New Balance x Miu Miu 2024 Alliance

.new campaign
New Balance x Miu Miu 2024 Alliance
Revolutionizing Footwear

written Sarah Arendts

New Balance and Miu Miu unveil their latest collaboration for 2024, bringing a fresh perspective to the legendary New Balance 530 running shoe.

MIU MIU x New Balance
seen by Alessandro Furchino Capria

The campaign stars Peris Adolwi, Julie Hoomans, and Florine Wildeboer, encapsulating stolen moments against a minimalist backdrop that encourages the audience to imbue the imagery with their personal narratives. This intimate setting, characterized by its simplicity and domestic motifs, underscores the collection's essence: a blend of relaxation, playfulness, and a profound sense of personal identity.

Introduced in 1992, the New Balance 530 emerged as a performance powerhouse, its design resonating with sneaker aficionados for its minimalist aesthetic combined with luxurious materials. Miu Miu, staying true to its disruptive spirit, reimagines this silhouette through a lens of avant-garde deconstruction. The result is the 530 SL: a sneaker that maintains its iconic identity while introducing an ultra-flat, super-light sole that challenges conventional proportions and expectations.

The collaboration presents two distinct versions of the sneaker: one in distressed suede featuring a warm, natural color scheme, and another in a classic black and white palette, utilizing unprocessed suede and mesh. This choice offers a nod to the aesthetic of lived-in comfort and provides a canvas for personal expression through interchangeable laces in varied materials, including leather and sailing cord.

At its core, the New Balance x Miu Miu 2024 campaign is a declaration of individuality and a testament to the seamless fusion of comfort, character, and confidence. It reflects a deep understanding of the heritage and ethos of both brands, offering a footwear experience that is as much about making a personal statement as it is about honoring the legacy of two iconic names in the fashion and athletic industries.

MIU MIU x New Balance
seen by Alessandro Furchino Capria

The collection invites enthusiasts and fashion-forward individuals alike to redefine their style boundaries. It´s a token of the fearless spirit that drives both brands to continually redefine the landscape of fashion and functionality.

Photography Alessandro Furchino Capria
Styling Lotta Volkova
Cast Peris Adolwi, Juli Biko, Julie Hoomans, Florine Wildeboer

all images
(c) New Balance x MiuMiu
2024

New Balance X Miu Miu 530 SL *Luxury & Streetwear

New Collaboration
Miu Miu x New Balance
* Redefines Luxe Streetwear

written Sarah Arendts

Sneaker culture has long since moved from the streets to the fashion runways, and once again, Miu Miu has brought a delightful twist to the game. In a sparkling new collaboration, the house of Miu Miu has unveiled the second edition of New Balance X Miu Miu, taking cues from the classic Church’s “Shanghai” style. But it doesn’t end there. Nestled alongside this architectural marvel, is the next big sensation - the 530 SL.

The name itself evokes memories for sneaker aficionados. Inspired by the emblematic New Balance 530 running shoe, this new iteration, in collaboration with Miu Miu, throws back to a time when sneakers began making their transition from tracks to everyday fashion. Remember the New Balance 530 from 1992? Initially gracing the world as a performance shoe, its understated design coupled with its superior suede, leather, and mesh textures swiftly landed it the title of a cult sneaker favorite.

Miu Miu, known for its quirky yet sophisticated touch, deconstructs this model to birth the ultra-flat 530 SL. A name not just alluding to its aesthetic appeal, the 'SL' stands for 'super light', elevating the shoe from just a style statement to a comfy delight.

What’s particularly intriguing is the duality that Miu Miu brings to the 530 SL. On one hand, you have an aged and distressed suede version, which exudes a warmth through its natural color palette, giving the shoe an almost vintage charm. Contrastingly, the other is a blend of unprocessed suede and mesh, parading in a timeless black and white duo.

The collaboration between New Balance and Miu Miu, which previously saw success with their take on the 574 model, is more than just a testament to their ingenuity. It’s a celebration of merging worlds - high fashion and street style, old-school charm and contemporary design, and performance with luxury.

MIU MIU x New Balance
seen by Jean Marques

In the restless pulse of fashion's ever-shifting landscape, these kicks aren't merely add-ons – they're the story.

Miu Miu and New Balance are penning a sneaker manifesto, a heady mix of nostalgia and audacious forward strides. It's time to make moves, because here, the asphalt kisses couture.

all images
creative visuals seen by Jean Marques
(c) New Balance x MiuMiu