Salone del Mobile 2024 - Milan in Revolt Where

Milan in Revolt
Salone del Mobile 2024
Edition Breaks All Design Rules

written Monica De Luna

Milan, once again, transformed into the epicenter of global design innovation this April, with Salone del Mobile 2024 unfolding as a radical tableau of future-forward ideas and partnerships that blur the lines between disciplines. The week was about statements—each exhibit a manifesto, each piece a pronouncement of the world to come.

Patrick Carroll for JW Anderson
This year, JW Anderson's collaboration with Patrick Carroll was shrouded in an aura of mystery, hinting at a collection where furniture might just be as wearable as it is livable. A convergence of fluid forms and experimental materials, the collection likely challenged our perceptions of space and function, pushing the boundaries of what we expect from interior environments.

Patrick Carroll for JW Anderson
courtesy JW Anderson

Jonathan Anderson + Patrick Carroll
courtesy of JW Anderson

James Bantone x UGG
Comfort met couture in the plush confines of the James Bantone x UGG exhibit. Known for bending narratives and textiles, Bantone reimagined UGG’s iconic coziness into an art form, presenting installations that invited touch, interaction, and a rethinking of softness in our lives and spaces.

Harry Nuriev x Poltronova
Iconic for his use of vivid, often surreal color palettes, Harry Nuriev’s collaboration with Poltronova was a visual feast, echoing with the spirits of past and future. This partnership brought a collection that felt like a flashback set in fast-forward—retro silhouettes bursting with techno-color dreams.

Salone del Mobile 2024 was about proposing new ways of seeing, feeling, and interacting with our environment.

James Bantone x UGG
James Bantone

Harry Nuriev x Poltronova
Harry Nuriev

‘Design Ancora’ by Gucci transports you through time, with its showcase at the Via Montenapoleone flagship being a masterful reawakening of Milanese design traditions. It’s a space where the heritage of Italian aesthetics is seamlessly woven with the present, inviting you into Gucci’s vision of enduring design.

‘Design Ancora’ by Gucci
courtesy of GUCCI

Gucci's 'Design Ancora' redefines timeless elegance, weaving the threads of historical opulence with the bold strokes of contemporary design.

Hermès’ 'Topographie de la matière' weaves a tale of texture and essence, a profound exploration that speaks to the brand’s deep-rooted dedication to the art of fine materials. Each piece in this collection stands as a silent narrative, offering an understated yet poignant perspective on the luxury of design.

‘Topographie’ Hermès
courtesy Hermés

All collaboration and installation were a portal to future possibilities, where design transcends its traditional roles and becomes a medium for cultural and conceptual discourse.

This year, Milan hosted a revolution in thought and form, making us all partakers in the avant-garde. Thank You!

WHITE Milan 2024 *Revolutionizing Fashion

Milano Fashion Week
WHITE Milan 2024
Revolutionizing Fashion

written Monica de Luna

WHITE Milan stands out as a pinnacle of innovation and a gathering point for global fashion enthusiasts.

Running from February 22 to 25, this edition represented a pivotal moment in the event's journey, demonstrating a bold leap in its commitment to sustainability, inclusivity, and aesthetic innovation.

Brand: MIAORAN Studio

WHITE Milano 2024
Brand: PROTOTYPE AM

The introduction of the WHITE Village, a B2C initiative, was a testament to the fair's commitment to embracing a broader audience, attracting over 18,096 visitors. This initiative, alongside the main event, underscored Milan's pivotal role in the fashion industry, drawing in a global crowd of buyers, editors, and fashion professionals.

With its blend of innovation, inclusivity, and sustainability, WHITE Milan is crafting a new narrative for the fashion industry, one that resonates with the sign of the times.

The show's layout itself was a narrative of change, eschewing traditional design for a dynamic interplay of black, pink, and mirrored details that promised an immersive experience. This transformation was not just physical but also symbolic of the event's broader vision to reflect the current zeitgeist, where fashion serves as a mirror to society's shifts and transformations.

Massimiliano Bizzi, President and Founder of WHITE, emphasized the post-pandemic world's demands on the fashion industry. He highlighted the event's role in setting a benchmark for women's fashion in Milan and outlined the ambitious path ahead, marked by innovation and collaboration. The Expo White project and the (Textile)Times initiative are perfect examples, aiming to bridge Milan with emerging markets and support international designers.

The event showcased an impressive brand mix, with around 300 brands presenting their collections. Notably, the Secret Rooms project offered a unique discovery experience, highlighting the creative prowess of designers like PROTOTYPE:AM and YANGKEHAN. YUME YUME, the special guest, captivated the audience with its "The travel of a single drop" collection, blending originality with whimsical details.

Simona Severini, General Manager of WHITE, eloquently stated that this edition perfectly balanced content with its container.

The event's selection process, favoring daring and emotionally charged collections, showcased WHITE's commitment to pushing boundaries and fostering a dialogue between fashion and its audience.

Brand: LaMilanesa

WHITE Milano 2024 Edition
Brand: GOTI

Brand: Kasei Archive

The event's sustainability focus, highlighted through a collaboration with the United Nations Industrial Development Organization, showcased a commitment to addressing global textile waste challenges, reinforcing the event's role as a catalyst for change within the industry. WHITE Milan's latest edition has (again) solidified its status as a key player on the global fashion stage and also as a visionary force, ready to navigate the complexities of the modern world.

credit all images
(c) WHITE MIlano, 2024

Louis Vuitton x Art Basel

*Pop Up
Louis Vuitton Brings Unique Pop-Up Experience to Art Basel

written Amanda Heath

Louis Vuitton continues to surprise and delight art enthusiasts worldwide with its series of innovative pop-up experiences. Following successful iterations in illustrious cities like Venice, Shanghai, and Dubai, the luxury Maison has now brought its latest creation to the prestigious Art Basel event.

Housed in Hall 1 of the renowned contemporary art fair, Louis Vuitton's pop-up is an exploration of the Maison's groundbreaking Editions catalogue, a collection of over a hundred titles that spans subjects of travel, design, art, and fashion.

Each of these publications, including the City Guide, Travel Books, and Fashion Eye collections, encapsulates Louis Vuitton's commitment to blending luxury with culture.

The pop-up event draws on the expertise of a wide range of contributors, from freelance journalists and seasoned authors to cultural experts. Each has helped to capture the essence of the varied subjects and destinations that make up the rich tapestry of Louis Vuitton's literary works.

In an exciting turn, the pop-up event will also host painter and illustrator, Yann Kebbi, for an exclusive signing of his latest creation for the Maison, the Travel Book Las Vegas. Kebbi will be on site from 4pm to 5pm on the 13th and 14th of June. An exclusive “Artist Edition” of the Travel Book will also be available at the event, offering visitors a chance to own a unique piece of Louis Vuitton history.

Open to visitors for the duration of Art Basel, this Louis Vuitton Editions pop-up event invites clients and visitors to embark on a journey across the Maison’s literary works. It promises a thrilling exploration of diverse destinations and themes, all set to be discovered in the vibrant heart of Art Basel.

Don't miss the chance to immerse yourself in the Maison's world of fashion, art, and travel in this unique pop-up experience.