ÈYÍ DÁRA
*Botanical Alchemy for Natural Hair
written MONICA DE LUNA
In the evolving landscape of beauty, Èyí Dára emerges as a sanctuary for those seeking a harmonious blend of nature and self-care.
Founded by Ganiyat Salami, a Nigerian-American with a profound passion for natural hair, wellness, science, and sustainability, the brand offers a curated selection of hair care products designed to nourish and celebrate natural hair in its authentic form.
The name Èyí Dára, translating to "This is Good" in Yoruba, encapsulates the brand's commitment to quality and authenticity. Salami's journey began with a desire to transform the natural hair care experience, leading her to obtain a Diploma in Organic Haircare Formulation, along with certifications in Natural Cosmetic Preservation and Cosmetic Stability Testing from Formula Botanica. This educational foundation empowered her to create formulations that are effective and aligned with her values of wellness and sustainability.
(c) Èyí Dára
(c) Èyí Dára
Eyí Dára's product line is thoughtfully designed to transform routine hair care into a luxurious ritual. The Moisturizing Shampoo Bar offers a gentle yet effective cleanse, while the Leave-In Conditioner and Deep Conditioning Mask provide deep hydration and nourishment. Each product is formulated with natural ingredients known for their beneficial properties, creating a sensory experience that delights from scent to suds.
The brand emphasizes the use of high-quality, natural ingredients sourced globally. Botanical extracts like hibiscus, aloe vera, nettle, and rosemary are rich in vitamins and antioxidants, promoting scalp health and hair vitality. Butters such as shea, murumuru, tucuma, cocoa, and illipe offer deep moisturization, while oils like jojoba, avocado, olive, castor, and buriti provide nourishment and shine.
Beyond product offerings, Èyí Dára is committed to empowering women through education and community engagement. The brand invests in female financial literacy programs, aiming to support women in achieving personal and economic well-being.
Salami also hosts the "Unraveling The Knots" (UTK) podcast, a platform that explores natural hair experiences, lifestyle, history, and hair care practices. The podcast fosters a space of empowerment and authenticity, aligning with the brand's mission to celebrate natural hair in all its forms. Sustainability is a core value at Èyí Dára. The brand ensures that all ingredients are ethically sourced, cruelty-free, and environmentally friendly. This commitment extends to their packaging and business practices, reflecting a holistic approach to responsible beauty.
(c) Èyí Dára
“Participating in Formula Botanica courses helped enhance my understanding of formulation.”
Ganiyat Salami, Founder
(c) Èyí Dára
Èyí Dára stands as a testament to the power of combining natural ingredients, scientific knowledge, and a deep respect for cultural heritage. Through its thoughtfully crafted products and community initiatives, the brand offers a comprehensive approach to natural hair care that honors individuality and promotes well-being.
(c) Èyí Dára
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