.new collection
Wooyoungmi SS26
*A Little Bit of Romance
written Malcolm Thomas
Enjoying a glass of cold champagne to the sounds of a violin rendition of Philip Glass in the beautiful stately courtyard of the Maison de la Chimie.
There is, quite frankly, no better way to end a very hot menswear season (and I'm not just talking about the shows). Mix in perfumed guests (many in Wooyoungmi themselves) with a discreet celebrity or two, and you have subtle cues that even before the runway music starts, you're in for something good.
Wooyoungmi
SS26 Show during PFW
Wooyoungmi
SS26 Show during PFW
Wooyoungmi
SS26 Show during PFW
Then the moment comes. It begins with a sultry jazz melody and as soon as the first look is shown, a pulsating backbeat. Inspired by Seoul summers, which according to the program are equally hot, and the joys of dressing, the offerings this season are meant to be filled with "levity" and "elegance", of course.
The collection—light on pants but heavy on sex appeal took to task many renditions of the men's Edwardian bathing suit. A once modest early 20th century essential subverted for the 21st century man. Another notch to add to the bedpost of menswear’s liberation.
Wooyoungmi
SS26 Show during PFW
Wooyoungmi
SS26 Show during PFW
Wooyoungmi
SS26 Show during PFW
Most importantly, this is a man who has places to go and beaches to see. Lounging on a private beach in Monte Carlo by day and enjoying an old-fashioned or two in a members-only lounge, by night, perhaps. Think jumpers, vests, and knitted tops paired with oversized intarsia raffia bags and backpacks paired with silk viscose tailcoat button-ups. Did I mention he's also a multitasker?
Rooted in staples: smart tailoring, fine fabrics, and elevated colorways—Wooyoungmi is not here to tell you what to wear but to suggest it. Wooyoungmi is not here to tell you who you are but to remind you.
Who said romance was dead?
about the editor
When not reviewing shows or writing features for Le Mile Magazine, (or constantly hitting refresh on his wardrobe), Malcolm spends his time as Founder & Editorial Director of Malcolm + Friends Agency. A full-service agency powered by a global community of freelancers, consultants, and creative partners from leading brands and institutions.