Packed for Pleasure: A history of desire in hiding
written LE MILE
In 1928, Jean Cocteau’s Le Livre blanc was published anonymously in Paris, its account of homosexual desire circulating without the author’s name. Nearly three decades later, the Finnish artist Touko Laaksonen made his American debut in Bob Mizer’s Physique Pictorial, under the name Tom of Finland. Both publications appeared in Packed for Pleasure, the exhibition presented by the Tom of Finland Foundation at Galerie Regard in Paris from 1 to 13 October. Their presence established a history in which publishing a sexual image could mean disguising its author, its audience or its purpose.
Tom of Finland Foundation presents Packed for Pleasure, supported by Pornhub, Galerie Regard, Paris, France. Artworks: (left) Man Ray, (right) Drake Carr.
Photography © Maria Rubtsova/BFA
Curated by Brooke Wise and co-produced by Cocteau historian Chloë Cassens, with support from Pornhub, the exhibition brought together work by figures including Man Ray, Bruce Nauman, Mike Kelley and Paul McCarthy, alongside contemporary artists such as Drake Carr, Emma Stern, Violet Chachki and Nicolo Gentile. Its most revealing material, however, lay in the methods people had devised to make erotic culture accessible under threat of prosecution or social punishment.
Physique Pictorial was a particularly ingenious example. Bob Mizer’s magazine presented men’s bodies through the respectable vocabulary of athletics and bodybuilding, making room for a readership that recognised an additional meaning in the images. In its spring 1957 issue, Mizer published Laaksonen’s drawings and supplied the name by which the artist would become known. Le Livre blanc tells a different story of concealment. Cocteau continued to leave his name off the book even after contributing illustrations to later editions.
At Regard, CRT monitors, physique magazines, books and printed ephemera filled a darkened room modelled on an adult video store. Elsewhere, moving-image works were viewed through a glory-hole structure. Recreating these settings inside a publicly advertised exhibition raised a curatorial difficulty. The furniture and viewing arrangements could be reproduced; the consequences of being seen using them were harder to convey. A back room entered through a gallery invitation carries a different charge from one whose visitors have reasons to conceal their presence.
Leigh Ledare, Mom As Baby Jane, 2004, impression lambda, cadre bois, 154,9 cm x 121,9 cm
Pornhub had previously supported The Pleasure Principle at Maccarone in Los Angeles in 2019. Its backing of Packed for Pleasure came with an explicit contemporary argument. In the exhibition’s press material, Alex Kekesi, its VP of Brand and Community, linked the importance of erotic archives to age-verification laws and social-media deplatforming. The sponsorship placed those disputes beside the histories of Cocteau and Tom of Finland. That association offered Pornhub a useful cultural context for its position, while making its own interest in the exhibition clear. The company was helping present an archive through which it could also argue its case.
Nicolo Gentile’s Hold On Me began with Philadelphia’s 12th Street Gym and the older gay men who had frequented it. He took impressions of their hands and cast them in aluminium salvaged from the gym’s demolition. In the Cable Flyes works, the casts appear with knurled and chromed steel, cable mounts, expanded metal and magazine print. The choice of material ties each hand impression to the building those men remembered. As Gentile explained in V Magazine, “I wanted to take all that muscle, machinery, sweat, sex, and history and turn it toward something more intimate.”
Nicolo Gentile, Hold On Me II (Cable Flyes), 2023–2026. Cast and electroformed aluminum sourced from demolition site on knurled and chromed steel, cable mount, expanded metal sheet, offset magazine print on coated paper. 91.4 × 22.9 × 7.6 cm.
Nicolo Gentile, Hold On Me III (Cable Flyes), 2023–2026. Cast and electroformed aluminum sourced from demolition site on knurled and chromed steel, cable mount, expanded metal sheet, offset magazine print on coated paper. 91.4 × 22.9 × 7.6 cm.
Tom of Finland Foundation presents Packed for Pleasure, supported by Pornhub, Galerie Regard, Paris, France. Photography © Maria Rubtsova/BFA.
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header image: Tom of Finland Foundation presents Packed for Pleasure at Galerie Regard, Paris, France.
Photography © Maria Rubtsova/BFA.



















