First launched in 2021, the Valentino Vintage project has been making waves in the international fashion community.

The project invites customers to bring their Valentino pieces to a selected vintage boutique and exchange them for a new Valentino model, allowing them to discover the beauty of creations from the past while participating in an alternative shopping experience.

Initially launched in four international boutiques, the initiative has now expanded to seven vintage boutiques in select cities worldwide, including Milan, Paris, London, Los Angeles, New York, Seoul, and Tokyo.

Each vintage boutique was meticulously chosen based on its distinct identity and unique collection, which represents a local culture specific to their city. By doing so, each boutique brings a fresh story and innovative vision to the project. Starting April 18, 2023, a global Valentino action will take place simultaneously in these selected vintage boutiques through a shared timeline around the world. Each boutique will be transformed by a unique Valentino Vintage installation that fully embraces the House's DNA. Customers are invited to participate in the vintage exchange program before this date, with the maximum number of garments that can be exchanged increasing from one to three.

The Valentino Vintage project has also established a creative partnership with 1 Granary, inviting its student community and seven fashion, art, and design schools in the respective cities to join the initiative. Through this partnership, Valentino Vintage is forging local connections with these schools, one in each of the cities where the project operates.

In an innovative approach to passing on craftsmanship and know-how, Valentino will donate a selection of five Valentino Vintage looks to each associated school and the 1 Granary community. This unique initiative preserves and passes on Valentino's heritage, creative expertise, extraordinary craftsmanship, and virtuosity to the student community in an unprecedented way for the House.

The seven schools participating in the Valentino Vintage program are Central Saint Martins in London, IED in Milan, Institut Français de la Mode in Paris, Otis College of Art and Design in Los Angeles, ESMOD in Seoul, Parsons School of Design in New York, and Coconogacco in Tokyo.

Joining Valentino Vintage is simple. Customers can evaluate their vintage garments in a boutique or online. After the evaluation, they will receive an official voucher of an agreed value. This coupon can then be redeemed at a designated Valentino boutique affiliated with the vintage location.

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All Images (c) VALENTINO, 2023