Dior SS26

.second campaign
Anderson Begins Dior
Dior in Velvet, Dior in Blood, Dior in Fiction

written Amanda Mortenson

Everything begins in velvet. Heavy velvet, red velvet, velvet with history pressed into its folds like pressed flowers too soft for cataloguing.

Dior builds a room, Berlin builds a memory, the Gemäldegalerie breathes through the walls like someone reading Baudelaire aloud in an empty hallway. Paintings hang, modest and glinting, Chardin’s hands still holding onto domestic stillness while outside, the fabrics whisper and the tailoring plots a gentle upheaval. There’s no irony in this, just layers. There’s always another layer.

DIOR MEN'S
Summer 26
Indoor Scenography seen by Adrien Dirand

DIOR MEN'S
Summer 26

Jonathan Anderson stands somewhere behind it all, somewhere beneath a Donegal tweed, somewhere inside a 19th-century waistcoat with a tie that knows its own power. The trousers stretch with the weight of time. The tailcoats carry too much and choose to carry more. The past feels present, loud, unfiltered, embroidered in the way only garments speak when language steps aside. The clothes speak in codes older than sound. They tell stories with buttons and collars and hems that remember how to behave in candlelight. No one argues, the room listens.

The collection arrives in waves. Caprice stares from a corner. Delft spins, unsure whether to seduce or confess. La Cigale lingers like a perfume trapped in architecture. Every dress carries a title, every title carries a timeline, every timeline opens up a drawer of private references and aristocratic gossip. The Bar jacket shrugs over it all, comfortable in its own elegance, aware of its origins, aware of the way form fits when structure takes over and softness submits.

A Book Tote enters, unread but fully understood. First edition Baudelaire, Truman Capote, the kind of library that wears its covers proudly. A crossbody arrives, Dracula tucked inside, blood in the stitching, literature clinging to the lining like it belongs there. Sheila Hicks lends her hands to the Lady Dior, transforming it into a nest, ponytails of linen blooming in every direction. The bag turns feral, beautiful, certain. Accessories carry fiction better than plotlines ever could.

DIOR MEN'S
Summer 26

DIOR MEN'S
Summer 26

Charms dangle. Diorette details scatter across collars and wrists. And roses erupt from seams without warning. Embroidery blooms where thought once sat, the collection breathes deeply, exhales rococo, exhales restraint dressed as exuberance. No moment escapes embellishment, but everything wants to shimmer, and everything does. The show offered style as posture, style as attitude, style as inheritance passed through instinct and silhouette. A museum becomes a mirror and a garment becomes a ghost. There’s a gesture here, a lift of the shoulder, a tilt of the head, a pause in the fabric that allows the wearer to become someone they met once in a book or a dream or a hallway with too much velvet. Style lives in that space between and Dior stretches the horizon, Jonathan Anderson tapes it back together with thread dyed in memory.

Every model walks like they’ve done this before, in another life, under another monarchy. Formalwear tells jokes only archives understand and the trench coat plots. The shirt sighs, the trousers hold secrets without flinching and nothing tries to be wearable. Everything demands to be worn.

The music glows beneath it all, the kind that touches the hem of ceremony. There are no instructions. There are no summaries. Dior sends out clothes with blood in their pleats and novels in their pockets. The audience watches, some lean forward, some breathe through their teeth and others already remember this from a future they haven’t reached yet. Anderson moves like a curator lost in his own collection. Every piece arrives curated, arranged, unraveled slightly. The hemline flutters with purpose.

DIOR MEN'S
Summer 26

DIOR MEN'S
Summer 26

DIOR MEN'S
Finals, Summer 26
seen by Adrien Dirand

credits for images
(c) DIOR / scenography and finale images seen by ADRIEN DIRAND

Mercedes Benz x KidSuper

.new collection
CLASS OF CREATORS
*The Mercedes That Grew Up On Cartoons

written Monica de Luna

Someone gave Colm Dillane a car, which is already funny, but then he turned it into something with turbine wings, cartoon lungs, balloon veins, and a winch on the front like it’s planning a very glamorous rescue or pulling something heavy from the past. The CLA, but make it handmade. Superhero-coded.

F200 wheels, 300 SL mirrors, patched like it got into a fight with nostalgia and came out the other side grinning. It sat in the Louvre, obviously, at the Musée des Arts Décoratifs, where objects already know they’re being watched, and now this car, full of references and jokes and ideas that maybe only Colm gets, but that’s the point, because why explain when you can install.

Mercedes Benz x KidSuper
Campaign

Mercedes Benz x KidSuper
Campaign

They call it “Class of Creators” but it feels more like a sandbox with corporate approval and very good lighting. Before this it was Ice Spice in Manhattan. Gustaf Westman in London. Next it’s Hot Wheels or Riot Games or both. Colm went full Colm, gave the car a childhood, let it speak in KidSuper. Then made clothes to match.

Mercedes Benz x KidSuper
Campaign

Mercedes Benz x KidSuper
Campaign

Mercedes Benz x KidSuper
Class of Creators
Art Piece Capsule Collection

There’s a trench coat that looks like it could fix your engine or steal your boyfriend. Trousers that mumble in mechanic. A t-shirt nodding politely to the world’s first automobile. Bags that look like they carry tools or secrets. Thirteen pieces, soft power, stitched from canvas, jersey, cotton, poplin, wool, vegan leather. The logo is vintage, but the feeling is future. Everything smells faintly of burnout and joy.

And the car? Still there, still grinning, still dressed like the first day of school when you try too hard but somehow pull it off.

TAAKK SS26

.new collection
TAAKK SS26
*The Quiet Confidence

written Malcolm Thomas

It's been five years since I attended Paris Fashion Week. In my absence, brands have come and gone, and the industry has crowned new creative directors yet TAKKK remains exactly how I remember it. Intentional. 

Intentional like the creation of a simple TAAKK Spring/Summer 2026 show tee, a gift to its guests. Made from recycled nylon resin, processed and spun from discarded fishing nets collected across Japan. The band in which the tee is wrapped and program both made of recycled materials.

TAAKK
SS26 Show during PFW

TAAKK
SS26 Show during PFW

TAAKK
SS26 Show during PFW

Already a master of textiles, Taakk has now added a deeper dive into sculptural embroidery and gradients, for which they're known, first with colors, now with materials, i.e. shifting a shirt to a suit, to their oeuvre. Yes, they're magicians, too.

Yet, despite this, Taakk remains elusively under the radar with a quiet confidence that I can only attribute to the mores of Japanese culture. Humble, polite, and inconspicuous. But Creative Director Takuya Morikawa, in my humble opinion, has lots to brag about.

TAAKK
SS26 Show during PFW

TAAKK
SS26 Show during PFW

TAAKK
SS26 Show during PFW

Titled "The Common Baseline of Art and The Ordinary," the program mentions an evolving quest for "the essence of creation." A less lofty interpretation, "Everyday wear and art. Necessity and disruption." It's easy to wax poetic about the many processes and the impressive self-awareness of this small brand, but I'll let the clothes speak for themselves. So, I encourage you to have a look around, and maybe you'll see why Taakk remains one of my favorites.

about the editor
When not reviewing shows or writing features for Le Mile Magazine, (or constantly hitting refresh on his wardrobe), Malcolm spends his time as Founder & Editorial Director of Malcolm + Friends Agency. A full-service agency powered by a global community of freelancers, consultants, and creative partners from leading brands and institutions. 

Wooyoungmi SS26

.new collection
Wooyoungmi SS26
*A Little Bit of Romance

written Malcolm Thomas

Enjoying a glass of cold champagne to the sounds of a violin rendition of Philip Glass in the beautiful stately courtyard of the Maison de la Chimie.

There is, quite frankly, no better way to end a very hot menswear season (and I'm not just talking about the shows). Mix in perfumed guests (many in Wooyoungmi themselves) with a discreet celebrity or two, and you have subtle cues that even before the runway music starts, you're in for something good.

Wooyoungmi
SS26 Show during PFW

Wooyoungmi
SS26 Show during PFW

Wooyoungmi
SS26 Show during PFW

Then the moment comes. It begins with a sultry jazz melody and as soon as the first look is shown, a pulsating backbeat. Inspired by Seoul summers, which according to the program are equally hot, and the joys of dressing, the offerings this season are meant to be filled with "levity" and "elegance", of course. 

The collection—light on pants but heavy on sex appeal took to task many renditions of the men's Edwardian bathing suit. A once modest early 20th century essential subverted for the 21st century man. Another notch to add to the bedpost of menswear’s liberation.

Wooyoungmi
SS26 Show during PFW

Wooyoungmi
SS26 Show during PFW

Wooyoungmi
SS26 Show during PFW

Most importantly, this is a man who has places to go and beaches to see. Lounging on a private beach in Monte Carlo by day and enjoying an old-fashioned or two in a members-only lounge, by night, perhaps. Think jumpers, vests, and knitted tops paired with oversized intarsia raffia bags and backpacks paired with silk viscose tailcoat button-ups. Did I mention he's also a multitasker?

Rooted in staples: smart tailoring, fine fabrics, and elevated colorways—Wooyoungmi is not here to tell you what to wear but to suggest it. Wooyoungmi is not here to tell you who you are but to remind you. 

Who said romance was dead?

about the editor
When not reviewing shows or writing features for Le Mile Magazine, (or constantly hitting refresh on his wardrobe), Malcolm spends his time as Founder & Editorial Director of Malcolm + Friends Agency. A full-service agency powered by a global community of freelancers, consultants, and creative partners from leading brands and institutions. 

KVRT STVFF Women

.new collection
Her Body. Their Rules.
KVRT STVFF Underwear.

written Sarah Arendts

First there were briefs. Then there were viral briefs. Then there were viral briefs on viral boys. Now there’s KVRT STVFF WOMEN — a proper new chapter, fully formed and stretching in every direction. A full-bodied rewrite stitched with intent, flesh, and very good lighting.

The brand that made swimwear feel like a controlled substance is no longer just for the male-coded torso. They’ve taken what already existed — Chad, Core, Mechanic, those infamous swim briefs that looked like they were designed by a Greek god with a design degree — and turned them, carefully but not cautiously, toward bodies that haven’t traditionally been at the centre of the KVRT STVFF lens. Until now. There are 100 new pieces. Underwear, swimwear, and that slinky category they’re calling bodywear — all made to mix, match, or ignore entirely. Sizes run from XS to XXL. Some cuts are unisex, some aren’t. It doesn’t really matter, because everything stretches.

KVRT STVFF
Espresso Core Bikini Shorts

KVRT STVFF
Macchiato KVRT Cheeky Bikini Bottom

Announcing nothing, explaining even less — just new shapes arriving like they’ve always belonged. The lines stay minimal, the energy moves forward, the proportions land exactly where they should. It’s KVRT STVFF, rerouted through hips, heat, and instinct. Like something a really hot science teacher would wear if science teachers taught physics in thongs.

It still starts in Barcelona, stitched and prototyped under the sharp eye of the KVRT STVFF STVDIO. The aesthetic remains tight, part techno nostalgia, part ‘90s sportswear fantasy, part softcore reconstruction. Not trying to be viral. Just inherently designed that way.

KVRT STVFF
Black Chad Cami Crop Top

KVRT STVFF
Ecru Mechanic Crop Top

KVRT STVFF
Black Chad Classic Boxer Brief

Sexiness speaks the same dialect, still cut in confidence, still built like it knows exactly what it’s doing. Now it lives in more bodies, stretches across more shapes, travels through more ways of standing in a room and taking up space. Underwear, system, uniform, suggestion — call it whatever fits. It shows up stitched to the point, ready before the question even lands. This isn’t a rebrand. This is the body, centre stage, lit from every angle. The frame just got bigger, thanks KVRT STVFF!

Walter Van Beirendonck SS26

.new collection
Walter Van Beirendonck SS26
*Reaches For The Stars

written Malcolm Thomas

“If you are sad and wondering: Where Have All the Flowers Gone?” to quote the show notes, they were probably body-deep, pushing their way into the Walter Van Beirendonck show (wallflowers, no).

Loud, experimental, and playful as ever, yes. Proudly displaying their Walter Van Beirendonck wears and hoping, albeit praying, for a chance to get inside the Odeon Theater. The kind of frenzy that can only be conjured by a designer who really resonates with his audience. An audience whose whimsy for fantasy is even more needed today.

Walter Van Beirendonck
SS26 Show during PFW

Walter Van Beirendonck
SS26 Show during PFW

Walter Van Beirendonck
SS26 Show during PFW

A fantasy hopping and skipping its way down memory lane. Here, you’ll find childhood photographs in black and white from the designer’s personal archive printed across suits, trousers, and the like. Anoraks with plush trim (a bit more fantastical in Wednesday’s 100-degree weather). Delicate florals on skeleton suits, a nod to the stylish lives of 18th-century’s most well-heeled children. Also on the menu: polka dot leggings, combs, hot rollers, shoehorns, and more, as cultural icons. Reminiscent of playing dress up in your parents’ things. Speaking of dress-up, when the if-you-know-you-know crowd is spotted wearing shoehorn earrings and hot roller bracelets, don’t say you haven’t been forewarned. More honorable mentions: Stephen Jones bowler hats pierced by paper flowers and those Vidal Sassoon-Esque Beatles bobs—remind us we are all flower children.  

Walter Van Beirendonck
SS26 Show during PFW

Walter Van Beirendonck
SS26 Show during PFW

Walter Van Beirendonck
SS26 Show during PFW

So, “Where Have All the Flowers Gone?” the designer wrote. “Look back. Look below. Look forward.” They are boys as girls as girls are boys, and we are all human. Cut from the same technicolor rainbow, bubblegum, cotton candy cloth. “From the sunny fields, they wink at us,” Beirendonck continues. “Softly swaying, with Starry Eyes,” he concludes. Hopefully, to a world that will love them as much as Walter Van Beirendonck does.

about the editor
When not reviewing shows or writing features for Le Mile Magazine, (or constantly hitting refresh on his wardrobe), Malcolm spends his time as Founder & Editorial Director of Malcolm + Friends Agency. A full-service agency powered by a global community of freelancers, consultants, and creative partners from leading brands and institutions. 

Levi’s x Nike Air Max 95

.collab
LEVI´S x NIKE
Air-Made, Denim-Raised

written Sarah Arendts

Let’s be honest. When Levi’s and Nike team up, it’s folklore. It’s the kind of crossover energy that could collapse a timeline. And now, in July 2025, they’ve done it again — not with subtlety, but with a full-volume denim sermon stitched onto the back of an Air Max 95.

You already know the bones: Nike’s “Big Bubble” Air Max silhouette turns thirty. Levi’s, still the blueprint of Americana cool, slides in with its selvedge swagger. The Levi’s x Nike drop lands in full formation. Three Air Max 95s. One in indigo. One in black. One pale and ecru like dust on a summer boot. Red Tabs stitched like a secret handshake. Sock liners dressed in dollar-bill drama. The kind of shoe you see in a dream and wake up wondering if it’s real. Each pair comes in Levi’s-red packaging with batwing tweaks and dollar-bill sock liners that wink at capitalism with one eye open.

Keon Coleman
Levi´s x Nike

Levi´s x Nike

“By integrating our signature denim into one of Nike’s most iconic silhouettes, we’ve created a seamless fusion of sport and lifestyle—honoring the past while pushing the boundaries of design.”

Leo Gamboa
VP of Collaborations at Levi’s

This is a full-body experience. The drop includes a Levi’s x Nike Trucker Jacket and a Baggy Jean so wide you could run a wind tunnel through it — both rinsed in that perfect mid-light wash and blessed with off-white chain-stitching and the holy co-brand: Swoosh meets Red Tab. The trucker keeps its Type II roots but flashes selvedge in all the right places. The jeans? Designed to puddle perfectly around your sneakers, like they were born for the sidewalk and maybe for the runway too.

The casting is sharp and culturally loaded: Larry June brings West Coast calm, Paige Bueckers adds court-queen heat, NFL breakout Keon Coleman looks like a god among denim mortals, and Daniel Buezo reminds you that fashion is still a design game. It’s a vibe cocktail with just enough teeth to matter.

Paige Bueckers
Levi´s x Nike

Levi´s x Nike

Levi´s x Nike

Leo Gamboa, VP of Collaborations at Levi’s, calls it a “seamless fusion of sport and lifestyle.” Translation: we’re past the era of drop-culture chaos and into thoughtful chaos — where design is religion, and Levi’s x Nike is your temple.

This is a muscle-flex for the now. A reminder that sportswear is not always just about performance or street cred. It’s about legacy. Also texture and tension. The way denim folds against a mesh upper. The fact that a sneaker can carry thirty years of cultural weight and still look like it came from the future.

So yes, the Levi’s x Nike collab drops July 10th via Levi.com, the app, and in select flagship stores. SNKRS gets it on the 11th. But really, it’s already happened. You saw it on that guy in line who looked like he knew something. You felt it in the stitching of your old trucker jacket. You heard it in the Air Max sole squeaking across a concrete floor somewhere in 1995.

And now, it’s back. Worn, reworked, and very much alive.

Wes Anderson x Montclanc *Part 2

.second campaign
Let’s Write Something Absurd
Montblanc & Wes Anderson Are at It Again

written Amanda Mortenson

There’s a mountain. There’s a library. There’s a train powered by a man on a bicycle. There’s Michael Cera in a fur hat. And yes—there’s a fountain pen.

Welcome to Let’s Write, the second chapter in the unexpected love story between Montblanc and Wes Anderson. Think less luxury campaign, more theatrical fever dream. In classic Anderson style, this short film lives somewhere between a snow globe and a fevered sketchbook—playful, precise, and just weird enough to feel like it escaped from a forgotten paperback.

Joey King
in new Montblanc campaign
Charlie Gray / (c) Montblanc

Montblanc campaign
Charlie Gray / (c) Montblanc

"Anderson’s style defies traditional luxury storytelling. This film is meant to captivate and leave a lasting impression. By creating a sense of wonder, we encourage people to engage with the brand in a completely different way."

Stephanie Radl
Global Director Brand Relations & Communications at Montblanc

Returning to the Montblanc Observatory High-Mountain Library (yes, that’s a thing), Anderson assembles a cast of familiar oddballs: Rupert Friend, Michael Cera, Waris Ahluwalia, and the up-and-coming Esther McGregor. This time, the trio finds itself stranded, or perhaps perfectly at home, inside a narrative where writing becomes metaphysical therapy. Anderson himself even appears, just to keep things charmingly self-indulgent.

The film is peppered with poetic detours, sideways glances, and snow-drenched monologues on creativity and escapism. And just when you think you’re watching a Wes Anderson short, you realize you’re also riding a surreal train—the Montblanc Voyage of Panorama—gliding through pyramids, canals, and subconscious metaphors. The point? To blur literal, metaphorical, and poetic travel until they’re all the same thing. Also: to sell you a very elegant writing bag.

Products—yes, they’re there—drift in and out like characters themselves. There’s the Meisterstück (forever the diva), a new Writing Traveller Bag, a portable desk, a gorgeously obscure Minerva pocket watch, and a curious creature called the Schreiberling—a fountain pen designed by Anderson himself, of course. They’re not so much advertised as absorbed into the madness. The props are the plot.

“Montblanc has such a rich archive of material and ideas—it’s almost too generous,” Anderson says (probably in velvet). CEO Giorgio Sarné calls the campaign “a new kind of emotion,” and he's not wrong. There’s something oddly moving about watching fictional mountaineers pause mid-expedition to reflect on inner landscapes... and then jot them down with a very expensive pen.

Also involved: the dream team of Jeremy Dawson, John Peet, Roman Coppola (co-director), Darius Khondji (cinematography), Milena Canonero (costume), and Adam Stockhausen (set design). It’s basically the visual equivalent of caviar on linen napkins in a log cabin shaped like a snowflake.

And just when it’s all about to go off the rails (in the best way), the film ends where it always does—with the soft-spoken rebellion of creativity. “Let’s Write,” it whispers. Not a slogan. A mission. A dare.

Montblanc is no longer just a pen brand. It's a stage. A metaphor. A plot device in a Wes Anderson film. And possibly the most stylish excuse you've ever had to buy a notebook.

Waris Ahluwalia
in new Montblanc campaign
Charlie Gray / (c) Montblanc

Montblanc campaign
Charlie Gray / (c) Montblanc

Catch Let’s Write started June 19, 2025, on montblanc.com and everywhere else with Wi-Fi and wonder.

credits for images
(c) Montblanc / seen by Wes Anderson

The Art of Natural Hair by *Èyí Dára

ÈYÍ DÁRA
*Botanical Alchemy for Natural Hair

written MONICA DE LUNA

In the evolving landscape of beauty, Èyí Dára emerges as a sanctuary for those seeking a harmonious blend of nature and self-care.

Founded by Ganiyat Salami, a Nigerian-American with a profound passion for natural hair, wellness, science, and sustainability, the brand offers a curated selection of hair care products designed to nourish and celebrate natural hair in its authentic form.

The name Èyí Dára, translating to "This is Good" in Yoruba, encapsulates the brand's commitment to quality and authenticity. Salami's journey began with a desire to transform the natural hair care experience, leading her to obtain a Diploma in Organic Haircare Formulation, along with certifications in Natural Cosmetic Preservation and Cosmetic Stability Testing from Formula Botanica. This educational foundation empowered her to create formulations that are effective and aligned with her values of wellness and sustainability.

(c) Èyí Dára

(c) Èyí Dára

Eyí Dára's product line is thoughtfully designed to transform routine hair care into a luxurious ritual. The Moisturizing Shampoo Bar offers a gentle yet effective cleanse, while the Leave-In Conditioner and Deep Conditioning Mask provide deep hydration and nourishment. Each product is formulated with natural ingredients known for their beneficial properties, creating a sensory experience that delights from scent to suds.

The brand emphasizes the use of high-quality, natural ingredients sourced globally. Botanical extracts like hibiscus, aloe vera, nettle, and rosemary are rich in vitamins and antioxidants, promoting scalp health and hair vitality. Butters such as shea, murumuru, tucuma, cocoa, and illipe offer deep moisturization, while oils like jojoba, avocado, olive, castor, and buriti provide nourishment and shine.

Beyond product offerings, Èyí Dára is committed to empowering women through education and community engagement. The brand invests in female financial literacy programs, aiming to support women in achieving personal and economic well-being.

Salami also hosts the "Unraveling The Knots" (UTK) podcast, a platform that explores natural hair experiences, lifestyle, history, and hair care practices. The podcast fosters a space of empowerment and authenticity, aligning with the brand's mission to celebrate natural hair in all its forms. Sustainability is a core value at Èyí Dára. The brand ensures that all ingredients are ethically sourced, cruelty-free, and environmentally friendly. This commitment extends to their packaging and business practices, reflecting a holistic approach to responsible beauty.

(c) Èyí Dára

“Participating in Formula Botanica courses helped enhance my understanding of formulation.”

Ganiyat Salami, Founder

(c) Èyí Dára

Èyí Dára stands as a testament to the power of combining natural ingredients, scientific knowledge, and a deep respect for cultural heritage. Through its thoughtfully crafted products and community initiatives, the brand offers a comprehensive approach to natural hair care that honors individuality and promotes well-being.

(c) Èyí Dára

discover more www.amouage.com

Amouage *Decision and Existence

The Final Elevation
*Amouage's Decision & Existence

written MONICA DE LUNA

Jebel Shams, the high mountain of the sun, stands above Oman in stillness and breath. Here, light cuts through juniper crowns and stone holds silence. From this summit, two fragrances arise—Decision and Existence.

Amouage offers them as the final compositions in the Odyssey Collection, a series shaped by time and devotion to sacred terrain. Under the creative direction of Renaud Salmon and through the hands of Quentin Bisch, these perfumes were born from intention and presence. The mountain offered scenery—it became origin. Its altitude, texture, and rhythm entered each formula with care and clarity.

(c) AMOUAGE

(c) AMOUAGE

Decision opens with tension shaped into elegance. Pink pepper sparks first—sharp, clear, with a lift that stirs the senses awake. Bergamot follows, cool and radiant, while cardamom moves through it like a steady current. The opening carries momentum, structured with fine detail. Simply adorable!

The heart unfolds with depth. Incense forms the central pillar. Juniper, resinous and green, curves around it with dry intensity. Myrrh completes the triad with density and warmth. These materials rise in tandem, each one distinct, yet gathered into harmony. They offer an interior space, held open by intention. At the base, patchouli enters the composition with steady depth. Cedarwood adds clarity. Vanilla brings warmth with round edges and a golden tone. The drydown arrives without gesture or flourish, it simply remains. So Decision becomes atmosphere on the skin, surrounding without overtaking.

The fragrance speaks with still force. Each stage holds structure. Its power builds with weightless control, carried by a resinous column and settled through soft wood. Worn close, it pulses. Carried on air, it gathers presence.

Existence moves in a different register. Its beginning is luminous. Lily of the valley rises first, delicate, vivid. Rose enters beside it, open yet serene. These florals radiate quietly, suspended in light.

Incense appears once more, placed with precision. Mystikal blends into the heart, airy and translucent. Labdanum introduces a golden resin, smooth and glowing. These elements hover between substance and shimmer, never forming edges, always in motion.

The base gathers softness. Amber breathes gently across the foundation. White musk lifts it upward. Benzoin holds the finish, smooth and lasting. These accords rest within the skin’s warmth, diffusing slowly across time.

Existence creates a space of calm expansion. It breathes without urgency. The transitions move with ease. Every phase lingers with intention, offering light without projection, depth without density.

(c) AMOUAGE

also read
AMOUAGE PURPOSE 50 *An Extrait of Skin, Memory, and Resonance

(c) AMOUAGE

(c) AMOUAGE
Quentin Bisch

Both fragrances reflect the patience of their creation. Decision contains 33% pure perfume oil. Its formula matured for three weeks in maceration and two in rest. Existence carries 20% concentration, shaped by two weeks of each process. Every phase, from blending to bottle, received time as a central element.

Together, Decision and Existence form a pair based in parallel movement. Each fragrance travels its own line—Decision through earth, fire, but also spice; Existence through bloom, air, and light. Their bond is origin, their shared source the mountain that gave them breath.

Here, the journey continues.

From May 19th, 2025, Decision and Existence will be available in 100ml Eau de Parfum, each presented at €365.
Their form reflects dedication. Their essence carries the trace of elevation.

discover more www.amouage.com

Italian High Jewelry *Tornaghi

TORNAGHI Spring/Summer 25
*The Architecture of Adornment

written AMENDA MORTENSON

In the high reaches of St. Moritz, at the corner of elegance and audacity, a quiet revolution glimmers.

Tornaghi—an Italian house of high jewelry with a 45-year lineage—presents its Spring/Summer 2025 collection as a tactile manifesto of emotion, strength and unfiltered beauty. This is a moment. A shimmer stretched across time.

Founded by Maria Tornaghi in Monza and now steered by her son Andrea, the family atelier honors its legacy while leaning toward bolder lines and unexpected finishes. The pieces are architectural gestures. They are declarations.

(c) TORNAGHI

(c) TORNAGHI

This season's epicenter is the Rock Collection, a convergence of ultralight titanium, luminous pavé diamonds, and form-defiant silhouettes. A cuff bracelet in burnished brown titanium pairs with rose gold connectors—weightless and magnetic. Rings glint in fuchsia and violet tones. Earrings shimmer with engineered precision. The titanium sings against the skin. Diamonds catch breath and light.

And yet, Rock is only the ignition point. Tornaghi branches into a garden of symbolic forms and sensorial touches. The 4LUCK Collection introduces shimmering clovers, delicate yet unwavering. Their subtle sparkle invites ritual. Each leaf, a private token. Each piece, a personal talisman. Then comes Baby Bang, an intimate rhythm in gold-plated silver or titanium, with a single bead of 18-karat gold and 0.24 carats of brilliant diamonds. It clasps the wrist like a whisper, humming with understated presence.

For those drawn to liquid curves and mineral light, Pure Pearl distills classic elegance into something breathable and light. A composition of restraint and grace, it allows the natural iridescence to speak without flourish. The pieces accompany spring like the echo of sunlight across linen—quiet, essential. Color erupts through the Summer Pop Rings—smooth stones, glossy surfaces, full-spectrum joy. Sculptural and spontaneous, they act as mood artifacts. Not statements or contrasts. Just form in motion.

The Mystique Series, marked by serpentine forms and textured scale motifs, offers a mythic edge. In white and rose gold, embedded with triangle and brilliant-cut diamonds, the snake rings wrap the hand with hypnotic certainty. A choker follows—fluid and commanding. A line drawn across the collarbones like an incantation. Tornaghi also revisits the Riviere with a necklace cast in 18-karat rose gold, drenched in multicolored sapphires. Over 31 carats of chromatic precision arranged like an ombré dreamscape. It pulses with intention.

(c) TORNAGHI

“Each piece in the new collection is a dazzling expression of artistry, designed to ignite the imagination and celebrate individuality.”

Official Tornaghi press statement

(c) TORNAGHI

Throughout the collection, tension is calibrated with exquisite care—rigid cuffs with yielding metals, industrial palettes with rare stones, elemental forms with refined finishings. There is discipline. And there is desire. Tornaghi's Spring/Summer 2025 is born from both.

Backdrops shift from the vaulted ceilings of Zürich salons to the high-altitude charm of Via Serlas in St. Moritz, but the spirit remains unshaken. Each piece is imagined to live beyond trends. These are lifelong companions—designed to be worn and to be lived in.

(c) TORNAGHI

As the house enters this new chapter—bolder, brighter, yet unmistakably grounded in its heritage—it does so with clarity.
There is no looking back. There is only brilliance ahead.

discover more www.tornaghiworld.com

AMOUAGE *Purpose 50

AMOUAGE PURPOSE 50
*An Extrait of Skin, Memory, and Resonance

written ALBAN E. SMAJLI

Amouage distills time, memory, and olfactory science into something beyond mere scent—an artifact of human essence. Purpose 50 Exceptional Extrait embodies intensity, a composition that commands presence.

Sitting in his Oman studio, overlooking the alchemical heartbeat of Amouage, Chief Creative Officer Renaud Salmon dissects its creation. “We call it an exceptional extrait,” he begins. At 50% pure perfume oil, Purpose 50 demands a recalibration of what perfume achieves, engaging with the skin in a way that shifts perception.

PURPOSE 50 / Exceptional Extrait
— a composition that inhabits the skin, crafted with 50% pure perfume oil,
frankincense, sandalwood, and vanillin form a resonance of depth and presence

Quentin Bisch, the nose behind it all, approaches perfumery without hesitation. “I add,” he declares. “Why repeat something that exists?” Purpose 50 emerges as a crafted entity with depth and intention. This fragrance follows an anatomy. Frankincense forms its vertebrae, shaped by the Omani landscape—a tree that endures, producing a resin unlike any other. “I was rediscovering Purpose in the air, on people’s skin,” Bisch recalls. The transition from creation to wearer reshaped its identity. “I looked at the tree again—its roots, its branches. A human form emerged, standing, grounded.”

This relationship between raw material and human experience adds texture. Sandalwood moves across the skin, its caress deliberate and immersive. Vanillin enhances its presence, drawing the senses in. A specific rose appears, designed for structure rather than decoration, binding the elements with a weightless elegance. Perfume vibrates, and Bisch tunes frequencies, seeking a precise accord. Vetiver and papyrus establish movement, incense pulses through the layers. Each addition amplifies the foundation. Purpose 50 carries a distinct resonance, existing beyond the boundaries of tradition.

“I was rediscovering Purpose in the air, on people’s skin. The transition from creation to wearer reshaped its identity.”

Quentin Bisch on Purpose 50

PURPOS 50 / Exceptional Extrait
—an olfactory force shaped by Oman’s soul

Renaud poses the essential question: Why do people call this the archetype of Amouage? Bisch responds without hesitation. “It carries Oman. It exists in freedom.” Purpose 50 demands skin, movement, and presence. “We categorize perfume like we categorize people,” Bisch reflects. “Who elects the ‘best’?”

Purpose 50 Exceptional Extrait resists classification. It extracts something from the wearer, a perfume designed to be felt rather than worn. Amouage shapes a force of creation, its presence extending beyond words, living within the space between sensation and memory.

Valentino *Pavillon des Folies

VALENTINO SS25
*Theatrum Mundi

written SARAH ARENDTS

Valentino SS25 moves beyond the realm of fashion, unfolding as a staged delirium where beauty performs in its purest form.

Alessandro Michele constructs a world where nothing is static, garments exist in flux, and identity bends toward theatrical excess. The collection channels movement—not as a metaphor, but as a tangible force. Fashion, in its essence, is a construction. Here, it is also a deconstruction, an invitation, a distortion.

Valentino
SS25 Campaign Pavillon des Folies

Each campaign frame is a performance, captured through Glen Luchford’s lens. Fabric rustles, lace distorts, silk drapes and clings with the inevitability of a script already written. The past lingers in embroidered surfaces, but the gesture is present, immediate. Rooms, once confined, stretch into liminal stages where models become vessels of transformation.

The cast moves through this imagined theater with the quiet tension of something unscripted. Jonathan Kaye’s styling sharpens the characters: punctuated silhouettes, lace gloved hands, the weight of a brocade, the sharp punctuation of a heel bow-tied in velvet.

The maison’s codes thread through the composition, but the script shifts. The stage is the Pavillon des Folies, a place without fixed identity, where beauty acts as a force, not an object. Alessandro Michele directs, but the narrative unfolds as an open-ended provocation.

Valentino
SS25 Campaign Pavillon des Folies

McQueen SS25 Campaign

McQueen SS25
*The Banshee's Unrelenting Cry

written MONICA DE LUNA

Llansteffan Castle, weathered and elemental, carries the weight of centuries. The McQueen Spring/Summer 2025 campaign unfolds within its walls, where shadows and movement intertwine.

Directed and shot by Glen Luchford, the imagery captures an unsettling presence, raw and electric. Seán McGirr channels the banshee, an ancient force woven into Irish folklore. A figure neither seen nor ignored, she moves with intent, her voice uncontained.

McQueen SS25 Ad Campaign
seen by GLEN LUCHFORD
creative directed SEÁN McGIRR

“She embodies a sense of strident self-expression that resonates now,”

Seán McGirr

Fabric carries the weight of mythology. Tailoring shifts its structure, fabric unravels—cobweb lace, pleated chiffon, silk creponne, and shredded silk organza. Silvered grey and ivory set the tone, punctuated by bursts of yellow and orange. Accessories manifest as relics; jewelry holds the presence of something once whispered and now declared.

Movement defines the collection. Figures navigate castle corridors and windswept shores, their silhouettes precise, their presence unwavering. Meshach Henry directs each motion with a purpose that transcends choreography. Hair carries the air’s charge, makeup enhances the stark clarity of the vision—Gary Gill and Daniel Sallstrom sculpt forms that resist containment.

Sound shapes the atmosphere. The post-punk resonance of Heartworms’ Consistent Dedication cuts through the visual landscape, its synths and vocals channeling something instinctual. The score becomes an extension of the campaign’s pulse, threading itself through each frame.

McQueen SS25 moves with force. The banshee does not linger. She calls forward.

Porsche Design x Orlando Bloom

Orlando Bloom Joins Porsche Design
*The Art of Precision

written MONICA DE LUNA

A lineage of engineering distilled into the hum of an engine, the balance of a curve, the whisper of a second hand sweeping across a dial.

Orlando Bloom steps in as an ambassador, a presence that reflects precision, heritage, and an unapologetic pursuit of excellence. Porsche Design unveils its latest collaboration, embodying its core values in design and craftsmanship. Orlando Bloom becomes a part of this legacy. The campaign unfolds in a palette of obsidian black and sleek titanium, a nod to the Chronograph 1 – All Black Numbered Edition, an evolution of the 1972 design.

Porsche Design
Orlando Bloom, Brand Ambassador

Bloom, a Porsche devotee, moves with intention. "Porsche is a lifestyle," he reflects. "It’s innovation meeting performance, meeting legacy."

The Porsche Design P'8478, first released in 1978, features interchangeable lenses, featherweight titanium, and precision-cut curves. It adapts effortlessly to changing conditions.

"Style is personal," Bloom says. "Authenticity is everything." His choices reflect a commitment to timeless design. Accessories are essential elements of his wardrobe, particularly when they merge function and elegance. Watches and eyewear are more than complements; they shape the way one interacts with the world. The Chronograph 1 – All Black Numbered Edition is at the heart of this campaign. A timepiece that encapsulates decades of design mastery. Conceived in 1972 and modernized in 2022, it bridges generations of engineering. Its monochromatic aesthetic is a study in focus and precision. Handmade in Solothurn, Switzerland, it stands as a testament to Porsche’s seamless fusion of Swiss craftsmanship and automotive ingenuity.

Beyond timepieces, the collaboration highlights Porsche Design’s eyewear. The P'8478 model, a pioneer of modular lenses, remains an icon. Designed by F. A. Porsche, its quick-release mechanism and durable titanium frame provide adaptability and refinement. A vision crafted for the dynamic.

For Bloom, this partnership aligns with his appreciation for innovation and legacy. As a long-time Porsche enthusiast, his connection to the brand extends beyond admiration. It’s a shared understanding of how aesthetics, function, and history converge. Stefan Buescher, CEO of Porsche Lifestyle Group, affirms this synergy: "Orlando Bloom embodies our values of authenticity, style, and a passion for perfection. His global presence strengthens Porsche Design’s resonance with an audience that values excellence."

Porsche Design

Porsche Design

Porsche Design remains committed to timeless innovation, and Bloom steps into this world as an extension of that ethos. A fusion of design and purpose, movement and precision. The Chronograph 1 is worn because it functions with mastery. The sunglasses because they are an optical evolution. This is Porsche Design—where every detail serves a greater vision.

HOKA New Speed Loafer 2025

HOKA Speed Loafer
*A Study in Motion

written MONICA DE LUNA

A design distilled to its purest form, cut to the rhythm of those who move with intention.

HOKA shifts the landscape once again. The Speed Loafer emerges as a sharp statement in movement, fusing a forward-thinking silhouette with the unmistakable energy of the brand’s signature engineering.

HOKA
Speak Loafer

Footwear, in its truest essence, is architecture in motion. The Speed Loafer manifests this ideology through sculpted contours and an unwavering focus on function. Precision-stacked layers of EVA foam deliver a sensation that pulses between structure and fluidity. The silhouette, clean yet assertive, lands with the clarity of a blueprint drawn for kinetic expression.

The upper—a seamless convergence of form and breathability—eliminates excess. A single stroke of engineered materials, composed to contour. Slip-in ease translates to uninterrupted motion, making the transition between states effortless.

HOKA’s DNA hums beneath the surface. The Speed Loafer carves out space for movement, where stability does not compromise agility. The midsole, sculpted for response, amplifies each step with a balance that speaks to both precision and instinct. Every element, from the minimalistic structure to the considered weight distribution, channels a philosophy of forward propulsion.

This release reframes versatility through a sharper lens. Urban rhythm or off-grid escapism, the Speed Loafer adapts to the moment without hesitation. A visual language that aligns with an audience attuned to dynamic design, it defies expectations without the need for embellishment.

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From Form to Function with On *The Body Is Art Training Campaign

HOKA’s latest drop extends an invitation—not just to wear, but to move. The Speed Loafer is now available through selected retailers and online, existing at the intersection of motion and intent.

step inside at hoka.com

RIMOWA and Rick Owens

PATINA + POWER
*RIMOWA x Rick Owens Collaboration

written AMANDA MORTENSON

Travel has a new edge. The RIMOWA x Rick Owens collaboration introduces a suitcase that reshapes the language of movement.

The Original Cabin Bronze emerges from the hands of two visionaries, each committed to pushing the limits of material and meaning. At its core, the collaboration fractures the traditional notions of luxury. Rick Owens’s unmistakable aesthetic—dark, unapologetic, and raw—melds with RIMOWA’s century-long mastery of aluminium craftsmanship. The bronzed exterior, achieved through a meticulous pigment process, becomes a surface alive with its own imperfections and evolution.

RIMOWA x RICK OWENS
Michèle Lamy seen by Matteo Carcelli

“I wanted the outside finish to recall a bronze from Giacometti or Serra, and I wanted the interior to feel like the touch of a black leather glove.”

Rick Owens

Inside, Owens alters the language of travel interiors. The fully leather-lined design—a first for RIMOWA—invitates to engage with texture. The aluminium shell merges seamlessly with Rick Owens’s leather, creating a unified tactile experience. Flex Dividers, reimagined in this material, showcase Owens’s meticulous craftsmanship, redefining their function within the space.
The inclusion of a handcrafted luggage tag in coarse, hair-on cowskin disrupts the polished sheen of modernity. It speaks of primal connection, of an object meant to be held and experienced. Owens’s choice of material shifts the narrative from travel as convenience to travel as ritual.

Branding is minimal, emphasizing subtlety and intention. The emblems of both RIMOWA and Rick Owens whisper rather than announce, etched subtly into the surfaces. These marks, understated and deliberate, align with the collection’s ethos: an homage to form and material, unburdened by excess.

Owens’s voice is ever-present. He describes the suitcase as a tribute to the elemental and the eternal: “I wanted the outside finish to recall a bronze from Giacometti or Serra, and I wanted the interior to feel like the touch of a black leather glove.” His vision extends beyond the physical, layering memory and emotion into the object’s very fabric.

The new Original Cabin Bronze commands attention, forcing a reexamination of what it means to carry, to move, to possess. Its patina speaks in textures, rejecting order and expectation. RIMOWA and Rick Owens deliver an object of rebellion.

Paul Andrew Spring 2025

PAUL ANDREW
*Fusing Fashion with Radical Creativity

written SARAH ARENDTS

Titled without fanfare but pulsing with intent, the new Paul Andrew Spring 2025 campaign—a collaboration with an eclectic cohort of contemporary artists—unfolds as a declaration. The campaign lands like a manifesto for the avant-garde, a space where creativity reshapes the narrative of luxury fashion.

This is a campaign of tension and raw edges. Andrew’s collaborators embody modern disruption: Erica Ohmi’s glitch-ridden 3D textures flow into Rei Nadal’s surreal narratives. Sungi Mlengeya’s stark black-and-white portraits pull you into a quiet intensity that feels meditative. Jet Swan’s lens captures moments that resonate—charged and electric.

(c) Paul Andrew

(c) Paul Andrew

The energy is tangible. The collection speaks through footwear that transcends utility to become sculptural artifacts. Paul Andrew’s design carries an understated boldness. Translucent materials fold into shapes that feel as ephemeral as memory, while sharp cuts command attention with visceral impact. These pieces resonate without forcing clarity, allowing the viewer to linger in their intricacies.

Visual artist Jorden Steward’s work bursts with hyper-saturated tableaus of color, while Natasha Stagg’s fragmented storytelling adds depth to the mood. The campaign unfolds as a layered experience between physicality and abstraction.

Sound designer Frederic Sanchez creates sonic compositions that distort the visual narrative, scraping and humming like fractured memories. Luna Conte’s choreographed motion disrupts stillness, infusing movement with defiance.

Andrew’s campaign functions as an orbit of interconnected ideas and moments. The collaboration, with its fractured yet cohesive aesthetic, invites the audience to immerse in its density and discover its core.

Paul Andrew’s Spring 2025 campaign presents an unfiltered vision. The artists, visuals, and sound converge in a charged interplay that transcends interpretation. It is an experience that lingers, shifting something within—even if its shape remains elusive.

(c) Paul Andrew

(c) Paul Andrew

(c) Paul Andrew

campaign credits

creative director PAUL ANDREW

artists ERICA OHMI, JORDEN STEWARD, SIENNA MURDOCH, NATASHA STAGG, SUNGI MLENGEYA, JET SWAN, FREDERIC SANCHEZ, JASA MULLER, JACK LOVATT, @_UNFOLLOWING, REI NADAL, LUNA CONTE

VALENTINO Valentine’s Day 2025

Avant les Débuts with VALENTINO
*A Love Letter Rewritten

written MONICA DE LUNA

Maison Valentino’s Valentine’s Day 2025 is a riot of intimacy and rebellion. Under Alessandro Michele’s audacious creative direction, the ‘Avant les Débuts’ collection fractures traditional romance and pieces it back together into something electrifying.

Michele crafts accessories as conduits for emotion. Valentino Garavani’s signature Rockstud evolves into jagged, elongated forms—a tactile declaration of passion’s complexity. The collection hums with tension: metal edges collide with supple leather, each piece demanding touch while resisting easy understanding. These are objects that engage with desire in its purest form.

MAISON VALENTINO
Valentine´s Day Gifts 2025

The campaign imagery pulses with energy, refusing stasis. Sienna Murdoch’s kinetic work infuses an almost spectral quality—earrings captured mid-motion, belts twisting as if alive. Natasha Stagg’s layered prose threads through the visuals, creating a fragmented narrative that invites curiosity and disorientation.

Color in this collection agitates rather than soothes. Deep carmine flares against muted blush, with threads of gold drawing the viewer into unexpected depths. Michele uses these tones to evoke the sensory aftermath of unforgettable connection, each shade alive with intent.

Sound becomes another layer of storytelling. Frederic Sanchez’s auditory composition infects the campaign, with metallic whispers and creaking leather forming an intimate, voyeuristic atmosphere. These pieces don’t merely exist; they resonate, breathe, and linger.

‘Avant les Débuts’ transcends Valentine’s Day conventions, reimagining love as an experience of power and vulnerability. Alessandro Michele invites us to let go of sentimentality and embrace something sharper and more vital. Maison Valentino’s latest creation provokes, unsettles, and demands to be felt.

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also read
GUCCI’s Cinematic Call to Emotion *Where Light Finds Us

GUCCI Spring 2025

GUCCI’s Cinematic Call to Emotion
* Where Light Finds Us

written AMANDA MORTENSON

GUCCI projects intensity and emotion. Spring 2025’s campaign, “Where Light Finds Us,” seen and directed by Xavier Dolan, pulses with raw tension and vulnerability. The actors Yara Shahidi and George MacKay anchor the scenes as glowing portraits of intimacy, caught in fleeting, luminous moments.

This isn’t a linear story. Instead, light takes on a transformative role, spilling through windows, cutting across walls, and touching brief, unspoken connections. Dolan’s lens captures moments of fleeting beauty, weaving shadows and light into a poetic visual experience.

GUCCI Spring 2025 Campaign
George MacKay

Gucci’s creative director, Sabato De Sarno, introduces a collection that moves fluidly between timelessness and modernity. Silhouettes include relaxed suiting and ethereal dresses that seem to float, creating a collection that refuses categorization. The iconic Bamboo 1947 bag reappears, embodying a sense of enduring elegance and thoughtful design. Every detail—from fabrics to stitching—is imbued with a quiet intensity, ready to resonate deeply.

Color choices feel deliberate, with soft blues and creams balanced by moments of vibrant citron and crimson. This intentional palette injects energy and emotional depth into the collection, offering a dynamic interplay of moods.

The campaign’s imagery thrives on ambiguity. Dolan’s still frames explore emotions through gestures and glances: hands brushing over fabric, light tracing a silhouette, or a gaze that holds untold stories. The camera lingers, urging viewers to delve deeper into its layers of meaning.

“Where Light Finds Us” challenges conventions and embraces an intimate, reflective tone. It invites the audience to sit with its layered beauty and absorb its quiet, human depth. Gucci’s Spring 2025 campaign transcends fashion, presenting a vision of raw emotion and light’s ability to reveal truth.

watch campaign film
GUCCI Spring 2025

campaign credits

GUCCI creative director SABATO DE SARNO
art director RICCARDO ZANOLA
seen + directed XAVIER DOLAN
models YARA SHAHIDI + GEORGE MACKAY
stylist FRANCESCA BURNS
hair JAWARA
makeup AARON DE MEY

GUCCI Spring 2025 Campaign
George MacKay