.digital
Inside the Creative Pulse of WHITE Milano
written ALBAN E. SMAJLI
During Milan Fashion Week, the city develops a particular rhythm that anyone who has spent time there during those days immediately recognizes. Buyers move between appointments, designers present new collections, editors cross the city from showrooms to presentations, and conversations about fabrics, silhouettes, and ideas stretch late into the evening. In the Tortona district, one of the places where this movement gathers most visibly is WHITE Milano, a trade fair that has gradually become a regular stop in the fashion week calendar, bringing together a wide range of independent labels, designers, and contemporary brands in one shared space.
Viktoria wears a polo shirt by WOC paired with a skirt by MISENITHE
Walking through the halls means encountering very different design approaches within a few steps. Precise tailoring appears next to expressive knitwear, minimal silhouettes meet bold textures, and new labels stand alongside designers who have shaped their language over decades. It is this mix that makes the experience of moving through the fair feel less like a traditional trade environment and more like a condensed snapshot of the current fashion landscape.
Designers including Henrik Vibskov, Camper, Batakovic, Madalina Caminschi, Palo/Santo, Merryl Tielman, Misenithe, Lucille Thievr, Mii Collection, or Annette Görtz appear throughout this story, each representing a different perspective on contemporary design and together reflecting the diversity of ideas, silhouettes, and approaches that surface across the city during those days when Milan briefly turns into one large conversation about fashion.
Viktoria wears a shirt and skirt by MISENITHE
Viktoria wears a jacket by BATAKOVIC with a tank top by MISENITHE
iktoria wears a coat by BATAKOVIC and tights by CALZEDONIA
Viktoria wears a blazer and pants by LUCILLE THIEVRE with and shoes by CAMPER
Viktoria wears a blazer and skirt by MADALINA CAMINSCHI with a shirt by PALO/SANTO, a tie by BATAKOVIC, and a bag by MERRYL TIELMAN
Viktoria wears a tank top and blouse by GURDON&GURDON
Viktoria wears a total look by ANNETTE GÖRTZ
Viktoria wears a total look by MII COLLLECTION
Viktoria wears a dress by HENRIK VIBSKOV with pants by PALO/SANTO
credits
all Images (c) LE MILE
and Matteo D’Agostino
fashion director CHIDOZIE OBASI
head of production JESSICA LOVATO
styled EDWARD PUSCA
model VIKTORIA LULKO via LUV MGMT
make up & hair GIULIA MATARAZZO via STUDIO REPOSSI
fashion assistants MARTINA MANENTI + SEBASTIAN RAFAEL