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FW25 Menswear - He’s Fine & Classy with Jonathon Luke Baker

FW25 Menswear - He’s Fine & Classy with Jonathon Luke Baker

.digital
HE´S FINE & CLASSY
*with Jonathon Luke Baker

 

written + interview CHIDOZIE OBASI

 
 

It’s often hard to admit, but generally, the Italians do it better. However, one’s gotta admire the Brits for their wild romanticism and ingrained sense of cool. They’ve got the London look on lock for sure and they’re proud to often be pioneering the ‘wilder the better’ attitude, but their Italian and French counterparts tend to fall into a more poised category. On fashion terms, Brits do creative ramshackles, Italians do superfine spectacles.

 
 
JONATHON LUKE BAKER LE MILE Magazine Digital COVER photo Cosimo Buccolieri FW25 Loro Piana

Jonathon Luke Baker wears a total look by LORO PIANA

 
 
 

It’s only fitting then that in this shoot, Jonathon Luke Baker — a multihyphenate based in East London — mixes his charisma and attitude with a pared-back style that veers on the edge of the familiar, with dashes of wear-anywhere coolness. If you’re not already impressed, bear in mind Baker has worked with some of the world’s most talented artists and culturally exciting figures such as Sir Matthew Bourne, Sir Bob Cohen, Arlene Phillips DBE, Wayne McGregor CBE and Sam Smith, to name a few.

Not an art fan? Shame on you. Or, better, brush up on your contemporaries through Baker’s list. In this story, fashion highlights to look out for include Valentino, Loro Piana, and Louis Vuitton. And lastly, brace yourself: LE MILE’s Fashion Director grabbed five with the artist to chat all-things career, mental health and future hopes. You’ve probably heard it here first.

 
JONATHON LUKE BAKER LE MILE Magazine Digital COVER photo Cosimo Buccolieri FW25  total look by VALENTINO

Jonathon Luke Baker wears a total look by VALENTINO

 
JONATHON LUKE BAKER LE MILE Magazine Digital COVER photo Cosimo Buccolieri FW25 blazer DIOR MEN, patterned shirt RANDOM IDENTITIES by Stefano Pilati, beige shirt FENDI, sweater EXTREME CASHMERE pants QUARTO ATTO, bag FERRAGAMO, shoes PREMIATA

Jonathon Luke Baker wears a blazer by DIOR MEN, a patterned shirt by RANDOM IDENTITIES by Stefano Pilati, a beige shirt by FENDI, a sweater by EXTREME CASHMERE, pants by QUARTO ATTO, a bag by FERRAGAMO, and shoes by PREMIATA

 
 

Chidozie Obasi
First things first: could you introduce yourself to us?

Jonathon Luke Baker
I’m Jonathon Luke Baker, a dancer and movement director based in East London. I’ve spent the past ten years performing in contemporary works, but more recently I’ve transitioned into the more commercial side of dance. When I’m not working, you’ll probably find me thrifting around Brick Lane or trying my hand at clay sculpting.


How has the past year been for you?

It’s been a year of growth. I’ve experienced the loss of loved ones, which has been a difficult but deeply human reminder to stay grateful and cherish the beauty of connection. Professionally, it’s been a blessing — I’ve been touring across Europe and the U.S. with Jessie Ware, who I adore, and I’ve continued my relationship with Jean Paul Gaultier, performing in his Fashion Freak Show in Tokyo. Creatively, it’s been a year of refinement — understanding more about my own movement language and how I like to explore the body’s potential for expression. 


What’s your earliest memory of dance?

Throwing my body around to Basement Jaxx! I’ve been twirling for as long as I could walk, but my earliest memory is forcing my family to watch me, my older brother, and my cousin perform our partially choreographed, mostly improvised, but fully committed dance shows to Basement Jaxx.


When did you realise that you wanted to make this craft a professional career?

Very early on — dance was all I ever wanted to do. The idea of growing up and actually getting paid to move my body to music was the ultimate dream. Of course, I had no real idea what the job would entail, nor did I imagine it would take me around the world. I’m grateful to have parents who had blind faith in me pursuing a path they also knew nothing about, yet supported me completely.

What would you say have been the best moments of your path thus far?

One of the most meaningful moments in my journey so far has been building a connection to Francis Menuge, Jean Paul Gaultier’s late partner, whom I portray in Jean Paul Gaultier’s Fashion Freak Show. Francis was not only Gaultier’s lover but also his creative partner — together they built the brand and presented the very first Jean Paul Gaultier collection. In the show, I even wear the original suit Francis wore in that debut in 1976. There’s a solo that depicts his death from AIDS-related complications, exploring the persistence of the disease as it consumes the body and the spirit’s struggle to keep fighting. Although my connection to him is ultimately parasocial, I feel a deep sense of care and responsibility to honour his life and death with authenticity and respect.

And how about the most challenging ones?

The hardest part of this path is maintaining closeness with my life and relationships at home. I’ve spent most of the last few years touring or on location, and I can get completely absorbed by the project I’m working on. It’s something I’m working on actively: being more intentional about staying connected to the people I love. It also makes romantic relationships tricky. On the surface, the lifestyle can look beautiful and cinematic, but in practice it can make it really difficult to build long-term intimacy.

 
 
JONATHON LUKE BAKER LE MILE Magazine Digital COVER photo Cosimo Buccolieri FW25 sweater PAUL SMITH, vest CANALI, shirt TOMMY HILFIGER, underwear DSQUARED2, shorts DSQUARED2
 
JONATHON LUKE BAKER LE MILE Magazine Digital COVER photo Cosimo Buccolieri FW25 sweater PAUL SMITH, vest CANALI, shirt TOMMY HILFIGER, underwear DSQUARED2, shorts DSQUARED2

Jonathon Luke Baker wears a sweater by PAUL SMITH, a vest by CANALI, a shirt by TOMMY HILFIGER, underwear by DSQUARED2, and shorts by DSQUARED2

 
 

After stints in ballet, you pivoted to a more commercial route… Do you feel nostalgic about your ballet background?

I love ballet deeply, but it feels like another lifetime. As I grew into myself, I realised the way ballet often tells stories didn’t align with the kind of emotional language I wanted to express. The discipline required to pursue ballet at a high level didn’t match the way I like my life and art to breathe and move. Getting to be in the audience to watch loved ones dancing leading roles at the Royal Opera House fills me with so much pride — it’s a joy to appreciate the art form intimately without needing to live inside it anymore.

Is there anything you’d do differently? Do you feel you’re where you wanted to be?

My biggest real regret is not taking GCSE French! My teacher discouraged me because she thought I’d lower her average grade, which still makes me laugh. Now, after spending so much of my career in Paris and performing at Folies Bergere in a Circus Erotica show called Fantasma, I wish I’d cared less about her statistics. I’ve just started learning again on Duolingo, so redemption is happening slowly! My career has never followed the path I imagined, but it has led me to experience my younger self couldn’t have dreamed of. Tomorrow I land in New York to perform Quadrophenia on Broadway with Pete Townshend and Ansel Elgort. That was never on any five-year plan. But I’ve learned that the most beautiful parts of this career are often the detours.

Have you always maintained stable mental health, or were there doubts and difficult times?

I’ve definitely had low periods. I work mostly in dance and fashion and both are visual worlds — you spend so much time in front of a mirror or surrounded by models who are impossibly beautiful. It’s very easy to slip into comparison. And comparison really is the thief of joy, though she has a way of feeling seductive. Over time, I’ve learned to focus on what I uniquely bring to the room — the perspective, the expression, the humanity — rather than trying to match or mirror what someone else is.

In a world shaped by downturns and social unrest, how do you see the future of the arts?

I think creativity becomes even more vital in times of uncertainty. Art helps us feel less alone, and sometimes it allows us to escape long enough to breathe. In a changing world of social tension, I hope the arts can continue to bring people back to each other — to remind us that every person deserves to be valued, especially those who are pushed to the margins because of their identities.

 
 
JONATHON LUKE BAKER LE MILE Magazine Digital COVER photo Cosimo Buccolieri FW25 coat by FENDI, a jacket by LOUIS VUITTON, a cardigan by BRIONI, a shirt by ZEGNA, a shirt by ISSEY MIYAKE, pants by ANDREADAMO, and shoes by FABI

Jonathon Luke Baker wears a coat by FENDI, a jacket by LOUIS VUITTON, a cardigan by BRIONI, a shirt by ZEGNA, a shirt by ISSEY MIYAKE, pants by ANDREADAMO, and shoes by FABI

 
 
JONATHON LUKE BAKER LE MILE Magazine Digital COVER photo Cosimo Buccolieri FW25 vest DSQUARED2, shorts LOUIS VUITTON, jeans DIESEL
 
JONATHON LUKE BAKER LE MILE Magazine Digital COVER photo Cosimo Buccolieri FW25 vest DSQUARED2, shorts LOUIS VUITTON, jeans DIESEL

Jonathon Luke Baker wears a vest by DSQUARED2, shorts by LOUIS VUITTON, and jeans by DIESEL

 

credits
all Images (c) LE MILE /
Cosimo Buccolieri

 

photography COSIMO BUCCOLIERI
fashion direction + styling CHIDOZIE OBASI
head of production JESSICA LOVATO
fashion coordination ALBERTO MICHISANTI + EDWARD PUSCA
make up DIANA DJURDJEVSKI via STUDIO REPOSSI
hair DAVIDE NUCARA
film SARA FINEZZO
model JONATHON LUKE BAKER

FW25 Menswear - Soft Rebellion
 with Edu Roman

FW25 Menswear - Soft Rebellion
 with Edu Roman

.digital
SOFT REBELLION 

*with Edu Roman

 

written + interview CHIDOZIE OBASI

 

Hot on the heels of his first TV show and a sweeping modeling career under his belt, the model and entrepreneur peels back the curtain on life, path and future hopes—all while becoming the embodiment of what makes a public figure beloved: a rare mix of kindness, grace and warmth.

 

In simple words, Edu is a breath of fresh air in an industry that, at times, feels bone-dry. So dive into the conversation below, as he speaks with LE MILE’s Fashion Director. You’re welcome.

 
LE MILE Magazine FW25 editorial model Edu Roman photo Cosimo Buccolieri lemilestudios coat ISABEL MARANT, polo shirt CALVIN KLEIN, shirt ZEGNA, pants DOLCE&GABBANA, tie ARCHIVE, shoes FABI

Edu Roman wears a coat by ISABEL MARANT, a polo shirt by CALVIN KLEIN, a shirt by ZEGNA, pants by DOLCE&GABBANA, a tie from the ARCHIVE, and shoes by FABI

 
LE MILE Magazine FW25 editorial model Edu Roman photo Cosimo Buccolieri lemilestudios coat ISABEL MARANT, polo shirt CALVIN KLEIN, shirt ZEGNA, pants DOLCE&GABBANA, tie ARCHIVE, shoes FABI
 
 
LE MILE Magazine FW25 editorial model Edu Roman photo Cosimo Buccolieri lemilestudios Edu Roman wears a total look by CELINE
 
LE MILE Magazine FW25 editorial model Edu Roman photo Cosimo Buccolieri lemilestudios Edu Roman wears a total look by CELINE

Edu Roman wears a total look by CELINE

 
 

Chidozie Obasi
First things first: could you introduce yourself to us?

Edu Roman
I’m the father of a beautiful daughter and the husband of a beautiful woman. I see myself as someone who’s always evolving and trying to adapt to every situation life puts in front of me — always with a smile on my face.


How has the past year been for you?

It’s been hectic! My baby was just a newborn when the year started, and I was living in Tenerife — a beautiful place in the Canary Islands — mixing parenting with my professional work. It’s been an awesome year, and it’s not over yet…There's still so much to do and enjoy. 


Taking a trip down memory lane: where did you grow up?

I grew up in a beautiful place called Cambrils, a small town by the Mediterranean Sea. It’s tiny, but it always gives me this magical feeling. Still, I’ve always been ambitious, and I knew the world had great things waiting for me. Nothing grows in your comfort zone, but it’s always nice to have one, just in case you need to go back.


You have a twin brother! Did you have a happy upbringing? And do you have any other siblings?

Yes! Having a twin brother has always been the best. Growing up with Jorge has been amazing: he’s not just my best friend; I like to say he’s my right arm. Only twins will understand this, because it’s a different kind of bond. He’s always there to give me the other side of the story, to keep me grounded, and to make sure I don’t become someone I don’t want to be. We keep each other on the right path and, as you can imagine, we have a lot of fun together. I also have two younger sisters whom I love with all my heart, and we try to be a great example for them.

Did you always know that you wanted to work in the creative industry, or did that come later?

Actually, I studied Economics! [Laughs]. But creativity has always been part of my life. I have an entrepreneurial mind that’s always looking for ways to add value. For me, creativity is everywhere; you just have to connect the dots and stay curious. I freaking love learning about anything, anytime.

When did you realize that you wanted to pursue this path as your main career?

As always, life had some surprises for me. I was discovered on the street and started modeling. I’ve always liked adapting to new situations, and modeling is all about that: new teams, different people, brands, creative ideas; and you’re the one who has to deliver. And I’ve always loved to deliver. 

In a world shaped by global crises and social change, the role of a model, talent, or creator is often seen as ‘trivial’. What does influence mean to you today?

Be the kind of person you’d love to have close to you. Nowadays, “influencing” is often misunderstood — people think it’s just about posting content and having followers. But for me, influence is about being the person others enjoy spending time with. That’s what creates a kind of virtuous circle that makes the world a better place. Be as happy as you can, and make the people around you feel warm and safe — that, to me, is a real influence.

 
LE MILE Magazine FW25 editorial model Edu Roman photo Cosimo Buccolieri lemilestudios coat TOM FORD, shirt RANDOM IDENTITIES by Stefano Pilati, sweater MICHAEL KORS , , blazer ZEGNA, blue pants CELINE, beige pants FERRAGAMO

Edu Roman wears a coat by TOM FORD, a shirt by RANDOM IDENTITIES by STEFANO PILATI, a sweater by MICHAEL KORS, a blazer by ZEGNA, blue pants by CELINE, and beige pants by FERRAGAMO

LE MILE Magazine FW25 editorial model Edu Roman photo Cosimo Buccolieri lemilestudios coat TOM FORD, shirt RANDOM IDENTITIES by Stefano Pilati, sweater MICHAEL KORS , , blazer ZEGNA, blue pants CELINE, beige pants FERRAGAMO
 
 

Could you talk me through your biggest career feats?

Honestly, my biggest feat is still being alive in this industry! I built an international modeling career from scratch: I’ve worked with some of the best brands and photographers in the world. I’m really proud of that, but I never take anything for granted. Staying humble and working hard is key. Thanks to this industry, I’ve met some of the most amazing people — including my wife — and my business partners. I’m the co-founder of a marketing and AI agency called IMMORAL, which has a division dedicated to growing fashion businesses. Everything I know comes from modeling and this outrageous curiosity that defines me.

Have you ever had moments of self-doubt or personal struggle?

Of course. We all have self-doubt, because we’re human. We’re not meant to handle this crazy amount of attention; we’re meant to hunt and grow with our people. But as you grow up, you realize there’s always an excuse — either “you’re not the one they’re looking for,” or “you’re perfect for the job.” As models, and as humans, we hear “no” ten times more often than “yes.” The faster you learn not to be defeated by that, the less you’ll suffer. I always tell young models and people in the industry: keep going, keep your head up. You’re loved by the ones you love, and that will never change.

Being in the public eye isn’t easy. How do you take care of your mental health?

I went to therapy a lot as a kid and a teenager. I’ve always liked to express myself, and I’m not afraid to talk openly about my problems. I believe that when you can say out loud what’s happening to you, you’re forcing yourself to truly understand your emotions — and that’s already halfway to solving the problem. And of course, it’s so important to have people who love you and will always take the time to listen, even if they don’t fully understand what you’re going through. 

Tell us more about your company! How did it start, and how is it going?

When I finished my Economics degree, I started a company with my brother and some partners. It was basically a directory of marketing agencies, web developers, and design studios. We had a great database, but then the government changed the data management laws, and we lost about 80% of our clients. So we decided to sell the database, and I focused on my modeling career. A few years later, my current partner, Marco, built a new business helping brands grow online. We’ve always had a great friendship and mutual respect, and one day he reached out to me and my brother with an idea: to create a new division called IMMORAL FASHION. We combined our experience in fashion and our network with his expertise in scaling e-commerce. Now we’re focusing on AI, because it’s changing everything, and we want to stay at the forefront of new technologies. It’s been a fantastic journey — and I hope it lasts a long time and keeps bringing us joy.

Tell us about the TV show you’re working on! What’s it about, and how do you feel about it?

I’ve never done TV before, but as I always say, when opportunity knocks, you have to adapt and step out of your comfort zone. I’m still filming, and I have a non-disclosure agreement, but I can tell you a bit: it’s a competition featuring 12 Spanish celebrities, where we compete to become the Master of Sewing. We design, choose fabrics, and craft our own pieces. It’s basically the Spanish version of The Great British Sewing Bee. It’s been intense, but super fun. It will air on Spanish public television this coming January.

What are your hopes for the future?

I just want to become the man I’ve always wanted to be — and I think I’m on my way. I want to have fun, build genuine relationships, love the people around me, and spread love everywhere I go.

 
LE MILE Magazine FW25 editorial model Edu Roman photo Cosimo Buccolieri lemilestudios du Roman wears a dress and black skirt by MOSCHINO, a plissé skirt by MEIMEIJ, socks by VALENTINO, shoes by JIMMY CHOO, and hats by VALENTINO and STATSEN

Edu Roman wears a dress and black skirt by MOSCHINO, a plissé skirt by MEIMEIJ, socks by VALENTINO, shoes by JIMMY CHOO, and hats by VALENTINO and STETSON

LE MILE Magazine FW25 editorial model Edu Roman photo Cosimo Buccolieri lemilestudios du Roman wears a dress and black skirt by MOSCHINO, a plissé skirt by MEIMEIJ, socks by VALENTINO, shoes by JIMMY CHOO, and hats by VALENTINO and STATSEN
 
LE MILE Magazine FW25 editorial model Edu Roman photo Cosimo Buccolieri lemilestudios Edu Roman wears a shirt by PAUL SMITH, a vest by EXTREME CASHMERE, a blazer by DOLCE&GABBANA, a jacket by TOD’S, pants by ACT N1, and a skirt by MEIMEIJ

Edu Roman wears a shirt by PAUL SMITH, a vest by EXTREME CASHMERE, a blazer by DOLCE&GABBANA, a jacket by TOD’S, pants by ACT N1, and a skirt by MEIMEIJ

LE MILE Magazine FW25 editorial model Edu Roman photo Cosimo Buccolieri lemilestudios Edu Roman wears a shirt by PAUL SMITH, a vest by EXTREME CASHMERE, a blazer by DOLCE&GABBANA, a jacket by TOD’S, pants by ACT N1, and a skirt by MEIMEIJ
 
LE MILE Magazine FW25 editorial model Edu Roman photo Cosimo Buccolieri lemilestudios Edu Roman wears a red sweater by CELINE, a white sweater by TOM FORD, pants by MORDECAI, and a tie by PAUL SMITH

Edu Roman wears a red sweater by CELINE, a white sweater by TOM FORD, pants by MORDECAI, and a tie by PAUL SMITH

LE MILE Magazine FW25 editorial model Edu Roman photo Cosimo Buccolieri lemilestudios Edu Roman wears a sweater by FENDI, a shirt by CELINE, a tank top by DSQUARED2, pants by QUARTO ATTO, and socks and a tie by PAUL SMITH

Edu Roman wears a sweater by FENDI, a shirt by CELINE, a tank top by DSQUARED2, pants by QUARTO ATTO, and socks and a tie by PAUL SMITH

 
LE MILE Magazine FW25 editorial model Edu Roman photo Cosimo Buccolieri lemilestudios Edu Roman wears pants by PRADA

Edu Roman wears pants by PRADA

 

credits
all Images (c) LE MILE / Cosimo Buccolieri

 

photography COSIMO BUCCOLIERI
fashion direction + styling CHIDOZIE OBASI
head of production JESSICA LOVATO
fashion coordination ALBERTO MICHISANTI + EDWARD PUSCA
make up DIANA DJURDJEVSKI via STUDIO REPOSSI
hair DAVIDE NUCARA
film SARA FINEZZO
model EDU ROMAN via NEXT