Inside WHITE Milano’s September Edition 2026

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WHITE Milano Beyond the Fashion Collections

LE MILE

WHITE Milano expanded its September 2026 edition beyond clothing, adding dedicated spaces for categories that fashion retailers increasingly sell alongside it. Held from September 24–27 in Milan’s Tortona district, the fair brought together 450 brands, 24 per cent more than the previous September. The expansion changed what buyers could source within a single event, with home products and beauty joining the fashion collections.

Elly wears a skirt and jacket by MISENITHE and shoes by MARCELL PUSTUL

The new More section made that shift concrete, presenting products from fragrances to table accessories. Poltronova participated with the Ultrafragola lamp-mirror, designed by Ettore Sottsass in 1970, introducing an established design object into a fair built around contemporary fashion. For retailers whose stores already combine clothes with objects for the home, this widened the buying remit without requiring a separate design-fair visit. WHITE organised the enlarged offering across additional venues and sections, giving accessories their own Nuvola area and grouping denim with streetwear in Box. On The Beach brought together around 100 resortwear collections. This arrangement gave buyers dedicated areas for individual categories, while the fair’s continuing collaboration with Cosmoprof connected the expansion into beauty with an existing specialist trade network.

The edition also opened selected spaces and activities to consumers, extending access beyond the professional buying audience. International buyers accounted for 40 per cent of attendance, according to figures supplied by the organisers and reported by Modaes, with their number rising 15 per cent year on year. Participants included Selfridges and Mytheresa, placing independent labels before retailers with international distribution.

Photographed during WHITE Milano by Matteo D’Agostino, LE MILE’s accompanying editorial presents our selection of brands to follow from the September edition. Fashion Market Director Chidozie Obasi and stylist Edward Pusca selected pieces by Kimhēkim, MISENITHE, Marcell Pustul, Batakovic, Decorina Hats and Bussi Gems.

Elly wears a dress by BATAKOVIC, a hat by DECORINA HATS and an earring by BUSSI GEMS

Elly wears a total look by BATAKOVIC and shoes by MARCELL PUSTUL

Elly wears a total look by KIMHEKIM

Elly wears a total look by KIMHEKIM and shoes by MARCELL PUSTUL

Elly wears a total look by MARCELL PUSTUL

Elly wears a total look by KIMHEKIM

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seen MATTEO D’AGOSTINO
fashion market director CHIDOZIE OBASI
fashion EDWARD PUSCA
fashion coordinator FILIPPO CANCELLIER
make up & hair CATERINA FICO
model ELLY MERKL via MONSTER MGMT

all Images (c) LE MILE
and Matteo D’Agostino

WHITE Milano Fashion Week - Designers & Brands

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Inside the Creative Pulse of WHITE Milano

written ALBAN E. SMAJLI

During Milan Fashion Week, the city develops a particular rhythm that anyone who has spent time there during those days immediately recognizes. Buyers move between appointments, designers present new collections, editors cross the city from showrooms to presentations, and conversations about fabrics, silhouettes, and ideas stretch late into the evening. In the Tortona district, one of the places where this movement gathers most visibly is WHITE Milano, a trade fair that has gradually become a regular stop in the fashion week calendar, bringing together a wide range of independent labels, designers, and contemporary brands in one shared space.

Viktoria wears a polo shirt by WOC paired with a skirt by MISENITHE

Walking through the halls means encountering very different design approaches within a few steps. Precise tailoring appears next to expressive knitwear, minimal silhouettes meet bold textures, and new labels stand alongside designers who have shaped their language over decades. It is this mix that makes the experience of moving through the fair feel less like a traditional trade environment and more like a condensed snapshot of the current fashion landscape.

Designers including Henrik Vibskov, Camper, Batakovic, Madalina Caminschi, Palo/Santo, Merryl Tielman, Misenithe, Lucille Thievr, Mii Collection, or Annette Görtz appear throughout this story, each representing a different perspective on contemporary design and together reflecting the diversity of ideas, silhouettes, and approaches that surface across the city during those days when Milan briefly turns into one large conversation about fashion.

Viktoria wears a shirt and skirt by MISENITHE

Viktoria wears a jacket by BATAKOVIC with a tank top by MISENITHE

iktoria wears a coat by BATAKOVIC and tights by CALZEDONIA

Viktoria wears a blazer and pants by LUCILLE THIEVRE with and shoes by CAMPER

Viktoria wears a blazer and skirt by MADALINA CAMINSCHI with a shirt by PALO/SANTO, a tie by BATAKOVIC, and a bag by MERRYL TIELMAN

Viktoria wears a tank top and blouse by GURDON&GURDON

Viktoria wears a total look by ANNETTE GÖRTZ

Viktoria wears a total look by MII COLLLECTION

Viktoria wears a dress by HENRIK VIBSKOV with pants by PALO/SANTO

credits
all Images (c) LE MILE
and Matteo D’Agostino

seen MATTEO D’AGOSTINO
fashion director CHIDOZIE OBASI
head of production JESSICA LOVATO
styled EDWARD PUSCA
model VIKTORIA LULKO via LUV MGMT
make up & hair GIULIA MATARAZZO via STUDIO REPOSSI
fashion assistants MARTINA MANENTI + SEBASTIAN RAFAEL