PAULINE ROCHAS
Developing Fragrances with a Personal Approach
Pauline Rochas works with scent as a way to observe how people experience their surroundings and how certain notes influence attention, mood, or rhythm.
The brand carries her name, yet its direction reflects a long development shaped by training, lived experience, and a consistent focus on sensory awareness. She grew up in an environment connected to perfumery through her grandparents Hélène and Marcel Rochas, who shaped a significant chapter in French fragrance history. This background forms an early point of orientation.
Pauline Rochas Campaign / seen by Mato Johannik
Her own path emerged through photography, which she studied and practiced in New York. The work with still lifes and composition strengthened her sensitivity for detail, tone, and quiet structure. Over time, her interest expanded toward the world of scent, leading her to train in Grasse, where she learned the technical foundations of perfumery.
Her brand brings these strands together in a steady creative process. Each fragrance evolves through careful formulation and repeated fine-tuning with perfumers in France and Italy. Pauline selects materials for their clarity and character, working with natural ingredients whenever possible and shaping each composition through intuition and precise adjustments.
The Seven Collection reflects this approach. Each fragrance addresses a specific emotional or energetic focus and invites a moment of orientation within daily routines. The collection is structured with the intention to create sensory space and a sense of order. Vienna serves as her base of work and life. Her home studio functions as a testing ground for new ideas, with blotter strips, essences, and small batches forming a quiet landscape of ongoing research. People who visit for consultations encounter a slow and attentive process. Pauline encourages them to explore notes one by one, allowing associations and memories to surface naturally. This way of working mirrors her view that scent requires time, presence, and a certain openness to personal response.
Portrait of Pauline Rochas / seen by Mato Johannik
Physical spaces also play a role in the brand’s development. Pauline first introduced her fragrance Nocturnal in the Vienna Retti Store designed by Hans Hollein. The architectural clarity of the space aligned with her interest in structures that support sensory focus. Such presentations provide a setting where the fragrances can be experienced directly, without distraction, and where conversations about materials and process can unfold at an unhurried pace.
The brand continues to grow through measured steps. Each release is built from clear ideas and patient refinement, forming a coherent body of work that reflects Pauline’s background in photography, her experience in Grasse, and her ongoing interest in the emotional dimension of scent. Heritage remains present as a steady reference, while her own approach defines the identity of the brand. Through this combination, Pauline Rochas develops fragrances that accompany everyday moments and offer small anchors of presence within changing environments.
Pauline Rochas
www.paulinerochas.com
based in Vienna, Austria and creating contemporary fragrances developed in collaboration with perfumers in France and Italy
Pauline Rochas fragrances average price range: 150 € – 240 €
all images by Mato Johannik