Zi wears gloves by SPORTMAX

Chen Zi wears a coat by LUDOVIC DE SAINT SERNIN x ZARA

The chair resists behaving as an accessory, since it holds its place in a room the way certain garments hold their place in memory. It feels designed to be lived with, to gather time, to accumulate meaning slowly through use and proximity.
Each piece is signed by the designer in black ink on white, the line fluid and finished with a small heart. The gesture reads as disarmingly direct, a reminder that behind the discipline and control sits a human hand, a personal mark, an act of closeness. All profits from the limited collection support the Women’s Earth Alliance, an organization working at the intersection of environmental protection and women’s leadership. It is a quiet extension of the project’s logic, grounding intimacy in responsibility.

Seen in the context of an urban night, alongside a model dressed in black leather and denim, the chair feels at home. The scene suggests a world that understands presence, confidence, and self-awareness with no spectacle. The object belongs to that world naturally, carrying the same sense of calm intensity that defines de Saint Sernin’s universe.

creative direction PHOEBE LEE
seen SOJUNG LEE
styled PHOEBE LEE + YUNYEONG YANG
model CHEN ZI
production coordination YUNYEONG YANG
hair JUYEOP OH
make up JEONGIN LIM
make up assistant SOYEON KIM
nails SEOHYUN LEE
video ZHANG KE
special thanks SUNKYUNG HWANG

Adidas x Arte Antwerp - North African Football Style

.new collection
Adidas x Arte Antwerp SS26
*Football Culture through the People of Marrakech

written MARK ASHKINS

The new adidas x Arte Antwerp capsule turns toward North African football culture with a clarity that feels grounded in the everyday. Marrakech becomes the setting, not as a backdrop but as a place with its own tempo, its own logic, its own way of holding people together around the game.

Photographer Ilyes Griyeb moves through this environment with a steady eye, meeting the neighbourhood at its own pace and letting the surroundings speak through surfaces, faces and small movements that occur without performance.

Arte Antwerp, shaped by the perspective of founder Bertony Da Silva, has always carried a sensitivity toward cultural intersections, and that undercurrent aligns naturally with adidas and its long engagement with football. The capsule reflects this shared ground. Red, green, white and black run through the pieces with a quiet confidence. Embroidery and lace trims bring texture without leaning into decoration.

Tracksuits, knit jerseys, loose trousers and graphic tops take their place within a vocabulary that feels purposeful. Arabic lettering translating to Sport Unites Africa appears on select garments and extends the conversation toward the communities that inspired the collection. Moving through the neighbourhood, Griyeb meets people whose presence gives the work its orientation. Groups gather near open fields, children pass through the frame as part of their routine, and moments of pause unfold in streets that hold the light in a particular way. The clothing settles into these scenes without seeking attention, becoming part of the environment. There is an ease in how bodies and garments share space, and that ease shapes the tone of the entire series.

Brahim Díaz appears in the extended visual material and quietly expands the field of reference. His Moroccan and European background reflects the cultural paths that define much of contemporary football, and his presence adds a subtle resonance. The project treats these layers with restraint, allowing them to take shape through observation, no explanation needed.
Footwear sits within the same framework. The Lightblaze POD ZIP, slides and upcoming sneaker silhouettes enter the visual rhythm without shifting its balance. Their forms respond to movement, dust, and the physicality of the setting, echoing the way the apparel interacts with the landscape. The progression of images feels continuous, guided by the structures, streets and open areas that hold the community together.

What remains is a capsule that finds its place within a lived environment where football is part of the day.

The collaboration between adidas and Arte Antwerp gains its strength from this proximity to real spaces and real routines, and the campaign keeps its focus there, letting the neighbourhood shape the story with a steady and unforced presence.

Campaign photography by Ilyes Griyeb, featuring members of the Marrakech community
all images courtesy of Adidas and Arte Antwerp, PR

Polène Paris - Numéro Neuf East-West

Holiday Edit
Polène’s Numéro Neuf East-West

written AMANDA MORTENSON

Polène entered the industry in 2016 with an unusual clarity of purpose. The three founding siblings, Elsa, Mathieu, and Antoine Mothay, built the brand around a conviction that design, craftsmanship, and material should form a single conversation.

They wanted a house that felt contemporary in its rhythm yet grounded in the discipline of artisanship. Within a few years, that direction resonated globally. Polène opened spaces in Paris, New York, Tokyo, Seoul, London, Copenhagen, and Hamburg, each reflecting their attitude toward calm precision and intuitive form. The growth felt fast, but inside the brand the focus stayed steady: refine, edit, and let the work speak. What shaped Polène’s rise is their close connection with Ubrique, the leather-making region in southern Spain. More than 2,200 craftspeople bring the designs to life, giving the brand a direct link to a long-standing tradition. The Paris design studio develops the visual language; the artisans translate it into structure, weight, and tactility. This exchange has defined Polène’s identity—clean silhouettes, sculpted leather, organic lines shaped by hand. Their collections show a consistency that comes from respect for the material and for the people who work it.

Polène also thinks in systems. Circularity became part of their process early on. They introduced the Plèi collection, where leftover leather from bag production becomes macramé surfaces, bead work, objects, and collaborative pieces with guest artisans. The intention is simple: use material fully and treat every offcut as something with potential. In 2023, the brand expanded into jewelry, produced by Italian specialists and plated with 24-carat gold. The pieces follow the same design instincts—shaping, folding, and texturing the metal with the same attention given to leather.

Among all lines, the Numéro Neuf collection has become a signature. First introduced in 2020, it reflects the house’s interest in structure softened by movement. Full-grain calfskin is molded, draped, stitched, and shaped until it carries volume and gentleness. It is one of the clearest expressions of Polène’s vision and a marker of how the brand approaches form.

Polène Paris
Numéro Neuf East West bag Camel

Polène Paris
Numéro Neuf East West bag Ebony

This season, the Numéro Neuf East-West marks a new chapter. The design extends the original silhouette into a long, horizontal format and introduces a shoulder-bag version for the first time. It reads as confident and composed, with a contemporary zip closure and an elongated profile that gives the piece a distinct attitude. Available in Black, Camel, Taupe, Chalk, Ebony, Black Cherry, and Sand, the model is crafted in Ubrique using the same meticulous process as the rest of the collection. Every detail shows intention, from the shaping of the leather to the precise seams that hold the draping in place.

Polène Paris
Numéro Neuf East West bag Taupe

Polène Paris
www.polene-paris.com

based in Paris, France and creating handcrafted leather goods produced by skilled artisans in Ubrique, Spain

Polène Paris Numéro Neuf East-West price: 440 €

LE MILE selected the Numéro Neuf East-West for this year’s holiday season recommendations because it represents exactly what we look for: a design with clarity, a strong sense of identity, and craftsmanship that feels immediate when you hold the piece. It aligns with Polène’s broader story of thoughtful growth and with our interest in objects that carry aesthetic strength and quiet emotional presence. As the season approaches, this bag stands as one of the most grounded and assured releases of the year—an example of how contemporary leather goods can be relevant, refined, and deeply considered.

Polène Paris
Numéro Neuf East West bag Chalke

Polène Paris
Numéro Neuf East West bag Chalke

Polène Paris
Numéro Neuf East West bag Taupe

Valentino Garavani DeVain - Age of Electric Couture

VALENTINO GARAVANI
*Craft, Code and the Curious Case of DeVain

Valentino Garavani DeVain appears in the digital ether with a calm, almost ceremonial presence, occupying that peculiar zone where craft speaks to code and the instinct of the atelier leans toward the logic of algorithms. A quiet meeting unfolds between centuries of handwork and the cool hum of computational imagination. The maison’s dedication to gesture, material and emotional precision finds itself mirrored by an AI engine that renders its own forms of ornament and atmosphere, a pairing that feels unexpectedly harmonious and gently provocative, as if couture and circuitry were testing the edges of each other’s worlds without losing their sense of poise.

Thomas Albdorf opens the procession. In his mirrored chambers the bag performs a gentle act of multiplication, slipping between reflection and refraction with the calm confidence of an object aware of its own charisma. His studio becomes a small observatory where materials converse with their own silhouettes and symmetry grows its own contemplative pulse.

Enter The Void descends deeper, their world resembles a dream rescued from a half-remembered video game and dipped in an extraterrestrial ocean. Fishes drift between cacti, hotel chandeliers rise from dunes and the bag glows like a passerby who has wandered into someone else’s subconscious. This is surrealism with the autofill function humming quietly underneath, the kind that feels familiar and feverish at the same time.

Maison Valentino presents DeVain as the new protagonist in a sprawling visual experiment, inviting five artists to take the bag far from the usual marble floors and closer to the evolving frontier where images appear before they exist. In a cultural landscape that worships immediacy, this series arrives as an ode to crafted illusion, stretching the definition of what creative authorship can become when imagination merges with machine logic.

Paul Octavious
still from the film below

Paul Octavious transports DeVain into the long corridors of art history. Sixteenth-century still lifes breathe again, except this time they blink, shift and fold into layered animations. The bag perches among fruits and goblets like a visiting character who has slipped through a tear in a tapestry. Octavious choreographs a conversation between centuries without asking for permission, giving classical composition a sly digital pulse.

Annie Collinge builds a world where objects and cut-out figures share the same mischievous logic, creating a tableau that feels playful on the surface and quietly uncanny underneath. The bag appears among her colours and silhouettes like a character stepping through a handmade stage set, moving through scenes where humour and strangeness sit comfortably side by side. Her universe blurs reality just enough to remind viewers that imagination always has its own rules.

Total Emotional Awareness
still from the film below

Total Emotional Awareness leads DeVain through a landscape where pop forms stretch, multiply and reorganize themselves with dreamlike intent. Geometry expands, colours pulse and the bag moves through a vision that feels sculpted from pure imagination. Their world hovers between play and philosophy, creating a visual rhythm that absorbs DeVain into an ever-shifting field of possibility.

Z_Captures throws DeVain into sharp contrast with everyday pop objects, creating collisions that feel playful and deliberately disorienting. The bag sits among bold colours and unexpected pairings, adopting a presence shaped by tension and surprise. His compositions turn contrast into structure, allowing fantasy and pop culture to occupy the same vivid frame.

Tina Tona finishes the first chapter by exploding the visual field entirely. Her collages vibrate with color and hand-cut energy, weaving fragments of memory, culture and playful rebellion. The bag slips between viewpoints, blooming into countless versions of itself. Tona’s world has texture, movement and a joyful refusal to stay still.

Albert Planella approaches the bag as if it were an apparition. Here DeVain becomes mutable and cinematic, drifting between clarity and haze with a rhythm that feels borrowed from dreams. His images hold their breath while shifting into new states of being, as if the bag were quietly considering who it wants to become next.

For a house that reveres human craftsmanship, this digital series introduces a new tension. Energy-hungry algorithms sit beside centuries of artisanal knowledge. The contrast generates friction, and the friction generates light. The visuals shimmer with a strange kind of beauty, born from human impulse and computational curiosity. DeVain emerges from the experiment slightly transformed, carrying the patina of a bag that has travelled through mirrors, deserts, dreams, archives, memories and machine logic. The result feels like a quiet promise that creativity, in all its evolving shapes, still belongs to those who dare to stretch the image until it reveals something unexpected.

note
The video and image works in this project were created by nine participating artists: Thomas Albdorf, Enter The Void, Paul Octavious, Albert Planella, Tina Tona, Animus Pax, Annie Collinge, Total Emotional Awareness and Z_Captures. The AI-generated visuals were produced by Enter The Void, Paul Octavious, Albert Planella, Animus Pax and Total Emotional Awareness; all imagery by Enter The Void was created with the informed consent of the portrayed models and all participating talents.

KVRT STVFF - New Jeans Line

.new collection
KVRT STVFF’s Debut Denim
*Denim as Body Frame

written AMANDA MORTENSON

When a label born from the intimacy of underwear begins to work in denim, the move feels instinctive. KVRT STVFF’s debut jeans collection expands its vocabulary without changing tone. The body remains center stage, form and movement leading the design.

From its Barcelona STVDIO, KVRT STVFF introduces three silhouettes: Loose, Loose Bootcut, and Straight. Each with its own tempo, each holding quiet confidence. The Loose falls in measured flow, the Bootcut releases a soft curve, the Straight keeps a disciplined verticality. In all three, the human shape commands the rhythm.

The palette is deliberate, Ecru, Espresso, washed Black, Indigo. Shades that refuse drama, relying instead on balance. Fabric becomes language and texture becomes punctuation. Logos stay nearly invisible; patches share the same denim, edges left raw, it all feels like a whisper of craftsmanship.

Inside, a concealed closure—signature to the brand’s design logic—invites openness. The jeans can be worn unfastened, undone, or sealed close. It’s a structural intimacy translated from the brand’s history with skin, nothing ornamental. Each detail exists because the body demands it.

The Straight model rests low, fits close at the seat, falls evenly through the leg. The Loose shape offers volume without weight. The Bootcut lets the hem drift outward in a controlled release. Across all cuts, the same raw-edged waistband patch and tonal restraint maintain unity. Everything begins and ends in the STVDIO. Patterns drawn, prototypes tested, adjustments repeated until balance arrives. Every seam tells of method, not machine, and luxury appears here as precision.
Since its founding in 2018, KVRT STVFF has moved through categories—underwear, swimwear, sportswear—without hesitation. Each step carries the same message: confidence as material. Every garment affirms the wearer’s shape, every proportion aligns with the body’s truth. Boldness is quiet here and strength wears minimalism like second skin.

The denim line follows that same current, clean cuts, technical clarity, human form as blueprint. The jeans sit at the intersection of discipline and sensuality, where structure becomes gesture. A wardrobe piece stripped of everything unnecessary. Sustainability, though never labeled, breathes through the process. Thoughtful sourcing, measured production, slow release. For KVRT STVFF, longevity exists in design that resists the noise of time. The future is already embedded in the present garment. There’s something meditative in how these jeans meet the body. Movement activates them; light changes them. The raw edges begin to fray, the denim softens, the skin writes its own pattern. The fabric records life, one crease at a time.

KVRT STVFF’s denim arrives without fanfare, it rests on the body with certainty, aware of its quiet power. The collection expands the brand’s language, but the tone remains unmistakable—precise, restrained, enduring. Denim becomes another surface for confidence. A continuation of what KVRT STVFF began years ago: redefining how clothing interacts with skin. A conversation between material and anatomy, designed not to cover, but to frame.

KVRT STVFF Jeans are available for Men and Women, priced at €290, via kvrtstvff.com and selected retailers.

DSSLR - A Line Drawn in Motion

DSSLR
*Christoph A. Dassler Returns to the Court

written MONICA DE LUNA

There is a quiet intensity to the way Christoph A. Dassler speaks about design. A sense of continuity runs through his words — a rhythm that connects history with vision, precision with pulse. From Herzogenaurach, the cradle of German sportswear, Dassler steps forward with a new name: DSSLR. It reads like an abbreviation of legacy itself — clean, concise, timeless.

Launched in August 2025, DSSLR by Christoph A. Dassler arrives as a sport and lifestyle brand defined by clarity and conviction. It enters the world with a tennis collection built for the demands of movement, elegance, and responsibility. Each piece aligns with the spirit of today — a moment where performance, sustainability, and creative design form one continuous gesture. DSSLR expands its minimalist line-up, with new colorways launching at the end of November.

DSSLR On Court Women / off white

DSSLR On Court Women + Men

“We are convinced that high standards and low environmental impact can go hand in hand,” says Christoph A. Dassler. The statement carries a sense of commitment, a belief shaped through decades of family innovation and a personal return to his origins. “For me, it was a goal matured over decades to return to the world of sports and fashion,” he adds. DSSLR becomes the realization of that journey — a modern system of values, woven through fabric, form, and philosophy.

At the core lies a dedication to materials. Up to 95 percent of each garment consists of recycled fibers and organic cotton sourced from Portugal. The fabrics move with the body, cooling, protecting, breathing, and maintaining a sense of purity through construction. The On-Court line expresses design intelligence that frames athletic performance as aesthetic experience. UV protection, odor control, and targeted sweat-zone ventilation define a new level of refinement.

The silhouettes are architectural in their intent — cut to mirror the lines of play, engineered for the body’s dynamic rhythm. Each detail is the result of collaboration between Dassler and a team of designers who have shaped collections for global sport houses. Together, they sculpt pieces that feel disciplined yet effortless, merging function, design, and sustainability into a single visual and tactile language.

Beyond the court, the Off-Court line extends the same integrity into daily life. The designs reveal an understanding of form that feels both global and individual — defined by material quality, surface clarity, and details that speak through structure rather than decoration. Every seam, every tonal shift carries intention. It is fashion that continues the movement.

DSSLR Founder / Christoph A. Dassler

“We are convinced that high standards and low environmental impact can go hand in hand.”

Christoph A. Dassler

Within the structure of DSSLR lies a deeper narrative, the brand builds an ecosystem where creativity, economy, and collaboration coexist within a framework of values. Dassler describes it as a culture — one that honors craftsmanship while inviting new ideas to thrive. It is an inclusive vision shaped by heritage yet oriented toward the future of sport and design.

As CEO and founder, Christoph A. Dassler channels the spirit of his lineage without nostalgia. His grandfather Rudolf Dassler once defined an era of innovation; Sassler continues that momentum by transforming the definition of quality itself. In DSSLR, quality becomes moral, aesthetic, and material all at once. It speaks to a generation seeking transparency in how things are made and what they stand for.

Every element of production follows this logic. The brand’s partners and suppliers hold environmental certifications; every collaboration aligns with the brand’s sustainability standards. “Behind every product stands a partnership with an industry-leading design and production team,” Dassler explains. His tone suggests pride and precision — an awareness that true innovation exists within the details.

The launch of DSSLR feels contemporary and timeless, it celebrates a discipline where sportswear meets couture precision and where sustainability becomes a natural constant. It arrives from a place where heritage fuels creativity — where each garment becomes a tool of movement, a symbol of modern responsibility.

DSSLR On Court Women / sky captain blue

DSSLR On Court Men / off white

Through DSSLR, Christoph A. Dassler has built a language that speaks to the new era of sport-fashion — one defined by excellence, integrity, and clarity of purpose. The collection carries an understated strength — a balance of performance and presence. It represents a future where clothing is created with awareness, where every fiber participates in a larger dialogue between body, design, and the world around it.

discover more www.dsslr.de
all visuals (c) DSSLR

André x ELHO - Capsule Collection 2025

André x ELHO
*André Tags the Mountain

written MONICA DE LUNA

André in Lisbon, spray can in hand, the smell of paint in cold air, no studio, no clean desk, just ten ice-pink bombers waiting like empty walls. He says, “Today I’m painting live on 10 jackets. I hope I don’t mess them up, we only have those 10 pink jackets available! They will become unique art pieces.”

Jackets as canvas, fabric as skin, performance stitched and already humming with neon memory. ELHO hands him carte blanche. He doesn’t rehearse, he sprays directly, instinct over plan. Mr. A appears, one wink, one wide eye, loops curling, pink field grinning back.

André x ELHO FW25/26
Unique art cap

André x ELHO FW25/26
Unique art jackets

A capsule, October 2, André x ELHO. Limited, numbered, but not frozen. Phantom performance bomber, hoodies, long sleeves, tees, beanies, the collection carrying André’s world, graffiti lines wrapped in insulation, warmth inside the grin. He says, “Clothes should make you feel good and happy, and serve as protection from the grey outside world.” Protection and mischief in the same seam.

ELHO’s history runs under it, a ghost from 1948, slopes of Germany, Switzerland, neon seasons that lived until 1993, buried, dug up again by Donald Schneider with Claudia beside him. Donald once pulling strings at Vogue Paris, once launching collaborations that cracked fashion open. Now ELHO as “Freestyle,” jackets as silhouettes, down puffers with recycled feathers, Primaloft Bio, Sorona skins, boomerang zippers slicing pockets like hidden doors. He says to André, take it, tag it, burn pink into snow.

André remembers Sweden. “I’ve always liked skiing. I grew up in Sweden, and in winter skiing was just a way to get from A to B. I’m not a champion skier, but every time I go up a mountain and ski down a slope, it reminds me of the fun days of my childhood.” Childhood in tracks of snow, movement as necessity, now returning as art.

The new ELHO calls itself high-tech, fresh, ready for minus twenty, but André looks at it and sees a wall. Pink field, black grin, sprayed live. “In graffiti, freestyle means you don’t follow the strict rules of an alphabet or the straight lines of a letter. You just follow your instinct and let it guide you into making an abstract painting.” Jackets become freestyle and snow becomes a surface.

Donald Schneider
Creative Director at ELHO Streetwear / seen by Henrik Nielsen

“ELHO Freestyle to become the #1 innovative outdoor style brand for the next generation.”

Donald Schneider

Inside the collection the colors glow—ice pink, scarlet red, neon purple, neon green, black, military green. The Astro down puffer holds 90% recycled down, 10% feathers. The Nova and Phantom shell layers breathe, waterproof, cape twist, patches for self-expression. Jet pants, fleece sets, parachute cuts, names like Hill, Satellite, Cure, Fire. André’s capsule slides among them, painted, tagged, turned into a limited run of objects (acutal art pieces to wear) carrying his alter ego. He laughs, “There’s a lot of Mr. A everywhere, both big and small.”

To wear it is to enter his wink. He says, “Just wear the jacket and make it your own.” A simple command, nothing dressed in explanation. Pink with black, neon grin, a slope or a street, it doesn’t matter. Style comes from outsiders, misfits, people daring to be different. “I love when people are a bit different from the mainstream. I’ve always been fascinated by outsiders and misfits. I like when people dare to be different.”

André speaks of hotels too, Amour, Grand Amour, Le Baron, spaces of smell, sound, touch, people brushing into each other. “Creating places where people can come together, thinking about the sound, the smell, and how people interact, is part of my art.” Jackets and nightclubs, walls and hotels, always surfaces, always extensions. A hotel in the mountains, uniforms in ELHO, a ski team in pink, medals under a grin. He imagines it without hesitation. Love runs through it. “Love is what keeps me going.” Not a slogan, more like a rhythm under every spray, every loop of paint. Even in the Alps, even on a neon slope, love keeps him. He wants surprise, humor, small disruptions. He wants Mr. A everywhere, always winking, always smiling. He says, “I try to go through life with a wink and a smile, like my alter ego Mr. A.”

The André x ELHO collection stands in that place. No need for nostalgia, no need for comparison. Just jackets, pink, painted, sprayed live, turned into unique art pieces, worn with jeans, boots, skis strapped, mountains dropping. “I love the neon pink winter jacket with the black Mr. A on the back. It combines my two favorite things: Mr. A and pink.”

André x ELHO FW25/26
lookbook / seen Felix Krüger

André x ELHO FW25/26
lookbook

And maybe next, a hotel on a mountain, maybe a ski team, maybe another canvas. For now, ten pink bombers hold his spray, hoodies hum with his grin, ELHO carries the capsule into winter season 2025/2026. The slopes are ready, the streets too. He says, “I’ve always seen my art as something that belongs to everyone, that everyone can interpret and make their own.” The capsule is exactly that. Yours, his, pink, sprayed, warm, grinning. Enjoy!

ELHO FW25/26 Campaign / seen by Tobias Wirth

discover more www.ELHOfreestyle.com
all visuals (c) ELHO Freestyle

GOT BAG Moon Bag Ruffle

GOATS GOT BAG Campaign
*A Herd Becomes a Headline

written AMANDA MORTENSON

Some campaigns arrive through strategy decks. But others fall from the sky. GOT BAG’s latest story started with a shepherd in Albania who typed four letters into Google. G-O-A-T B-A-G. A delivery went out, a herd received its new gear, and soon an email returned with photos of goats on the beach. Each animal carried a GOT BAG as if this was the natural order of things. The team packed cameras and went to see it firsthand. Their result is the brands new campaign called “GOATS GOT BAG.”

watch Film

The images feel like postcards from an unexpected runway. A black goat under the coastal sun wears a pale Moon Bag with complete ease. A taupe bag appears against limestone and tumbling lemons. A shepherd named Sherif, dressed in wool and holding a staff, lifts a hot coral Ruffle like an official badge of style. The herd moves together along a stone wall and Mediterranean light is washing the scene. The film that accompanies the visuals carries the same energy. Sherif speaks about his herd, the way he names them after his children, the way he sees them as family. He smiles, and the herd steps into fashion history.

GOT BAG’s identity has always circled around material, impact, and design. Since 2018, the label has worked under the line “From Trash to Treasure.” Their process starts with discarded matter such as ocean plastic, fishing nets, industrial scraps. Through recycling and refinement, this matter becomes yarn, then fabric, then a surface with style. From that surface, shapes arrive. Backpacks for commuters, shoppers for markets, rolltops for travel, crossbodies for urban rhythm, puffer bags for play. Each design carries a signature of clean lines, strong details, a feel for volume and curve.

GOT BAG Wavy Puffer Moon Bag in oyster

GOT BAG Cloud Moon Bag in soft shell

The campaign shows this spectrum in action. On the goats you spot the Puffer Moon Bag in black, oyster, scallop. You see the Moon Bag Ruffle in hot coral, cobalt, soft shell. You recognize the way GOT BAG expands a family of products into a larger landscape. They form a catalogue that grows season by season, always linked to the same ethos of reuse and redesign.

What stands out is the tone, because “GOATS GOT BAG” is playful, clever, and confident. The visuals have humor, the mockumentary leans into irony, and the whole story carries a wink. At the same time, it signals reach. Fashion audiences see it, lifestyle audiences see it, and global followers share it. The herd becomes a symbol of how far a label can travel when it mixes creativity with a clear core.

Sherif appears in the campaign as a central figure, he lives with his herd by the Albanian coast, cares for them with devotion, and shares their daily rhythm. His story unfolds in the visuals and the film, where shepherd and herd move together through landscape and frame. His goats wear the bags, he tells his story, and the brand steps into new territory. The shepherd and the label stand side by side, each adding weight to the other.

Behind the campaign sits a company that has grown with purpose. GOT BAG operates as a B Corp™, meeting global standards for social and ecological responsibility. Their foundation in Indonesia collects plastic waste from rivers and coastal areas, builds waste systems with local communities, and channels material into new cycles. The impact is measurable, at the same time, the brand designs products that people want to carry. A backpack on a bike lane in Berlin, a crossbody on a weekend flight, and a Moon Bag carried by a goat along the coast.

Sherif wears GOT BAG Cloud Shoulder Bag in hot coral

“GOATS GOT BAG” frames all of this with lightness. The images travel easily and the story sticks. A herd with bags moves across a landscape and suddenly a global audience pays attention. GOT BAG steps into 2025 with a narrative that feels surreal and direct. A shepherd, a herd, and a set of bags that embody design with responsibility. GOT BAG has always spoken through product and this new campaign speaks through image. Together they shape a brand that holds its line, carries its mission, and expands its world. From beaches in Albania to sidewalks in Tokyo, the bags move. They hold objects, they hold meaning, and now they hold a place in one of the most original campaigns of the year.

GOATS GOT BAG Campaign

GOATS GOT BAG Campaign

discover the brand www.got-bag.com

DANIEL w. FLETCHER SS26

.new campaign
The Thistle’s Whisper
*Spring’s Reckoning with Daniel w. Fletcher

written ALBAN E. SMAJLI

There’s a certain wetness to the Scottish Highlands that announces itself only when trousers surrender completely to the elements, the kind that hovers between rain and fog, an atmosphere born from nature’s own reluctance to hurry, pausing in the air, pressing against skin, gliding over shoulders, a presence Daniel w. Fletcher welcomes wholeheartedly for SS26—a collection conceived far from city grids and studio walls, placed deep in a landscape where thistles claim the horizon and sheep pay attention only to the subtle shift in grass and sky, unmoved by the artificial logic of seasons or palettes.

Hand-painted thistles bloom in reckless, botanical abandon, with each flower growing out from shirt sleeves and collars, each garment transforming into a half-wild meadow, an unmanageable flora arranged for the kind of person who ventures into the landscape and becomes indistinguishable from its restless green. Heather finds its way from hillside to fabric, moving across bodies, seeping into skin, with Fletcher’s colours bleeding mauves and mosses and that elusive purple-grey reserved for Sunday afternoons when the air feels heavy with promise and the sky rehearses for the next storm.

Tailoring enters, never content with restraint or ordinary smoothness—long-line jackets shape the silhouette, Edwardian waists emerge for the gentry and the bold, with military details carving sharp intervals in the softness, toggles and buttons murmuring stories of distant uniforms, each element inventing a wardrobe for escapists in waiting. Double-breasted and single-breasted jackets offer endless invitations, in a territory where rules drift across sheep tracks and lichen. Trousers billow, scarves wrap and spiral, silk chasing wind, lambswool berets balancing on heads, each one poised with the quiet confidence of a secret shared in a hushed room.

Daniel w. Fletcher
SPRING SUMMER 26 Campaign

Daniel w. Fletcher
SPRING SUMMER 26 Campaign

And the formality orchestrates its own quiet spectacle. Ballroom-wear emerges, tuxedos primed for a ceilidh high above the heather, crystal buttonholes glimmer through the mist, organza shirts breathe, drifting with their own internal weather. An urge arises to waltz, or simply to move with intention, carrying each garment across moorland and parquet, each piece calling for nerve, imagination, a willingness to lead it toward uncharted places.

DANIEL w. FLETCHER fills the scene with winks and sidelong gestures—stripes swell with volume, stepping boldly into the foreground, shorts carve themselves close to the edge, displaying knees as new protagonists. Corsets lace up, commanding presence and precision, every tie mapping out new lines for the body’s story. Faux fur overcoats settle across shoulders, weighty and resolute, built for winters that extend as long as one pleases. Each element declares its own prominence, every piece carrying the romance of tradition while responding to the pulse and rhythm of the world outside nostalgia’s reach.

Daniel w. Fletcher
SPRING SUMMER 26 Campaign

Fabien Kruszelnicki’s photography seals the collection in filmic mist, Ruben McDowall flickers between silhouette and apparition, the Highlands rising as protagonist, the model inhabiting the landscape and the lambswool, styling shifting toward the realm of myth. Drama floods the images, comedy bubbles beneath—berets propose riddles, organza murmurs replies, thistles linger with prickly patience, always first to greet a visitor.

The collection drifts toward unsettled ground, finding comfort along the periphery, taffeta trousers sweeping up the grass, faux fur surrendering itself to the force of the wind. Resilience glimmers alongside lightness, each look blends the regal with the ridiculous, composing a wardrobe for those who flirt with romance and savor irony, an assembly of garments that welcomes the world, offers its hand, and releases a trace of heather and irreverence into the air. Art direction by James West, grooming by Sophie Jane Anderson, yet the narrative unfolds with greatest clarity out in the weather, cast across skin, carried forward on bodies in motion.

Daniel w. Fletcher
SPRING SUMMER 26 Campaign

Daniel w. Fletcher
SPRING SUMMER 26 Campaign

Daniel w. Fletcher
SPRING SUMMER 26 Campaign

HEIGS - Beurre

HEIGS
*Beurre Was Here Before You Noticed

written GINEVRA VALENTE

Some bags enter quietly and settle quickly, and others arrive too loudly to be believable; Beurre, from HEIGS, does neither and both simultaneously, occupying space with the ease of something that had an appointment, then forgot about it entirely and appeared anyway, not bothering with apologies, because leather has better things to do.

HEIGS calls the leather calfskin, full grain, uncorrected, words that carry meaning only until touched, after which language feels slightly beside the point, since texture does all the talking anyway, saying something precise about discretion without caring if it’s overheard, and allowing the grain to gather impressions quietly as the weeks slip by and nobody notices. Beurre remains Swiss in conception and French in assembly, two facts delivered with subtlety usually reserved for more questionable claims, suggesting a production process hidden somewhere in the kind of quiet European atelier where coffee breaks stretch indefinitely and stitching happens as if each line were the first ever sewn and the last worth doing.

The clasp holds Heidi and the lion, an emblem placed quietly inside, a detail included thoughtfully, precisely positioned where the hand finds it naturally, offering a subtle reassurance rather than explanation, a private recognition intended exclusively for whoever chooses to carry it.
The bag holds its presence quietly, never needing to raise its voice to enter the conversation, assured enough to wait for occasions to form naturally around it, confident that purpose emerges without being predicted.

The shape remains clear, quietly leaving space for whatever might accompany it, confident enough to allow purpose to emerge naturally, trusting that its presence alone provides all the context required. Beurre moves through rooms with quiet assurance, settling naturally beside everything already present, suggesting gently that adjustments are unnecessary, since good design anticipates life without needing acknowledgment. It's leather intended for living, softly prepared to age, comfortably ready to darken, unconcerned yet always aware of its own worth.

team credits

seen KANG MINJE / www.kangminje.com
styled LEE AHREUM
model LEIA HOLTWICK