Nick Woltemade Interview - World Cup 2026, Adidas and Football Fashion

Nick Woltemade and the New Shape of Football Culture

written + interview KLAAS HAMMER

Nick Woltemade is hard to miss. There is the 6-foot-6 frame, of course, and the unusually light feet for a player of his size. Now at Premier League side Newcastle United, the young German international is part of the national team heading into the World Cup, which kicks off on June 11 across Canada, Mexico and the United States.
In conversation with LE MILE, he reflects on fan culture, the growing overlap between football and fashion, and what it means to arrive on the game’s biggest stage.

Klaas Hammer
A lot of fans see you as approachable and authentic. Do you notice that a community is starting to form around you? And when you hear chants like “Woltemade Ole Ole Ole” in Newcastle, what does that feel like?

Nick Woltemade
It’s something that has grown over the past year, and even more since I moved to England, where the fan culture is a bit different. I’ve always loved fashion, and I’d say it’s a little easier to express that in England than in Germany. People seem more open to it. I enjoy experimenting and finding my own style. Since not many footballers do that yet — compared to basketball, for example — it probably stands out more with me. But I’m happy when people respond positively to it — both football fans and people beyond the sport.

Footballers used to be seen mainly as athletes. Today, many of them also move through culture, fashion and entertainment. Do you feel that shift yourself?

Yes, I do. You can see it in the way football is consumed now — everything has become bigger, more professional, more visible. At the same time, fashion and sport are moving closer together. It feels cooler, more open, more relatable. We’re doing some really nice projects with adidas, and I’m happy to have them as a partner. Clubs are becoming more open to it as well. Newcastle, for example, are very open to new ideas and modern developments. A lot of it probably comes from basketball, especially the NBA, which is much further ahead in that sense. I don’t know if football will go in exactly the same direction, but the industry is definitely evolving. People are starting to understand that how you dress off the pitch has nothing to do with how you perform on it. At the end of the day, what matters is the performance on the pitch.

Has there been a moment with a fan that stayed with you — something that reminded you how emotional football can be for people?

My personal life has definitely changed, especially over the past year since I’ve been playing in England. Even when I was on holiday in New York, people recognized me and wanted pictures, which I hadn’t expected at all. In Bremen, my hometown, it’s probably the most relaxed. People know I’m at home there, so they also respect my privacy there. But the kids are always special.
When you see how much it means to them, and that you can make their day or even their week just by taking a picture or signing an autograph, that still means a lot. You do get used to it in some ways, but I always try to remind myself what it might mean to the fans.

adidas Originals Bringback Collection & EQT

adidas Originals Bringback Collection

adidas Originals Bringback Collection

adidas Originals Bringback EQT Collection

When you think about your development as a player and as a person, who has shaped your style the most — on or off the pitch?

In football terms, Kai — Kai Havertz — was my role model, but I don’t really want to say that now because he’s here with the national team too and we play together (laughs). As a person, I always thought Neymar was cool, but football-wise, his style is completely different from mine. I’m also very tall, so there haven’t been many players in my position I could really compare myself to.
That’s why I never really had one specific role model.

Football and fashion are more connected than ever. What role does fashion play for you, and where do you look for inspiration?

I’m a huge NBA fan, and I watch a lot of the tunnel fits. I think Shai Alexander is really cool — he’s definitely my favorite player to watch in terms of style.

The World Cup is football’s biggest stage. What does it mean to be part of it for the first time?

I’ve answered this a few times now, but somehow it’s still hard to find the right words. It’s such a huge thing. It’s always been a dream, something I imagined for myself, something I always wanted to achieve. And when you’re actually in that moment and think about it, it’s still difficult to fully grasp. I still don’t think I can describe it in a way that really does it justice. I’m very, very proud, and I think everyone in the team feels that. But it’s not something you can easily put into words.

What are you hoping for from the World Cup — on and off the pitch?

I’m not a big fan of expectations, because if you don’t meet them, you’re always left disappointed. I usually try to keep an open mind and let myself be surprised by what happens. But obviously, I want to achieve the best possible results for the team and for myself. I want to play, I want to score goals, and I want to be successful with the team.

adidas Originals Bringback EQT Collection

adidas Originals Bringback Collection

adidas Originals Bringback & EQT Collection

The adidas FIFA World Cup 2026 Germany EQT Collection begins with the 1990s. There are the football codes, of course, and the Equipment clarity that made tracksuits, shoulder stripes and colour blocks feel inseparable from the game. Reworked through the colours of the German national team, the collection brings back the kind of football style that starts before kick-off, outside the stadium, in the crowd and on the way home.

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photographer SIMEON ASENOV
styling KLAAS HAMMER
make up and hair LISA FALK
talent NICK WOLTEMADE
models NINA IMERI + SAM THEIN + ALBAN IMERI + JOSHUA FEES
production coordination ALBAN E. SMAJLI
thanks to adidas + ALBINA IMERI

Steinway and Studio Paelis - Bringing Straw Marquetry Into Sound

How Steinway and Studio Paelis Bring Straw Marquetry Into Sound


written ALBAN E. SMAJLI

Inside the Steinway & Sons factory in Hamburg, sound begins long before anyone touches a key. It begins in the way wood is selected, bent, left to rest, carried from one station to the next. It sits in the smell of lacquer and timber, in the concentration of people who seem to know exactly how much pressure a material can take before it stops cooperating. The place has its own tempo, shaped by patience, repetition and the quiet understanding that every surface, joint and invisible adjustment will eventually become part of a sound.

During a visit to the manufactory, what stays with you first is the intimacy of the place. The factory carries the weight of an institution and still moves with the rhythm of a family workshop, where people greet each other across rooms filled with half-built instruments and where every station seems connected to the next through a chain of knowledge passed from hand to hand. A grand piano becomes itself slowly here, through many specialists, many materials, many moments of judgement that remain invisible once the instrument reaches a concert hall or a private home.

Inside the Steinway workshop, the piano begins with pressure, movement and wood dust, as each curve is guided into shape before the instrument takes form.

Curved wooden elements for the ARA Lounge piano are laid out in sequence, showing the quiet precision behind a form that later appears almost fluid.

It felt almost inevitable, then, that Manon Bouvier-Toth would bring straw into this world with such precision. The new Steinway & Sons x Studio Paelis Masterpiece Straw Marquetry Collection marks Steinway’s first collaboration with an artist working in straw marquetry, a technique that reached prominence in Europe in the early 17th century and was long used to refine furniture and rare objects with a surface that behaves almost like light itself. Straw marquetry carries a natural shimmer, a silky glow, a way of shifting under the smallest movement of the eye. In the hands of Bouvier-Toth and her Lyon-based atelier, Studio Paelis, this historical craft feels immediate, sharp and alive.

Bouvier-Toth founded Studio Paelis in 2016 and has since shaped it into one of the rare contemporary ateliers dedicated to rye straw marquetry. Her work moves through bespoke interiors, exceptional objects, wall panels and commissions for design professionals, interior architects and luxury clients, always with a language that feels precise, sensual and quietly architectural. In her hands, straw becomes a material of quiet precision, guided into surfaces that seem to shift with the room around them.

The piano’s body takes shape in the workshop, where the long wooden lines are held, checked and guided before disappearing beneath the final surface.

The frame of the piano moves through the workshop in open stages, with its sculptural lines already visible before the final body is closed.

Image by LE MILE

Inside the action, strings, hammers and felt are set into exact relation, bringing the piano’s hidden mechanics close to the hand.

A finished curve of the Steinway piano catches the light, turning construction into a dark, almost liquid line.

For Steinway, the collaboration opens a new chapter in its long history of limited editions and artistic partnerships, because the grand piano already belongs to a world of extreme making. Every Steinway carries engineering, memory, acoustic intelligence and status in one body, and the straw marquetry appears at one of the instrument’s most intimate points. It covers the inner lid and music desk, the space a pianist sees while playing, where the piano opens itself to the room and where the visual experience becomes part of listening.

The first sight of the finished piano came on the evening before the factory visit, during dinner inside Steinway’s Hamburg world, with glasses on the table, voices moving through the room and the instrument already holding the attention before anyone had fully gathered around it. Then the keys began to move by themselves. The piano started playing into the room with a strange, precise intimacy, as if it had kept someone’s touch inside its body. Steinway’s SPIRIO technology captures and reproduces the finest movements of a performance, from the force of the hammers to the movement of the pedals, giving the instrument a second presence that feels almost bodily when experienced up close. As the straw inside the lid caught in small flashes, the collaboration stopped feeling like an idea and became something physical in the room. A historic craft, a living instrument, an absent hand made present again.

The hand disappears, but the touch remains inside the instrument.

Inside Steinway’s Hamburg world, the wall of portraits holds a quiet record of the musicians who have passed through the house.

Image by LE MILE

Studio Paelis works with rye straw sourced from Burgundy, prepared by hand until the material becomes thin enough to follow light with extraordinary precision. Applied fibre by fibre across the piano’s inner surfaces, the straw gives the instrument a quiet luminosity that shifts with every angle and movement in the room.

Across the piano’s interior, the straw behaves differently depending on how it has been laid. In one version, the fibres open from a centre point and pull the eye outward with a quiet, almost solar tension. In another, they move in softer rings, closer to the way sound seems to leave the instrument and remain in the air for a moment. The names of the designs matter less than the sensation they create, precise, restrained and strangely alive. For Bouvier-Toth and her atelier, the piano changed the scale of the gesture. The straw had to move across a body that curves, opens, closes and still remains an instrument before anything else. What remains is a surface that seems to belong there, quietly intensifying the space a pianist sees before the first note is played.

The finished Steinway piano stands inside the workshop, with the blue straw marquetry opening across the lid like a concentrated field of light.

Because Steinway has been building in Hamburg since the late 19th century, the factory carries its history through the movement of work, through materials being handled, surfaces being checked and gestures repeated with the calm of people who know exactly where their part of the instrument begins and where another hand will continue. A small adjustment, a surface checked again, a detail hidden deep inside the body of the piano, all of it belongs to a chain of decisions that eventually becomes sound.

During the factory visit, this sense of shared responsibility became one of the strongest impressions, because the work moved through conversations, glances, familiar gestures and routines carried by people who seemed deeply aware of how their own task would continue in someone else’s hands. The instruments were handled with a concentration that felt personal, almost familial, built from training, trust and the quiet awareness that every decision would eventually reach another bench, another hand, another ear.

Seen from the Hamburg factory, the collaboration with Studio Paelis gains its force through a shared belief in craft as something carried by hand, memory and exacting attention. In Bouvier-Toth’s hands, straw marquetry carries historical memory through a surface that feels alert, tactile and completely present, shaped by time, pressure and an exact understanding of surface. On the Steinway grand, that language settles into the inner architecture of the instrument and gives it another sensorial layer before the first note is played. Between the Hamburg manufactory and the Lyon atelier, the idea of a masterpiece becomes something quieter and more precise, held in the patience of people who understand how much presence an object can carry when it is made properly.

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credits
all images (c) Steinway & Son

Amouage - Love Hibiscus

LOVE HIBISCUS
Amouage Returns to the Secret Garden

written ALBAN E. SMAJLI

Amouage has always understood perfume as a form of architecture, structured, atmospheric, dense with material memory. With Love Hibiscus, the Omani house returns to its Secret Garden Collection through a composition that treats floral sweetness as something more unstable, more textural, and more emotionally charged than the usual language of prettiness allows.

The Secret Garden Collection was first introduced in 2016 and reinterpreted in 2024, with each fragrance built around the meeting of a flower and a gourmand note. Love Hibiscus continues that principle, yet its point of departure feels unusually grounded. Renaud Salmon, Chief Creative Officer of Amouage, found the central flower not in an abstract fantasy of femininity, but in the daily landscape of Oman, where hibiscus grows with a vividness that is immediately visual before it becomes olfactive. Its petals suggest colour, heat, paper, fragility, a kind of botanical theatre that does not need to be softened into romance.

Hibiscus is a difficult flower to translate into scent, because many varieties are almost odourless, and the note is often understood through infusion. In Love Hibiscus, this gives the fragrance its most interesting tension, the flower is approached through tartness, red fruit, herbal depth and a slightly earthy undertone, closer to the sensation of hibiscus tea. Love Hibiscus is precise and sensorial, with a sour brightness that cuts through the composition from the opening.

Jérôme Epinette, creating his first fragrance for Amouage, builds the scent around hibiscus, salted caramel, passion fruit, bergamot, iris, frankincense, sandalwood, cypriol and vanilla. The opening brings passion fruit and bergamot into the sharper register of hibiscus, giving the fragrance a bright, almost edible acidity. Salted caramel enters with a buttery warmth drawn from Salmon’s childhood memory of palmiers, the sugar-coated puff pastry associated here with domestic kitchens, folded dough and caramelised edges. The memory stays tactile and specific, carried by the sensation of folded dough, caramelised sugar and the warmth of a kitchen surface still holding the trace of preparation.

That is where Love Hibiscus becomes most aligned with the current moment in perfumery. Gourmand fragrances no longer need to announce sweetness as indulgence alone. The more interesting direction is material, where sugar becomes surface, butter becomes texture, fruit brings acidity and vanilla settles into shadow. Love Hibiscus belongs to this movement without losing the Amouage sense of density. Its gourmand element gives the hibiscus body, skin and a warmer afterimage, allowing the floral note to feel vivid, textured and fully held within the composition.

Frankincense, a material deeply connected to Oman and to the history of Amouage, plays an important role in keeping the composition from becoming purely confectionary. Here it appears soft, woody and luminous, creating a veil through which the fruit and caramel feel more diffused. Iris adds a subtle cosmetic dryness, while sandalwood, cypriol and vanilla give the base a rounded, lasting weight. The structure moves from vivid red brightness into something creamier and more resinous, with the hibiscus still present as a pulse. The flacon, presented in an intense hibiscus red with the Secret Garden Collection’s tactile ceramic finish, extends the fragrance’s language of saturated colour and surface.

From May 18th, 2026, Love Hibiscus will be available in 100ml Eau de Parfum, presented at €365. Its form carries the intensity of hibiscus red. Its essence holds the trace of flower, sugar, fruit and shadow.

discover more
www.amouage.com

(c) all visuals
lemilestudios

RIMOWA Design Prize 2026 - How Young Designers Are Reframing Mobility

RIMOWA Design Prize 2026

How Young Designers Are Reframing Mobility

written KLAAS HAMMER

The future of German design is in good hands - a fact once again proven by this year’s RIMOWA Design Prize 2026. On May 11, seven finalists from universities across Germany presented their projects to an international audience in Berlin, showcasing a new generation of designers driven by innovation, purpose, and social impact.

First launched in 2023, the RIMOWA Design Prize was created to support emerging creative talent and champion the future of German design. Rooted in values such as innovation, inclusivity, and global transformation, the award once again centered this year around the theme of mobility - encouraging young designers to translate visionary ideas into tangible projects capable of creating lasting, sustainable impact on global challenges. And the finalists delivered. Their concepts demonstrated that mobility is about far more than movement alone; it is deeply connected to freedom, accessibility, resilience, and human connection. At the same time, the projects reflected the core principles long associated with RIMOWA - durability, excellence, and purposeful design.

Guests at the RIMOWA Design Prize 2026 ceremony in Berlin

The award presentation at the RIMOWA Design Prize 2026

Langston Uibel at the RIMOWA Design Prize 2026

Sven Marquardt at the RIMOWA Design Prize 2026

Heike Makatsch at the RIMOWA Design Prize 2026

Set against the striking backdrop of Berlin’s Kulturforum, journalist Valerie Präkelt guided guests through both the press preview and the evening’s award ceremony, attended by Berlin creatives, talents such as Heike Makatsch, Langston Uibel, Justus Riesner, Paula Hartmann, industry professionals, and members of the international press. Also present was newly appointed RIMOWA CEO Beatrice Monguidi, who described the event as a meaningful introduction to her new role at the company, one that celebrates young creative voices and offers them real opportunities to shape the future. Monguidi, previously President of Louis Vuitton for Europe, the Middle East and Africa, succeeds Hugues Bonnet-Masimbert, who is stepping down after leading the company since 2021.

The finalists’ projects spanned a remarkable range of disciplines and ideas. Valerio Sampognaro, for example, presented ultra-lightweight furniture inspired by kite construction. Using sailcloth and aluminum tubing, he transformed principles of aerodynamics into functional everyday objects designed for a more mobile lifestyle. Meanwhile, Jakob Schlenker introduced “PIP,” a portable bird-shaped companion created for elderly people experiencing loneliness. Supported by AI technology, PIP encourages movement and social interaction through subtle prompts and emotional engagement. One of the evening’s most discussed projects, particularly due to its urgent real-world relevance, came from Tobias Kremer and Yannick Stilgenbauer. Their concept, A.R.C., proposes a portable cooling system for food and medicine designed for use in hot, arid crisis regions where infrastructure has collapsed.

Samuel Nagel and Paul Feiler with their project NURA for the RIMOWA Design Prize 2026

Tobias Kremer and Yannick Stilgenbauer’s A.R.C. project for the RIMOWA Design Prize 2026

Tim Kipper and John Roller’s Compassion Aid project for the RIMOWA Design Prize 2026

Jakob Schlenker’s PIP project for the RIMOWA Design Prize 2026

Samuel Nagel and Paul Feiler’s NURA project for the RIMOWA Design Prize 2026

Valerio Sampognaro’s Aerodomestics project for the RIMOWA Design Prize 2026

Nicolas Nielsen’s HYVE project for the RIMOWA Design Prize 2026

Niklas Henning’s Paludi Harvesters project for the RIMOWA Design Prize 2026

meet the finalists

Samuel Nagel + Paul Feiler, NURA

RIMOWA Design Prize 2026

Jakob Schlenker, PIP

RIMOWA Design Prize 2026

Tobias Kremer + Yannick Stilgenbauer, A.R.C

RIMOWA Design Prize 2026

Nicolas Nielsen, HyVe

RIMOWA Design Prize 2026

Tim Kipper + John Roller, Compassion Aid

RIMOWA Design Prize 2026

Niklas Henning, Paludi Harvester

RIMOWA Design Prize 2026

Valerio Sampognaro, Aerodomestics

RIMOWA Design Prize 2026

meet the jury

Alexandre Arnault

RIMOWA Design Prize 2026 Jury

Clemens Poloczek

RIMOWA Design Prize 2026 Jury

Farah Ebrahimi

RIMOWA Design Prize 2026 Jury

Hanne Willmann

RIMOWA Design Prize 2026 Jury

Hugues Bonnet Masimbert

RIMOWA Design Prize 2026 Jury

Konstantin Grcic

RIMOWA Design Prize 2026 Jury

Matylda Krzykowski

RIMOWA Design Prize 2026 Jury

Stefan Daniel

RIMOWA Design Prize 2026 Jury

Tim Richter

RIMOWA Design Prize 2026 Jury

Designers Tim Kipper and John Roller developed an intuitive communication device for emergency responders. Combining voice and visual input, the system enables clearer communication between rescue teams and patients in dense urban environments. Another standout was “HyVe,” created by Nicolas Nielsen, a nomadic home for bees aimed at restoring urban biodiversity. By reconnecting isolated green spaces, HyVe helps reactivate pollination systems and strengthen ecological networks within cities.

The evening’s first award, the “Special Mention,” went to Niklas Henning for “Paludi Harvesters,” an autonomous reed-harvesting machine designed for climate-positive agriculture. The project contributes to peatland preservation while simultaneously creating sustainable sources of income through ecological insulation materials.

The overall winners of the 2026 RIMOWA Design Prize, and recipients of €20,000 in funding, were Samuel Nagel and Paul Feiler with their invention “Nura.” The wearable device uses EMG technology to translate sign language into speech and spoken language into text in real time. With Nura, the students aimed to create an elegant accessory that empowers rather than stigmatizes its users. According to the Deutscher Gehörlosen-Bund, approximately 0.1 percent of Germany’s population - around 83,000 people - are deaf. Innovations like Nura therefore have the potential to significantly improve communication and accessibility in everyday life. Nura is undoubtedly a deserving winner. Yet perhaps the true success of the evening lies in the fact that every finalist had already been given something invaluable: the opportunity to develop their ideas, present them on an international stage, and collaborate with renowned mentors through the support of RIMOWA.

What remains now is the exciting question of where these projects will go next and whether the concepts presented in Berlin may soon become part of our everyday lives and working environments.

Paris Fashion Week Womenswear FW26

OUTSIDE THE SHOWS
That’s Paris Fashion Week Womenswear FW26

written LE MILE

Outside the official schedules and beyond the choreographed pace of the runway, Paris Fashion Week Womenswear FW26 appeared in fragments across the streets between venues, cafés, taxis and sudden crossings of the boulevard. The city once again became a moving stage where the rhythm of fashion month revealed itself in passing silhouettes and fleeting encounters.

Paris Fashion Week FALL-WINTER 2026
COMME DES GARCONS

Paris Fashion Week FALL-WINTER 2026
HERMES

Paris Fashion Week FALL-WINTER 2026
LOEWE

Paris Fashion Week FALL-WINTER 2026
LOEWE

Paris Fashion Week FALL-WINTER 2026
LOEWE

Across the runways in Paris, the season leaned into a heightened dialogue between structure and softness as designers revisited ideas of femininity through precision and fluidity. Romantic fabrics such as lace and sheer layers appeared alongside sculpted tailoring and sharply defined silhouettes, while sensual black, saturated colour and glossy materials punctuated the collections with moments of intensity. Houses including Dior, Saint Laurent, McQueen, Louis Vuitton, Miu Miu and Alaïa articulated a season balancing clarity with emotion, discipline with instinct.

Moving through the streets between venues, these ideas took on a more instinctive rhythm as attendees assembled their own visual language from fragments of the season. Elongated coats moved beside fluid dresses layered under oversized outerwear, precise tailoring met sheer textures and flashes of colour, while boots, sculptural bags, archival references and unexpected material contrasts appeared in motion as people travelled between appointments, presentations and late arrivals. Captured by Ian Kobylanski, Outside the Shows turns its attention to this transitional space where fashion briefly leaves the runway and enters the street, observing the individuals who animate the atmosphere surrounding the shows. Shot across Paris during the closing days of the womenswear calendar in early March, the series reflects a city temporarily transformed into a corridor of silhouettes where ideas introduced on the runway begin their first life in the open air.

Paris Fashion Week FALL-WINTER 2026
Jessica Chastain, ZIMMERMANN

Paris Fashion Week FALL-WINTER 2026
LACOSTE

Paris Fashion Week FALL-WINTER 2026
GIVENCHY

Paris Fashion Week FALL-WINTER 2026
LACOSTE

Paris Fashion Week FALL-WINTER 2026
ISSEY MIYAKI

Paris Fashion Week FALL-WINTER 2026
COMME DES GARCONS

Paris Fashion Week FALL-WINTER 2026
GABRIELA HEARST

Paris Fashion Week FALL-WINTER 2026
GIVENCHY

Paris Fashion Week FALL-WINTER 2026
COMME DES GARCONS

Paris Fashion Week FALL-WINTER 2026
COMME DES GARCONS

Paris Fashion Week FALL-WINTER 2026
NINA RICCI

Paris Fashion Week FALL-WINTER 2026
GIVENCHY

Paris Fashion Week FALL-WINTER 2026
AKRIS

Paris Fashion Week FALL-WINTER 2026
OTTOLINGER

Paris Fashion Week FALL-WINTER 2026
VIVIENNE WESTWOOD

all visuals
(c) IAN KOBYLANSKI

Paris Fashion Week Womenswear FW26, March 2026

London Fashion Week Streetstyles AW26

OUTSIDE THE SHOWS
*That’s London Fashion Week AW26

written LE MILE

Beyond the curated cadence of catwalks and official showrooms, London Fashion Week AW26 played out on its streets, in the lively interstices between presentations and the unchoreographed gestures of a city steeped in creative flux. This season, the capital’s mood carried equal parts resilience and reinvention. Established houses revisited heritage with renewed focus, emerging voices amplified cultural narratives, and design vocabularies were read through lenses of inclusivity, texture, and urban poise.

In the in-between moments — arriving guests, impromptu clusters at side streets, front-row departures and post-show conversations — London’s style set assembled its own dialect of expression. Classic British tailoring appeared alongside bold colour juxtapositions; sculptural coats and ballet-flat combos shared pavements with purposeful layering, kitsch accoutrements, and subcultural inflections. Rain-ready outerwear, unexpected colour duos and inventive accessories punctuated everyday movement, revealing how personal style reflects and disrupts the season’s formal narratives.

Captured by Ian Kobylanski in the heart of London’s fashion-week flux, Outside the Shows turns its gaze toward the characters who populate these spontaneous spaces — individual storytellers forging distinctive looks from the season’s fragments. Seen and documented across late winter streets and show day thoroughfares, the series traces style in motion, observing how fashion is performed, adjusted and recalibrated beyond the frame of the runway.

all visuals
(c) IAN KOBYLANSKI

London Fashion Week FW26, February 2026

Copenhagen Fashion Week at 20 - Cecilie Bahnsen and Fine Chaos

Two Generations of Copenhagen Fashion

In The Designers’ Words

written JUSTINA SNOW

Do you remember the time when you turned twenty? It seemed like from now on you would enter a different era, and everything would be different. You feel more professional when ‘-teen’ is no longer attached to your age, and you feel like now you will finally be taken seriously.

Copenhagen Fashion Week SS26 / Cecilie Bahnsen by James Cochrane

Copenhagen Fashion Week SS26 / Cecilie Bahnsen by James Cochrane

Copenhagen Fashion Week just turned 20. And even though Copenhagen has long been a major city on the fashion map, it still is a big milestone. Maturity really shows here - Copenhagen Fashion Week has developed its own values, which include sustainability - it’s the only fashion week that has mandatory standards requiring at least 50% of collections to be certified, recycled, or upcycled. It is also the only fashion week where 70% of the brands on the schedule are women-led.

As it’s so appropriate for a bright young thing, it is very progressive and fast-changing, and it also has so much power to influence other cities. I met two brands from different fashion generations — Cecilie Bahnsen and Fine Chaos — to discuss about how they view the fashion industry change in Copenhagen (and as a whole), to reflect on its past and future, and to see if any generational differences exist, even in fashion.

Designer Portrait / Cecilie Bahnsen

Cecilie Bahnsen, who began working as an assistant to Danish designer Anja Vang Krag in 2007, is now one of the most well-known and successful Danish fashion names. I met Cecilie Bahnsen in a bookstore, where she hosted a signing event for A Magazine Curated by, marking the first time the magazine was curated by a Danish designer, with her name standing alongside Martin Margiela, Riccardo Tisci, and other fashion legends. Cecilie revealed that she is also a collector of the magazine.

Copenhagen Fashion Week SS26 / Cecilie Bahnsen by James Cochrane

Copenhagen Fashion Week SS26 / Cecilie Bahnsen by James Cochrane

Justina Snow
You founded your brand more than 10 years ago. What changes in the fashion industry, and in Copenhagen specifically, have you noticed since you started the brand?

Cecilie Bahnsen
For me, being part of Copenhagen Fashion Week was a way of finding my Scandinavian voice - or my brand’s voice - and embracing it. When I started, it was amazing to see so many Danish designers beginning to establish their Scandinavian identity. Seeing how far Copenhagen Fashion Week has come over the past 10 years, and being part of that journey, has been very special.

Copenhagen Fashion Week is the only major fashion week with so many women-led brands on its schedule. Why do you think Copenhagen has this, while other fashion weeks remain more male-dominated?

I think life happens at a different pace here, and I see more balance, which gives room for collaboration and creativity. The inspiring environment and calmness of the city also make it easier to thrive and seem to encourage and motivate this focus on women-led brands.

You’re very active internationally. How does the experience of being in Paris compare to being in Copenhagen?

Copenhagen is an amazing base - it’s home, but it's also true that the brand is very international. First, moving to Paris was really incredible. For me, the couture and the romance are deeply inherited in the brand. I spent a few years in Paris before moving back to Copenhagen (Cecilie was interning for John Galliano in Paris early in her career), and now I feel like my heart belongs to both places. It’s incredible to come back to Copenhagen but also to show collections in Paris.

And I think it´s a perfect balance because your brand in the context of Paris feels and looks very different.

Yes. But also nowadays fashion weeks are collaborating more, which is really exciting.

A slightly wishful question: we’re now celebrating 20 years of Copenhagen Fashion Week. Looking ahead, where do you see Copenhagen fashion in another 20 years?

I hope it continues to celebrate creativity, personality, and uniqueness. I appreciate that you see the brand as established, but I remember when I was a student, the first show I saw in Copenhagen was Henrik Vibskov and it was a big thing for me. That energy of creativity was something important to hold on to. It’s about staying inspired, following your creative vision, and seeing how far you can take it.

Designer Portrait / Fine Chaos

The young, ambitious brand Fine Chaos also hit major milestones in their career this time. While only having their first show in 2023, they recently expanded their creative team, which helped them develop their jewelry and accessories line, creating an even more immersive, futuristic, yet still underground universe. Tone-Lise, who is now the head of design, started at the brand founded by Marc C. Møllerskov as an intern and emphasizes the importance of community in fashion.

Copenhagen Fashion Week FW26 / Fine Chaos by James Cochrane

Copenhagen Fashion Week FW26 / Fine Chaos by James Cochrane

Copenhagen Fashion Week FW26 / Fine Chaos by James Cochrane

Justina Snow
You started the brand in 2021, with the first show being in 2023, and a lot of growth has happened since then. In the grand scheme of things, five years is not a lot, but do you already see a difference in the fashion scene from when you started to now?

Fine Chaos
I think consumers are reaching a turning point where they need to have a story behind the garment. Also, before, the fashion industry was very closed off, and we’re trying to open it up to everybody, to be seen as humans and not as somebody who sits on their throne. It’s important not to be a private party, because at the end of the day we are all expressing ourselves through it.

If you had to pick only one thing about Fine Chaos, what are you most proud of?

That people are so open-minded within the brand, and that it feels like a family. When I started as an intern, I was actually homeless, and it always felt like home. Also, the ability to sense what is going on in the world and to communicate it through clothing. You can turn off your phone, turn off the TV, but we still try to confront people using fashion as a medium.

I liked the phrase on your homepage that ‘you as a brand are not yet sustainable.’ That’s very honest. Do you think the fashion world would benefit if more brands admitted that?

Definitely, because there’s no brand that’s truly sustainable. It’s not possible to produce something new without impacting the planet. It’s about taking accountability and thinking about how to make it better. That’s why, for us, it’s very important to be responsible, because we are also part of the burden on the world. It’s also important that consumers see value in what they’re buying - it has to be an investment.

Copenhagen is the only fashion week where the majority of brands are women-led. Why do you think this happens here and not in other fashion capitals?

I would say we see each other more as equals here. In our brand, too - Mark and I - we are equals. It’s funny, because a lot of internship applicants we get are mainly women. We haven’t had a man apply for a design internship, which actually would be great too. In other fashion cities, however, sexism in the fashion industry is a huge problem. I think some people are still drawn to how it was back in the day, and it has become seen as ‘how it should be.’ My brain is sobbing thinking about this. I hope one day they will look at Copenhagen as one of the leading fashion weeks and take it as an example.

We are celebrating 20 years of Copenhagen Fashion Week. If we look 20 years from now, what kind of fashion industry would you like to find yourself in?

To be honest, I would love to see fewer brands, with all of them understanding how their production affects the planet and people. I would also like to see fashion be more open to everybody, not like a private party, as we talked about before - because everybody is wearing clothes, regardless of whether you are into fashion or not. And more women.

Copenhagen Fashion Week FW26 / Fine Chaos by James Cochrane

Copenhagen Fashion Week FW26 / Fine Chaos by James Cochrane

Berlin Fashion Week - New Generation of German Fashion

Berlin Fashion Week frames a New Generation of German Fashion

A review of the BFW Fall/Winter 2026 Collections

written KLAAS HAMMER

New and emerging labels, established talents and brands that found their way to the city through "Intervention" initiated by Reference Studios all presented their collections, while at the very beginning only one topic was on everyone’s minds: the icy cold.

Berlin Fashion Week FW26 / IOANNES seen by Lewin Berninger

Berlin Fashion Week FW26 / IOANNES seen by Lewin Berninger

Berlin Fashion Week FW26 / IOANNES seen by Lewin Berninger

IOANNES

Friday evening opened with one of the most hyped brands on the schedule. Ioannes, the label by designer Johannes Boehl Cronau, delivered a show that practically screamed chic and expensive. The looks were undeniably sexy, defined by sharp cuts, confident tailoring, and styling that paired pointed-toe stilettos with sleek, polished sunglasses. For what he describes as his final traditional runway collection, Cronau delved deep into his own archive to distill what "Ioannes-ness" means today. Looking ahead, he plans to step away from the seasonal fashion calendar altogether, evolving the brand into a holistic lifestyle project that will eventually include furniture and objects. Berlin, he explains, is the ideal place to pursue this vision—a city that allows him to build on his own terms, free from the crushing weight of heritage or the immediate pressure of commercial perfection.

The collection itself drew heavily on the aesthetics of the 1990s: sleek silhouettes reminiscent of his mother’s black Jil Sander office suits, sharp yet relaxed in their execution. There was a distinct Euro jet-set mood hovering somewhere between glamour and ennui. Yet playfulness was never far away. Cronau employed pyrography, burning wood, to transfer floral motifs onto garments, describing it as a "tension between the precision of tailoring and the rawness of the burn on bodycon dresses." Trousers flared subtly at the hem, while outerwear leaned into tactile textures, with coarse, hair-like surfaces that nodded to retro luxury without directly imitating it. With this collection, Cronau made it clear that he is no longer interested in proving relevance. For him, true resonance cannot be measured by algorithms; it can only be felt. Watching the show, I felt it instantly: I want to be a person who wears Ioannes.

Berlin Fashion Week FW26 / MARKE seen by Andreas Hofrichter

MARKE

The next label to watch is MARKE by Mario Keine. What Ioannes represents for women, MARKE positions itself as a compelling counterpart in menswear. For those drawn to precise tailoring and classic silhouettes with a subtle, playful twist, this is a name worth remembering. The new collection combined clean, corporate forms with historic materials, highlighting the tension between discipline and emotion, individuality and conformity. It would not be surprising to see a major VIP step onto a red carpet in one of Keine’s designs in the near future. Like few others, MARKE manages to feel timeless and contemporary at once. Born from a sense of helplessness triggered by the constant flow of information on social media, where context and knowledge often dissolve into fast-consumed, surface-level content, the collection explored a softer side of masculinity. Black veils, roses, and long draped silhouettes brought emotion and vulnerability into sharp tailoring.

On a cold, grey winter day in Berlin, the looks, especially those in shades of grey, felt striking, quietly powerful and unexpectedly sensual. They were the kind of pieces you immediately wanted to take home, look after look. As the fashion crowd moved on to the next show, Keine remained by the exit, visibly relieved and content.

Berlin Fashion Week FW26 / SF1OG seen by Tom Funk

SF1OG

SF1OG presented a runway show that explored the tension between privacy and visibility, guided by the central question: "Who are we when no one is watching?" Designer Rosa Marga Dahl and Jacob Langemeyer drew inspiration from intimate paparazzi images of early-2000s pop stars and the Victorian era’s mourning dress, using fashion as both a shield and a form of expression. The collection played with contrasts—revealing versus hiding, softness versus structure—through layered silhouettes, high collars, hoods, and garments designed to obscure the body and face. Tailoring appeared in new, sculptural forms shaped away from the body, while slim-fit denim referenced early 2010s youth culture, a bold move that resonated strongly with international buyers. Materiality remained central to SF1OG’s identity: reused antique linens, leather, and shearling were combined with silk, sequins, and velvet, creating pieces that felt worn-in rather than pristine. Signature elements such as bar jackets with flared peplums were paired with oversized knits and scarves, reinforcing the idea of clothing as emotional protection.
Set in a brutalist postwar building in Berlin, the show emphasized SF1OG’s clear point of view and increasing confidence as a brand. SF1OG continues to position itself as one of the most relevant emerging labels shaping the future of German fashion.

Taking place on February 2 during Berlin Fashion Week, INTERVENTION V is a one-day festival combining runway shows, talks, and listening formats at Kraftwerk Berlin. The former power station serves as a multidisciplinary venue for fashion, music, and contemporary culture.

The program opens with the first-ever collaboration between Reference Studios and TED, bringing fashion and design into TED’s cultural dialogue for the first time. Runway shows unfold across Kraftwerk’s ground and first floors, featuring BUZIGAHILL, Kenneth Ize, DAGGER, JOHN LAWRENCE SULLIVAN, and GmbH, offering a focused snapshot of independent, globally minded fashion today. Let’s have a look at our two favorite shows:

Berlin Fashion Week FW26 / John Lawrence Sullivan seen by Lewin Berninger

Berlin Fashion Week FW26 / John Lawrence Sullivan seen by Lewin Berninger

Berlin Fashion Week FW26 / John Lawrence Sullivan seen by Lewin Berninger

JOHN LAWRENCE SULLIVAN

One of the new brands to arrive in Berlin through INTERVENTION was John Lawrence Sullivan. Founded by Arashi Yanagawa, who worked as a professional boxer before turning to fashion, the label has previously shown in Tokyo, Paris, and London. After the show at Berlin’s Kraftwerk, it was clear that John Lawrence Sullivan fits seamlessly into the city’s often dark, raw aesthetic.

The collection featured long coats, tailored jackets, and bomber jackets, with hero pieces shaping the body into a forward-leaning posture reminiscent of a boxer’s fighting stance. A predominantly dark color palette, well suited to Berlin’s nightlife, was complemented by snow white and icy silver tones that evoked Nordic nights and a sharp sense of cold. Stud and spike details on boots and bags, along with sheer mesh long sleeves, completed the subculture-inspired looks, perfectly aligned with a fashion crowd moving through the city in temperatures as low as minus ten degrees. The womenswear followed the same concept as the menswear, with exaggerated shoulder silhouettes as a key visual element.
Speaking after the show, Yanagawa cited Norwegian black metal as a major influence, emphasizing themes of strength, independence, and looking forward. A strong and convincing Berlin debut from the former boxer.

Berlin Fashion Week FW26 / GMBH seen by Lewin Berninger

GMBH

One of the most anticipated shows of Berlin Fashion Week, GmbH returned to its hometown with a powerful runway presentation that reaffirmed fashion as a political voice. Designers Benjamin Huseby and Serhat Işık continue to position the brand as an advocate for marginalized communities, using clothing as a form of resistance and expression.

Titled "Doppelgänger," the collection responded to a world shaped by violence, fear, and manipulation, referencing the idea of distorted realities where power, greed, and ideology blur truth and fiction. Drawing inspiration from Berlin’s early 1980s experimental music scene, particularly industrial and synth influences the show reflected a time when the city stood for counterculture and utopian ideals. The collection featured signature GmbH pieces: over-the-knee boots, leather trousers with zipper details, fur bomber jackets with oversized collars, and sharp tailoring with trousers in focus. Voluminous silhouettes were balanced with slim long-sleeves and loose tops, while long scarves softened the structured looks. A mostly neutral palette was interrupted by a striking black floral print on white. Beyond the clothes, the show emphasized community and solidarity. The casting brought together men of different backgrounds and body types, reinforcing GmbH’s inclusive ethos. Presented in freezing temperatures, the designers also used the moment on Instagram to call for donations to Berlin’s "Kältebus", underlining their commitment to action beyond the runway. With this show, GmbH once again proved why it remains one of Berlin’s most relevant and politically engaged fashion brands.

Berlin Fashion Week FW26 / GMBH seen by Lewin Berninger

Berlin Fashion Week FW26 / GMBH seen by Lewin Berninger

Taakk - Fall/Winter 2026 Review

Taakk FW26 - Over 2,000 Years in the Making

A review of the Taakk Fall/Winter 2026 collection

written MALCOLM THOMAS

A rain of mist fell on La Tour d'Eiffel, its imposing presence seemed to devour the streets around it. Standing proud amongst its subjects, gazing in awe. Perhaps its purview extended to Taakk’s Fall/Winter 2026 show held at the Cité de l’Architecture et du Patrimoine on January 25, for which anyone should certainly be proud. Undoubtedly, Japanese designer Takuya Morikawa, who delivered his strongest collection to date. 

Paris Fashion Week FW26
TAAKK Fall/Winter 2026 Menswear

Inspired by the Jōmon, an early Japanese hunter, gatherer, and agricultural society spanning 10,000 years (roughly 14,000-300 BCE), much like the Jomon themselves, Morikawa wanted to pay tribute to the land, “living in harmony with nature; the forest, ocean, rivers and all,” the designer wrote in his program. 

This started from an unlikely and controversial place—fur, which was collected from production byproduct and pieced together to create the most beautiful and ethical jackets, bags, and trimmings—a new offering for Taakk. To gradient fabrics and masterful embroidery techniques. Warping cotton on denim to imitate tree bark, raw and unpolished, is one of many Morikawa innovations over the years.

After the finale, models stood for guests to marvel. People cheered, took out their phones, ran their hands through the textiles, and wondered why they hadn’t discovered Taakk sooner. I imagine Morikawa must’ve felt this, too. Now it was time for people to pay tribute to him.

Paris Fashion Week FW26
TAAKK Fall/Winter 2026 Menswear, Final

Paris Fashion Week FW26
TAAKK Fall/Winter 2026 Menswear, Takuya Morikawa

about the editor
When not reviewing shows or writing features, Malcolm spends his time as Founder & Editorial Director of Malcolm + Friends Agency. A full-service agency powered by a global community of freelancers, consultants, and creative partners from leading brands and institutions.


all images (c) TAAKK Press

Paris Fashion Week Streetstyles AW26

OUTSIDE THE SHOWS
*That’s Paris Fashion Week Menswear FW26

written LE MILE

Outside the official schedules and away from the controlled choreography of the runway, Paris Fashion Week Menswear FW26 revealed its most telling moments in motion, on the pavement, between shows, in passing glances and improvised silhouettes. This season unfolded against a backdrop of recalibration. Many houses leaned into clarity over spectacle, refining archetypes. Tailoring returned with sharper intent, volume was handled with restraint, and references to utility, workwear, and heritage were filtered through a more personal lens. Elsewhere, softness crept in through colour, texture, and gesture, suggesting a quieter confidence shaping contemporary menswear.

Paris Fashion Week FALL-WINTER 2026
RICK OWENS

Paris Fashion Week FALL-WINTER 2026
RICK OWENS

Paris Fashion Week FALL-WINTER 2026
TAAKK

Paris Fashion Week FALL-WINTER 2026
TAAKK

Paris Fashion Week FALL-WINTER 2026
KIDSUPER

Captured by Ian Kobylanski, Outside the Shows turns its focus to the characters who animate this in-between space. Individuals assembling their own visual language from fragments of the season: elongated coats, experimental layering, archival gestures, subcultural echoes, and moments of playful disruption.

Shot during the final days of the Paris circuit in late January, the series reflects a city momentarily transformed into a moving archive of ideas. Outside the Shows shows how fashion is lived, negotiated, and reimagined in real time.

Paris Fashion Week FALL-WINTER 2026
Michèle Lamy, COMME des GARÇONS

Paris Fashion Week FALL-WINTER 2026
COMME des GARCONS

Paris Fashion Week FALL-WINTER 2026
White Mountaineering

Paris Fashion Week FALL-WINTER 2026
KIDSUPER

Paris Fashion Week FALL-WINTER 2026
AMIRI

Paris Fashion Week FALL-WINTER 2026
LOUIS VUITTON

Paris Fashion Week FALL-WINTER 2026
HERMES

Paris Fashion Week FALL-WINTER 2026
LOUIS VUITTON

Paris Fashion Week FALL-WINTER 2026
DIOR

Paris Fashion Week FALL-WINTER 2026
Pharell Williams, SACAI

Paris Fashion Week FALL-WINTER 2026
JOON.J

Paris Fashion Week FALL-WINTER 2026
JOON.J

Paris Fashion Week FALL-WINTER 2026
DOUBLET

all visuals
(c) IAN KOBYLANSKI

Paris Fashion Week Menswear FW26, January 2026

Celine - Inside the Fall/Winter 2026 Menswear Collection

How Michael Rider Is Reframing Celine Menswear for Fall/Winter 2026

A review of the Celine Fall/Winter 2026 menswear collection

written MALCOLM THOMAS

“We took the frame of menswear, and what Celine stands for, and then talked a lot about the energy of today, the here and now, the way people live and want to look,” said Celine Creative Director, Michael Rider.

Paris Fashion Week FW26
Celine Fall/Winter 2026 Menswear

Officially, his second collection for the house. It appears Rider’s approach is more Phoebe Philo than Slimane, and entirely more down- to-earth, 16 Rue Vivienne, to be exact, the brand’s headquarters and showroom, where his under-the-radar second collection was presented. Unlike his debut, there was no runway show. No flashing lightbulbs, no V.I.P. wrangling or seating politics, this season. No pomp and circumstance. Instead, a well-merchandised presentation, a tower of American-style blue jeans, an S-curve footwear assortment, and a thoughtfully curated edit of key looks to peruse with champagne and hors d’oeuvres in hand. “Character over costume,” was the designer’s directive.

An electric blue button-up paired with trousers and a camel coat first caught my glance; the same blue also made an appearance in a shirt jacket and matching sweater. Then there were the bolder pieces: the single shoulder button pin leather jacket, for instance, rock n’ garde remnants of Monsieur Slimane’s time at the house, featuring hippie hugger sayings like “Hugs Not Drugs,” and “It won’t be a party if I’m not invited.”  You know the saying, once a bad boy…

But while Slimane was more likely to rock the boat, Rider is more likely to steer it.

Who wants to get wet anyway?

about the editor
When not reviewing shows or writing features, Malcolm spends his time as Founder & Editorial Director of Malcolm + Friends Agency. A full-service agency powered by a global community of freelancers, consultants, and creative partners from leading brands and institutions.


all images (c) CELINE Press, seen by Zoe Ghertner

Algieri - Paris Fall/Winter 2026 Show Review

Algieri Paris: Fashion and a Show

A review of the Algieri Paris Fall/Winter 2026 show

written MALCOLM THOMAS

Deep in the 14th arrondissement on a cold night, I sat inside the Chapelle Sainte Jeanne D’Arc, a Neo-Gothic church so remote even a Parisian taxi driver couldn’t find it. The grand darkness of the church, named after patron saint Joan of Arc (you know the one), was as much of a character as the performance itself.

Paris Fashion Week FW26
Algieri Paris Fall/Winter 2026 Show

A ghoulish fog hung over the stage as a DJ appeared, and shortly after, a chanteuse unveiled her bejeweled-encrusted gown that shimmered as her voice soothed even the darkest corners of the church. Dancers in white enveloped her like a dying flower come back to life, then made their way to the tables populated with silver dishes in the center of the floor. They began staining their white uniforms black. One let out a scream, and the fashion part of the show began.

The collection, entirely in black, created (mostly) in deadstock fabric and exaggerated and restrictive structures and silhouettes in varying cashmere, leather, lace, feathers, metal, and stones, needed no such introduction.

Yet, the full-bodysuits, one made entirely of feathers, the voluminous floor-length fur, and the chainmail dress made of keys cling-clanging as it walked past to a melody of its own, were their own kind of show. 

Founded in 2022, Algieri Paris has a vested interest in the re-contextualization of gender and body norms, often collaborating with local drag queens and underground celebrities. Raphaël Algieri’s sex-positive avant-garde design language was honed at L’Institut Supérieur des Arts Appliqués (LISAA) and École des Hautes Études Commerciales (HEC). Nods to Louise Bourgeois and the sensuality of Robert Mapplethorpe’s famous black and white portraits can also be found in Algieri’s work. Named after the designer’s Italian great-grandmother, Filomena Algieri, who decided not to marry and to pass down her name instead. There is not an inch of Algieri that isn’t rich with subversion. 

When the show ended, I walked the eighteen minutes to the nearest metro in the rain. I laughed to myself. I almost missed this show. I’m glad I didn’t.

about the editor
When not reviewing shows or writing features, Malcolm spends his time as Founder & Editorial Director of Malcolm + Friends Agency. A full-service agency powered by a global community of freelancers, consultants, and creative partners from leading brands and institutions.


all images (c) Algieri Paris Press

H&M and e.l.f. Cosmetics - Translating Everyday Beauty Into Fragrance

Why This H&M and e.l.f. Cosmetics Collaboration Thinks About Scent as a System

written LE MILE

Fragrance rarely enters the world quietly. New launches tend to arrive wrapped in mythology, spectacle, or aspirational distance. The collaboration between H&M and e.l.f. Cosmetics takes a different route, it begins with recognition.

Eau de parfum bottles from the H&M and e.l.f. Cosmetics
fragrance collaboration inspired by Power Grip, Halo Glow and Camo

The limited eau de parfum collection represents a first for both brands. H&M enters a formal beauty partnership for the first time. e.l.f. introduces fragrance into its product universe for the first time.
Power Grip, Halo Glow and Camo are already embedded in everyday use. They are functional, widely used products with established emotional associations. Translating them into fragrance is a practical decision as much as a creative one.

Power Grip – Salty Drip is built around eucalyptus, cedarwood and sea salt. The structure is clear and restrained. Cooling notes meet dry woods and mineral elements, resulting in a fragrance that feels direct and purposeful. It carries a sense of clarity that mirrors the product line it references, something designed to hold, to stabilise, to stay in place.

Halo Glow – Luminous Cloud moves into a softer register with magnolia, vanilla and amber. The scent develops gently, staying light and consistent over time. It reflects the visual logic of Halo Glow as a product known for diffused radiance and subtle warmth.

Camo Blend – Nude Canvas brings vanilla, musk and palo santo together in a composition that sits close to skin. The scent develops gradually, shaped by body heat. There is a quiet depth to it, one that mirrors Camo’s long-standing association with adaptability and coverage.

All three eau de parfums are vegan and positioned at an accessible price point. Scale, inclusion, and everyday use have long shaped both brands’ identities, and the fragrance collection reflects that continuity. The campaign supporting the launch reinforces this approach. Directed by Tanu Muino, it centres on movement. An original track titled “spritz. walk. waft.” provides rhythm, while choreography demonstrates how scent travels through bodies in motion. Fragrance is treated as physical and spatial.

watch film by TANU MUINO

Launching globally on 29 January 2026, the collection will be available in selected H&M stores and online.

all images (c) H&M Press

Christian Louboutin - Jaden Smith Debuts Menswear Collection FW26

Jaden Smith Debuts Menswear Collection For Christian Louboutin

A review of the Christian Louboutin Fall/Winter 2026 menswear collection

written MALCOLM THOMAS

When it was announced last September that Christian Louboutin had appointed its first-ever Men’s Creative Director, it marked a bold new chapter for the brand. A brand that, at that point, had already left its global footprint on one of fashion’s most lucrative categories.

Paris Fashion Week FW26
Jaden Smith Menswear Collection for Christian Louboutin

Emerging not just as another shoe brand, catered to women on the rise but as a sexy symbol of status, most notable for its blood red soles, known en masse as red bottoms, and framed in perpetuity as “bloody shoes” by Cardi B in her chart-topping smash, Bodak Yellow, a song that ironically did as much for her career as it did to cement Christian Louboutin in the culture.

Paris Fashion Week FW26
Jaden Smith Menswear Collection for Christian Louboutin

It was over 15 years ago that Louboutin launched its menswear line. A sub-category which now accounts for 24% of its business, and it was more than six years ago when the designer began a dialogue with then, 21-year-old, Jaden Smith. A child of parents who in their own right, had a part in shaping culture. A dialogue between the two seemed fitting— his appointment as a creative stakeholder seemed shocking—remember that bold new chapter?

Unveiled Wednesday at an elaborate exhibition in Paris, somewhere between cinema and mythology, the Fall/Winter 2026 menswear collection was displayed. Heroed by shoes, of course, merchandized on antiquity-inspired columns throughout, with accompanying wall placards, the same kind you might find in a gallery or museum. The positioning was clear. Less status. More art.

Paris Fashion Week FW26
Jaden Smith Menswear Collection for Christian Louboutin

Paris Fashion Week FW26
Jaden Smith Menswear Collection for Christian Louboutin

Paris Fashion Week FW26
Jaden Smith Menswear Collection for Christian Louboutin

From the virality of the campaign imagery, projected full screen on the wall and in a viewing area, Smith’s bare-chested body, painted in red, also on display—a kind of nod to the rapper’s full creative immersion, to the role itself, these were made for see and be seen moments. Some moments, bolder than others, fur boots for instance, worn by Jaden Smith, himself in the video, certainly not made for wallflowers, but rather a temperature check of how far Christian and Jaden are willing to go. Wax-dripped boots were another editorial moment, which I think may also have a retail moment too, as well as logo-ed belts and a utility bag with titled pockets and compartments, stone masons and scribes among Smith’s inspiration and romanticization of the working man.

Paris Fashion Week FW26
Jaden Smith Menswear Collection for Christian Louboutin

Paris Fashion Week FW26
Jaden Smith Menswear Collection for Christian Louboutin

Next: a full collection slated for runway and sale next season, and the capsule collection in select boutiques and on christianlouboutin.com. Available now.

Paris Fashion Week FW26
Jaden Smith Menswear Collection for Christian Louboutin

about the editor
When not reviewing shows or writing features, Malcolm spends his time as Founder & Editorial Director of Malcolm + Friends Agency. A full-service agency powered by a global community of freelancers, consultants, and creative partners from leading brands and institutions.


all images (c) Christian Louboutin Press

Pitti Uomo 109 - The Future of Menswear FW26

Threads in Motion
Pitti Uomo 109

written CHIDOZIE OBASI

Everything is movement, transformation, story and progression: the theme chosen for the winter edition of Pitti Immagine unleashes a tale of dynamic expression, alongside the many inspirations that stem from this idea of movement.

Motion is a concept that transcends all manner of disciplines from politics to cinema, but also stands as a commitment and as an ability to to bring together an energy that leads to new figures in fashion. Movement, like the word itself, refers to something that evolves, breaking away from tradition and returning to it: it becomes a voice for ideals, cultures, connections and commitment. It also adapts to the body and, by dressing it, amplifies its presence by becoming a gesture and identity. Motion also becomes an emotion: a poetic flow, an energy of becoming and a movement of the soul.

Pitti Immagine Uomo 109
FW26 Season

Antonio De Matteis, President of Pitti Immagine, has a positive mindset of this edition. “If we have this quality across the board, we need to be thankful for the commercial partnerships between institutions and the brands,” he opined at the press conference. “Let’s look at the beauty of what we do, and the effort of our entrepreneurs — Pitti Uomo is the only fair on an international scale for menswear that was able to grow and scale its weight globally. It’s not easy to renovate a fair every six months, but it’s all down to the exceptional team work we pour in. We have the most important buyers in the world in town, and the distribution — given by the key retailers — helped some of the smallest names who started from here, who grew so much.”

There’s some highlights of this season, including the FW26 collection from Sebago which revolves around three creative worlds. Preppy Heritage evolves the iconic brand aesthetic by combining tradition and urban spirit with modern materials, updated lines and sartorial details. Fly Fishing draws inspiration from fly fishing and outdoor life in Maine, with functional garments, textured fabrics and natural colour palettes reminiscent of forests and water. Ranch, on the other hand, reflects the more rural and mountainous side of the American outdoors, with sturdy garments, handcrafted finishes and an authentic, raw aesthetic reinterpreted in a contemporary key.

GAS decisively reaffirms its essence: denim.
 A fundamental element and hallmark of the brand, denim once again becomes the starting point for a story that spans cities, cultures and attitudes, transforming itself into a universal language capable of adapting to different styles, genres and contexts. Under the theme Urban Souls, the collection explores the dynamic, metropolitan soul of the season, giving life to Collective Denim Identities: a choral narrative in which denim becomes a symbol of freedom, personal expression and belonging. A versatile material that transcends barriers and transforms itself depending on how it is worn, moving from everyday to special occasions, from essential to fashionable. At the heart of the collection is a wide Wash Spectrum, which spans all shades of indigo – from the deepest raw to the lightest and most authentic shades – creating a solid, recognisable and contemporary denim offering. The colour palette is based on essential neutrals, the ideal base for essentials and fashion items, enriched with seasonal accents.

Pitti Immagine Uomo 109
FW26 Season / brand SEBAGO

Pitti Immagine Uomo 109
FW26 Season / brand SEBAGO

Pitti Immagine Uomo 109
FW26 Season / brand SEBAGO

Consinee, a leading Chinese group in the global market for fine yarns and cashmere fibres from certified and sustainable supply chains, has entrusted the artistic direction of its new project for Pitti Uomo 109 to Sara Sozzani Maino, involving designer Galib Gassanoff at the helm of creative development, presenting Echoes of Craft. Continuous experimentation combined with a deeper understanding of the fibre's versatility are the cornerstones of Consinee's non-commercial creative platform, which evolves from season to season to create new, free and stimulating narratives.

Sara Sozzani Maino, creative director of the Sozzani Foundation, invites Galib Gassanoff, a designer renowned for his creativity and strong vision, to embark on a new aesthetic exploration through raw materials, developing an original narrative in which artistic heritage becomes a return to our roots, to which we remain anchored.

Pitti Immagine Uomo 109
FW26 Season / brand Consinee

Pitti Immagine Uomo 109
FW26 Season / brand Consinee

ANTIK BATIK founded, directed and creatively designed by Gabriella Cortese, a Paris-based stylist and entrepreneur, the iconic French Maison with its bohemian-chic style will present its Autumn-Winter 26/27 men's ready-to-wear collections at Pitti Uomo. Gabriella Cortese will be present throughout the show to meet international buyers and press representatives.After more than thirty years dedicated exclusively to women's wear, Gabriella Cortese introduced the ANTIK BATIK men's collections in 2024 with a first capsule collection, presented in Paris during Paris Men's Fashion Week Spring-Summer 2024. Since then, the men's line has grown steadily, establishing itself as a natural and consistent extension of the brand's DNA. This evolutionary path now leads ANTIK BATIK to Pitti Uomo, marking a new and significant strategic milestone for the Maison.

Pitti Immagine Uomo 109
FW26 Season / brand ANTIK BATIK

Inside BDK Parfums Vanille Caviar - David Benedek and Alexandra Carlin

BDK Parfums Vanille Caviar

*A conversation on scent, texture, and the quiet architecture of desire

written + interview ALBAN E. SMAJLI

The afternoon opened inside a suite at Château Royal in Berlin. The rain pressed against the windows, the city somewhere below, blurred and slow. The air in the room carried a scent that felt immediate, dense, deliberate. David Benedek and Alexandra Carlin sat on a sofa, both dressed entirely in black, her blond hair catching the only light.

On the table, a single vanilla pod and the new perfume, radiating its presence before anyone spoke. The conversation began in that atmosphere, unhurried, shaped by the perfume itself, expanding through pauses and silences that smelled of warmth and depth.

They spoke about texture, about the way matter finds rhythm, about Pierre Soulages and the color black when it starts to behave like light. Vanilla, for them, is not an ingredient but a substance that carries memory, a kind of living pigment. The dialogue moved with a certain discipline, each idea unfolding as if sculpted. The perfume followed every word, invisible yet precise, marking the air with the same structure that defines the formula. Hours later the day continued at The Feuerle Collection. The city had dissolved into night, and the bunker-turned-museum seemed built for this scent. Antiques glowed beside a table that extended into darkness, lined with bottles of Vanille Caviar—glass bodies filled with golden liquid. The dinner stretched into conversation, the perfume still present, subtle, constant, shaping the mood of the room. But before language fails to describe what still lingers from that evening we return to where it began, the interview and the visuals that carry its echo.

BDK Parfums
Vanille Caviar, 100ml

Alexandra Carlin and David Benedek
at Feuerle Collection

David, you speak about Madagascar and Pierre Soulages. How did those two worlds meet in Vanille Caviar?

David
I’ve always been passionate about art since I was very young — as Alexandra has been too. When we first met, it was supposed to be just a lunch, but it lasted all afternoon. We discovered that we share the same love for art. One of my favorite artists is Pierre Soulages, but I also admire Rothko and all artists who work deeply with texture, color, and abstraction.
The first time I went to Madagascar, I witnessed a vanilla harvest and saw what we call the “caviar” of vanilla — the black grains inside the pod. When I shared this idea with Alexandra, she immediately understood what I meant. That sparked a conversation between us. From there, the project evolved — first through the idea of the smell and texture of vanilla caviar, and then into the visual and tactile world of Soulages, his play of light, depth, and the richness of black.

Alexandra
I also had Soulages in mind when I saw the vanilla fields. When the pods are laid out to dry under the sun, they create this incredible surface — sometimes matte, sometimes glossy — that truly looks like a Soulages painting. Vanilla is such a luxurious ingredient; it takes months to reach that perfect color, scent, and taste.
So, while David expressed his vision through emotion and imagery, I translated those impressions into ingredients. Each ingredient is like a word in my language as a perfumer. My goal was to recreate the sensual, dark texture of this “vanilla caviar.”.

David
It’s really a dialogue between us. I don’t only bring emotions, and she doesn’t only bring raw materials. It’s an ongoing conversation. We share both feelings and technical reflections, building the perfume together over time.

Alexandra, when you first heard David’s vision for Vanille Caviar, how did it take shape for you as a perfumer?

Alexandra
For me, it began with a visual impression — the texture of the vanilla pods drying under the sun and the depth of color, like Soulages’ blacks. I imagined translating that into scent. I used my vocabulary of ingredients to express what we both felt: warmth, sensuality, and complexity. Each raw material became a word in that story.

If you could describe the scent without using the word “vanilla,” what would you say?

David
I’d use three words: dark, enigmatic, and unexpected. It’s not the typical gourmand vanilla we often smell in perfumery. We wanted to show the darker, more leathery side of vanilla — something mysterious that draws you in.

Alexandra
I’d add “umber,” “spicy,” “balsamic,” and “addictive.” It’s warm and rich, but never sticky or overly sweet. There’s a refined sensuality to it.

“The perfume moves like emotions do. It opens fresh and spicy, then becomes warmer and deeper. Vanille Caviar carries the rhythm of life.”

David Benedek

Ann-Christin Witte, Nobilis Group
at Feuerle Collection

Fav Falone
at Feuerle Collection

When you work with something as raw as vanilla, how do you make it breathe on skin?

Alexandra
I wanted to bring the “caviar” of vanilla to life. I used an overdose of two types of vanilla extracts — the CO₂ extract and the absolute — each for different purposes. The goal was to create a texture that feels slightly oily, but in a beautiful way: rich, dense, warm, and balsamic, with a hint of leather.
It’s very much a skin perfume. We paid close attention to strength and sillage — that warm vanilla aura that feels natural, woody, spicy, and true to the raw material, without being overly sweet.

What’s the most human part of this perfume?

David
For me, it’s the evolution of the scent throughout the day. The perfume moves like emotions do. It opens fresh and spicy, then becomes warmer with the vanilla CO₂, the absolute, and the cocoa. It’s like experiencing different moods — the calm of morning, the sensual encounters of the day, the intimacy of evening. Vanille Caviar carries that rhythm of life.

And do you think of Vanille Caviar as tender or restless?

Alexandra
Definitely restless — even rebellious. It was a statement to create this kind of vanilla. The materials we used have strong personalities; they are not quiet ingredients. The perfume asserts itself.

Is there a part of Vanille Caviar you prefer not to explain and keep to yourself?

David
Not really. I wanted to share my full vision of vanilla with everyone — nothing hidden, no secret meaning behind it.

Alexandra
For me, there’s always a little secret in the formula. I keep a few ingredients to myself — elements I use for a very specific purpose. Even David doesn’t know them. Every material I include has meaning, and if it doesn’t, I remove it. That’s my secret: the invisible part of creation.

photographer: Daniel Graf
location: Feuerle Collection, Berlin

thanks to BDK Parfums and NOBILIS Group

DSSLR - A Line Drawn in Motion

DSSLR
*Christoph A. Dassler Returns to the Court

written MONICA DE LUNA

There is a quiet intensity to the way Christoph A. Dassler speaks about design. A sense of continuity runs through his words — a rhythm that connects history with vision, precision with pulse. From Herzogenaurach, the cradle of German sportswear, Dassler steps forward with a new name: DSSLR. It reads like an abbreviation of legacy itself — clean, concise, timeless.

Launched in August 2025, DSSLR by Christoph A. Dassler arrives as a sport and lifestyle brand defined by clarity and conviction. It enters the world with a tennis collection built for the demands of movement, elegance, and responsibility. Each piece aligns with the spirit of today — a moment where performance, sustainability, and creative design form one continuous gesture. DSSLR expands its minimalist line-up, with new colorways launching at the end of November.

DSSLR On Court Women / off white

DSSLR On Court Women + Men

“We are convinced that high standards and low environmental impact can go hand in hand,” says Christoph A. Dassler. The statement carries a sense of commitment, a belief shaped through decades of family innovation and a personal return to his origins. “For me, it was a goal matured over decades to return to the world of sports and fashion,” he adds. DSSLR becomes the realization of that journey — a modern system of values, woven through fabric, form, and philosophy.

At the core lies a dedication to materials. Up to 95 percent of each garment consists of recycled fibers and organic cotton sourced from Portugal. The fabrics move with the body, cooling, protecting, breathing, and maintaining a sense of purity through construction. The On-Court line expresses design intelligence that frames athletic performance as aesthetic experience. UV protection, odor control, and targeted sweat-zone ventilation define a new level of refinement.

The silhouettes are architectural in their intent — cut to mirror the lines of play, engineered for the body’s dynamic rhythm. Each detail is the result of collaboration between Dassler and a team of designers who have shaped collections for global sport houses. Together, they sculpt pieces that feel disciplined yet effortless, merging function, design, and sustainability into a single visual and tactile language.

Beyond the court, the Off-Court line extends the same integrity into daily life. The designs reveal an understanding of form that feels both global and individual — defined by material quality, surface clarity, and details that speak through structure rather than decoration. Every seam, every tonal shift carries intention. It is fashion that continues the movement.

DSSLR Founder / Christoph A. Dassler

“We are convinced that high standards and low environmental impact can go hand in hand.”

Christoph A. Dassler

Within the structure of DSSLR lies a deeper narrative, the brand builds an ecosystem where creativity, economy, and collaboration coexist within a framework of values. Dassler describes it as a culture — one that honors craftsmanship while inviting new ideas to thrive. It is an inclusive vision shaped by heritage yet oriented toward the future of sport and design.

As CEO and founder, Christoph A. Dassler channels the spirit of his lineage without nostalgia. His grandfather Rudolf Dassler once defined an era of innovation; Sassler continues that momentum by transforming the definition of quality itself. In DSSLR, quality becomes moral, aesthetic, and material all at once. It speaks to a generation seeking transparency in how things are made and what they stand for.

Every element of production follows this logic. The brand’s partners and suppliers hold environmental certifications; every collaboration aligns with the brand’s sustainability standards. “Behind every product stands a partnership with an industry-leading design and production team,” Dassler explains. His tone suggests pride and precision — an awareness that true innovation exists within the details.

The launch of DSSLR feels contemporary and timeless, it celebrates a discipline where sportswear meets couture precision and where sustainability becomes a natural constant. It arrives from a place where heritage fuels creativity — where each garment becomes a tool of movement, a symbol of modern responsibility.

DSSLR On Court Women / sky captain blue

DSSLR On Court Men / off white

Through DSSLR, Christoph A. Dassler has built a language that speaks to the new era of sport-fashion — one defined by excellence, integrity, and clarity of purpose. The collection carries an understated strength — a balance of performance and presence. It represents a future where clothing is created with awareness, where every fiber participates in a larger dialogue between body, design, and the world around it.

discover more www.dsslr.de
all visuals (c) DSSLR

André x ELHO - Capsule Collection 2025

André x ELHO
*André Tags the Mountain

written MONICA DE LUNA

André in Lisbon, spray can in hand, the smell of paint in cold air, no studio, no clean desk, just ten ice-pink bombers waiting like empty walls. He says, “Today I’m painting live on 10 jackets. I hope I don’t mess them up, we only have those 10 pink jackets available! They will become unique art pieces.”

Jackets as canvas, fabric as skin, performance stitched and already humming with neon memory. ELHO hands him carte blanche. He doesn’t rehearse, he sprays directly, instinct over plan. Mr. A appears, one wink, one wide eye, loops curling, pink field grinning back.

André x ELHO FW25/26
Unique art cap

André x ELHO FW25/26
Unique art jackets

A capsule, October 2, André x ELHO. Limited, numbered, but not frozen. Phantom performance bomber, hoodies, long sleeves, tees, beanies, the collection carrying André’s world, graffiti lines wrapped in insulation, warmth inside the grin. He says, “Clothes should make you feel good and happy, and serve as protection from the grey outside world.” Protection and mischief in the same seam.

ELHO’s history runs under it, a ghost from 1948, slopes of Germany, Switzerland, neon seasons that lived until 1993, buried, dug up again by Donald Schneider with Claudia beside him. Donald once pulling strings at Vogue Paris, once launching collaborations that cracked fashion open. Now ELHO as “Freestyle,” jackets as silhouettes, down puffers with recycled feathers, Primaloft Bio, Sorona skins, boomerang zippers slicing pockets like hidden doors. He says to André, take it, tag it, burn pink into snow.

André remembers Sweden. “I’ve always liked skiing. I grew up in Sweden, and in winter skiing was just a way to get from A to B. I’m not a champion skier, but every time I go up a mountain and ski down a slope, it reminds me of the fun days of my childhood.” Childhood in tracks of snow, movement as necessity, now returning as art.

The new ELHO calls itself high-tech, fresh, ready for minus twenty, but André looks at it and sees a wall. Pink field, black grin, sprayed live. “In graffiti, freestyle means you don’t follow the strict rules of an alphabet or the straight lines of a letter. You just follow your instinct and let it guide you into making an abstract painting.” Jackets become freestyle and snow becomes a surface.

Donald Schneider
Creative Director at ELHO Streetwear / seen by Henrik Nielsen

“ELHO Freestyle to become the #1 innovative outdoor style brand for the next generation.”

Donald Schneider

Inside the collection the colors glow—ice pink, scarlet red, neon purple, neon green, black, military green. The Astro down puffer holds 90% recycled down, 10% feathers. The Nova and Phantom shell layers breathe, waterproof, cape twist, patches for self-expression. Jet pants, fleece sets, parachute cuts, names like Hill, Satellite, Cure, Fire. André’s capsule slides among them, painted, tagged, turned into a limited run of objects (acutal art pieces to wear) carrying his alter ego. He laughs, “There’s a lot of Mr. A everywhere, both big and small.”

To wear it is to enter his wink. He says, “Just wear the jacket and make it your own.” A simple command, nothing dressed in explanation. Pink with black, neon grin, a slope or a street, it doesn’t matter. Style comes from outsiders, misfits, people daring to be different. “I love when people are a bit different from the mainstream. I’ve always been fascinated by outsiders and misfits. I like when people dare to be different.”

André speaks of hotels too, Amour, Grand Amour, Le Baron, spaces of smell, sound, touch, people brushing into each other. “Creating places where people can come together, thinking about the sound, the smell, and how people interact, is part of my art.” Jackets and nightclubs, walls and hotels, always surfaces, always extensions. A hotel in the mountains, uniforms in ELHO, a ski team in pink, medals under a grin. He imagines it without hesitation. Love runs through it. “Love is what keeps me going.” Not a slogan, more like a rhythm under every spray, every loop of paint. Even in the Alps, even on a neon slope, love keeps him. He wants surprise, humor, small disruptions. He wants Mr. A everywhere, always winking, always smiling. He says, “I try to go through life with a wink and a smile, like my alter ego Mr. A.”

The André x ELHO collection stands in that place. No need for nostalgia, no need for comparison. Just jackets, pink, painted, sprayed live, turned into unique art pieces, worn with jeans, boots, skis strapped, mountains dropping. “I love the neon pink winter jacket with the black Mr. A on the back. It combines my two favorite things: Mr. A and pink.”

André x ELHO FW25/26
lookbook / seen Felix Krüger

André x ELHO FW25/26
lookbook

And maybe next, a hotel on a mountain, maybe a ski team, maybe another canvas. For now, ten pink bombers hold his spray, hoodies hum with his grin, ELHO carries the capsule into winter season 2025/2026. The slopes are ready, the streets too. He says, “I’ve always seen my art as something that belongs to everyone, that everyone can interpret and make their own.” The capsule is exactly that. Yours, his, pink, sprayed, warm, grinning. Enjoy!

ELHO FW25/26 Campaign / seen by Tobias Wirth

discover more www.ELHOfreestyle.com
all visuals (c) ELHO Freestyle

GOT BAG Moon Bag Ruffle

GOATS GOT BAG Campaign
*A Herd Becomes a Headline

written AMANDA MORTENSON

Some campaigns arrive through strategy decks. But others fall from the sky. GOT BAG’s latest story started with a shepherd in Albania who typed four letters into Google. G-O-A-T B-A-G. A delivery went out, a herd received its new gear, and soon an email returned with photos of goats on the beach. Each animal carried a GOT BAG as if this was the natural order of things. The team packed cameras and went to see it firsthand. Their result is the brands new campaign called “GOATS GOT BAG.”

watch Film

The images feel like postcards from an unexpected runway. A black goat under the coastal sun wears a pale Moon Bag with complete ease. A taupe bag appears against limestone and tumbling lemons. A shepherd named Sherif, dressed in wool and holding a staff, lifts a hot coral Ruffle like an official badge of style. The herd moves together along a stone wall and Mediterranean light is washing the scene. The film that accompanies the visuals carries the same energy. Sherif speaks about his herd, the way he names them after his children, the way he sees them as family. He smiles, and the herd steps into fashion history.

GOT BAG’s identity has always circled around material, impact, and design. Since 2018, the label has worked under the line “From Trash to Treasure.” Their process starts with discarded matter such as ocean plastic, fishing nets, industrial scraps. Through recycling and refinement, this matter becomes yarn, then fabric, then a surface with style. From that surface, shapes arrive. Backpacks for commuters, shoppers for markets, rolltops for travel, crossbodies for urban rhythm, puffer bags for play. Each design carries a signature of clean lines, strong details, a feel for volume and curve.

GOT BAG Wavy Puffer Moon Bag in oyster

GOT BAG Cloud Moon Bag in soft shell

The campaign shows this spectrum in action. On the goats you spot the Puffer Moon Bag in black, oyster, scallop. You see the Moon Bag Ruffle in hot coral, cobalt, soft shell. You recognize the way GOT BAG expands a family of products into a larger landscape. They form a catalogue that grows season by season, always linked to the same ethos of reuse and redesign.

What stands out is the tone, because “GOATS GOT BAG” is playful, clever, and confident. The visuals have humor, the mockumentary leans into irony, and the whole story carries a wink. At the same time, it signals reach. Fashion audiences see it, lifestyle audiences see it, and global followers share it. The herd becomes a symbol of how far a label can travel when it mixes creativity with a clear core.

Sherif appears in the campaign as a central figure, he lives with his herd by the Albanian coast, cares for them with devotion, and shares their daily rhythm. His story unfolds in the visuals and the film, where shepherd and herd move together through landscape and frame. His goats wear the bags, he tells his story, and the brand steps into new territory. The shepherd and the label stand side by side, each adding weight to the other.

Behind the campaign sits a company that has grown with purpose. GOT BAG operates as a B Corp™, meeting global standards for social and ecological responsibility. Their foundation in Indonesia collects plastic waste from rivers and coastal areas, builds waste systems with local communities, and channels material into new cycles. The impact is measurable, at the same time, the brand designs products that people want to carry. A backpack on a bike lane in Berlin, a crossbody on a weekend flight, and a Moon Bag carried by a goat along the coast.

Sherif wears GOT BAG Cloud Shoulder Bag in hot coral

“GOATS GOT BAG” frames all of this with lightness. The images travel easily and the story sticks. A herd with bags moves across a landscape and suddenly a global audience pays attention. GOT BAG steps into 2025 with a narrative that feels surreal and direct. A shepherd, a herd, and a set of bags that embody design with responsibility. GOT BAG has always spoken through product and this new campaign speaks through image. Together they shape a brand that holds its line, carries its mission, and expands its world. From beaches in Albania to sidewalks in Tokyo, the bags move. They hold objects, they hold meaning, and now they hold a place in one of the most original campaigns of the year.

GOATS GOT BAG Campaign

GOATS GOT BAG Campaign

discover the brand www.got-bag.com

Rheinfrank Antique Jewellery

Antique Jewellery
*Timeless Rings, Now in Munich & Berlin

written SARAH ARENDTS

Rheinfrank Antique Jewellery opens paths into the world of vintage engagement rings. The brand crafts pieces rooted in history, gemstones, and timeless design.

Each ring comprises heritage, artistic detail, and symbolic power. Rheinfrank draws you into a space where love becomes visible in silver, gold, and platinum settings. Rheinfrank Antique Jewellery operates from two physical showrooms: one in Berlin Mitte and a newly opened space in Munich. The Munich showroom invites meetings by appointment, showcasing the same passion and selection found in Berlin. In each location, rings sit under soft light, gemstones radiate hues, and every setting tells a story written in craftsmanship.

Every piece in the Rheinfrank collection holds meaning. Diamonds shine with eternal promise. Sapphires carry calm and depth. Rubies pulse with warmth and bold passion. Emeralds reveal lush green glimmers. Colored gemstones such as aquamarine, peridot, and tourmaline deliver subtle charm. Art Deco styles shape many rings with geometry, symmetry, and detailed filigree. Every facet, every cut, and every setting expresses devotion through design.

Rheinfrank sources rings that preserve eras. Victorian engravings, Edwardian details, jewelry from early 20th century Art Nouveau—all pieces with provenance. Jewelry discoverable online, and in showrooms where hands can trace the filigree, eyes can follow reflections in gem surfaces. Each ring is restored with care. Settings checked, stones secured, and patinas preserved where they enrich the story.

Expert guidance awaits every visitor. The team facilitates selection with attention to fit, personality, gemstone quality, and design style. Consultation sessions in Munich and Berlin offer evaluation of rings, explanation of gemstone clarity, cut, color, and setting styles. Ring sizes adapted. Repairs and restorations handled with precision. Every engagement ring feels chosen, not merely bought.

Rheinfrank Antique Jewellery’s showroom in Munich opens new doors for those seeking vintage rings closer to home. The Munich showroom mirrors the care, the inventory, and the detail of Berlin’s original space. Each showroom presents signature pieces and rare finds. Some rings travel between locations to offer highlighting moments. Clients in Munich find access to large-scale catalogues, old-world stone settings, and personal service. Berlin remains anchor, Munich expands presence, both rooted in genuine antique jewellery culture.

Gemstones form the heart of every ring. Brilliant cut, rose cut, cushion, old mine cuts: diverse shapes that echo history. Gold, rose gold, platinum settings crafted to highlight each gem. Settings hand-polished. Fine details like engraving, milgrain edges, bezel settings all care for authenticity. Materials selected for their original quality and durability. Rings resist time.

Rheinfrank Antique Jewellery pushes craftsmanship forward. Restoration workshops ensure longevity. Each ring repaired to honor original design. Cleaned with methods that preserve character. Gemstones tightened without losing hallmarks. Every ring remains heirloom-worthy.

Rheinfrank stands for vintage engagement rings, gemstones, expert craftsmanship, and physical presence in Germany. Berlin and Munich offer choice and experience. Whether drawn by Art Deco geometry, Victorian engraving, nature motifs in Art Nouveau, or the quiet elegance of an old cut diamond—each piece offers voice to a love story.

Visit Rheinfrank Antique Jewellery in Berlin Mitte or the new Munich showroom to see, feel, and choose rings that carry light, fire, and timeless devotion. Reach out for appointments. Let history become part of your promise.

discover more Antique Jewellery
follow @rheinfrank_antique_jewellery